Académique Documents
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NISHANT PANWAR
nishant_panwar82@yahoo.com
+9198700 06469
Problem
discovery
Problem Discovery
and Definition
Sampling
Selection of
exploratory research
technique
Secondary
(historical)
data
Experience
survey
Probability
Pilot
study
Case
study
Data
Gathering
Data
Processing
and
Analysis
Problem definition
(statement of
research objectives)
Experiment
Laboratory
Conclusions
and Report
Survey
Field
Interview
Nonprobability
Collection of
data
(fieldwork)
Editing and
coding
data
Data
processing
Selection of
basic research
method
Research Design
Selection of
exploratory research
technique
Questionnaire
Observation
Secondary
Data Study
Interpretation
of
findings
Report
CAUSAL OR
DESCRIPTIVE
COMPLETELY
CERTAIN
ABSOLUTE
AMBIGUITY
EXPLORATORY
Problem Definition
Problem Definition
Statement of
Research Objectives
Exploratory
Research
(Optional)
The Process of
Problem Definition
Ascertain the
decision makers
objectives
Determine unit of
analysis
Understand
background of
the problem
Determine
relevant variables
Isolate/identify
the problem, not
the symptoms
State research
questions and
objectives
Exercising judgment
Situation analysis - The informal gathering of
background information to familiarize
researchers or managers with the decision
area.
11
12
Organization
Manufacturing
Organisation
Symptoms
Members are looking
for a change outside.
Problem Definition
Based on Symptom
The monetary
benifits are more
outside
True Problem
Monotonous work with
no clear demarcation
14
15
Types of Variables
Categorical
Continuous
Dependent
Independent
Hypothesis
An unproven proposition
A possible solution to a problem
Guess
18
Broad research
objectives
Position of Product X
in market
Specific
Objective 1
Perception Mapping
Statement of
business problem
Sales not as per
expectation
Specific
Objective 2
Mind Share
Research
Design
Exploratory
research
(optional)
Specific
Objective 3
Consumer Buying
Behavior
Results
Brand Awareness is
Low
Problem/
Questions
Research
Questions
Research
Objectives
Awareness Computer?
Benefit ?
The Process of
Problem Definition
Ascertain the
decision makers
objectives
Determine unit of
analysis
Understand
background of
the problem
Determine
relevant variables
Isolate/identify
the problem, not
the symptoms
State research
questions and
objectives
Research Proposal
Anticipating Outcomes
Dummy tables
Representations of the actual tables that will
be in the findings section of the final report;
used to gain a better understanding of what
the actual outcomes of the research will be.
Exploratory Research
Problem Definition
Statement of
Research Objectives
Exploratory
Research
(Optional)
Exploratory research
Secondary data
Experience survey
Pilot studies
Exploratory Research
QUANTITATIVE
DATA
QUALITATIVE
DATA
Concept Testing
Experience surveys
Secondary data analysis
Case studies
Pilot studies
Experience Surveys
Pilot Study
A collective term
Any small scale exploratory study that
uses sampling
But does not apply rigorous standards
Pilot Studies
Unstructured
Free flowing
Group interview
Start with broad topic and focus in
on specific issues
Group Composition
6 to 10 people
Relatively
homogeneous
Similar lifestyles and
experiences
Advantages
Establish a rapport
Begin with broad topic
Focus in on specific topic
Generate discussion and interaction
The Moderator
Advantages of Online
Focus Groups
Fast
Inexpensive
Bring together many participants from widespread geographical areas
Respondent anonymity
Transcript automatically recorded
Disadvantages of Online
Focus Groups
Word Association
GREEN
Money
Lawn
Eggs and Ham
CHEESE
Kraft
Cheddar
Goat
Sentence Completion
People who drink beer are ______________________
A man who drinks light beer is ___________________
Imported beer is most liked by ___________________
A woman will drink beer when____________________