Draft 2

Assignment 4
Project: Communication Strategy for Chevy Equinox Fuel Cell Vehicle
Guide to Sources
Please note: Searching instructions are a suggestion

Articles
Business Source Complete indexes more than 4,100 journals, including nearly 3,300
full-text titles. Many of the full-text items are also available as scanned images.
Topics cover nearly every area of business including management, economics,
finance, accounting, international business, and more.
Abstracts and selected full-text of articles from popular business magazines and
peer-reviewed journals are included.

Search communication strategies and fuel cell vehicles

Search marketing fuel cell cars
Search marketing hybrid cars
See: Opportunities and Risks during the Introduction of Fuel Cell Cars

Communication and Mass Media Complete provides information in areas related to

communication and mass media along with numerous other journals in
communication, mass media, and other closely-related fields of study

Search fuel cell vehicles and marketing

Search vehicles and marketing campaigns

ScienceDirect focuses on science and medicine, with some coverage of social

sciences and humanities (particularly management, economics, psychology, and
linguistics.) Browse specific journals or search across all titles in the collection.

Search marketing and fuel cell vehicles

See: Changing the fate of Fuel Cell Vehicles: Can lessons be learnt from Tesla
Motors?

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UC Davis. Institute of Transportation Studies. The Hydrogen Transition July 29,
2014. See pp. 41-44. See also Table 6: Worldwide Alliances of Automakers for Joint
Development of Hydrogen Fuel Cell Vehicles.

Wiley Online Library provides access to articles from nearly all journals (over 1,500
titles) published by John Wiley & Sons, a major scholarly publisher. Wiley has
expanded well beyond its original focus on science, technology, and business to
cover most disciplines including those in the social sciences and humanities.

Search marketing and fuel cell vehicles

See Marketing of Electric Vehicles

Marketing Campaigns
Beattie. How to Calculate ROI of a Marketing Campaign. Investopedia website
Business Source Complete indexes more than 4,100 journals, including nearly 3,300
full-text titles. Many of the full-text items are also available as scanned images.
Topics cover nearly every area of business including management, economics,
finance, accounting, international business, and more.
Abstracts and selected full-text of articles from popular business magazines and
peer-reviewed journals are included.

Search: DE: advertising campaigns and smart or minis or prius or Toyota

Search: DE: advertising campaigns and equinox or honda or chevy
Search: DE: advertising agencies and automobiles or cars or vehicles and
costs

Nichols. Advertising and Quality in the U.S. Market for Automobiles. 64 Southern
Economic Journal , no. 4, 1998. p. 922-939
Videos

Toyota Mirai
Toyota FCV The Turning Point
Introducing Toyotas New Fuel Cell Vehicle , Mirai, Toyota
2016 Toyota Mirai FCV Fuel Cell System, Toyota

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Toyota Reunites Doc Brown and Marty McFly to Promote Its New Hydrogen
Fuel Cell Car
Toyota Rolls Out Hydrogen Fuel-Cell Car With Campaign Calling 'Bullsh*t' on
Critics

GM Project Driveway
GM Launches Fuel Equinox in Project Driveway
Project Driveway GM-Volt.com Fuel Cell Equinox Hydrogen

Prepared by: lwlsusan@buffalo.edu

October 19, 2015