InternationalBusiness(IB)

TutorialSession:20th September2016
SeniorLecturer:Ms.ApsaraHewage

 You cannot select a hypothetical company.

You have to take your business to one of the countries
only which is mentioned in the assignment question.
question

UsethestandardcoverpagefortheAssignment
Use the standard cover page for the Assignment

 Executive summary should encapsulate the overview of the

entire Assignment.
An
A executive
ti summary is
i an overview.
i
To summarize the key points of a document for its readers,
savingg them time and p
preparing
p
g them for the upcoming
p
g
content.
Written for longer reports. They should not be written
untilil after
f your report is
i finished.
fi i h d
An advance organizer for the reader. Above all else, an
executive summary has to be clear and concise.

 Titlesshouldbenumbered
Titles should be numbered
AlltheMainHeadingsandSubHeadingsshouldappearwithtitle
numbersandpagenumbers

TableNumber,TitleoftheTableandPageNumber
shouldappear
Example:
No.
Table2.1:

Title

PageNo.

CulturalAnalysisandComparison

17
6

FigureNumber,FigureNameandPageNumber
shouldappear
Example:
No.
Figure2.1

Title

PageNo.

PortersDiamondModel

14
7

SortthelistofAbbreviationsaccordingtothe
Al h b ti l d
Alphabeticalorder
Example:
GDP

GrossDomesticProduct
G
D
i P d

KPIs

KeyPerformanceIndicators

PESTLE Political,Economic,Social,Technological,Legal,Environmental
SWOT Strengths,Weaknesses,Opportunities,Threats
Strengths Weaknesses Opportunities Threats
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Introductionchaptershouldcoverthefollowing:
Background:Provideabriefbackgroundabouttheselected
company.Alsobrieflymentionthereasonswhyyouselectedthe
particular country
particularcountry.

Scope:K
Scope: Keyareaswhichyoucoverinthisreport
ey areas which you cover in this report
Purpose:Whatarethekeyoutcomes/purposesofthis
u pose
at a e t e ey outco es / pu poses of t s
report

2.1HostCountryMarketAnalysis

Youneedtocriticallyevaluatethetargetcountry's(host
countrys)marketconditions.

10

2.1.1PESTLEAnalysis

DoaPESTLEanalysisfortheselectedcountry(HostCountry)
y
y (
y)
withwhichyourcompanyisinterestedtodointernational
business.

11

 DiscusstheRisksidentifiedfromtheMacro
EnvironmentalFactorsaswell.

12

2.1.2.AnalysisofNationalCompetitivenessofthe
Target Market
TargetMarket

YoumayevaluatetheNationalCompetitivenessoftheselected
country(HostCountry)usingthePortersDiamondModel
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2.1.3.AnalysisoftheIndustryEnvironmentofthe
Target Market
TargetMarket

YoumayevaluatetheIndustryEnvironmentoftheselected
country(HostCountry)usingthePortersFiveForcesModel.
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 DiscusstheidentifiedIndustryandMarket
y
Risksaswell.

15

2.2ProductReadinessforInternationalization
Considerthefollowing:
Whatistheproductorservice?

You may assess the firmssproductsorserviceswithregardto:

Youmayassessthefirm
products or services with regard to:
Areyourproducts/servicessuccessfulinthedomesticmarket
(homecountrymarket)?
Why
Whydoyouthinkthatyourproducts/servicesarefeasibleinthein
do you think that your products / services are feasible in the in
theforeignmarkets?
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2.3CulturalAnalysis
Takeatleastoneculturetheory/model.Andthenanalyzetheculture
ofthecountrywhichyouhaveselectedtodointernationalbusiness.
y
y
Comparethesevariousculturalelements.(lookatthenextslide)

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Example
p
C lt l El
CulturalElement
t

HomeCountryCondition
H
C
t C diti
(SriLanka)

Hostt CountryCondition
H
C
t C diti
(SelectedCountry)

Individualismvs.Collectivism
PowerDistance
UncertaintyAvoidance
Masculinityvs.Femininity
li i
i i i
Attitudestotime
Etc.

18

When explaining the culture of the home country and

the host country, DO NOT copy and paste contents from
other sources.
Write the answer in yyour own words.
Nevertheless, properly cite and reference from where
yyou ggot these information.

19

 DiscusstheidentifiedCulturalRisksaswell.

20

2.4AnalysisofEntryStrategies
CompareandcontrasttheProsandConsofvariousMarket
EntryStrategiesbasedonyourbusinessidea.

21

2.5AnalysisofInternationalizationStrategies
Criticallyevaluatevariousinternationalizationstrategies
basedonyourbusinessidea.

22

3.1SWOTAnalysis
DoaninsightfulSWOTanalysistosummarizetheoverall
f d
findings.

23

3.2Recommendations

3.1RecommendedEntryStrategy
SSuggestthemostsuitedentrystageyfortheproposedbusinessidea
t th
t it d t t
f th
db i
id
withcriticalreasoningandjustifications.

3 2 Recommended Internationalization Strategy

3.2RecommendedInternationalizationStrategy
Suggestthemostsuitedinternationalizationstageyfortheproposed
businessideawithcriticalreasoningandjustifications.
g
j
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3 3 Dealing ith c lt ral differences

3.3Dealingwithculturaldifferences
Providerecommendationsforhowtodealwithculturaldifferences
whendoingbusinesswiththehostcountry.

25

 ShouldbeaccordingtotheHarvardreferencingsystem.
Should
organize the References list according to
ShouldorganizetheReferenceslistaccordingto
alphabeticalorder.

1)
2)
3)
4)
5)
6)

..
..
..
..
..
..

26

 ShouldbeaccordingtotheHarvardreferencing
g
g
system.
Shouldorganizeitaccordingtoalphabeticalorder.
27

 Youcanattachanyrelevantdocumentwhichcould
g
addvaluetothecontentsoftheassignment.
Donot attachdocumentsthatcanincreasethe
plagiarismcountorsimilaritycountofthe
assignment.

28

GeneralGuidelines
Wordcount:4000words
Assignment Type: Report Format
AssignmentType:ReportFormat
FontType:TimesNewRoman
Fontsize:12
Sub Headings: Size 12 Bold
SubHeadings:Size12Bold
MainHeadings:Size14Bold
LineSpacing:1.5
th October2016
AssignmentSubmissionDeadline:20
g
Before11.59PMSriLankaTime
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AssignmentSubmissionDeadline:20th October2016Before11.59PMSriLankaTime

PleasereadStudentHandbook,MBAeProgrammehandbookand
Academic Regulations available on the student portal
AcademicRegulationsavailableonthestudentportal

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VERYIMPORTANTGUIDELINESTOFOLLOW

Submittinganswerstoassignment
questionsinIMAGEFORMATis
strictly PROHIBITED
strictlyPROHIBITED.

31

VERYIMPORTANTGUIDELINESTOFOLLOW

Do not upload your assignment to

any third party web sites to check
the
h similarity.
l

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VERYIMPORTANTGUIDELINESTOFOLLOW
Do not copy and paste contents from other sources as
similarity count /plagiarism count will increase and it is
an academic misconduct.
misconduct Therefore,
Therefore use your
understanding and apply your own insights.

Plagiarismisprohibited.
Highsimilarityisprohibited.
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VERYIMPORTANTGUIDELINESTOFOLLOW
Selfplagiarismisprohibited
Ctrl + C

Ctrl +V

Collusionisprohibited.

34

VERYIMPORTANTGUIDELINESTOFOLLOW
Pleasedonotconductanykindofacademic
malpractices.
malpractices

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Apsara Hewage
SeniorLecturer BSCColombo
|

apsara.hewage@lsclondon.co.uk
+94112595995
94 112 595 995
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