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‘What did thesurvay reveal Scossrwe ‘about therespondents’ attitude ==.5== ‘toward the types of debt thay cony? ‘At Just over haf believe credit card debts the most important debt to pay off Second wes mort gage debt at 35 percent followed by student loan ebtat 19 percent, ‘What did the survey's segmentation analysis show in retation to respondents’ feelings. ‘toward savings and money? 2c The survey identified four different categories ‘The Concerned Striver makes up about 27 percent, the Confident Saver makes up 22 percent, Tenta- tive Savers are at 24 percent and the Stretched \Worters make up the remaining 26 percent. ‘@: What makes these categonies unique? .2¢ A Concorned Striver tands to be someone with higher income but struggles with financial demands. Mast Concemed Strivers place a high importance on saving despite Iackang confidence inthe ability to save About half savemaneyon ‘a regular basis. Confident Savers began saving for retirement early around 25 years old, and make: ‘saving a pricrity. They feal confident about their financal future and feel prepared to make future investment decisions. Tentative Savers have similar incomes to Concemed Strivers but tend to skew alder Almost 80 percent save regularly but nearly two-thirds are not confident they are saving enough for retirement. Stretched Worers been saving for retirement sinceage 35, on average. ‘This saver type is also the only one to put a higher priority on staying current on financial burdens than saving for the Future. ‘Who partiapated in this survey? (Ae The survey was conducted in May and partic- ipants consisted of 1000 adults 25 and clder who _zrerft unemployed or retired.

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