‘What did thesurvay reveal Scossrwe
‘about therespondents’ attitude ==.5==
‘toward the types of debt thay
cony?
‘At Just over haf believe credit card debts the
most important debt to pay off Second wes mort
gage debt at 35 percent followed by student loan
ebtat 19 percent,
‘What did the survey's segmentation
analysis show in retation to respondents’ feelings.
‘toward savings and money?
2c The survey identified four different categories
‘The Concerned Striver makes up about 27 percent,
the Confident Saver makes up 22 percent, Tenta-
tive Savers are at 24 percent and the Stretched
\Worters make up the remaining 26 percent.
‘@: What makes these categonies unique?
.2¢ A Concorned Striver tands to be someone
with higher income but struggles with financial
demands. Mast Concemed Strivers place a high
importance on saving despite Iackang confidence
inthe ability to save About half savemaneyon
‘a regular basis. Confident Savers began saving for
retirement early around 25 years old, and make:
‘saving a pricrity. They feal confident about their
financal future and feel prepared to make future
investment decisions. Tentative Savers have
similar incomes to Concemed Strivers but tend
to skew alder Almost 80 percent save regularly
but nearly two-thirds are not confident they are
saving enough for retirement. Stretched Worers
been saving for retirement sinceage 35, on average.
‘This saver type is also the only one to put a higher
priority on staying current on financial burdens than
saving for the Future.
‘Who partiapated in this survey?
(Ae The survey was conducted in May and partic-
ipants consisted of 1000 adults 25 and clder who
_zrerft unemployed or retired.