Haines p3 Process Book

Icon System
The Columbus Inner City Ministries

Nicole Haines
Visual Communication Design
Design 3103 l Robin Reed
Autumn 2014
Contents
Icon Development
Icon Application
One
Two
Introduction................................................3
Research & Inspiration .............................5
Concepts & Sketching...............................9
Final Direction ..........................................15
Grid ..........................................................17
Audience Testing......................................18
Revisions..................................................19
Final Icon System Black & White..............22
Typography................................................23
Visual Mark Development.........................24
Color Application.......................................26
Introduction..............................................29
Location...................................................30
Site Map...................................................32
Signage....................................................35
Print..........................................................45
Web..........................................................49
Signature..................................................53
Nicole Haines l Icon System l Intro To VCD l Robin Reed l OSU Design Department
2 Nicole Haines l Visual Communication Design l 2014
Nicole Haines l Visual Communication Design l 2014 1
One
Project
Development of Visual Icons

Students chose a company or organization to
use to create a visual icon program. This first
section was spent focusing on Research of the
organization and of icon systems in place and
then creating a system of 20 icons.
Inspiration
Exisiting Ministry Icons
Students were asked to research existing icon
systems that they could draw inspiration from.
Each student needed to find icons that related
to the type of system they wanted to create.
Topic Research & Inspiration
Icon & Visual Mark Inspiration
The Location
The location I designed icons
for is The Columbus Inner City
Ministries. The CICM is a local
non-profit Christian organization
run by Pastor Brian and a strong
volunteer team. The ministry
consists of three small buildings in
central Columbus. Each building
contains different outreach
programs the provide means for
those who cannot provide for
themselves or their family.
Church Actions
Church Groups
Signature
I began my research by looking

at various icons that were
currently used to represent the
church. These icons utilized the
impact of positive to negative
space. The boldness made
them standout against most
backgrounds and from a far
distance and close up.
This icon system showed icons

that represented different groups
within the church setting. They
played off a more modern
and childish design as well as
showed a good implementation
of color throughout the system.
The Presbyterian Church

signature is a great example of
thoughtful design. This shows
the process and how every detail
was planned and thought out.
Concepts
Three Different Concepts
Students were asked to create six of the same
icons in three separate and unique styles. Based
on class and Professor feedback, students then
chose a style to work on for their 20 icons.
Icon Ideation Sketches
Concept 1
Explanation:
For my first concept I went for
a very simplistic negative look.
These icons are stand-alones in
the most basic and simple forms.
I wanted to make some icons
that were very readable and
easily recognized by people who
may not have any education.
They have a free flowing look as
well as a mixture of imperfection
because the essence of the
ministry is the acceptation of
imperfection and individuality.
First Sketches
Second Sketches
Final Sketches
I started out my process by

sketching some icons that
represented the words I chose.
My first sketches were all in
curved squares and came at an
angle. I wanted to go for a fun
and interactive look.
My second time sketching I tried

to create three different styles. I
had a difficult time differentiating
between different styles and
creating three unique looks for
each of the six icons.
After going through and

presenting my concepts, I
decided to sketch my final ideas.
This shows the preliminary
sketches for all 20 of my icons
for The Columbus Inner City
Ministry. I then took these
sketches and rendered them in
Adobe Illustrator.
Concept 2
Concept 3
Explanation:
Explanation:
For this rendition, I wanted to

make the icons look as if the
had movement to them. The
downtown area is very structured
and sharp, so I wanted to bring
in icons that would contrast that
and stand out. When presenting
these icons I realized that they
do not work together as an
overall system, but some of them
are successful.
These icons are represented

as a hand drawn look, but they
also have a sense of order to
them. I wanted to give the icons
a younger feel as well as make
them feel fun and welcoming.
After making these I realized
that they were too young for my
general audience. They had a
very child-like feel and I wanted
to go for a young adult audience.
Final Direction
Final Concepts & Testing
In this part of the assignment, students were
required to finish a system of 20 icons and
create a test sheet to use for Audience Testing.
After the testing was completed, students had to
re-work icons based on feedback to create their
final 20 icons.
Final Concept
Grid Structure
Explanation:
These are the 20 icons that I
created before audience testing.
I went with a mixture of my three
concepts from before. I wanted
my icons to convey movement,
utilization of positive and
negative, and still have some
sense of imperfection.
To the left you will see the 20
icons, and to the right you will
see the icons in their grids to
show how I created them in a
similar style.
After finishing these icons, I did
audience testing to test and
improve my icons.
Audience Testing
Typeform:
I conducted my audience testing
using an online survey through
typeform.com. In the survey I
showed a picture of my icon and
asked them to write what they
thought it represented and then
I left space for them to leave
additional feed back.
Icon Redesign
Original: People- Man
New: People- Man
Redesigning:
Feedback:
Feedback:
After reviewing my surveys I

decided to go back and change
a few of my icons. I ended up
completely changing these 5
icons. I also went back in and
unified the line weight and size of
all 20 of my icons.
Participant A-Boy
Participant A- Man
Participant B- Groovy Lad
Participant B- Church Man
Participant CDancing Man
Participant C- Man
Demographic
Participants
in Category
Positive/
Negative
Content Analysis:
To the right is an info graphic
that depicts the results of my
online testing. I had a total of
20 participants for my survey
and I divided them into the
demographics that they fit.
Overall I got very positive feed
back and learned that I needed
to simplify line weight and make
it consistent in all the icons.
Icon Redesign
Icon Redesign
Original: Volunteer
New: People- Volunteer
Original: Church- Prayer New: Church- Prayer
Original: Canned Food
New: Canned Food
Original: Food- Bread
New: Food- Bread
Feedback:
Feedback:
Feedback:
Feedback:
Feedback:
Feedback:
Feedback:
Feedback:
Participant A- Love
Participant B- Caring
Participant C- Giving Back
Participant A- Volunteer
Participant B- Voluntering
Participant C- Serving
Participant A- Prayer
Shapes look a bit
awkward.
Participant A- Prayer
Better line wights and
spacing.
Participant A- Soda in Box
Participant ACanned Food
Participant A- Pancakes
Participant A- Bread
Participant B- Soup Cans

This Icon did not
thoroughly convey an act
of volunteering and was
too focused on the heart
rather than the action.
I changed the icon from a

hand and heart to a person
raising their hand among
a croud to show how that
person offers/ volunteers
to go. People got this a lot
more clearly.
Participant B- Prayer
The negative space between the thumbs is
distracting.
Participant B- Prayer
More accurate depiction.
Participant C- Food drive

Tabs on top may
disappear if small.
Participant B- Bread
Marks on bread need to
be refined.
Partcipant B- Bread
Much better filled in, good
simplification.
Participant CCanned food

Tomatos add
more clarity.
Participant C- Food
Giving food to the poor.
Participant C- Bread
Warm bread for people.
-Did not go with

overall design
Participant C- Prayer
Much more realistic!
Participant B- Scrolls
Participant C- Prayer
Thumbs are too small and
weirdly shaped.
Final Icon System
Typography
Clarendon Bold
Helvetica Regular
Reasoning
Reasoning
I chose Clarendon as the

main type to compliment my
icons. The main building of
the ministry was built in the
1800s. Robert Besley designed
Clarendon in 1845. The boldness
and curvature of Clarendon
compliments and mirrors the
boldness and movement of my
icon system.
I chose Helvetica as my
complimentary font because the
counters are similar to those
of Clarendon. Clarendon and
Helvetica are often times used
together in signage.

Visual Mark Development
Mission Statement:
Visual Mark Final
Luke 4:18-19
Use of the L four times flipped every
direction as if reaching out to all in
need, creating a cross.
Inner City:
Negative spaces of the lines create

the streets of the inner city
Coming Together:
Columbus
Inner City Ministries
The four points of the Ls come

together in the center of the cross.
Call To Action:
Process
At first I started out trying to
incorporate a cross and a city due
to the name being The Columbus
Inner City Ministry. After a few failed
attempts I began to rethink the way
I was designing. I then started to
find things that were important to the
ministry and blend them together.
Swooping motion of the cross as if it

is moving or following
Christianity:
The Cross
Holy Trinity:
Father, Son, Holy Spirit= the three

layers of lines
Seven Lines Total:
Revelations- 7 angels, 7 trumpet

plagues, 7 churches, 7 seals, 7
thunders, 7 plagues
Color Application
Fun & Energetic
Warm & Welcoming
Modern Brick
Color Application
Reasoning:
Buildings:
When choosing a color palette

for my icon system, I was looking
for something that was warm
and inviting, fun and energetic,
and that referenced to the old
brick of the building. These three
colors seemed to convey that in
the best way. The mint blue is a
contemporary color that creates a
calm yet energetic feel. The yellow
makes the building feel welcoming
and warm. The reddish orange
color is a reference from the bricks
of the building but saturated a little
more, giving it a fresher and
happier feel.
Mint Blue- Clothing store

I chose this because I wanted the
store to feel fun and energetic as
well as have a sense of calmness
to it because clothes should be both
of those things at different times.
After choosing the colors, I had to

decide how to use them. I decided
that each color would represent
a different building and the icons
associated with that building. The
generic icons are left in black
because they are used in multiple
locations and if you mix all the
colors you will eventually get a
brownish-black color.
Building 1Clothing Store
Clothing- Baby Clothes
Clothing- Dresses
Clothing- T-Shirts
Clothing- Pants
Clothing- Shoes
Building 2Food Pantry
Food- Canned Food
Food- Free Food Bag
Food- Food/ Bread
Church- Prayer
Church- Scripture
Donations- Money
Donations
Yellow: Food Store

I chose this because I wanted
people to feel warm and welcomed
when they enter a place that is
proving food for them.
Brick: Sanctuary
I chose this because this was the
original brick building that started
the ministry and I wanted to keep
that history with them.
Building 3Sanctuary
Church- Preacher
Services- Child Care
Services- Business
Development
People- Women
People- Men
Visual Mark
People- Volunteer
Two
Project
Application of Visual Icons

Students were expected to take their final icon
system and implement color as well as create
a sign-age system, print documents, and web
application for their location.
The Location
The Location
Site Analysis/ Research
I had the pleasure of being able to go to the
Ministry location and interview Pastor Brian
and his staff, as well as take pictures of the
location. Being in the building and around
the location truly opens your eyes to the
needs of our city.
The Ministry consists of three separate
buildings. Each building hosts a separate
piece of the Ministry program.
Going to the location helped me see how
my icons could be put into use.
Building 1- Clothing Store
Building 2- Food Pantry

Building 3- Sanctuary
Site Map Sketches
Final Site Map
Reasoning
The Inner City Ministries did not have a
floor plan or site map of their locations,
so I had to start from scratch. I began by
sketching based off of my memory from
being there and from the pictures I was
able to take. I was able to create site maps
of the main floors that were used in the
three buildings.
Clothing Store
Food Store
Sanctuary
The Clothing Stores

main floor consists of
different racks of clothing
dispersed in various
rooms. These icons show
where certain articles of
clothing can be found
in this building as well
as where donations are
made and where the
restrooms are located.
The Food Stores main

floor also consists of
multiple rooms and even
an office space where
people may sign up to
volunteer. The icons show
where to get the food,
donate, and also the
restroom location.
The Sanctuary building

has two floors with lots
of traffic. The left side
shows a preparation
location and where you
eat, the right side is the
actual sanctuary and
meeting location.
Signage
Small & Large Applications
Students implemented their icons into a signage
system that would enhance their location. In
this part you will see a two-part process and
redesign of both small and large signage.
Small Signage
Small Signage
First Ideation
First Ideation
Reasoning/ Materials
With the signage, I wanted to bring a
more welcoming and natural feel to
the Inner City buildings. I looked for
signs that had a good mix of material
as well as a sense of simplicity.
My original concepts started out with
these square shaped frosted glass
on wood. The mixture of the glass
and wood material is very common in
modern churches.
The wood brings in a nature side to
the inner city feel of these crowded
buildings as well as keeps the
signage modern.
Signs:
Wood- 6in x 6in
Glass- 4in x 4in
Sanctuary
Child Care
Food Pantry
Thought Process
After making the signs, I
realized that the square shape
was hard to implement in the
building, and the glass material
was going to be more expensive
for the nonprofit organization.
I wanted to keep the cost to as
low as possible and also use
signage that would require the
Large Signage
Large Signage
First Ideation
First Ideation
Suspension
Materials
For the large way-finding signage, I
wanted to continue the natural and
modern look. In the buildings there
is very little wall and floor space so
I knew that I needed to find hanging
signage to optimize space.
I came across this glass signage
system that hung from the ceiling. The
frosted glass went very well with my
original Small Signage System, so I
decided to try and implement my icons
in this way.
Printed applications
Frosted Glass
Cost
Mobility
After creating the signage, I realized

that the glass signs would be very
expensive to create. If the client needed
a glass sign for every icon in this
building the cost would be prohibitive.
Another consideration I had was

that the client is constantly moving
things around. Not only do they
move a lot around, but they are also
talking about getting a whole new
building, so I knew that I needed to
create something more mobile and
inexpensive to produce.
Final Door Signs Inspiration
Final Door Signs Application

Solution
This signage proved to be a better fit
for the three buildings as a whole. The
dark walnut color meshes well with the
dark color in the brink from the outside
of the building as well as compliments
the color scheme of the icons.
Materials
Cost
After discovering that the first set did

not work with the building, I searched
for new inspiration. The signs above
take a modern spin on the old plaque
signs that are posted beside doors.
These signs would cost significantly

less for the ministry to purchase and
they would be easier to install due to
their very light weight.
These signs are made of a very thin

wood material with a dark walnut finish
to give it that polished look, combined
with a thin metal where the text can be
displayed with braille.
These signs would be used outside of

restrooms, meeting places, and other
rooms that are currently unmarked
throughout the buildings.
The icons would be layered on top
of the wood paneling. They would
be carved out of wood and painted
the corresponding colors. The words
would be embossed and colored from
the metal material along with braille.
7in.
5in.
Final Large Signage Inspiration
Final Large Signage Application
Suspension System
After going back to do some more
research, I decided on a very simple
and inexpensive signage system. The
large signs will be printed on half-inch
foam board and hung by binder-clips
that are attached to the ceiling by
string and suction cup holders.
Other things I have considered are
double clips and tying through the
foam board.
Solution
The signs can either be made by a flat
print onto the foam board, or cut out
and have an embossed look to make
them more professional.
Using foam board is a more cost

efficient way to create signage.
Because the posters are clipped to the
hanging devices, signs can easily be
changed and moved as the ministry
would need.
Metal Clips
Foam Board
These signs would mainly be used in

the Clothing Store building as a way to
show people where different articles of
clothing are located.
The other nice thing about the
styrofoam signs is that they can be cut
into different sizes and also mounted
on the wall.
16in.
22in.
Print
Pamphlet & Information
Students discovered what the needs of their
location were in regards to print materials and
created designs based on needs.
Print Inspiration
Print Application
Reasoning
For my print document, I decided to
create a pamphlet that depicts and
describes the three buildings of The
Columbus Inner City Ministry.
Clothing Store
Food Pantry
Ministry Building
Our Clothing store is sponsored by

Goodwill and local charities.
Our Food Pantry is sponsored by

local churches and soup kitchens.
All are welcome to come worship

with us on Sundays.
- Individuals limited to 20 pieces a month.

- Please bring valid ID and sign in at the
computer desk.
- If you would like more information on
how to get involved or to donate, please
contact us or visit our website.
- Please bring valid ID and sign in at the

computer desk.
- All are welcome to worship with us and

recieve free hot meal afer service.
These pamphlets would contain

current information as well as inform
the public about the ministry program
and all it has to offer.
I looked at multiple pamphlet layouts
and these are the tow that stuck out
to me. The flow and connection of
the first pamphlet really relates to
how the buildings of the ministry are
all separate yet still part of a whole
mission. The circles also provide a
good focal point of the piece.
Flat
Folded
Web
Current & Redesigned
Students looked at the companys current
website and either modified it or completely
redesigned based on their icon application and
how good the current website was.
Current Web Design
New Web Design

Solution
Home
About
The new web layout creates a more

pleasing page to look at. I integrated
the new color scheme in so that the
web page, print, and signage can all
be consistent throughout the system.
Analysis
This shows the ministrys current
web page. Most of the front page is
text and it is very cluttered. The page
seems to have no grid or design other
than the green is used throughout
the page.
The icons at the top provide an easy

way to navigate through the site and
keep track of where you are. To the
left I put the logo and their mission
statement. The center consists of a
scrolling photo frame to show people
who The Inner City Ministries are and
what they are all about.
Services
Contact Us
Search

Our mission is to provide the city of Columbus wih a new found hope and to meet the needs
of those who cannot provide for themselves.
Luke 4: 18-19
The Spirit of the Lord is
upon me, because he has
anointed me to preach
the gospel to the poor;
he has sent me to heal
the brokenhearted, to
preach deliverance to the
captives, and recovering
of sight to the blind, to set
at liberty them that are
bruised, to preach
the acceptable year
To find out more about us please feel free to message us. Copy right Touch The Edge Studios @2014
New Web Design

Usage
This shows how the website looks as
you browse into the categories. In this
case, the user chose the Donations
icon and was directed to the donation
page. Once at the page, the user can
now fill in the information about their
donations, or go back to the home.
Signature
Applications
In this part of the process you will see how the
signature is applied in various ways to create
an overall identity for The Columbus Inner City
Ministries and tie in all of the icons as well.
Drop Down Menu
Signature Application
Signature Application
Bus Stop
Identity
Bus stops are another

great way to advertise
in the city. This bus stop
shows how the icons can
be incorporated in an
environment as well as
print and still create an
overall system. The icons
are placed on the glass
with the Visual Mark on
the poster.
In these applications I show how the

signature I have created can be used
to create the overall identity.
The ministry has a van that they can
use to go pick up people, clothes, or
food for the weekend. The signature
can be implemented like a decal on
the van to mark it for the ministry.
The sanctuary already has this
hanging side outside of it, so I updated
the look with the new signature.
Hand Outs & Billboard
Handouts
Pictured at the top are two options for
handout that the church can print for
weekly meetings. These handouts can
be used to market different programs
they offer and different events they are
putting on for the community.
Thank You!
Billboard
To the left is an example of advertising
on a billboard for their Business
Development group.

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Icon System

The Columbus Inner City Ministries

The Columbus Inner City Ministries

The Columbus Inner City Ministries

The Columbus Inner City Ministries

2 Nicole Haines l Visual Communication Design l 2014

Nicole Haines l Visual Communication Design l 2014 1

The Columbus Inner City Ministries

The Columbus Inner City Ministries

Development of Visual Icons

2 Nicole Haines l Visual Communication Design l 2014

Nicole Haines l Visual Communication Design l 2014 3

The Columbus Inner City Ministries

The Columbus Inner City Ministries

4 Nicole Haines l Visual Communication Design l 2014

Nicole Haines l Visual Communication Design l 2014 5

The Columbus Inner City Ministries

The Columbus Inner City Ministries

Topic Research & Inspiration

Icon & Visual Mark Inspiration

6 Nicole Haines l Visual Communication Design l 2014

I began my research by looking

This icon system showed icons

The Presbyterian Church

Nicole Haines l Visual Communication Design l 2014 7

The Columbus Inner City Ministries

The Columbus Inner City Ministries

8 Nicole Haines l Visual Communication Design l 2014

Nicole Haines l Visual Communication Design l 2014 9

The Columbus Inner City Ministries

The Columbus Inner City Ministries

Icon Ideation Sketches

I started out my process by

My second time sketching I tried

After going through and

10 Nicole Haines l Visual Communication Design l 2014

Nicole Haines l Visual Communication Design l 2014 11

The Columbus Inner City Ministries

The Columbus Inner City Ministries

12 Nicole Haines l Visual Communication Design l 2014

For this rendition, I wanted to

These icons are represented

Nicole Haines l Visual Communication Design l 2014 13

The Columbus Inner City Ministries

The Columbus Inner City Ministries

14 Nicole Haines l Visual Communication Design l 2014

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The Columbus Inner City Ministries

The Columbus Inner City Ministries

16 Nicole Haines l Visual Communication Design l 2014

Nicole Haines l Visual Communication Design l 2014 17

The Columbus Inner City Ministries

The Columbus Inner City Ministries

New: People- Man

After reviewing my surveys I

Participant B- Groovy Lad

Participant B- Church Man

Participant CDancing Man

18 Nicole Haines l Visual Communication Design l 2014

Nicole Haines l Visual Communication Design l 2014 19

The Columbus Inner City Ministries

The Columbus Inner City Ministries

New: People- Volunteer