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Important Instructions:
1. The deadline to provide the solution to the case study is October 16th, 2016 10:00 p.m. Late
submissions will be immediately disqualified. Also, once uploaded you would not be able to
edit/change your submission.
2. You must upload your answer in PDF format only (<1MB) and your answer of the problem
statement must not exceed 2 pages.
3. Your answer to Business Case problem statement would be evaluated on the following
parameters:
I.
II.
III.
IV.
Business acumen
Creative solution to business problem
Structured thinking
Communication
4. If you need any data to devise the solution, make reasonable assumptions and state them
clearly in your working.
Good luck!
What are the factors which motivate drivers to drive on Uber platform?
How to manage the lifecycle of a partner who joins Uber through to his first 100 trips?
What would be the communication plan for the program?
What budget/ resources you will need for this program?
How to measure the effectiveness of the program?