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INTRODUCTION
THEORETICALFRAMEWORK
URBANQUARTERcanbedefinedbyverydiscreteandobviousboundaries
Clearcutboundariestoaquartermayenhancetheidentityofthatareaand
encouragethedevelopmentoffunctional,economicandsocialinteractionwithin
thearea(Tiesdel,Oc,Heath1996).
Manycitieshaveurbanquartersthatconferonthemasenseofplaceand
identitythroughthehistoricandculturalassociationstheyprovide.Theyareoften
d
h
h h h
d l
l
h
d h
f
anintegralpartofthecityscharmandappeal,andtheirvisualandfunctional
qualitiesareimportantelementsofthecitysimageandidentity(Tiesdel,Oc,
Heath 1996)
Heath1996).
Ashistoricquartersareoftenlocatedincentralareas,theirrevitalizationare
often part and parcel of the general revitalization of cities Attracting workers
oftenpartandparcelofthegeneralrevitalizationofcities.Attractingworkers,
shoppers,touristsand perhapsmoreimportantly peopletoliveandanimate
theseinnerareasissymbolicofacontemporaryreenchantmentwithcitiesand
y(
, ,
)
urbanity(Tiesdel,Oc,Heath1996).
Framework
(WiserEarth)
URBANREVITALIZATIONisdefinedastheprocessofrebuilding
thrivingeconomically,environmentallyandsocially
sustainableurbanareasandpopulations,inareasthathave
beenindeclineandinthoseurbanareasthatarestressed
from the continuing influx of people to urban areas.
fromthecontinuinginfluxofpeopletourbanareas.
~ http://www.wiserearth.org/aof/285
MILESTONES
SeveralPlansweremade
BPO@Escolta
RevitalizationAlliance@Escolta
Vi i i W k h
VisioningWorkshop
AreaStudyand
CraftingofUrbanRevitalizationPlan
OtherActivities:Art@Escolta,etc.
NATIONALGOVERNMENTPPAs
INTRAMUROSMASTERPLAN>
RIZALPARKDEVELOPMENTPLAN>
MANILACENTRALPOSTOFFICERENEWAL>
INTRAMUROSMASTERPLAN
RIZALPARKDEVELOPMENTPLAN
MANILACENTRALPOSTOFFICERENEWAL
PROJECT BACKGROUND
MCPORenewal
ICONICAREAS:
1.ManilaCentralPost
Office(MCPO)Building
(c 1926)
(c.1926)
2.Liwasangg Bonifacio
Park(c.1940)
3.Metropolitan
Threatre (c.1920)
22
ManilaCentralPostOffice
(MCPO)Building(c.1926)
MCPORenewal
PublicPrivatePartnership
P
bli P i
P
hi
(Preservation,Restoration,Renewal)
Generate
G
t
revenues for
f
th
the
Phili i
Philippine
government in the form of concession fees,
taxes and an other forms of compensation as
may be agreed under the PPP
MetropolitanThreatre (c.1920)
METROMANILAGREENPRINT 2030
TheMetropolitanManilaDevelopmentAuthority(MMDA) workingwithothergovernment
agencies local government units and supported by the World Bank Australian Agency for
agencies,localgovernmentunitsandsupportedbytheWorldBank,AustralianAgencyfor
InternationalDevelopment,andtheJapaneseGovernment haslaunchedtheformulationofa
20yearstrategytotransformMetroManilaintoahighlycompetitiveEastAsianmetropolisthat
promotesahigherstandardoflivingforitsresidents.
DubbedMetroManilaGreenprint2030,theplanwilldevelopacommonvisionforMetroManilas
future,proposeinstitutionalreformstoimprovecoordinationamongkeyplayers,andprovidespatial
strategythatwillguidetheurbanformofthemetropolis,primaryinfrastructure,greensystemsand
theclusteringofeconomicactivitiestoimprovelivability.(citiesalliance.org)
h l
f
l bl (
ll
)
AccordingtoMMDAChairmanFrancisTolentino,MetroManilaGreenprint2030willbeabroadstroke
document,whichaimstolookstrategicallyintothefuture,andprovidealongtermdirectiontoguide
actionsofboththepublicandprivatesectorstohelpMetroManilariseuptoitspotential.
NCR2030:LaunchingandWorkshop
CITYGOVERNMENTPPAs
MANILA2030:CITYOFMANILAGREENPRINT
SinceMetroManilaGreenprint 2030encompassesthecountrysNationalCapitalRegion,the
CityGovernmentofManila,beingoneofthemajorparticipantsincraftingtheciteddocument,
shalladoptandexpandthisgreendevelopmentblueprintintoadetailedsustainablelongterm
development plan for the City of Manila
developmentplanfortheCityofManila.
Coveringa17year(20132030)planninghorizon,theCityofManilaGreenprint 2030
(MANILA2030)shallprovidedetailedurbandevelopmentframeworksandstrategiesaswellas
Programs,ProjectsandActivities(PPAs)thatwillserveasdevelopmentblueprintofLocal
(
)
GovernmentUnits(LGU)multipleterms.
MANILA2030shallbemainlycomposedoftwo(2)LGU
MANILA2030
shall be mainly composed of two (2) LGUmandated
mandatedplans:
plans:
1. ComprehensiveLand,Water&AirUsePlan(CLWAUP)
withZoningOrdinance(ZO)asimplementationtool
2. ComprehensiveDevelopmentPlan(CDP)
withLocalDevelopmentInvestmentProgram(LDIP)asimplementingmechanism.
ith L l D l
tI
t
tP
(LDIP) i l
ti
h i
Thus,developmentinitiativesrationality,continuityandsustainabilitycanbeassuredbythe
g
p y
p
MANILA2030withaCLWAUPthatwillserveasalongtermframeworkforphysicaldevelopment
ofManilaandaCDP,amultiyearandmultisectoral developmentplanthatwillserveasabasis
forcraftinganExecutiveLegislativeAgenda(ELA)coterminouswiththetermoflocalofficials.
REVITALIZATION@ESCOLTA
URBANCHALLENGES:
DilapidatedStreetNameSignages
URBANCHALLENGES:
DilapidatedStreetNameSignages
URBANCHALLENGES:
DefectiveLampost andDerelictBldgFacade
URBANCHALLENGES:
UnorganizedParking
URBANCHALLENGES:
SidewalkObstruction
URBANCHALLENGES:
WaterfrontObstruction
URBANCHALLENGES:
EyeSoreOverheadTransformers
URBANCHALLENGES:
EyeSoreUtilityLinesandTransformerPost
URBANCHALLENGES:
PedestrianandMotoristsHazards
URBANCHALLENGES:
VisualPollution
URBANCHALLENGES:
StreetDwellers
Messages fromKeyStakeholders
Presentations ofGuestSpeakers
of Guest Speakers
CPDO PresentationthruArkimarl
SWOT
S.W.O.T.
ESCOLTAVISIONSFOR2030
ESCOLTAGOALSFOR2013&2020
REVITALIZATION@ESCOLTA
DECLARATIONOFSUPPORT
15March2012
PROPOSAL HIGHLIGHTS
REVITALIZATION @ESCOLTA
A Heritage
H it
Urban
Ub
Quarter
Q
t Development
D
l
t Plan
Pl
ACommunitybasedUrbanRevitalizationPlan
currentlybeingformulatedbytheCityGovernment
withitsdynamicareastakeholders.
i hi d
i
k h ld
ItgenerallyaimstorevitalizeEscolta anditsvicinity
bypreservingitsrichheritageanddevelopingitasthe
BPOKPOIT
BPO
KPO ITandArts&ArchitecturalHeritage
and Arts & Architectural Heritage
CorridorwithWaterfrontDevelopment.
POTENTIALPROJECTCOMPONENTS(PPC):
1.BPOKPOITCorridor
2.PedestrianMall
3 Escolta Arki
3.Escolta
ArkiG:
G:ArchitecturalHeritageLivingGallery
Architectural Heritage Living Gallery
4.Escolta Wharf:RiverwalkCafs&Bars
5.ArtistsHaven:StreetscapeDevelopment
CPUD1AREADEVELOPMENT
(StudyArea)
BINONDONORTH:Yellow
BINONDOCORE:Red
BINONDOCORE: Red
BINONDOSOUTH:Orange
BINONDOSOUTH(PlanningArea)
BINONDO
SOUTH (Pl
i A )
URBANREVITALIZATION
CORRIDORS
1.Escolta CoreCorridor
2 Dasmarias MajorCorridor
2.Dasmarias
Major Corridor
3.Muelle DelBanco Nacional and
Muelle Dela Indusatria
SecondaryCorridors
Proposed
AdaptiveReuseDevelopment
Revitalization@Escolta:
PPC1:BPOKPOITCORRIDOR
GEALACHINC.
PedestrianMallDevelopment
UrbanDesignExplorations
PPC2:PEDESTRIANMALL
LivingGalleryDevelopment
UrbanDesignExplorations
PPC3:ARCHITECTURALHERITAGE
LIVINGGALLERY
Riverwalk Development
UrbanDesignExplorations
PPC4a:RIVERWALKCAFS&BARS
DesignSchemeA>OnDeckDevelopment
Riverwalk Development
UrbanDesignExplorations
PPC4b:RIVERWALKCAFS&BARS
DesignSchemeB>OnStiltsDevelopment
StreetscapeDevelopment
UrbanDesignExplorations
PPC5:STREETSCAPE
DEVELOPMENT
URBANDESIGNEXPLORATION
Architectural
StylesandDetails
Letuscontinuetobepartnersforarevitalized
Bi
Binondo
d Manila!
M il !