Académique Documents
Professionnel Documents
Culture Documents
Conceptual, Perceptual,
and Semantic Design
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Slide 2
EXPRESS
SIMPLIFY
STRUCTURE
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Slide 3
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Slide 4
SAY
UNIFY
CONDENSE
CHECK
EXPRESS
SIMPLIFY
STRUCTURE organize content
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Slide 5
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Slide 6
Conceptual design
EXPRESS
SIMPLIFY
STRUCTURE organize content
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Slide 7
SAY
UNIFY
CONDENSE
CHECK
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Slide 8
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Slide 9
SAY
UNIFY
CONDENSE
CHECK
EXPRESS
SIMPLIFY avoid clutter
STRUCTURE
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Slide 10
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Slide 11
SAY
UNIFY
CONDENSE increase information density
CHECK
EXPRESS
SIMPLIFY
STRUCTURE
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Slide 12
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Slide 13
SAY
UNIFY
CONDENSE
CHECK ensure visual integrity
EXPRESS
SIMPLIFY
STRUCTURE
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Slide 14
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Slide 15
SAY
UNIFY
CONDENSE increase information density
CHECK ensure visual integrity
Perceptual design
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Slide 16
SAY
UNIFY apply semantic notation
Semantic design
CONDENSE
CHECK
EXPRESS
SIMPLIFY
STRUCTURE
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Slide 17
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Slide 18
SAY
UNIFY
CONDENSE
CHECK
EXPRESS
SIMPLIFY
STRUCTURE
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Slide 19
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Slide 20
Thank You!
Contact Information:
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Week 2 Unit 2:
Conceptual Design:
SAY and STRUCTURE
EXPRESS
SIMPLIFY
STRUCTURE
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Slide 2
Controlling
Dashboards
Management
Reports
Make
decisions
Create
messages
Provide
data
Evaluate
messages
Analyze
data
Develop
systems
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Slide 3
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Slide 4
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Slide 5
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Slide 6
SAY
UNIFY
CONDENSE
CHECK
EXPRESS
SIMPLIFY
STRUCTURE organize content
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Slide 7
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Slide 8
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Slide 9
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Slide 10
Conceptual design
EXPRESS
SIMPLIFY
STRUCTURE organize content
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Slide 11
SAY
UNIFY
CONDENSE increase information density
CHECK ensure visual integrity
Perceptual design
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Slide 12
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Slide 13
Thank You!
Contact Information:
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Week 2 Unit 3:
Perceptual Design:
EXPRESS and SIMPLIFY
SAY
UNIFY
CONDENSE
CHECK
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Slide 2
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Slide 3
Insurance AG
Employees by region in 1,000s
38%
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Slide 4
by Region in thousand
Insurance AG
Employees by region in 1,000s
52%
38%
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Slide 5
Time series
Columns
Few data points
Bars
Structural comparisons
Single
One-dimensional
analyses
Stacked
Accumulated
items
Normalized
Part to whole
analyses
Indexed
Comparing
growth rates
100
100
100
100
100
100
Waterfalls
Contributions to growth
(columns) or
calculations (bars)
Copyright 2016 HICHERT+FAISST GmbH
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Slide 6
Time series
Columns
(cont.)
Bars
(cont.)
Grouped
Comparisons
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Slide 7
SAY
UNIFY
CONDENSE
CHECK
EXPRESS
SIMPLIFY avoid clutter
STRUCTURE
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Slide 8
Report Page 27
Graphical Display of Net Sales Development (in Mill. Euro)
Division Food
Net Sales Belgium (Mio. )
Division Food
Net Sales France (Mio. )
Mio EUR
Mio EUR
19.23 19.91
20
20
15
10
15
9.92
6.21
7.17
5
2012 2013 2014 2015(P)
Division Food
Net Sales Sweden (Mio. )
Mio EUR
20
10.36
10
5
0
18.95
16.51
19.14
15.45
Division Food
Net Sales USA (Mio. )
20.54
Mio EUR
16.05
18.70 18.65
20.35
20
11.89
Belgium
15
15
10
10
France
Sweden
Comments: none
USA
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Slide 9
Food Division
Net Sales in mEUR
2012..2015
Belgium
France
19
20
19
17
10
10
Sweden
USA
19
16
21
19
19
20
16
12
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Slide 10
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Slide 11
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Slide 12
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Slide 13
SAY
UNIFY
CONDENSE increase information density
CHECK ensure visual integrity
Perceptual design
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Slide 14
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Slide 15
Thank You!
Contact Information:
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Week 2 Unit 4:
Perceptual Design:
CONDENSE and CHECK
SAY
UNIFY
CONDENSE increase information density
CHECK
EXPRESS
SIMPLIFY
STRUCTURE
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Slide 2
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Slide 3
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Slide 4
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Slide 5
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Slide 6
Report Page 27
Graphical Display of Net Sales Development (in Mill. Euro)
Division Food
Net Sales Belgium (Mio. )
Mio EUR
19.23 19.91
20
6.21
10.36
7.17
10
5
Division Food
Net Sales Sweden (Mio. )
Mio EUR
20
18.95
16.51
15
9.92
5
0
Mio EUR
20
15
10
Division Food
Net Sales France (Mio. )
19.14
15.45
20.54
Mio EUR
16.05
18.70 18.65
20.35
20
11.89
Belgium
15
15
10
10
France
Sweden
Comments: none
USA
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Slide 7
Food Division
Net Sales in mEUR
2012..2015
Belgium
19
France
20
19
17
10
10
2012
2013
2014
2015
PL
Sweden
21
19
16
USA
19
19
20
16
12
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Slide 8
Food Division
Net Sales in mEUR
2012..2015
Belgium
19
12
France
20
17
10
10
13
14
15
PL
Sweden
19
16
19
USA
21
16
19
19
20
12
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Slide 9
Food Division
Net Sales in mEUR
2012..2015
Belgium
19
6
12
16
France
20
17
10
13
19
10
14 15
PL
Sweden
19 21
16
19
USA
19 20
12
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Slide 10
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Slide 11
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Slide 12
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Slide 13
Consistent
Scaling
scaling
No rings, no
pies, no circles
Time always
from left to right
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Slide 14
SAP increased revenues by 33% but the operating margin went down by 6 pp
SAP Group
Revenues, Expenses, Profit in bn EUR
Operating Margin in %
2006..2010
Revenues (IFRS)
Expenses
Revenues*
by industry
12,5
Public
Service
Financial
Service
by region
12,5
Expenses*
by business
by business
areaarea
12,5
Other service
0,5
revenue
11,5
1,3
2,2 Germany
0,5
10,7
0,4
+33%
1,1
10,3
9,4
0,6
2,5
2,1
0,6
Service
2,8
4,1
2,2
'07
1,1
1,4
'08
'09
'10
1,7
1,7
Software and
1,8 sw-related
services
Consulting
revenue
Subscription
and other
0,4
sw-related
service revenue
2,1
2,1
1,9
2,3
Professional
2,1 services and
other services
1,3
2,2
Rest of
EMEA
'06
1,5
2,2
1,6
1,7
1,6
Research and
development
1,9
Consumer
2,4
6,1
0,5 Japan
1,3
Discrete
Mfg.
2,4
1,2
Rest of
APJ
4,6
3,8
Support
revenue
2,2
0,4
6,8
5,3
3,5
2,2
2,5
Profit*
2,6
26,6 26,3
0,5
0,8
7,6
Rest of
Americas
Sales and
marketing
0,7
8,9
8,1
Operating margin
23,3
24,3
20,8
Other
operating
1,6 expenses
2,5
Operating
margin
2,7
2,7
2,6
2,6
Operating
profit
1,9
1,8
1,8
1,8
Profit
after tax
9,9
Process
Mfg.
3,2 USA
2,5
3,0
3,4
3,6
3,3
2,6
Software
revenue
1,8
'10
'10
'06
'07
'08
'09
'10
* IFRS
HICHERT+FAISST
'10
SAY
UNIFY
CONDENSE
CHECK ensure visual integrity
EXPRESS
SIMPLIFY
STRUCTURE
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Slide 16
Source: https://investor-relations.lufthansagroup.com/fileadmin/downloads/en/charts-speeches/LH-IP-2012-03-19-Frankfurt.pdf
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Slide 17
2
1
0
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Slide 23
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Slide 24
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Slide 25
SAY
UNIFY
CONDENSE increase information density
CHECK ensure visual integrity
Perceptual design
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Slide 26
SAY
UNIFY apply semantic notation
CONDENSE
CHECK
EXPRESS
SIMPLIFY
STRUCTURE
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Slide 27
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Slide 28
Thank You!
Contact Information:
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Week 2 Unit 5:
Semantic Design:
UNIFY and the IBCS
Project
SAY
UNIFY apply semantic notation
CONDENSE
CHECK
EXPRESS
SIMPLIFY
STRUCTURE
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Slide 18
SAY
UNIFY
CONDENSE
CHECK
EXPRESS
SIMPLIFY
STRUCTURE
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Slide 19
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Slide 23
Thank You!
Contact Information:
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