Académique Documents
Professionnel Documents
Culture Documents
and continued to elaborate his findings, he explained that this theory of cognitive dissonance
centers around the idea that if a person knows various things that are not psychologically
consistent with one another, he will, in a variety of ways, try to make them more consistent. It
is described by Aronson, Wilson & Akert (2013), as the feeling of discomfort that occurs
when an individual acts out an action that is inconsistent from his self-concept. Another way
that this can be interpreted is that it demonstrates how conflicting cognitions cause people to
strive for greater cognitive consistency. Cognitive dissonance is known for always producing
discomfort in response to this discomfort, it is only natural that an individual will seek to
reduce it. When an individual seeks to reduce dissonance it can lead to extraordinary changes
in the way they think about the world and even in the way they behave.
Leon Festingers theory sparked an interest regarding human social behaviour, and many new
theories later developed which one of them was the self-consistency model of dissonance.
Elliot Aronson expanded on Festingers theory by taking it a step further and introducing the
self-consistency model of dissonance (1992). In this theory she suggested that dissonance
theory makes its strongest and clearest prediction when the self-concept of the individual is
engaged dissonance is greatest and clearest when it involves not just any two cognitions but
rather a cognition about the self and a piece of our behaviour that violates that self-concept.
Inhisselfconsistencytheory,ElliotAronsonproposedthatdissonanceisduenotmerelytoan
inconsistencybetweencognitions.Instead,hepositedthatdissonanceoccurswhenaperson
actsinawaythatviolateshisorherselfconcept,thatis,whenapersonperformsabehaviour
inconsistentwithhisorhersenseofself.Becausemostpersonshaveapositiveselfconcept,
dissonanceismostoftenexperiencedwhenapersonbehavesnegatively,behavinginan
incompetent,irrational,orimmoralmanner.Oneoftheprimarypredictionsderivedfromthis
revisionisthatlowandhighselfesteemindividualsshouldrespondwithlessandmore
dissonancereduction(e.g.,attitudechange),respectively,becauseindissonanceexperimentshigh
selfesteemindividualsareinducedtoactinwaysthataremorediscrepantfromtheirpositiveself
views.Experimentstestingthispredictionhaveproducedmixedresults.(Ramachandran,
2012)
Selfaffirmingtheory(steele1988
Symbolicselfcompletiontheory(wicklund
Selfevaluationmaintenancetheory(Tesser1988
Selfdiscrepancytheory(Higgins1989
Cognitive dissonance
According to cognitive dissonance theory, there is a tendency for individuals to seek
consistency among their cognitions (beliefs, expectations, or opinions of a particular individual).
When inconsistency does exist between these beliefs or attitudes, psychological tension
(dissonance) occurs and must be resolved through some action. This tension most often results
when an individual must choose between two incompatible beliefs or actions and is heightened
when alternatives are equally attractive to the individual. This tension state has drive-like
properties. If dissonance is experienced as an unpleasant drive state, the individual is motivated to
reduce it. However, it is not an easy state to reduce. Dissonance can be eliminated by reducing
the importance of the conflicting beliefs, by acquiring new beliefs that change the balance, or
removing the conflicting attitude or behavior. In theory, cognitive dissonance suggests that
actions have a causal relationship upon cognitions.