Title :

A Study Report on Comparison

Between
Maruti Suzuki and Hyundai Motors
Research objectives:-

To know the various strategies used by Maruti Suzuki and Hyundai

Company to attract maximum number of customers.
To know which company offers better cars, better after sales services and by

which company cars customers are satisfied most.

To know the demand of Automobiles.
Competition from other car manufacturers.
To know the trend in Market.
To know which car is more demanded by Customers.
Through which strategies maximum customers are attracted.
To know recession effect on sale of cars Scope of Study
Company will come to know what attracts Customers.
Company as well as Dealers of Maruti Suzuki and Hyundai will come to

know that which are the criterias customers look for before buying car.
Company and Dealers will also come to know the future changes which will
be require satisfying customer needs and wants.

Problem Statement :
Why does customers prefer maruti cars over Hyundai cars?
Why sales of Hyundai cars is less than maruti cars?
This study will help us to know the customer preference towards the sedan
cars.
This study is important to understand the changing preference of the
consumers.
To understand the need and their demand related cars in the market.

 It is help to understand the choice of consumers towards sedan cars

The main source of data for the study was primary data with the help of selfadministered questionnaires. Hence, the chances of unbiased information
are less.

Methodology of Data Collection

Primary Data:

Primary data: - by the help of questionnaire.

Visiting various Dealers and asking them about their promotional
Strategies and requirement of customers.
Asking to users of Maruti and Hyundai about their preference,
Criterias while buying car and their experience with dealers and their
Expectations from dealers.
Secondary Data:Magazines.

Internet.
QUESTIONNAIR
Survey on the topic, A study report comparing Maruti Suzuki & Hyundai car
No personal information shall be disclosed anywhere in any form.
Demographic Profile.
1. Gender:
2. Age:
</= 20
()
21 to 30
()
31 to 40
()
41 to 50
()
3. Occupation:
Students
()
Politician
()
Service
()
Businessman ( )
Profession
()
4. Marital Status:
Single
()
Married
()
Divorced
()

( ) Male ( )Female

Widow
()
5. Education:
No formal education ( )
Primary school
()
Secondary school
()
Diploma
()
Degree
()
Post Graduate Degree ( )
6. Do you own a car?
Yes ( )
No ( )
7. Which car would you prefer?
Maruti Suzuki car ( )
Hyundai car ( )
8. Which car do you think has got more value for money?
Maruti Suzuki car ( )
Hyundai car ( )
9. On a scale of 1 to 5, where would you rate Maruti Suzuki and Hyundai motors
on the base of post purchase maintainence?
Maruti Suzuki car (1) (2) (3) (4) (5)
Hyundai car (1) (2) (3) (4) (5)
10. On a scale of 1 to 5, where would you rate Maruti Suzuki and Hyundai motors
on the basis of looks?
Maruti Suzuki car (1) (2) (3) (4) (5)
Hyundai car (1) (2) (3) (4) (5)
11. Please rate your overall satisfaction level with reference to Maruti Suzuki and
Hyundai motors?
Very satisfied
Satisfied
Neither satisfied nor dissatisfied
dissatisfied
12. Rate your level of satisfaction, on the following parameters for Maruti Suzuki
and Hyundai motors?
Brand name
Mileage
Looks
Presale sale

Post sale service

Resale

13. Which of the following is more user friendly?

Maruti Suzuki
Hyundai motors
14. Would you recommend this car to others?
Maruti Suzuki
Hyundai motor