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publisher, Mojo Marketing, Inc. and the author, Eric Edgemont. By reading any of the contents of this book
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or personal advice.

Contents
Girlfriend On Demand ...................................................................................... 4
Chapter 1: The #1 Most Important Factor in Attracting Women - Your Mojo 13
Chapter 1 Checklist ..................................................................................... 50
Chapter 2: Perfect Your Outer Game .............................................................. 52
Chapter 2 Checklist ......................................................................................69
Chapter 3: Inner Game .................................................................................... 71
Chapter 3 Checklist .................................................................................... 118
Chapter 4: Getting To Know Her................................................................... 123
Chapter 4 Checklist .................................................................................... 176
Chapter 5 Getting Closer ............................................................................... 181
Chapter 5 Checklist .................................................................................... 198
Chapter 6: Dating Her ................................................................................... 201
Chapter 6 Checklist .................................................................................... 215
Chapter 7: Getting Physical ........................................................................... 217
Chapter 7 Checklist ....................................................................................224
Chapter 8: Moving From Dates to Girlfriend ................................................226
Chapter 8 Checklist.................................................................................... 235
Chapter 9: Knowing Shes The One ............................................................236
Chapter 9 Checklist ................................................................................... 250
Checklist For Success .................................................................................... 253

Girlfriend On Demand
Hi. Im Eric. Welcome and congratulations on your decision to buy
this book. Your life is about to change forever. Remember this very
moment.
I want to quickly say a few, really important points before we get
started.
I wrote this book because currently there is more information out
there for guys to attract women than ever.
However, even with all this information currently out there, it
hasnt really helped most guys yet.
Instead of creating a world where most guys are more successful
with the women they really want, its created a world where guys
are more confused than ever about what really, truly attracts
women. Im talking about the stuff that has worked since the
beginning of time and will continue to work forever the core of
attractiveness.
I want to make an important point immediately.
When I wrote this book, I wrote it to be simple.
Now, when a book contains information thats simple its because of
one of two reasons, either:
1) Its simple because the author doesnt really understand the
complexities
of
attraction,
relationships
and
human
interaction, so what they present is simplistic and ineffective.

2) Or its simple because the author spent an insane amount of

time studying all of the core underlying principles that make
everything work, realized how everything that works is
interconnected to some core principles and then wrote a book
thats completely lean, trimmed of all the fat.
This book is the #2 scenario: I have obsessively studied human
psychology, relationships, love, attraction and everything in
between. Ive worked with people in the real world, through the
internet and through studying others. Ive analyzed an insane
amount of experiences from both my personal relationships as well
as through studying other men who are extremely successful with
women.
Through all of that study, analysis and trial-and-error, Ive boiled
down a method that I guarantee will work for any man who applies
it as Ive laid it all out in this book.
Yes, you have to follow the directions, but Ive made the path as
simple, stress-free and direct as it possibly can be.
No fluff, no unnecessary activities that wont really make a
noticeable difference in your life. Just the very best stuff that will
massively attract the woman you want with as little effort on your
part as possible.
Now, I also want to note that this book is for men of all experience
levels with women. It applies to men of all ages, walks of life,
income levels and no what your success has been up to this point.
If you have an approach to women that you like and thats working
for you, great this book will show you how to make what youre
doing now far more effective and powerful.
If youve never been good with women and dont know where to
begin, this is the only course youll ever need to learn everything
5

you need to know about what truly attracts a woman and keeps her
interested in you for as long as you want.
Some quick background about me:
In my life right now, I can say that Ive had experiences with
women dying to be my girlfriend that shock me.
I always had a crush on this woman named Deanna, a woman who
looked like she stepped out of the pages of Playboy. I didnt think
shed ever even look at me, let alone want me to be her boyfriend.
I always wanted to get to know her better, but couldnt muster the
courage to strike up a conversation.
Well, she ended up becoming my official girlfriend after I realized
exactly what to do in order to get her feeling like she had to have
me or else her life wouldnt be complete. It was I who eventually
broke off that relationship, but it wasnt a bad breakup and we had
a lot of fun together when she was my girlfriend.
Then, I had a string of amazing women whom I dated without even
doing anything other than letting them chase me. The ones I made
my official girlfriend were always special and sweet. Obviously I
found them all incredibly attractive as well.
It wasnt always this way, though. I used to be such a failure with
women its humiliating to bring up.
I have to tell you this humiliating story about a prom disaster
back in high school.
I had a crush on a girl named Isabel, who had blonde hair and big,
green eyes with an amazing tan. She wore these little shorts a lot
and her body looked too good for words.

I remember the way I would feel it's embarrassing to write

about and share but I'm doing it because it's necessary to
help guys everywhere. You will have the benefit of my
failures because I learned what not to do and what works.
With Isabel, I poured tons of time and energy into showing her how
I was the perfect "boyfriend" who would treat her right unlike Jake,
the guy she ended up committing to at the beginning of senior
year. He cheated on her and she didnt care. Something about him
made her chase him.
Nothing about me made her even look at me in a sexual way.
I was her friend and she made it clear she felt zero feelings for
me "in that way"
I comforted her, let her cry on my shoulder when Jake hurt her
time and time again and pushed down my own feelings for her.
My chest burned and I felt nauseous even thinking about Jake
getting the girl I deserved.
Instead of being with me, she chose a guy I hated more than I've
ever hated anyone.
When Jake broke up with her a week and a half before prom, she
came crying to me as usual. I felt like I was the pillow she cried
on about other guys and never saw me as remotely attractive or
desirable in any way, which made me feel pathetic.
It was the end of the school year and time was running out to
confess my feelings. I knew if I didn't act fast, we'd graduate. I'd
lose my shot forever. The thought of never having her in my life
was devastating.
So I decided to do what Hollywood shows you to do.
7

I decided to write her a love letter to ask her to go to prom with

me.
I confessed how I'd felt about her for years well, she ended up
avoiding me.
She even told Jake about how I was crushing on her and Jake took
it upon himself to routinely mock me, which was the most
humiliating experience of my life. It was worse than her rejection.
Being rejected by other guys, mocked as if I was somehow not
good enough to ever be chosen as part of the pack that was
brutal and humiliating.
So I started researching this stuff like a mad man I wanted
answers and fast. After Isabel crushed me, I ended up hitting a wall
and decided Id solve this once and for all or die trying.
The worst part was I wanted to be good with every fiber of my
being, yet NOTHING seemed to be able to WORK for me. It made
me feel angry, depressed and humiliated. Seriously, it was like I
was weighed down by a thousand tons because this jealous, and at
times even bitter, resentment burned in my chest.
Id often find myself wondering: What did OTHER guys have that
I didnt?
I was always trying to figure out what made me so sexually
rejectable and other guys so sexually selectable, even when they
werent conventionally good looking or they had no money, or no
job and had zero motivation to do better.
Ill tell you a quick story because I couldnt believe my eyes when I
saw this buddy of mine named Adam get a girlfriend who was DROP
dead gorgeous, 59 and thin, tan, blonde everything you can
imagine the sexiest woman in the world being maybe not your
type, but you couldnt deny this woman was absolutely smoking
hot.
8

I was in shock when I first met this woman and saw her literally
unable to not be close to Adam. In public, this sweet and amazing
woman, who also happened to be laid back and hilarious, was
holding his hand, looking at him and ignoring every other
man on the planet.
I figured Adam had to have some secret personality trait or some
kind of it factor, but I didnt know what it could be then I
noticed this trend happening with random strangers. I saw men
who had nothing going for them with these amazingly hot
women all over them in public.
I had to figure out what was going on here because I knew
this could be something that would change my life if I could
crack the code behind their success.
I decided to dedicate my free time to researching, obsessing and
endlessly trying to figure out what the secret was
I finally discovered what it was after tons of trial and error,
frustrations and failures. Im going to share my discovery in this
book.
My life was so different after I finally figured out what made women
want to be your girlfriend. I couldnt believe it. Things started
working: women would be the ones to strike up conversations with
me. Women actually found me INTERESTING and called me sexy,
even hot.
It was ridiculous because the tables turned so much so that women
would try and maneuver situations so that we slept together on the
first date. It was hilariously amazing.
Not only did they think I was hot, but they also wanted to be my
girlfriend. They wanted to COMMIT to ME and only ME. My friends
noticed these really ridiculous results and asked me what I was
doing
9

A few joked I must be hiring these women because theres no way I

magically just became this good with women.
Well, I started giving my friends the secret trick, and low and
behold it started working for them.
I began coaching guys professionally because this was working so
well that tons of men everywhere demanded access. It was pretty
shocking that I went from being rejected to actually helping others
get the women they want in the way they want.
Now, years later, I have an amazing woman in my life a beautiful,
blonde, California-woman type who actually approached me who
adores me and whom I absolutely adore as well in fact, instead of
the relationship losing steam as it continues, it gets stronger every
day.
Rules
My current girlfriend approved every single thing in this book.
Here are a few guidelines to give you the best shot of having the
results youve always wanted.
You are going to get results when you follow this course from start
to finish without picking and choosing what to follow and what to
ignore. You cant ignore parts and choose to follow other parts,
since thats like having your foot on the gas and the brake pedal at
the same time while driving a car.
Dont expect to get a girlfriend by reading this if you dont apply
what you learn in a real-life situation. You must feel the
experience first-hand to know what to do in a way thatll naturally
be part of you.

10

You cant learn a skill without doing it in real life. Imagine trying to
learn how to drive without ever getting behind the wheel. You cant
learn to drive a car reading a manual. Its the same idea.
Plus, its going to require you read the whole book, not just parts,
because if you learn, lets say, how to ask a woman to be your
girlfriend, but dont read important concepts about compatibility
and what kind of things to look for in a relationship dynamic, you
will end up choosing the wrong woman that isnt a good match.
Imagine if you read how to get a womans number, which is
covered in this book, but then have no clue what to do to keep her
interested and how to talk to a woman on the phone.
Thats why you have to follow this course from start to finish and
dont skip parts you think you are fine with.
Take the car example. If you knew how to drive in a straight line,
but had no clue how to change lanes, youd get into a major
collision trying to drive and maneuver from one lane to another.
You can only drive when a bunch of stuff is happening at the same
time. If one of the core elements goes wrong, you get into a car
crash.
The point is: theres no guarantee that youll get a girlfriend if you
dont follow all the guidelines.
What this means is you will be wiping the slate clean regarding
everything you think is true about women. You are going to get the
most out of this book if you actually drop all the ideas you have and
let all the new concepts sink in.
A point I have to get out of the way right now is going to be one of
the most crucial parts of getting a girlfriend.

11

You will be meeting new women, because even if you like one
specific woman it will be your only chance to steal her heart when
you have OPTIONS.
You will think of her as one of many women who are going to be
showing you what makes them worthy of being with you.
This is going to be explained fully later on. For now, just know that
even if you have ONE woman in mind, meeting new women will be
a crucial part of this entire process. This goes for guys coming in
with all different situations, whether its being stuck in the friend
zone, getting out of a nasty divorce and not knowing where to
begin, or just generally having little experience with women.
Okay, lets begin. I dont want to waste any time, because I know
how frustrating not getting the results you want with the women
you want in the way you want can be.

12

Chapter 1: The #1 Most Important Factor in

Attracting Women - Your Mojo
What if I told you there was something inside you already right now
that could make you 1,000 times more attractive to the women you
really want? Well, youre in luck. The secret I am going to reveal is
the #1 most essential piece of what it takes to attract
women.
If you were like me, you would have to sit on the sidelines watching
women pick other guys over you, day after day. It was as if I were
in a cage and had people laughing at me, but nowhere to run and
hide. The rejection was bad, but the public humiliation was worse.
You might feel like women just dont notice you. You might feel
invisible, and like no woman you actually want looks at you with
pure desire in her eyes. Instead, youre ignored and go unnoticed.
Its frustrating, discouraging and embarrassing being sexually
REJECTED and humiliated on an unspeakable level.
You might have wondered, what do women even WANT? What do
they actually want? I asked myself this type of question too often
for me to even explain.
If only I knew what I know now back then
I figured there was some secret doctrine I missed out on because
the truth is nothing made sense when it came to understanding
women.
I started to lose all hope that things could be different with me. I
didnt think I could legitimately get the woman I REALLY wanted,
the type that I found attractive and interesting. I didnt want just
13

any woman. The idea of settling felt so humiliating and upsetting

that I often just gave up even bothering.
Little did I know that my belief had nothing to do with the truth,
since I ended up having the kind of results I wanted with the
women I wanted without having to change myself, become
someone else or do anything awkward, weird or
uncomfortable. I finally got control over this area of my life even
though I was sure I would never be able to.
Since I hadnt had success in this area, in my mind, it meant I
never would. My past results sabotaged my present even
though the truth was I could have stopped buying into that
belief whenever I wanted.
The point I am trying to make is that even though right now
you might genuinely believe that success in this specific
area of your life is not possible, just because it has not
happened so far does NOT mean it wont and cant.
Its not your fault you believe it is hopeless, because there are so
many lies out there about what wins with women and what never
works. Guys who naturally turned out to be good with women they
truly wanted were actually very lucky.
Either they had good role models to model at early age like a
cousin or uncle that showed them how to be with women. Or even
sisters and a female cousin who would describe what they liked in a
guy.
Its not that there is something WRONG with you or BETTER in
them. Another thing you have to realize is guys who just naturally
get women normally dont really understand why they are so
successful. This makes explaining the route to becoming successful
nearly impossible. Thats where I come in.

14

The internet is filled with guys who will confidently proclaim they
know how to get women, but dont really understand what it takes
to get from point A to point B their recommendation is to just
imitate their style and personality, with no deep understanding of
what really generates attraction in a woman.
Women cant really explain what they want entirely either. When
women feel attracted to a guy, 99.99% of them dont analyze the
feeling. A woman just goes with it without questioning its origin,
which makes it confusing for men who just want to understand
whats actually going through a womans mind.
If she gets asked why she picked a particular guy over another,
shell only give a partial explanation of why (if even).
There are a few reasons why women arent open or comfortable
discussing this stuff. Even in todays world, there is still a lot of
shaming that goes on as to what women choose to do in their
romantic life. Women dont want to be judged negatively, so they
avoid giving an answer that could make them look bad socially.
Instead, theyll just go without whatever the popular, acceptable
answer is.
Theyre not doing it to intentionally confuse men. They are doing it
because unfortunately large portions of our society punish women
for being honest about their sexuality.
Hollywood pumps out lies in music, movies and TV about what
women really find attractive that poisons so many men trying to
figure out what to do in order to get the woman they want.
The Big Lie is manufactured by Hollywood to make money. I want
to expose the Big Lie once and for all before revealing the #1
most important factor that will overcome the Big Lie.
You might be wondering or have wondered at some point in
your dating life: why do women say one thing, but do another?
15

The answer is: the Big Lie makes women think men are one
way that has nothing to do with how men actually are.
Why do women say they want nice guys, for example, and date
jerks?
Why do women say money isn't important, but date the guys who
spoil them with tons of presents?
Why do women say they want true love and a guy who treats them
right then go for guys who dont have the ability to love?
Why do women say they want a guy who is sensitive yet shit all
over you when you show that side to her?
The list goes on there are so many things that women say to
you, but do the opposite not because theyre mean or want
to trick men.
This is not to say women are all the same, but there are core
similarities in how women perceive men that sabotage both men
and women from getting into good relationships.
Women arent evil creatures out to harm men (most arent,
anyway)
Here is what happens. A woman watches a film or TV show
(like Sex & the City) that portrays men in a certain way. The way
men are shown in Sex & the City, for example is completely
unrealistic. If you have never seen the show, you would be shocked
to find out how four women in NYC have a weekly discussion about
sex every Sunday over brunch.
Women end up gathering that these women, with their
independence and sarcastic nature, are the epitome of
attractiveness to a man. So the message becomes clear: act
16

difficult, be difficult and expect men to drop everything to give you

what you want.
The way a woman acts is largely a product of the lies she genuinely
believes WILL attract the man she wants.
The issue is when a woman watches a movie she ends up
brainwashed into believing lies about how men are.
She thinks men want nothing to do with commitment, for
example.
Plus, women get an idealized version of love. It has nothing to do
with how love actually is, but causes a lot of problems when she
doesnt know why she cant find her fairytale. The big screen and
even television as well as pop culture have one common message:
if your dream isnt coming true there is something wrong with you
that is in need of fixing. When you fix it, you will be worthy of love.
Women freak out about what to do because the love she wants
isnt coming true. The bottom line is her idea of love becomes a
standard of idealistic perfection no man could match in real life.
Just like Hollywood tells men chasing her persistently will
win her heart, women believe a man will never actually
WANT commitment if he had his way. Seriouslywomen
believe men are anti-relationship.
Women also get the message that in order to make a man commit,
acting bitchy is actually a GOOD, even NECESSARY way to be. Yes,
this isnt a jokewomen actually believe being cold, detached and
unpleasant is going to win their dream guy.
Well, the good news for you is now you know the truth. After you
complete this book, you will have an awareness of how women
really are, what they truly respond to and how to become the most
17

attractive version of you to get that one special woman running

after you.
An amazing part of the one trick Im going to reveal in just a
moment will allow you to bypass Hollywoods brainwashing
and become a guy she cant resist.
Just to drive the point home, I want to give you an example of how
Hollywood sabotages men everywhere.
Ryan Gosling is an actor who is notoriously loved by women. He
played in a popular film The Notebook.
Women swoon and get excited gushing to their friends about how
amazing Ryan Gosling's character, Noah, is. He writes his leading
lady, Allie, letters for 7-years. She didnt respond, but he persisted.
In the end, the couple gets together and they grow old
together retelling the romantic fairytale as the audience
cries, hoping that one day this love is going to be theirs.
Plus, guys subliminally (or blatantly) get the message: be sensitive,
fixated and ignore every other woman on the planet. Persistently
chase the one woman you want no matter what. Dont ever
give up.
The reality is, this blocks the ONE thing you need to be able
to get a GIRLFRIEND in REAL life.
(As a funny side note, Ryan Gosling himself said in an interview
that he would never act like the character he portrayed in The
Notebook I believe he used words like stalker and creepy and
restraining order when referring to that character, but my
memory of exactly what he said is a bit foggy)
On top of the bad advice Hollywood spreads there are cultural
stereotypes that Hollywood makes worse. The romantic man
18

is the one who is shown as this wimpy, soft and sensitive

guy women are supposedly attracted to.
Simultaneously, Hollywood also portrays another type of character
that supposedly gets all of the women: the macho jerk, who
provokes anger wherever he goes, takes part in a myriad of selfdestructive behaviors and frequently gets into fights. Essentially, a
character that would be dead within weeks if he existed in the real
world.
Even still, thats whats shown and portrayed through TV, music
and movies two extremely polarized personality types, neither of
which actually captures the essence of what women find truly
attractive (though they portray it as if its the key)
The point is neither Hollywood nor the media gives the truth
about relationships. Women are influenced just as badly as
men and its a miscommunication you can bridge by having
what I call mojo.
The big solution: You need mojo, which is the #1 most attractive
trait a guy can have.
Why Mojo?
This book is going to teach you the it factor that gets a woman
going crazy over a guy. The it factor, which I like to call mojo, is
what makes a woman obsess about a guy and fight for his attention
and commitment, like a loyal puppy who wont want him to leave
for a guys night out.
Theres a pull, desire and feeling women get when you unlock
your inner mojo and other guys are clueless as to what youre
doing that is getting such crazy results when nothing seems
different about you (but the success youll have will get attention.)

19

You automatically stand out from the pack of competition and other
guys dont stand a chance against you when you unlock your mojo.
Mojo is what you cant get a girlfriend without and is what most
men dont have access to. You are going to unlock your mojo,
which is going to naturally attract women without you doing
anything because it will be part of you.
If you know the most important factor in attracting women, things
get simpler. You can focus on the one thing thats most important
to attracting women.
You wont have to wonder if what youre doing is correct, if it is
going to work, and if youre her type or what she wants or not.
You are going to have predictable results. Arent you sick of waiting
to see if you made a total fool out of yourself or the woman liked
whatever it is you may have done? This is dependable.
Plus its like a potion women get instinctually drawn to. When
a woman detects a man has mojo, its like a light bulb gets
turned on in her brain. Her mind is fixated on how to get the guy
with mojo. She will go to the ends of the earth to figure out how to
attract him and will do anything in her power to win his heart.
What Is Mojo?
Mojo is my personal discovery and nobody has really talked about it
yet. What it boils down to is that mojo is being happy and
comfortable in life. Mojo is also about taking ACTION. Dont worry,
Im going to explain this all right now in exact, concrete, real-world
terms.
It is the essence of the personality that a womans sexual system
is always scanning for in a guy, regardless of age, income or looks.

20

Mojo works because it combines three of the most essential

components of what makes a guy attractive into one core concept
that works every time (instead of being a hit-or-miss).
Mojo works because its simple and natural instead of doing some
weird mind game that someone on the internet came up with,
youre acting in a way that has worked for men for thousands of
years (Probably from the beginning of mankind.)
Attracting women isnt a mind game it simply requires that you
tune into the right thing within yourself. You tune into mojo.
Here is how to bring mojo into your life:
Factor #1: Happy
Realize that when you dont feel good on the inside, you
subconsciously telegraph micro-signals to women that instantly
kill their attraction for you.
Realize that participating in negative thinking (that is, thinking that
feels bad) is the root of what produces the negative feelings.
That guy is such an asshole, he always tries to sabotage me on
purpose. Screw it, I give up. Im not going to try again and again
while this dumb fuck rips me off. The world is not fair.
This is the epitome of being negative. Negativity thrives when you
feed it. You feed it by allowing it to fester within you, and it
becomes hard to distinguish negative influences from
normal parts of your everyday life.
For example, being around negative co-workers, who always
have something bad to say or some new thing thats wrong, but
never seem to say anything good.

21

If you want to be attractive to women, you must stop participating

in negative thinking and only participate in thinking that feels good,
enjoyable and inspiring.
This will determine how you engage with life. Your attractiveness
will massively shift even if you dont change anything on the
surface (like your job, your income, your social circle, etc.).
You need to realize that your mood is one of the most important
factors in your attractiveness to women. Being in a good mood
wins with women.
You must protect your mood at all costs. This means that on the
most basic level, you must think of things in a positive way.
Positive means you dont let things get to you if they feel bad. If
you feel angry, for example, continuing to ruminate about the
reason why you are angry instead of simply dropping that line of
thought, blanking out your mind for 2-5 seconds and then doing
something that feels good (which could be listening to music, going
for a run, playing video games, etc.)
A woman named Blair was one of the funniest women I ever met.
She was ridiculously hot too. Not even in a normal way. She had
this look about her that was so innocent yet seductive. Her long,
blonde hair and tan body were so hot guys would stop dead in their
tracks to check her out.
She smiled a lot and giggled without caring what others thought.
She blushed when she would get shy and embarrassed. She was
unashamed of her womanly nature and was shockingly sweet.
Her sweet side was the part of her she hated talking about because
it embarrassed her. The bottom line was Blair was a woman who
taught me so much about what I know about getting a girlfriend.

22

The way Blair would explain things was so clear and open. Her
shocking honesty blew me away and I kind of got used to it, but
never forgot how useful everything she said truly was.
So from this point onward in the book, you will hear stories about
things Blair helped me realize.
One of the first things I noticed about Blair was her smile. She was
always a happy person.
Her nature made me feel like things were pleasant rather than
tense. We would laugh for hours about the most ridiculous things
you can imagine
Blair had asked me to accompany her to a dinner party. She was
looking for a new job with a CEO of a major company and the boss
said to bring a date.
Why was I her date? Well, I wasnt quite sure what made her want
me to accompany her, but we ended up going, laughing and she
loved every second of it.
I was able to let myself be happy and experience the moment
thanks to not having a negative vibe festering within me.
After the dinner, her boss ended up asking her to start work on
Monday. She was not as happy as I would think.
I asked her why she wasnt jumping up and down for joy.
Eric, a job wont define me. I wouldnt be less happy if the guy
didnt like me or want to hire me. It doesnt make me feel bad. Its
weird, I dont know what it is, but something about being able to
just breathe and be in the moment and enjoy life I dont know I
guess its just how I am.

23

She said that to me in a way that made perfect sense at the time,
but seemed a lot harder to execute in my own life.
At first, I figured she just didnt get how hard finding happiness is
for guys like me.
Circumstances Become Opportunities
It also might mean that if there are people in your life or a life
circumstance that always makes you feel bad (uncomfortable,
unhappy, angry, etc.) that you should drop them from your mind
and stop participating in caring about whatever that thing or person
is.
Factor #2: Comfortable
If you are comfortable, the woman you are around will feel
comfortable. In interactions, you dont force things and just
naturally go with whatever is happening. Dont try to sound a
certain way or put pressure on yourself to be a certain way.
The opposite of being comfortable is having a secret agenda.
An agenda means you have something you want to have
happen. You are trying to hide your true intention and it
creeps women out. Creepy is one of the worst things a
woman can call you.
Drop the agenda if you want to avoid turning her off instantly.
What should you do instead? Dont focus on making things happen
or doing things. Focus on how the conversation feels, instead. You
always want the conversation to feel fun and enjoyable.
There is nothing you need to gain or extract from it. You are
engaging in a conversation just to see if the woman is fun to
talk to. This is your only purpose. This will make sense as we go
on, but for now, just know that there is a reason these concepts
24

are being introduced right now. This book builds upon each
chapter.
Either way, a huge mistake a lot of men make is making a
conversation into a big deal. They think theres some bag of
tricks that can make a conversation magically hook a woman
in seconds, no matter what. This is just not true.
Either you get along with a woman naturally or you dont. Theres
something called compatibility, which is going to be the key to
understanding why you are comfortable with some women
and uncomfortable with others.
When you try to shove a proverbial square peg into a round
hole by convincing a woman who is not compatible with you
to magically become compatible with you and like you, a lot
of guys seem to think thats what a conversation is supposed to be.
All you are doing in any conversation is seeing if the woman
is fun to talk to. Is she? If not, you lose nothing and walk away. If
she is, then thats great you arent making something happen. If
it is just plain enjoyable for both of you, you stay in it. If its not,
you move on in search of new fun.
Drop the Shame
When you are ashamed of something or think you have to hide
your real intentions and thoughts, you actually might not
realize how much it sabotages your shot with any woman
you are around. It means you end up trying to make sure
she thinks the opposite.
You Dont Hide Your Thoughts or Intentions
Vulnerability isnt something you freak out about or pretend not to
be. You are not afraid to be vulnerable or talk about anything
because its what you actually think.
25

You dont try to impress her or make her see you in a certain way.
Sexual Shame Purge
If you feel ashamed about sex, you will not be attractive in the way
women naturally gravitate to. Women want to be with a man who
owns his sexuality and isnt afraid to admit it. Now, with that said,
theres a difference between being offensive and owning your
sexuality.
When you think about sex, make it a point to not be ashamed of
your sexuality, but at the same time dont try to go around
announcing it to anyone who will listen. This is the fine line
between offensive and attractive.
When you feel attracted to a woman, dont lie about it and pretend
you arent, but dont persistently inform her how sexy she is. The
BALANCE between being too vocal about sex and too
cautious/afraid of offending is where you want to hit if
you want to be a guy she craves on an instinctual level.
Sexual desire is something you express in a balanced way. You
should not apologize for being sexual, but at the same time theres
nothing that turns a woman off like a guy who is pushy and
desperate.
A guy is going to come off as confident to women if he is able to be
comfortable with his sexuality, but if it goes too far a woman will
see you as a desperate creep with no options.
As far as sex (or having a sexual presence) is concerned, its as
simple as this: You are OK with sex. You are OK with having it,
youre OK with talking about it and you dont feel any pressure or
fear to say or do anything sexual.
Ive seen guys work themselves up into a nervous wreck because
they make sex into a whole big issue in their minds they worry
26

about it, they project all sorts of meaning into it and they believe
its a high-stakes operation, like disarming a bomb or something.
Making sex into a big deal is the problem itself if you think you
need a solution to solve some sort of sex problem, most of the
time its not a solution you need, but rather to stop seeing a
problem where there is no problem.
When you activate your mojo, turning her on and making her crave
sex with you will automatically take care of itself. All you have to
do is not make it into a problem (or worse, try to solve that illusory
problem with some weird psychological technique or mind game)
To sum it up: You enjoy sex and you make no apologies for that,
but you also realize theres no need to shove it in anyones face.
Cool is Useless
This part is crucial: You dont care whether you appear cool
or aligned with whats popular when you have mojo.
Women love when a man can define his own point of view without
needing to look to some idea of cool and popular as his guideline.
This is incredibly sexy to women, especially the most attractive
women used to men paying tons of attention to them.
This is part of mojo because it stays true to the person you are.
Dont let shame get in the way of being your real self.
Recall that being ashamed of something you are by nature is
going to be a turn off to women.
Being a second rate version of someone else is
attractive, but being a first-rate version of yourself is.

27

not

Im not saying to not make smart decisions to make yourself more

attractive, but I am saying to prioritize what you love in life above
what anyone else tells you or pressures you to become.
I knew a guy named Jared who was in his early thirties, who
secretly LOVED playing this online video game called Diablo with his
brothers. He liked it because it made him feel relaxed, happy and
comfortable.
Except when Jared was with this woman Chelsea, she would always
laugh and roll her eyes when he wanted to play the game.
Jared tried to play it off like he didnt care, but deep down he had
this idea stuck in his head that to attract a woman you cant really
be yourself.
One of Jareds brothers was the opposite. He was not ashamed of
loving video games and one day when he stopped by to visit Jared,
Chelsea happened to be there.
Lo and behold, Chelsea and Jareds brother ended up having
sex, and the main topic of conversation beforehand was
about being interested in playing computer games despite
her ridiculous hatred for them.
Another guy named Frank loved to be immersed in Star Wars
movies and knew everything about every movie that was ever
made. He was scared to admit it, but pretended to be interested in
weight lifting, finance and golf, even though he hated all of the
above.
One day, he decided to join a golf club and had a job in finance he
absolutely hated. Secretly, all he wanted was to be with a woman
he could enjoy some movies with and talk about random topics with
without having to put on this act and false front just to
seem cool.
28

In this case, Frank ended up getting married to a woman he had

nothing in common with. He put up this false front his entire
marriage until he snapped. He couldnt stand having to put on an
act and wanted to just feel free for the first time in his life.
He made money, but money wasnt the problem. He had a hot wife,
but that wasnt important. He thought it was important, so he
pretended to be cool for her to want him, but now all he
wanted was to be loved for who he really was.
He exposed his true nature to his wife and she laughed at
him, told him he was being ridiculous and silly and decided
he was joking when he explained things he was genuinely
interested in.
He wasnt trying to make her participate or even watch and engage
in anything related to his interests, but he wanted to know that she
knew how he actually was, not how pretended to be.
She couldnt accept him and he decided divorce was better than
living a lie. Even though he wanted to be with her, it turned out
that they were not compatible they werent in the
beginning and definitely werent at the end nothing
changed except Franks perspective.
The bottom line is if you like things that are traditionally
nerdy or uncool, you dont have to advertise it, but dont
eliminate it from your life if it brings you happiness and
enjoyment, since that directly feeds your attractiveness.
For example, if you love video games, and genuinely enjoy yourself
when playing them, dont think you have to pretend to hate them
to fit in.
Do you love comic books? Great! Tell her about what makes you
love them. Tell her how they made you feel as a kid, how it was a
secret world that you enjoyed and how it got you into drawing or
29

writing. You would be able to connect with her on a deeper level,

which makes her feel like she can relate to you.
A woman needs to feel like she can relate to you for her to want to
spend time around you. Women need a man who gives her
access to an emotional experience that takes her on the
same journey he went through.
A woman is actually most turned on by emotional experiences.
Emotional experiences make something memorable.
Marketing is about creating an emotional reaction. The reaction is
what makes you memorable. This is why men who have all the
boyfriend traits on paper dont win with women.
This topic will be referred to throughout the book. Im going
to explain exactly what an emotional reaction means to a
woman and how you will trigger them in her.
For now, all you need to know is, when you try to deny who
you are because its not cool, you kill a huge amount of
attractiveness and get in the way of the core of what women
love.
You will be able to relate to her on the deepest emotional plane
when you are not trying to be someone else.
There is no depth to a man who tries to be a second rate version of
someone else. The core of what depth means to a woman is
being passionate.
What happens when you focus on whats cool and ignore your true
interests because you feel ashamed or embarrassed, you
lose your ability to unlock and discover your true PASSION.

30

Passion will be explained in depth in a later chapter since it

is an extremely important part of your mojo and general
attractiveness.
For now, just know that doing what is cool means nothing to a
woman if its not in line with who you are. Plus, not doing what you
naturally feel drawn to do and are genuinely interested in will
backfire and lower your overall attractiveness.
Having the things you naturally enjoy in your life is what
makes you passionate. When a woman likes what you are
about, it means shes more likely to be a good match. This is
how you get into a relationship with an amazing woman. You follow
your true passions and dont try to conform to some definition of
cool.
Blair dragged me out one morning for breakfast and I really wasnt
happy to be waking up so early after working hard the day before.
She was at her new job and I was at a spot in my life where all I
wanted was for her to be with me. Im not going to lie. I always
had a crush on her. Its not like it wasnt obvious.
Still, we were friends and not in an upsetting, friend zone type of
way. Its hard to explain, but you will notice that the way my
interactions went with Blair were life changing for me as far as
understanding women goes.
So even though, yeah, it would have been awesome to be
her boyfriend, at the time, I was genuinely appreciative of
how much I was learning just from being around her.
I couldnt believe that I was so old compared to her yet she spoke
so wisely beyond her years. She was in her late 20s.
At breakfast, Blair mentioned that she wanted to go feed ducks.

31

The people at the table next to us gave us a look as if she was

being offensive.
I noticed the guy at the next table kept looking over at her. He had
a woman with him who did not look amused. She was probably in
her mid-40s and wearing thick glasses and red lipstick.
I cant believe how insane people are, Eric. Honestly, who cares if I
want to go duck hunting and go find a weird treasure chest after
exploring a cool forest with ridiculous trees and really cool wild
animals
I could see the womans eyes widening under her thick glasses. The
man seemed a bit too curious to a point that it was becoming
obvious.
Blair was very in touch with the idea of doing exactly what she
wanted even if it was not cool.
The woman ended up, butting into our conversation, asking,
Honey, are you aware of the things you are saying? As a woman
who knows what it feels like to be in your position, I want to give
you some advice. But please, stop trying to seduce my husband.
Its childish.
This was out of left field. The lady said that out of nowhere and
Blair just looked at her and started laughing,
The guy looked like he was in a miserable marriage. The woman
had a ring on her finger. He was pretending to read a newspaper
while sipping his coffee.
Her husband said, You know, Beth, I dont think that was her
intention. Shes just an interesting and beautiful woman.
The woman looked like she wanted to rip Blairs head off.
32

Blair stared right at the woman and said, Maybe you should let
your husband be who he wants to be. Im sorry that you are so
bored with your life you have to annoy me.
I was quiet. It was amusing. Blair was always causing some kind of
spectacle wherever we went.
The woman got up and left the table because they were done with
breakfast. The guy got up and looked sad to be leaving, but
grudgingly walked behind her.
The same guy ended up coming to me for private coaching a few
months later. I recognized him from that day.
He said, You know as weird as this sounds, that girlfriend of
yours really inspired me to be the man I want to be. Who cares if
Im 51-years-old? I actually felt alive again that day. Its weird
because the woman I was with and am currently getting a divorce
from discouraged everything I wanted to do.
He was ready to unlock his mojo because he decided to go after his
passion.
He became a writer for an online blog, which he made enough
money from that he could be at home. He met a woman who was a
fan of his work. The rest was history. Plus, she was a lot more
enjoyable than his ex-wife.
The point is having passion is going to fuel your mojo
tremendously. You will come off more attractive to women in
general. Maybe you will not get that one specific woman, but you
will become an overall more attractive guy to a whole bunch of
women.
The women you are naturally compatible with will be attracted
to the excitement you bring to the table when you talk about
33

your passions. It doesnt matter if its computer programming,

soccer or cooking.
The passion behind your mission and the ambition behind the
mission you choose in your life as a man will be what unlocks the
biggest amount of attractiveness in you.
Unlocking your passion makes women crave you sexually, get
emotionally attached and want more and more of you, and only
you.
The takeaway you should understand from this section is to never
try to alter your core personality and what you actually like
in life because you want to impress a woman.
Sure, theres a time and place for everything. You dont have to go
around announcing you love Star Wars, but never repress YOUR
nature, the person you truly are and what you truly enjoy, just
because its not cool, according to some ridiculous label defined
by society.
Fear of Rejection
This is often a roadblock stopping guys from taking the next step
and going from thinking about doing something to actually going
out and doing it.
Dont get bogged down by negativity or uncertainty. Really let
yourself move forward when you get rejected, for example. Fear of
rejection is a big issue for many guys who would rather not try than
be rejected.
You might think rejection is something that you can avoid when the
reality is everyone gets rejected. Men who win with women the
most have a higher rate of rejection than guys who dont.

34

The difference between the guys who are good with women is the
way they react. The reaction that wins is not reacting to her
rejection. Her rejection means nothing about you as a person.
There is no reason to let one woman not liking you ruin your entire
love life.
The problem with focusing on what women think of you is that you
are making it much more likely that you will be rejected in
the future. The reason wont be because something is wrong
with you, but when you realize rejection means nothing
personal about you, you are going to have a mindset that
turns her on.
You Are Always Taking Action
The third biggest factor in unlocking your invincible mojo is to
always be taking action towards that happiness and comfort.
Women like men who are decisive, not wishy-washy.
What is a decision? Its nothing more than a firm answer. The
idea behind a decision boils down to making a choice and being
COMFORTABLE with it.
It can be in the form of a yes or no, or a choice you make for a
date location or an opinion someone asks your input on. The
bottom line is being indecisive is not attractive because it is
biologically wired in women to feel attracted to men who
trust their instincts.
Being unable to choose and be comfortable with your choice is
going to come off like you arent able to trust your instincts.
You might not know the right move, but you make a move and
figure it out as you go along because you know that being
indecisive is pointless.
35

Another key point about being decisive is you dont wish and want.
Instead, go for what you want in life, not what you think you
should want or are told you should want.
You cant just expect your dream to pop out of the sky without
even taking action.
Instead of looking at every interaction with a woman as an
evaluation of your attractiveness and some kind of pass-fail test,
which just spirals into more anxiety and unattractiveness, just
focus on being in the moment and how enjoyable it feels to you. If
its good, you stay. If its not, you leave.
It means nothing about you. In the worst-case scenario, nothing
happens. In the best-case scenario, she is attracted to you and
the more time you spend with her, the more attracted shell
become.
When you think about the idea of being rejected as a measure of
your attractiveness, you end up making a way bigger deal of this
than it is.
Instead, if you want to unlock your mojo and really be a man of
action who decides to go about his day without needing a
woman to approve or disapprove of him to feel good or bad,
you actually make women who otherwise wouldnt be
attracted become attracted because of how you take action.
If shes attracted, it will be because you had mojo, and because
you stuck with making mojo your focus, her attraction will keep
growing and growing.
Drop the bad belief and instead simply do what feels
comfortable and happy. If you feel nervous, dont keep talking to
a woman. If you feel uncomfortable, move on.

36

Change the subject. Do something else. Its seriously not going to

be any more complicated than this unless you make it
complicated.
YOU are your #1 enemy when it comes to sabotaging your
success.
The good news is you are able to change this pattern of not taking
action into one of converting mental thought into direct action
without a second thought if you make the conscious effort
to. At first, you have to practice new HABITS. Over time, though,
this becomes a NATURAL part of you.
If you fail, you might start believing you are naturally a turn-off
to women, which just multiplies your negative energy and, as a
result, you do become more unattractive to women. This is
called a self-fulfilling prophecy.
A self-fulfilling prophecy means your fear becomes reality
because you fixate so much on it. The act of fixating and
investing your energy and emotions in it is what creates the
scenario that causes it to happen.
I knew a man named Anthony who was always saying bad things
about women.
That woman is an old broad. I cant believe she thinks shes sexy.
Women are all disgusting. Look at those other women who are
acting like dumb bitches. Who do they think they are? I guess they
are hot, but seriously they must have no brains
He would get a bit drunk and we would go out, even though I was
always hesitant because of this habit he had he would begin this
negative rant and it always had such a bad effect on his ability
to attract women it was actually scary. He would repel any
woman who heard him speak.
37

Being a turn off happens if you have this fear ingrained in you.
Anthony admitted his FEAR was that he would not be good
enough and he would scare women off.
He wanted to be accepted instead of rejected. He was afraid
of seeming like he cared too much about what others
thought of him, but at the core of his attitude was a fear of
being exposed for who he really is.
He did not want to be known as the nice guy or pushover because
he spent the majority of his time on earth being the nice guy who
finished last. He was convinced women hated nice guys and love
assholes.
So, he adopted this persona of not caring and spouting off to
anyone who would listen.
This was the opposite of what unlocks your mojo. Mojo means
your
natural
attractiveness,
which
requires
PURE
INTENTIONS. Anthony had an AGENDA.
His agenda was to SEEM a certain way. He did not want to offend,
but by going out of his way to seem like he did not care about
offending, he repelled women anyway.
The heart of what it means to have pure intentions is to follow
actions that feel good to you on a pure level not because you
are numb to reality by doing drugs or drinking alcohol. The
feeling is not going to be an artificially generated high or
low.
This is something you might not understand at first, but I am going
to introduce the concept now so that you can see how it connects
as the book progresses.
Addiction is when a person chases a high and has
overwhelming relief when finally able to get a fix. The
38

problem is the fix is never enough, and the addict is left wondering,
When do I get to have more?
This is like a guy imagining a woman wanting to be his girlfriend as
the ultimate relief,, but then as soon as he doubts whether she is
into him, his mind will go to when is she going to want to see me
next?
This kills the moment-to-moment interaction because the main
thing on your mind is about how to get a certain reaction
from her. This is kind of like emotional intoxication.
Causing an emotional reaction in a woman is going to be the
gateway to her mind and body. This theme will be repeated
throughout the book.
Im just pointing it out here so you know that it will show up and
how important it is.
Emotional Intoxication
When you want a woman to respond to you and text you back, as
you eagerly wait for her to reassure you she still loves or likes you,
you are on the edge of your seat frantically waiting for relief.
This is a toxic dynamic, which creates an illusion that you must be
in love.
This is nothing more than a cycle of searching for a high,
getting the fix the fix never being enough and so you
chase more and more with this hope that someday it will be
enough.
Chasing her and getting her approval doesnt fulfill you, but
you think, oh if only I do ___ and if only ____ happens
then everything is going to be okay.

39

The reason this is important to know is because so many men

end up wasting so much time in emotionally intoxicating
relationships, chasing dead ends and trying to create
something that doesnt exist with a woman who is not a
good match in the first place.
If you have bad feelings and anxiety, low self-esteem and anger or
jealousy, you are not really in a happy state of mind when you
are with her. If she is bringing negative feelings into your life, you
are not going to want to continue this dynamic. It is going to
be hard to identify if you are under the spell of emotional
intoxication because it feels so real.
You have to realize it FEELS so real because EMOTIONS have an
arresting effect on human beings. We are CLOUDED by emotions
and see what we want to see based on our intense reaction,
even when it isnt the way things actually are.
I coached a guy named Sam who was sickeningly obsessed with his
neighbor named Kelly. Now, let me begin by saying, Sam was not
the best-looking guy or the worst looking guy. He was a bit sexually
frustrated and it annoyed him how Kelly looked so hot in her bikini
when she sunbathed outside.
He told me that he had this addiction to peaking and bought
binoculars to watch her beautiful, tan body glisten in the sun. He
ended up becoming friends with her because he offered to
help fix her computer one day, when he spotted her looking
upset holding her Mac Book Pro lap top in her hands,
apparently on the way to the Apple Store.
He realized how he actually loved her personality, which made him
think they were soul mates. The Apple Store visit (which he offered
to drive her to) was the best day of his life. He decided he
would die happy, and he would never be able to love another
woman as long as he lived.
40

After the store visit, he figured they were going to be starting up a

relationship in the near future, but little did Sam know she had
no plans to contact him
He was waiting and waiting, but still nothing. He had given her his
phone number and asked to call him, but she didnt. He went
through hell until finally, one week later, she called, Hey. I dont
know what to do. My laptop wont stop freezing. Can you help me?
She giggled and he said, of course.
He was staring with his binoculars right before she called him,
which he interpreted as a sign they were meant to be. He was at
her beck and call. If she said jump, he would say, how high?
Needless to say his mojo was not unlocked.
He was being desperate and creating a fantasy image of her
he would not stop fixating on.
She ended up teasing him, according to how he told the story. She
was stringing him along and teased him by talking about being
naked and how much she enjoyed sex.
Except she was always the one who was being chased, never
the other way around. Sam ended up heartbroken and told
me he wanted to die without having her as his girlfriend.
Problem was she now had a boyfriend. She never talked to
Sam and ignored him as if he was invisible.
This was emotional intoxication in a way. He was trying to achieve
the high he felt when she called. She gave him tiny signals she
wanted to have some kind of flirtatious relationship, but, then he
wouldnt hear from her for days.
This up and down created CONTRAST. Human beings are wired to
respond to emotional CONTRASTS.

41

From within his own experience, he would be in a low place (due to

all of his worries and fears about losing her or screwing up his
chances) and then the massively relief he would feel whenever he
saw a tiny sign of a chance made him feel tremendously better in
an instant.
The truth was, his fantasizing, worrying and fixating on her made
him feel like crap all the time, but he didnt acknowledge that. All
he acknowledged was that sometimes she would do something and
he would instantly feel amazing (which only made him further
believe that he was in love with her and that they were meant to be
together).
Thats the trap of emotional intoxication though the person
doesnt see that theyre making themselves miserable by fixating
on the other person and they misinterpret the occasional relief they
feel as a special and intense kind of love.
If youve never been in a situation like that, then it might sound
ridiculous. If you have experienced that sort of thing before (or
youre going through it now), then Im sure you can appreciate
what a toll an emotionally intoxicating relationship can take on your
mood (and thus, your mojo).
(On an interesting side note, women can end up in intoxicating
relationships as well, where most of the relationship is
characterized by them feeling terrible, but the woman misinterprets
the massive relief she feels when the guy is occasionally nice to her
as positive love and not simply relief from her continuous negative
feelings.
This is nearly always the pattern youll see playing out when you
see a woman staying in a bad relationship where the guy treats her
like garbage, yet she tries everything in her power to win him
over)

42

Even if youve failed with women your whole life

After you get out of a situation where you feel like you failed with a
woman, it is hard to separate the emotional intensity of the
situation from the reality of how your future will be.
If you have ever said any of the following things, I have an
answer for you, especially because I know at one point I
have had a lot of doubts and it would have been amazingly
helpful for me at the time if someone gave me clear answers
like this.
Maybe you think, Ive failed before with every woman
You didnt know mojo. You didnt have this book. Some of the
most influential and famous men in this world had no success until
they were in their 40s or even in their 50s. Prior failure doesnt
guarantee future failure, especially when you learn something that
is massively more effective than anything you knew before.
Maybe you think, Im not afraid to approach or talk to
women, I just strike out
Youre bringing an agenda into it. Drop the agenda and just enjoy
it in the moment, have fun with it even if nothing goes anywhere
(and, ironically, things will go somewhere when you stop caring,
since your caring is what was creating negative thoughts and
screwing you up).
Maybe you think, Im not attractive to women
Looks will influence who you match best with, but will not prevent
you from getting the very hottest women to want you. Your mojo
will determine that, though. The hottest women are actually the
ones that crave mojo the most because guys are the most likely to
act weird around them (due to being nervous).
43

Maybe you think, I know having mojo means that I need to

be happy, but Im not.
Stop participating in negative thoughts and ways of looking at
things. Whatever you can just plain drop immediately in your life
that makes you unhappy, do it. Whatever you cant, find the way
to stop caring about it (which is just a cycle of reflecting on it and
feeling bad) DROP IT.
Instead, engage with the circumstances in your life in a way that
feels happy, enjoyable and inspiring to you. You might not prefer
your life circumstances right now, but you really can find the way to
engage with it in a way that feels enjoyable to you.
Dont believe me? I dont blame you. To be honest, I used to be like
this until I observed the nature of this woman I became friends
with. She would be attacked constantly for her character and how
she was.
Blonde hair, for example, because the concern of those around her
who would say things like, you are a bimbo, your blonde hair
makes you look like a slut
That isnt even harsh compared to the other things people would
say. This woman didnt let others bring her down, though. She
would find a way to engage with her environment and enjoy life
even when others were trying to drag her down with negativity.
It hit me one day that I really had no reason to cause unnecessary
suffering for myself by focusing so much on negativity. The
happiness I so desperately craved seemed impossible to obtain.
Until, I realized if something does not align with being happy
and comfortable, I would simply remove myself from the
situation. If I couldnt remove myself, Id find a strategy to handle
it in a way that removed the intensity of the negative emotions.
44

Once you tune in with your mojo, all youre doing is letting your
actual personality flourish and thrive without apology. Mojo
will have positive effects on your entire life, even outside of dating.
Its like starting to lift a lot of weights. You put in the time and the
results are guaranteed. And everyone will start to notice.
When you allow negativity and bad thoughts to have any presence
in your life, you are poisoning yourself and the people around you.
You actually stink of negativity when you let it into your life. Its
like having a dead animal hanging around your neck. No matter
what else you do, even if you were Brad Pitt or Johnny Depp, that
dead squirrel festering around your neck is going to be the ONLY
thing a woman will see or remember about you.
The first step is to start getting rid of all your negative thinking.
Negative thinking is the seed of which all bad things grow from. It
will take over every part of you like a virus. It will be visible,
audible, it will emanate from you.
The good news is, you can to stop all these terrible thoughts dead
in their tracks. You have to cut them off the second they start up.
You have the ability to deny these negative thoughts from
having any place in your life, and its easier than you think.
Not engaging in negative and self-defeating thoughts will
give you an instant super power as a man, regardless of the
situations surrounding you in your life.
Protect Your Happiness and Outlook on Life
It would be your most valuable possession, and thats exactly what
this needs to be to you.
This happy and positive outlook needs to be a part of every
moment of your life. It needs to be the first impulse you have when
reacting to anything you encounter on a daily basis.
45

You also have to guard it against any negative outside influence. I

had a few work friends years ago that I liked. They were good
people. We were all stuck in a dead-end job that paid well, but had
no room for promotion and terrible, soulless bosses and
supervisors.
So it isnt hard to imagine what we would talk about when we went
out after work for drinks. Wed all kick up this amazing cloud of
negativity and unhappiness. Since we were all on the same page it
was incredibly easy for us to wallow in it day after day.
I found that I was feeling terrible about my job on levels that we
had almost all made up together. Or at least we had focused so
much on them that they had total control over us. We had
completely given control over our mood to a terrible,
worthless job that we would eventually quit, but while we
were there, it was in control.
I started to realize that dates I went on, friends outside of work
were getting really sick of being around me. Friends werent calling
me up as much to meet with them because all I did was bitch and
moan and take over the entire mood of the group and ruin it.
It was a hard moment for me when I realized my true friends were
getting sick of me. It hurt my feelings, and at first I couldnt
understand why they didnt want to be around me, but I took a
long hard look at myself and realized I was no goddamn fun. I was
sucking the life out of everyone around me with my negativity.
I started looking at what I did on a weekly basis. Id work long,
hard hours for a thankless job. My work friends and I would scowl
and bitch every second we got, but apparently that wasnt enough.
Wed go out at least once or twice a week together. And even if it
was for only an hour, wed fill that entire time with the same work
talk.

46

It was like staying at work for a few extra hours. Because even
though we werent there, it was still all we discussed, so we might
as well have just stayed in that soul-sucking office. It had become
my entire personality and character. It was a big drag on everyone
around me.
Get rid of Negative Influences in Your Life
I realized the only thing I could do was to do the same thing my
non-work friends had done. I stopped spending my time with those
people.
I didnt heartlessly abandon those friendships, but I had to make a
choice: be able to attract the women I want, or continue repulsing
them by remaining loyal to a group of negative people who were
enabling my own bad habits.
I chose not to participate in anything remotely negative. If that
meant not going out for drinks and having that dark cloud over us,
then that was what it took.
None of them seemed to care about changing their habits. They
were either so stuck in it that they couldnt seem to stop, or they
were simply unwilling to see the effect it was having on them.
Negativity is addicting. The cycle is vicious, and to break
free you have to be motivated and make a consistent choice
to not feed into it. Sooner or later, it will be a natural part of
you.
Getting rid of those negative outside influences will give you
an immediate Mojo boost. There will be extra energy left
over when you stop feeding into useless negative thoughts
that are wasting your time and draining all of your
attractiveness to women.

47

You can find peace, but you have to give yourself the permission
to. Anyway, this chapter was an introduction to a lot of the core
concepts that will be repeated throughout the book. If you are
confused right now, dont worry. You will fully grasp everything by
the end.
If you take away only two things from this, here is what to
remember: align yourself with what feels comfortable and
happy in your life.
Mojo is becoming a part of your life. Get excited! I know this might
seem too simple or too good to be true, but just wait youll look
back and remember these moments when everything in your life
does a complete 180 for the better.
The reason youve bought this book is because you have had hard
times with women just like I used to. You might be thinking yeah,
this is great, but youre having success with women so its easy for
you to say.
Remember, the reason I discovered and unlocked this amazing
concept called mojo is because I had terrible experiences with
women. And the ones that werent terrible werent that fulfilling
either.
You didnt have this book in the past. You didnt realize the
incredible magic of your mojo that has been right in front of you
the whole time, waiting for you to unleash it. Now you know, now
you have been let in on the secret so you can go out and start
living the life with women you never thought was possible before.
Being unsuccessful in the past DOES NOT mean you will fail
in the future. In fact, having those failures and bad times helps
you learn and will make you a thousand times more receptive to
the incredible, mind-blowing happiness you will feel now that you
will start succeeding in your life with mojo.
48

So to make sure you dont accidentally miss out on something that

will change your love life forever, just remember to not start
randomly skipping stuff because you never know what new lesson
could be hidden within something you already knew to some
extent.
Keep this in mind while reading this book. Some things are going to
seem familiar and even obvious. If they do, good! That means you
have a grip on that concept to some extent, but I promise you,
there will always be thoughts and insights mixed in throughout that
you have never considered before.
I spent half of my life learning lessons the hard way, time and time
again thinking and learning and creating what would become this
book. One of the reasons it worked was because I paid close
attention to every single detail of what makes a man attractive and
successful with women.
You are just starting to learn what mojo is and how it can help you.
Im sure youre already excited, because youve already taken a
huge step in chapter one. Youre starting to think more clearly and
see what it takes to truly attract a woman, and that you and only
you have control over those factors.
In order to truly unleash your mojo and meet the woman of
your dreams, you have to follow every rule and guideline I
present in this book.
You take your wish for a great girlfriend seriously enough that you
bought this book. So now is the time to really put everything you
got into it.
In the next chapter, Im going to reveal nonverbal attraction
secrets that you can use to instantly come off more confident,
attractive, and give off the energy that you are a powerful
man who is sexually selectable. These changes are simple,
but super FATAL if you dont make them.
49

Chapter 1 Checklist
Finding your mojo
o Most powerful thing to attract women
o You have it already you just need to know how to unlock it
What is mojo?
o Enjoying life to the fullest
o Only thinking and doing things that make you comfortable and
happy
Getting mojo
o Understand that if you arent happy with yourself, no one will
be
o Women sense negativity and it kills attraction
o Get rid of all negative thoughts and influences you have
control over
o Be comfortable with your life and surroundings at all times
o Take part in conversations with women only if it makes you
happy
o Drop the shame and stay true to your natural thoughts and
feelings
Take Action
o Dont dwell on your frustrating past
o Think only in the moment to make a better future
o Only doing things that make you happy and comfortable
o Taking the natural path you feel comfortable
o Dont try to be thinks you arent
o Past failures dont mean future failures
Concerns
o Confident approaching women, but bad at talking to them

50

 Drop any agenda and dont have a goal or expectation for

the night
Enjoy yourself and dont worry about outcome
o Feel youre not attractive
Realize womens standard for attraction is not skin-deep
Mojo is going to get you beautiful women that want sex
constantly
Dont go in nervous be comfortable and sincere
You stand out from the crowd with mojo
o Not happy with job/life situation worried you cant have mojo
Dont dwell on the negatives
Do things every day that bring you unconditional joy
Hobbies and skills
Block out any negative forces in your life
Only give your time to happy and comfortable things

51

Chapter 2: Perfect Your Outer Game

There are some simple steps you can take to create instant
attraction without even opening your mouth. Even more
importantly, there are a few things you MUST do to avoid killing
any attraction before you even start.
Even with your newly discovered mojo, there are mistakes that
many guys make without even realizing it. These are easy rules to
follow so you dont ruin your chances with a woman before you
even get to know her better.
Lots of guys that even have access to their mojo make these simple
mistakes and are confused when women instantly reject them. Yes,
this is going to cover deal-breaking habits that you might think
sound obvious. Just know the good stuff will come, but before you
get to the secrets and ultra- effective tricks you need to know the
basics.
Mojo is still the most important factor, but as we talked about, you
have to follow every one of these steps to fully harness your
mojo so you can start having beautiful women in your life.
One of the simplest, but most powerful things you will be glad
you did is to maximize your outer game. First, focusing on what
you can control instead of dwelling on what you cant is how
naturals with women think. If you follow this logic, you will be
better off than if you try to change things you cant control.
This is an area where you will want to focus on your look and
what you can do to improve, but never dwell on what you
cant change.

52

Dont worry if some of these things seem basic to you, because

there will be secrets and hints in this chapter that I guarantee
youve never thought about before.
You have to realize this is not just stuff you should do if you feel
not good looking. This is not about being good looking or bad
looking. The purpose is to be someone who shows he has
value by investing in himself, so she can see that you value
yourself enough to put time into your appearance.
I am NOT saying to go out of your way and become
metrosexual, since this can be as much of a turn off to women as
being against anything that has to do with hygiene and grooming.
In the end, women are most attracted to what a guy does with
what hes got.
She is not looking for you to be some naturally handsome statute of
perfection with chiseled abs and a perfect bone structure. This is
not what turns her on and is definitely not what makes her
want to be with you and only you.
This is about being able to find your own style or way of
being that suits you and makes you feel comfortable.
This is going to be stuff you want to take care of ASAP
because if you dont she will be repulsed. Even Johnny Depp or
Brad Pitt would fail every time if they didnt follow these guidelines.
Your Outer Aura
Have you ever heard about someone who has a great aura or a
bad aura? Its a concept that many people dont understand.
Now, Im not some new age guy, but this is a way to explain this
overall concept and put it in terms that t make sense.

53

Your outer aura is something I call the overall appearance you

give off, including how you smell, dress, walk, talk and so on. This
is one that anyone is going to notice, especially if its bad.
Did you ever see Charlie Brown cartoons or comic strips? Chances
are you have. He had a friend called Pigpen. Remember that guy?
Yep. He was the one who walked around with a cloud of dust and
dirt swirling around him at all times.
You can learn a lot from Pigpen.
I had a good friend back in high school. Lets call him Nate. Nate
was a traditionally handsome dude. He was funny and friendly.
People liked him. He was smart, had a badass car when everyone
else was driving their moms minivan, and yet Nate wasnt able to
get a woman to stick around for more than 5 minutes. Why?
The reason is because he was making some basic yet FATAL
mistakes that absolutely kill attraction for women.
I never quite realized what his problem was. He was my buddy. Id
known him for years, so I didnt spend much time thinking about
his strengths and weaknesses. Lucky for me, though, I learned
from the mistakes he was making because of my good friend Kate.
After seeing Nate strike out with yet another woman in record time,
I asked Kate what the hell was going on. I just couldnt understand
it. He seemed to have everything, but some mysterious force
seemed to be pushing women away from him in every manner.
Kate cleared up the mystery. Nate was Pigpen, in every way
possible.
Hygiene Basics
Let me present you with a simple equation.
54

Mojo + bad breath = Women wont even let you finish saying
hello before they run screaming to find fresh air.
The next time I saw Nate, I kept what Kate said in mind. And, wow,
was she right. WOW. The second he opened his mouth to say,
Hello, a hot desert wind flowed from his mouth. It made me think
of what a petrified mummy must smell like after being exhumed
from a coffin after thousands of years. I wanted to physically push
him away, and hide from him until the end of time. Im not
exaggerating.
I realized that was exactly what women were thinking. It wasnt
anything about him except his death breath. All of his good
qualities were being completely blocked out by his violating mouthscent.
Lucky for all of us, this is one of the easiest things to prevent, but it
is absolutely essential. This is a deal-breaker for women.
Your Dentist is Right
Brushing your teeth daily will completely eliminate this attractionkiller. You should brush your teeth at least twice a day. Brush them
thoroughly for a few minutes each time. And just like your dentist
says, dont forget to floss.
Brush your tongue as part of this ritual every time. Lots of bacteria
set up camp on your tongue, so kick them out. Use mouthwash
after you brush and floss.
Another time to brush is anytime youre going to be meeting people
or will have the potential to talk to a woman. Just a quick once over
before you leave is an absolute must. It also helps to carry mints or
breath spray with you if youre going to be out and about. It will
keep that minty fresh feeling and scent strong.
Heres your new equation.
55

Mojo + great breath = a woman that wants to keep talking

to you
Hit The Shower
Another thing my friend Nate and Pigpen had in common was that
dust cloud surrounding them. Nate was never much for deodorant
or showers. This is something I had always noticed, but at that age
hadnt realized how much this was killing his attraction.
Showering is mandatory. Just like brushing your teeth, this should
become a daily ritual without exception. Jump into that shower
every morning and start the day fresh and clean.
You dont have to have a top of the line body wash that costs $30 a
bottle. You just need to have something that smells good and fresh.
Always shower before you go out for the night. Even if you had
your morning shower (which you are never going to miss again,
right?), always shower before you go out. It can be a quick
once over with soap, but it is absolutely essential.
And dont forget deodorant. My friend Nate often smelled like he
was growing an onion patch under his shirt. You could almost taste
his body odor. And that is horrifying for anyone to deal with, even a
couple of high school dudes. So imagine what that was doing to the
women he was around.
Some guys do these things, but they make one simple little mistake
that they think is helping, but is actually turning women off. Im
talking about cologne.
Dont get me wrong, there is nothing wrong with a little cologne,
but it has to be a really small amount. Women arent into cologne
the way weve been lead to think. And women dont want a heavy,
overpowering scent. Go for something fresh and light, just a
touch nothing more.
56

You should already smell great because youre showering and using
deodorant and brushing.
I surveyed thousands of women and found that they didnt really
have much thought on cologne. It just doesnt matter much. The
one thing they had an opinion on was when guys layered it on too
strong, or if the scent was something that bothered them.
Ending thought on cologne: theres nothing wrong with putting a
little dash of it on, but overall it just doesnt matter much.
Oh, and NEVER wear cologne to cover up any bad scent you
might be emanating. Big no-no.
So lets get back to Nate. This poor guy seemed to have an invisible
cloud swirling around him that instantly repelled women, but he
started following these simple steps, and something amazing
happened.
He started brushing his teeth a couple times a day. He brushed his
tongue, he flossed, he brought breath mints with him everywhere.
The next time I saw him talk to a woman, it was like magic. He had
her giggling and leaning in closer. She was even blushing a little
bit. He had broken down that simple barrier.
Like I said, he had a great personality, and women even liked him
from afar, but that death breath was killing the attraction swiftly
and completely.
Now he was brushing his teeth, showering and wearing deodorant
and things had completely changed for him. He was no longer
Pigpen.
He was back to being Nate, a guy with a lot of great qualities and
personality that women were actually able to enjoy because they
werent getting punched in the nose with his sarcophagus-breath
57

and onion patch body odor. His outer aura had been cleared and
was no longer getting in the way of his mojo.
Your Invincible Avatar
Now that weve eliminated one of the biggest attraction-killers out
there, I want to tell you how to get women to notice you the
second you walk into the room.
I never had the basic issues that Nate had with his overall hygiene.
I always brushed and showered, but I still felt like women werent
really noticing me. Lucky for me, my good friend Kate was there to
bail me out.
Her observation was simple: I didnt really have any style. She
didnt mean that I needed to be on the cutting edge of fashion. I
just didnt put any effort into the way I looked, and that had an
enormous effect on how I was coming across to women.
There were a couple steps I was able to take to instantly stand out
to women and create attraction before I even walked up to them. It
got them to notice me before I did anything. It was like getting a
head start in a race. I was already at an advantage.
Get a Little Style Going
Putting a little effort into how you dress will give a woman
something to be attracted to instantly. This will make you feel fresh
and more confident and comfortable, adding some serious fuel to
your mojo.
You will also stand out from other guys, because most dudes out
there do not realize how important and easy it is to improve your
style. They assume it is expensive and mysterious.
The great news is that getting a good look going doesnt take an
incredible sense of fashion or an expensive closet. You just have to
58

follow a few simple rules to improve your outer image and get her
lusting for you.
Youll notice that women will even start approaching you, because
your personal sense of style communicates confidence and comfort,
things that you already know are absolutely essential in getting a
woman interested in you.
One basic thing to avoid is wearing dirty clothes. I know it might
sound basic, but many of us guys dont realize that women notice
things like that. Never, ever wear stained or wrinkled clothing.
Anytime youre talking to a woman, you should be wearing clothes
that are clean and havent been worn since the last time they were
washed. Wearing dirty or wrinkled clothing will turn off a
woman in the same way if you have the death breath we
already talked about.
Putting some effort into how you dress will help establish your
overall look and presence. It will add to your overall essence and
give women even more to be attracted to.
This is one of the few times I will tell you to look at movies for
inspiration. You also want to look at a celebrity who can be your
avatar.
Look at a celebrity that has some similar attributes to you. Im
talking about height, weight, skin tone, hair color. It doesnt have
anything to do with how your faces compare, just all of the other
details that make him similar to you.
Celebrities have it great. They have money and management that
take care of all these things for them. They deal with designers and
fashion experts whenever they step out into the public eye. The
great thing is that you can get some incredible free fashion advice
from watching them.
59

So whether you resemble Brad Pitt or Philip Seymour Hoffman,

there is something you can do to use their look to your advantage.
Picking this guy makes him your avatar, an image that you strive to
resemble.
Pay attention to the way they dress. Again, they are being dressed
by experts every time they step in front of cameras. What colors do
they wear? What makes them look really great?
It could be as simple as the color of the dress shirt they are
wearing and the shade of blue jeans or dress pants they wear. You
could do an Internet search for your avatar and take note of five or
ten images of him. Look at the colors and styles that he commonly
wears.
You dont have to buy the $200 jeans and $500 shirt and sport coat
that he is wearing. Just take note of the general style and colors
he wears and rip them off. You will be shocked at how confident
you feel when you copy off of him a little bit. And believe me,
women will start noticing instantly.
Women are very aware of fashion and what works for them. They
also recognize the styles they see on T.V. and in movies. When you
find a look that compliments your style and personality, women will
be drawn to it beyond their control.
Are you a more conservative type that looks best in a businessman
type look? Buy some extra dress slacks and button up shirts. Get a
sport coat or two. Remember, they dont have to be expensive.
They just need to look good on you.
Some of the best clothing I ever got was the cheapest as well. Its
not about the price tag or the brand name; its about how it fits and
looks on you.

60

Are you a good old southern boy with a flair for cowboy boots and
big belts? Great! Stock up on those items Are you a bad boy who
feels best in a leather jacket, jeans and a white shirt? Go for it.
Even if this is NOT how you are, feel free to borrow from the
archetype of what Hollywood shows women to be the attractive
male. Think about it even if she rejects you, its not you, its this
character you are borrowing from.
Just like everything that concerns your mojo, the point is to find the
style that makes you feel comfortable and happy with yourself. It
isnt about worrying about what she is going to think about your
personal style.
Its about finding the style that works for you, because that is what
is going to create attraction for her.
When you find the style that fits your personality and looks,
you will instantly feel more comfortable and women will
start seeing and feeling your mojo the moment they see you.
Dont Worry If You Arent A Fashion Expert
One of my biggest concerns when I realized I needed to improve
my style was that I had NO IDEA where to start. Even after looking
at celebrities and copying them, I still felt like I could use a little
help.
Ask a woman! This could be as simple as consulting a female friend
or family member who has a sense of style. The best way is to ask
a sales lady at a clothing store. They love being asked for their
opinions. Women get a tremendous sense of satisfaction from
making something (or someone) look better.
Most guys have NEVER done this and they are totally missing out
on their potential to attract women just by simply adjusting a few
things with their clothing choices. Youre trying to be attractive to a
61

woman, right? Then, you should go to women to find out what

works with your style and what doesnt.
Dont be afraid to get some opinions from females. If you are
uncomfortable, think of it like this: whats the worst that can
happen?
She could say, No.
You arent asking her out on a date or even saying youre
interested in her. The purpose is simply to go and find some outfit
choices that look good to a woman. This doesnt have to be
something stressful. In fact, if its stressful, you are in a
situation that shouldnt continue.
The bottom line is, if you want to go up to a woman or you
see someone who you think could help choose an outfit or
whatever it happens to be, do it. If not, dont spend another
second contemplating it. Either you will or you wont.
Mojo-Worthy Body language
We are covering many great things that will optimize your
attraction by simply being visible to a woman.
There is one secret that almost every guy on earth isnt
aware of that can completely kill a womans attraction from
the start.
Body language can be one of the greatest communicators of mojo
you can possibly have. Bad body language, however, goes into the
same category as smelling like a flooded basement. It is
immediately visible to a woman and will completely ruin your
chances of getting anywhere with her.
There are some great ways to keep from getting disqualified before
you get a chance to use your mojo.
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First of all, you need to understand the way attraction works with
women. There are many facets to a womans mind and what
creates attraction for them.
One of the biggest factors is wired into her brain in a way that has
existed since cavemen were walking around throwing rocks at
wooly mammoths.
Women like to feel protected. They inherently like to feel that they
are in the presence of a man who can protect them and take care
of any problems or threats that may arise.
Since the beginning of time, women have filled the role of giving
birth and taking care of their babies. Back in the day, things were
dangerous on different levels. There were animals and other groups
of people that potentially posed a threat to the woman and her
baby.
They were completely biologically drawn to a man that could
protect them from all those scary threats. There is a piece of that
which has not faded with time.
Now dont worry, you dont need to remember a laundry list of body
language signs that you have to constantly obsess over.
In the most fundamental sense, women determine whether or not a
man can protect them simply based on observing how comfortable
and present he is (notice how closely that parallels some of the
concepts I mentioned that make up your mojo).
Imagine this: A woman sees two guys. One of the guys is nervous,
fidgeting and it seems like hes worrying and obsessing over things
in his mind. The other guy is relaxed, aware of his surrounds and
happy.

63

The woman will perceive the first guy as incapable of being able to
protect her and she will perceive the second guy as capable of
protecting her.
Its all biologically-programmed stuff, but to her it just feels like if a
life-threatening situation presented itself, the first guy wouldnt
survive and the second guy would. After all, the first guy wasnt
even OK when nothing bad was happening and the second guy just
seemed at ease with life, which she interprets as confidence that he
can defend himself and protect her in a worst case scenario.
So just remember: the most crucial rule of body language is to
make sure you feel loose, happy, relaxed, comfortable, at ease,
etc.
Your mood is the most important aspect of your
attractiveness; make it your highest priority.
Lets talk about some specifics
Great Body Language is Easier than You Think
Women want to feel that sense of security, and the great thing is
that it doesnt have anything to do with height or how much you
can bench press. It is about how you carry yourself, your body
language.
It is incredibly easy to communicate amazing, confident body
language. This is incredibly important, because not having great
body language will turn her off and make you come across as
insecure and weak. In other words, it will drain your mojo and
make you much less attractive.
One of the first things you need to do is stand tall. This isnt about
height. Its about not being slouched over like a mad scientists
assistant. Being slouched and having bad posture makes it look like
youre afraid of something or hiding from something.

64

That instantly creates a void in the confidence and mojo you exude,
even if you have a lot of mojo. She wont be able to see it,
because you having terrible posture will cover it up.
Another huge factor in communicating great body language is eye
contact. It should become a natural part of how you act around her.
Never ever let your eyes dart around the room, or take quick
glances at her before staring at the ground. Take a look at
someone that does that. It makes everyone uncomfortable,
regardless of the situation.
Dont stare her down, but dont be afraid to lock eyes with her. If
you stare her down, you come off creepy. Creepy is a label you
never want to have, because a woman will automatically close the
door on anything more with you if she feels you are creepy.
Another important point to note about your eyes is to never
nervously let your eyes dart around the room.
What are you afraid of? Do you think a SWAT team is about to bust
into the room and take you down? Or a stealthy ninja assassin is
about to arrive? Of course not So dont communicate that with the
way you use your eyes. Youre there to see her and talk to her, so
dont focus your eyes on other pointless things in the room.
You also need to loosen up and smile. Trust me, guys so many of
us dont realize how little we smile. It is a huge turn-off to women
to be around a guy who cant loosen up and keep his facial
expression light and relaxed. It will make him seem tense, unhappy
and lead to killing off his mojo.
A simple way to do this is to think about funny things in your head.
Dont start telling her jokes or anything, just think of a really funny
movie or situation you experienced. It is another common theme
with your mojo.

65

Thinking of something funny will loosen you up. Your facial

expression will lighten up and youll feel relaxed and confident and
your mouth will naturally relax and smile.
Women love a man who comes across confident and
comfortable.
Keeping your posture in check will help you to carry yourself in a
powerful way that has nothing to do with your actual height or
strength. No more letting your eyes dart around the room or seem
hazy and unfocused. Youll start exuding and strength and mojo.
And remember to always smile. Smiling communicates the very
essence of mojo and it is of the easiest things to do that most guys
are completely unaware of.
The Result of Changing Your Body Language is Almost Too
Good to Be True
I have coached many guys through their reinvention. Thats part
of what I do as a coach. Let me tell you about a particular guy I
helped, who, on the surface, would have seemed like he wouldnt
need anyones help.
He had come to me with some serious issues. Like many confused
guys, he had a lot going for him. He even knew he had something
going on, but whenever he was in a position to meet or approach
women, things went wrong. He wasnt even afraid to approach a
woman, but when he did it just simply never went well.
Right off the bat I realized he wasnt harboring bad breath that
could stop a dinosaur dead in its tracks. He was clean, wore clothes
that flattered him, and had a good personality. It only took about
five minutes our first night out to realize what the problem was.
He had all the worst symptoms of bad body language. He
would walk quickly and in a nervous fashion, his eyes would dart
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around to everything but the womans eyes and he was as slouched

over as Quasimodo.
I got the feeling that when women saw him coming they instantly
thought they were about to be abducted by Jack the Ripper. He put
off terrible energy and incredible discomfort by ignoring these body
language laws.
I took him aside after his second rejection of the night and
explained to him exactly what he was doing wrong. He was
confused at first. He was almost offended and defiant. As Ive said,
most guys simply dont realize how their body language is coming
across. I told him that if he could see himself then he would
instantly realize.
After explaining how women are instinctually drawn to men who
give off the essence of confidence and strength, he began to open
up to my advice a little more. I told him to go home and practice.
Skype with a friend, notice how at ease he looks, how he smiles
and focuses on the screen.
Talk into the mirror, I told him. It seems silly at first, but notice
how often you frown or have little to no expression. Smile more
when youre talking. Dont force it. Just simply allow it to be a
natural expression that is part of your speaking habits. It takes just
a few minutes in front of a mirror a day and pretty soon your body
will start automatically doing it.
A few weeks later we tried again. The success he had that night
was almost hard to believe. He walked tall and comfortably. His
eyes focused on the woman and when he did look away it was
sudden or frantic. He was exuding confidence and strength.
Women started reacting instantly. The man who couldnt get one
woman interested got five phone numbers that night. And the
women he was connecting with were hot as hell.
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A few weeks later when I checked in with him I couldnt believe

what I saw. We went out and he was leading the charge. You
wouldve thought he was coaching me! He stood tall and strong and
had a great time talking it up with several beautiful women. He
even said that his coworkers had noticed a change in him. They
couldnt quite put their finger on it, but they noticed a positive
change.
Thats the magic of great body language. Its something that is so
biologically embedded within attraction that it acts like a secret
weapon that draws women in for reasons they barely understand.
He made the changes and his love life instantly improved.
Your New Image
Taking the time to re-invent and refine your clothing style along
with being aware of and improving your body language will make
you a force of nature with women. You will feel fresh and new with
the improved look to go with your blossoming mojo.
This is exactly what you need to start creating a new, mojo-filled
man that will immediately begin to have entirely new, comfortable
and even enjoyable experiences with women that you actually want
to meet and connect with.
You are well on your way to becoming a master of mojo and a
natural with beautiful women.
There are some really important things we need to cover before I
get into all the great tricks and methods you are going to use when
you actually approach a woman with this new knowledge and skill.
Your inner game is starting to become an incredible force. In the
next chapter Im going to tell you how to get rid of your agenda so
you can immediately stop having nervous or stressful nights out
when you are going to meet women.
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You will emerge with an entirely new mindset that is going to make
meeting women the most fun and fulfilling thing you have ever
done.

Chapter 2 Checklist
Your Outer Game
Basic Hygiene
o Avoid bad breath brush your teeth several times a day
Floss and use Mouthwash
Carry mints or breath spray
o Showering and make sure you always smell clean and fresh
Always wear deodorant
Find your avatar
o Dress in a way that compliments you
Get opinions from salesperson or female friend
Look at celebrities who look similar to you and copy their
style
Model yourself visually after people whose style you respect
Mojo body language
o Women are very sensitive to body language
o Bad body language = Unattractive
o Masculinity comes from confident body language
Women are attracted to confidence
Body language specifics
o Stand tall and proud
o Never slouch
o Make comfortable eye contact
o Never let your eyes dart around
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o Always smile and be relaxed with her

Practice Mojo body language
o Have a conversation in the mirror a few minutes each day
Watch how often you smile and if you look relaxed
o Skype with somebody youre comfortable with and notice how
you look when youre relaxed
o The more you practice the more natural it will become
o Always stay aware of your body language and make sure to
practice occasionally if youre not confident about it

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Chapter 3: Inner Game

Now that youve reinvented yourself on the outside, Im
going to tell you some incredible secrets that have to do
with how you think and what you believe to give off an
insane amount of attractiveness without having to open your
mouth.
The biggest mistake that men make to instantly turn women off
and ruin their chances is going to shock you because almost no one
is aware that they are doing this.
This is something that few men have ever been lucky enough to
know, and youre about to become one of them. You know that
very small group of guys that seem to be invincible with women?
Youre about to learn the biggest thing they all have in common.
Being able to understand how men like these think is going
to create a whole new level of results that will make getting
beautiful women easier than youve ever imagined.
Im talking about your mindset. Your Inner Game. The new way
you are going to think when getting ready to meet women that is
going turn you into the ultimate ladies man.
This is an essential part of meeting the woman of your dreams. This
is going to take your mojo to the next level so people around you
are begging you to tell them what you did to make this complete
transformation.
Your inner game is an absolute art of this journey to getting the
ultimate girlfriend. Without this, your mojo wont be able to work
We all know of the famous basketball player Michael Jordan. He
was unstoppable, almost supernatural in his abilities on the court,
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but what would happen if you tied his legs together and shoved him
out on the court? He wouldnt be able to beat a grade school team.
That is what your mojo would be like without learning all the
secrets to perfect your inner game.
Perfecting your inner game is the final step in getting you ready to
start approaching women.
Dont Let Your Mojo Down Now
In the next chapter we are going to get into the specific details on
what to do when you are actually face-to-face with a beautiful
woman.
But those amazing secrets and tips arent going to matter if you let
your mindset overshadow all the other amazing qualities you have.
And you know by now that anything that hurts your mojo is
absolutely destroying your chance to meet an amazing, sexy,
beautiful woman.
The way you think inside is the most important key to your
ability to attract women. Having a weak mindset is going to
repel women every time. Being able to follow these simple
guidelines is going to turn her on in a way that sports cars,
chiseled features and a boatload of money cant.
You Must Have a Strong Inner Game to Turn Her On
Getting your inner game perfected is so easy that its a crime more
men dont realize it, but this is great news for you because you are
going to be one of the elite that know these incredible secrets.
This is as simple as starting to think the right thoughts in your
head. This has nothing to do with something youre going to say to
her, or things you have to rehearse to get the wording right. Its
about changing the script that your inner monologue reads.
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Youre going to learn these things and it is going to instantly

change the way women see you.
Dont worry if youre feeling a little skeptical right now. You might
be thinking, Okay, Im literally going to THINK things and she is
going to notice? When is the mother ship coming to pick you up
and take you back to your home planet, Eric? Can I have some
winning lottery numbers while youre at it? Wheres your light
sabre?
I totally understand. Im not some new-age guy that meditates for
8 hours a day and claims to be able to move spoons with his mind.
I dont believe in the Force. These concepts are going to come off
as a little hard to believe, but when you follow them youre going to
be glad you kept reading.
As you know, Ive been a dating coach and a relationship writer for
years. I have been collecting wisdom and discovering secrets since
my first kiss.
When I started revealing these secrets to the guys I coached
the results were so amazing that even I almost couldnt
believe it. I admit to even getting a little emotional when some of
my clients had the moment where they realized that everything
was going to be different and incredible for them all because of
how they changed their inner game with a few simple mindset
shifts.
And dont forget about exhibit A: Me. Eric Edgemont. There is a
reason I spent half my life trying to discover these amazing
concepts. I will never forget the excitement and relief I felt when I
realized how powerful and important what you believe on the inside
is, when it comes to being able to attract the woman you want.
A lot of you have heard from other people and so-called experts,
or even people you trust who have their own image of what
confident, comfortable and attractive looks like.
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The problem is, youre getting advice from people who are either
not aware that the advice they are giving is wrong or youre being
tricked by the advertising industry that sells things by planting
insecurities to make money.
The point is if you want to be attractive without even having
to open your mouth, first, try to think of all the ideas you
have about what looks attractive and what doesnt.
So-called experts are notorious for giving awful advice that
sabotages you (without you even realizing it). You will be
shocked at how destructive this advice really is.
So what does confident look like? Is it some kind of walk? Is it a
way of talking, dressing and acting?
Pause for a moment. Just let all the things you think go, and realize
the only way to move forward is to accept that whatever you think
right now might or might not be true but no matter what, you
have to come into this next chapter with a blank slate in terms of
ideas and thoughts about whats supposed to work.
The reason is because if you dont wipe the slate clean, so to speak,
these nonverbal attraction secrets that seriously will be a game
changer for you if and when you do it in your daily life but
again, only if you wipe the slate clean and are ready to at
least consider this from an open mind.
First, lets quickly review what youve learned up until this
point so you will grasp the material fully.
Weve covered some basics on how to look better and carry
yourself better, but as I will constantly remind you, the way you
physically look or carry yourself is just one piece of the puzzle.
(Dont forget: Michael Jordan losing to ten year olds. Kids that still
cry when they scrape their knee. Not a pretty image).
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Youll often hear that women like a certain type of attitude, a

certain type of response. Just memorize those things like some
dance routine and youll be ready to go. Youre immediately
destroying your mojo. You just gave up who you are in the blink of
an eye.
The point is, no matter what youve thought before doesnt matter.
And I dont mean that in a mean way.
Youre reading this because you havent been happy with the
results that you are getting. Thats where I come in. Im going to
guide you from wherever you are now to getting the results you
want with the women you want in the way you want.
Thats why we keep adding great things to the clean slate we
established in previous chapters. We knocked the little house down
and are building a sprawling mansion in its place.
I totally understand why you havent been aware of these concepts
before. I wasnt either. I used to do things that I was told or were
rumored to be the end-all, be-all of dating secrets.
Lets call these dating myths. Dating urban legends. Weve all heard
urban legends before. In every town in the world, your friends
cousins half-brother heard about a man who escaped from a
mental institution with a hook for a hand. You know how the story
goes.
Dating myths are the exact same way. They have somehow gotten
into the very fabric of our culture and upbringing. Weve heard
these so many times that we simply assume they must be true.
The difference is, ghost stories are fun and we all know deep down
they arent true.
Dating myths, on the other hand, have destroyed the lives of many
men. Dont be the next tragedy.
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The problem with these myths is that they become so familiar to us

that they become a common belief. Everything is downhill from
there. Once you start believing it, youve just created a thought.
That becomes part of your thought process. Youve just etched it
into the fabric of your mindset. And it is not doing you any good
being there.
What Im going to show you is how youre going to start thinking
about yourself in relation to the world. Youre going to have a
new perspective on how you exist in the world of dating.
It goes as far as to help how you come across with people in
general. Youll have a better grip on how much control you have
over your destiny and how to effectively deal with the things that
are out of your hands.
Your inner game, or mindset, influences your every thought and
action and not only how you come off to women but how
women feel around you. The feeling a woman associates you
with is based on how comfortable or uncomfortable she
feels.
How you feel on the inside is how she is going to feel around
you and the feeling she will associate with you. Never forget
this.
Dispel the Myths
Allowing dating myths to have any part of your inner game
will completely sabotage you.
Many men on earth have said, Nice guys finish last, at some point
in their life. Weve all heard it in movies, on T.V. and from jaded
friends. This is a perfect example of a destructive myth. If you have
ever thought this, then you have become another victim of this
vicious myth.
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Branching out from this myth, many men have taken the low road
and acted like a jerk or purposely been offensive to be one of the
cool, bad boys. This is a sabotaging strategy born out of that
myth.
The problem is that you think you dont have what it takes so you
have to form some forced plan to fix the problem. You dont realize
that you DO have what it takes, and it doesnt require you doing
anything that isnt already naturally a part of you.
Youre doing something to change your true character because
youre too worried about how you appear in others peoples eyes.
Your own opinion of yourself and how you think you come across
to others is completely different than the reality of the situation.
Youre blinded by these images of whatever bad results youve had
up until this point or maybe you used to be fine, but lately its like
you hit a rut and think its all downhill from here
I know its hard to believe such a seemingly big thing can have
such a simple fix, but the truth is its shockingly simple once you
realize what specific mistake youve been making.
So many men fall into this trap, but the good news is you will
never have to be sabotaged by it again. Thats right. Most
men just dont realize the mistake they are making and never will
realize it. Like I said before, youre one of the lucky ones because
you are reading this right now.
Trust me, guys just dont realize this. I know Im repeating myself,
but its such a key point that will be a game changer for you.
There is nothing wrong with your nature or who you are. You
dont need to change your core self because your mojo is going to
be coming from your core self.

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The few men who do know the secret were either lucky enough to
have good role models growing up or happened to do things that
were right.
Its not like there was a manual for this when you were growing up.
Even if there was, the truth is more likely than not, itd be
destructive rather than constructive. Yep. The ones that
existed were pushing you completely in the wrong direction.
Like Ive said before, I spent most of my life trying to figure all
these things out so good guys like you could benefit quickly and
easily.
All you have to do is recognize the great mindsets that you have
and improve and build on those. This will be easier than you think.
It just takes some concentration on the things Im about to tell you.
Youll be able to go on autopilot from there on out, because it will
become your new belief. It will quickly grow into your permanent
mindset.
Good Mindsets are Essential
The reason you have to have a great mindset is because this is
whats going to turn on a woman more than anything else. She will
be begging for you to take her home with you. You cannot get a
girlfriend if you do not have this part.
If you continue with bad mindsets, or an inner game that is only
halfway there, you will continue to be frustrated with your love life.
The reason youre here is to get a girlfriend, right?
To finally have the results you want, get the woman you want in
way you want without having to jump through hoops and do a
bunch of circus tricks?

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Youre going to be unable to unless you pay close attention to

what I am about to reveal in this chapter dedicated to
mindsets. Having inner game is going to change your entire dating
experience for the better.
Its Never Going to Change for Me
I cant tell you how many guys Ive coached or known in general
that have said that exact thing: its just too late for me. I blew my
chances; things are never going to change.
Lets just flush that mindset right now, because its a complete
myth.
When you get rid of this mindset youre going to shift your mojo
into high gear and find yourself more confident and in control of
you dating life than ever before.
Getting rid of that mindset is going to completely turn around your
experience with women. You are going to be a new man. Youve
trapped yourself with that bad mindset and you have to dig yourself
out of that hole.
One of my biggest problems back in my less-successful days was
that I constantly compared myself to the guys that seemed to be
invincible with women. I noticed only the things I felt that they had
that I didnt. I was completely sabotaging myself. And worse yet, I
didnt even really know. I was just basing it on a few myths.
Im a perfect example because I spent so many years in the worst
spots with women and dating. I truly thought I was out of the game
permanently. That couldnt have been farther from the truth.
Unfortunately, most guys dont realize this and they are completely
defeated by this false belief. They eject themselves from the game
without even knowing it.
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One of the things I started doing was to make up lies to make

myself seem better and to be more like the guys I envied. This
completely failed because women were able to see right through it.
When you spend all your time comparing and changing yourself,
youre giving up all of your control over your destiny. Youre giving
those other guys EVEN MORE POWER. Then you actually wont have
any chance against them.
The great thing is that there are always two sides to a coin. So
instead of allowing it to always come up tails, you need to make it
come up heads.
Stop giving those other guys even more power. Start reclaiming it
for your own. Take back your fortress.
Only focus on the things that you can control, not on the things you
cant if you want to be able to attract the women you want in
the way you want. Its a waste of time and energy thinking
about things you literally have no ability to change.
You cant control that guy or what he does or why hes good. So
dont let him take your chances away by thinking in that mindset.
He doesnt even realize youre thinking this, but hes collecting all
the treasure for himself because of it.
You have to recognize what your strengths are and start building on
them. That should be your ONLY focus. Any other guy in the room
isnt your concern anymore. Youre free.
When you find yourself comparing yourself to other guys, you have
two choices on how to approach it. They are essentially the same
thing, but with one major difference. One feeds your mojo. The
other drains it completely, popping it like a balloon.
The bad and repulsive one is arrogance. Arrogance is when you
go out of your way to prove how great you are, how much better
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you are than the next guy and you try to seem like someone
youre not. Again, thanks to movies, people often think tearing
other guys down while pumping yourself up is the way to go if you
want to turn a woman on.
It repulses a woman when a man BRAGS as if she cares about the
amount of weights he lifts, who scores the most points in a game or
gets the biggest promotion at the office.
Women dont care about this stuff. Women want to hear about
emotional experiences, which means you are better off
being human and showing your imperfections while being
comfortable with them. This happens to be true confidence.
When you are arrogant, you are afraid to expose any
weakness or flaw.
When I say women want to hear about emotional experiences, Im
not talking about diving into some dramatic, tear-jerking, painful
story. Im saying that she wants to experience what youre talking
about as youre talking about it.
She wants to feel what youre talking about and in that way, a
conversation with a woman should be looked like primarily as an
emotion-delivery vehicle. Women crave when a man can take their
emotions on a rollercoaster and doing so is actually quite easy, as
we will talk about in a little bit.
In terms of talking with women, you view any flaw as bad and try
to make her feel like youre perfect. The reality is women dont care
about perfect. Women want a man who can let her into their
hearts. This means a woman wants a man comfortable with
vulnerability. Men who will go there with her come off
confident.
Men often believe going way over the top to impress and win a
woman over is going to be an effective way to come off
confident. This is another myth that sabotages so many men.
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Arrogance is an absolute attraction killer that makes you

seem desperate, insecure and weak.
Its obvious you are trying to impress (and her biological wiring
picks up on this).
Fear of Loss
You are worried about impressing her because you fear losing your
shot with her. When you banish this mentality you will start to
notice your success with women improve tremendously.
You have nothing with a woman until you have her. Dont
build up a fantasy of what she is like because this will make
you think you have something.
When you have expectations, you open the door for disappointment
if the outcome doesnt turn out the way youd like.
Expectations create disappointment. This is exactly why I never had
any expectations with Blair. I never wanted any commitment and
never mentioned anything like that. She didnt either. We had this
banter and dynamic, but there was never any need for the other
person to react in some specific way.
When you stop thinking of losing, though, and start existing
in the moment with a woman, you will be able to let your
conversations flow naturally.
You wont choke because the only purpose of talking will be
about seeing whether shes fun to talk to or not. Thats all.
Confidence is going to matter in every situation with a woman,
even when its working under the surface its still doing things you
wont even realize.

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This is why being able to get women to want to date you is not
about obsessing over the future outcome you think has to happen
because it ruins the actual game.
The tennis match is being played in the moment, just like a
date is happening in the moment with her. It takes two
people to go on a date.
When the ball is in your court, you have the power to hit the shot
however you want. When you put the ball in her court, youre
letting her show you her position.
Having a natural rhythm is a core principal of dating and
beyond.
This applies to conversations, whether casual or serious.
Having a natural flow is how you want to be and not because
you think it impresses her.
Coming off confident is about being comfortable. Being
comfortable shows you dont need her approval to be at ease. This
plays a huge role in how she is trained to treat you.
A woman is looking at what kind of confidence you have and
gauging how you feel about yourself based on whether you can
admit youre not always strong or if you try to hide your true
nature just to make a woman happy.
Youre not looking for a reaction.
You dont need her to confirm why you are worthy of
attention. You dont feel like her opinion means anything
about you as a person, because it doesnt.

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What Is Confidence Really?

You might have heard how "being confident" will win you your
dream woman. But the problem is it's hard to realistically know how
exactly to be confident or know exactly what it is.
I am going to tell you about a time I discovered the truth about
what it means to be confident (and how to come off confident to
women automatically).
I had a friend named Allan who had a fixation with becoming
confident. He looked up a whole bunch of information and nothing
seemed to be working. He came to me frustrated and confused.
Little did he know how much he was self-sabotaging his own
success with women. The reason he wasnt getting the results he
wanted in the way he wanted had absolutely nothing to do with all
the things he thought were important and everything to do with
how much he was fixating on trying to figure out what confidence
actually looks like in real life.
He couldnt come across as confident because it was something he
was too fixated on to actually discover.
Allan came to me one day and asked, "Can I seem confident if I "
He trailed off. Before he could continue, I interrupted him.
"Look, there's nothing complicated about this. Confidence is
something I used to fixate on but never quite understood until "
Well, let me tell you how I finally discovered what confidence truly
means before explaining exactly how you can implement it in your
life so that you never have to worry about this again.
One day, Blair and I were catching up over dinner.
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She was looking at a guy at the table next to us and I could tell she
was eavesdropping on the conversation he was having with the
woman next to him.
I noticed he was sweating bullets and stuttering as if he kept trying
to come up with something to say and wouldn't give it a rest.
I had a feeling Blair would have an opinion, but surprisingly, during
dinner she didn't say anything.
I couldn't help wonder if he was ever going to relax and just speak
without needing to prove some kind of point.
"Hey. I know that the only route to being a person of value is by
having certain types of success. My daughter is a senior at
Northwestern and is on her college soccer team.
I know that I raised my kids well. But I also know how important
health and fitness is. I work out at least twice a week and we are
members of a country club."
That is a summary of how the conversation went.
She looked like she was falling asleep.
When Blair and I left the restaurant, I had to ask her: "what was up
with you staring at that guy?"
"I felt sorry for him. He was acting like such a turn off that I
guarantee that woman will never want to be with him. He had Zero
confidence."
I interrupted, "what is confidence, exactly?"
This was a question I spent countless hours wondering the answer
to, so I had to at least throw the thought out there. When I asked
her what confidence means, my mindset was that my only "goal"
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was to enjoy the conversation and do things that feel fun and
enjoyable, while rejecting things that don't.
I remember it really clicked for me that night what confidence truly
means.
"Eric. Stop. Analyzing what it means is what makes it fake and
being fake turns women off. Come on that guy for example kept
bragging on and on like he had to prove something but guys who I
want to, well do things with are just being who they are and
aren't afraid to own that. It sounds stupid, I guess. But that's
legitimately what women find really fucking hot."
"So, Blair, you're telling me confidence just magically happens
when you do things you actually have fun doing and share that
experience with the woman you're with?"
She looked at me with piercing and sensual eyes before she said,
"Yes. Absolutely. But it is also a huge turn off when a guy is trying
to be cool or like one of the pack because he's trying to fit some
image."
So was the guy Blair observed turning the woman off because he
was not confident enough?
The answer is yes. The truth behind what repelled this woman
actually is his lack of confidence. The definition of confidence is a
lot simpler than you think but easy to get wrong. So that's why it's
so important that you really understand the difference between true
confidence and arrogance, because arrogance automatically turns
women off (and blocks your mojo).
Arrogance is when you try to seem a certain way that doesn't align
with your inner state. If you feel uncomfortable, you wouldn't go
along with things that don't feel unpleasant or un-enjoyable.

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Being in a frame of mind where you have to put on a show to

impress a woman and try to seem some specific way creates
anxiety and pressure.
You lose track of what it means to be confident when you make
yourself do things you dont enjoy in order to come off as cool. The
opposite is what unlocks your confidence: engaging with life in a
way that you actually enjoy, right in that moment, no matter
what youre doing.
If you dont feel good doing something, stop doing it. It will kill
your confidence when you try to act like you are enjoying yourself
when you arent. This is an energy women pick up on.
Women KNOW if youre pretending to enjoy yourself and trying to
seem confident and comfortable. Its impossible to fake.
Confidence is as simple as only continuing along thought patterns
that actually make you feel good. When you are enjoying yourself,
you are not pretending to but are actually in the moment and
having FUN in that moment.
The reason this is so important to understand is because women
respond best to men who are confident. Women also feel when a
man really thinks in line with what feels comfortable, happy and
enjoyable to him and when he's trying to put on a show.
Another key point I want to mention is that when you try to align
with what's cool, you lose the essence of what creates an insane
amount of confidence.
When you really step back and examine the areas in your life where
you do things because you want to get a certain reaction out of
others or because you think it is "cool," you absolutely destroy the
essence of what confidence actually is.

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Now, back to Allan, who ended up unlocking a HUGE amount of

attractiveness after I revealed what it means to be truly confident
I told him what I discovered. He stopped trying to "fit" a specific
model of what he thought would bring him confidence. He always
wanted to be an engineer. He loved going to comedy clubs. He
hated trying to win women in clubs and try to put on an act as an
older guy trying to make younger women want him.
He ended up finding a smoking hot (and I mean smoking hot) 28year-old kindergarten teacher who was DYING to be his girlfriend
when he started going about his life in the way I described above.
Trickle Down Effect
Confidence happens to be something that trickles down to
every part of your life.
When you are confident, you come off capable. Capable
means you are able to do one thing and serve others better
than they can serve themselves. This is the definition of real
power.
Real Power
Another trickle-down effect of confidence is: when you are
confident, you come off powerful. When you come off powerful, you
come off like you are able to protect her from harm.
Confidence is going to unlock your mojo. And its so simple.
When you are up against another man, relax! You dont have to do
anything to prove youre better than him. You have to just let your
mojo flow. He will instantly fall into the arrogance trap and your
work will be done for you.

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Become An Object of Sexual Desire

To become an object of sexual desire to women, you simply
have to believe you are. This might sound too simple to
work, but you might not know how powerful our
assumptions and beliefs really are.
First, you might not know the truth about how sexual women are.
The reason women dont express it is because society shames
women for enjoying sex for the sake of pleasure.
Shame should not be associated with sex. If you want a woman to
feel comfortable with sex, become comfortable with your own
sexuality first. Then, you can lead by example. Your attitude will
influence her attitude.
Just like being comfortable will make her feel more comfortable,
being comfortable with your sexuality is going to make her feel
more comfortable with her sexuality.
Sex is an incredibly fulfilling and pleasurable thing that we
have been put on this earth to experience. Sex is the only
reason you are even here on this planet. Life cannot exist without
it. So embrace it.
Sexual selection happens when you are able to own your desire to
have sex and know that you are sexually desirable. If you believe
you are sexually desirable, you will be surprised at how your results
with women begin to align with this belief.
Assume she wants you and let things happen naturally. Do NOT say
the mindset of I am assuming she desires me, out loud to her.
The purpose of inner game is that its a thought you have and dont
say out loud. This is when its powerful (when you keep it to
yourself).

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She will crave you on a subconscious, animalistic level when you

believe you are an object of desire and dont feel ashamed of
your sexuality. It makes her feel like she can look up to you for
guidance. When you guide her in a sexual situation, she gets an
insane amount of pleasure.
With this new mindset, women will desperately want to have sex
with you. If you abandon this new mindset and assume the worst,
you will lose this sexually selectable energy. The turn off mindset is
being unsure or shameful when it comes to sex. You make her
feel the exact same way you feel about your own sexuality if you
keep thinking along these lines.
Feeling shameful about sex will destroy your mojo and she
will be completely turned off.
Assuming a woman isnt interested in sex will make it true.
However, dont just decide all women want to have sex with you.
Definitely do NOT become pushy about it and try to bring up the
issue a bunch of times to make it known you think she should have
sex with you.
What you need to do is simply adjust your mindset a little so that
you are comfortable with your sexuality. When you are comfortable
with it, she will be too. Those pheromones will mix with your mojo
and she will be yours to take.
Avoid Sexual Kryptonite
The best thing you can do to get comfortable with your sexuality
and form this bulletproof mindset is to first get rid of the things
holding you back.
Sexual insecurities and hang-ups will instantly kill off your mojo
and your ability to become an object of desire. And as I already
said, feeling any ounce of shame is going to send you straight to
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the sidelines, where you can do nothing but watch other people
getting the women you should be getting.
Just like with all of my secrets, it isnt as hard as you think to get
rid of these problems.
The main thing to improving this mindset is to just accept that
sexuality is within all of us and leave it at that. You never try to
hide it or mask it, but you dont shove it into her face, either.
When youre in a conversation where sex comes up, you dont have
to do much to say the right thing or react in the right way.
Well, I am a man guilty as charged. (Said with a smile).
This is a simple little phrase that makes the most of this mindset.
The subject of sex came up and you didnt try to hide your sexual
intentions. Be lighthearted, but genuine without going to either
extreme. If you dont want her to be turned off, avoid doing it in
a way that is too extreme.
If you say it in a way that makes her feel pressured, she
wont want to have sex with you. Never think you are
entitled to having sex with her.
Here is an example of what NOT to do. One guy who ended up with
restraining orders taken out against him would say things like,
God, I just love sex. Who doesnt? Im thinking about it right now,
actually. Oh, and what do you know? I think you could probably tell
if you just direct your eyes below my belt buckle.
This would be a statement that is just taking it too far. Theres no
need to announce it so bluntly. Let her fill in the blanks with her
own imagination. Women love to do that.
The other big mistake guys often make is trying to hide it
completely. They get nervous or flustered and feel awkward if
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anything sexual comes up. This will land you directly in the friend
zone, or worse, creep her out.
Another thing you have to realize is trying to not focus on sex
even though you cant stop thinking about it makes you
distracted. When you get distracted, you lose. You can even be so
focused on avoiding the subject that your mind drifts and gets
distracted and you start losing your mojo.
Your mojo starts dying because you are compromising who you
really are. You love sex; you want sex, so why would you cover
that up? Do you cover up the fact that you like a certain band she
likes? No, of course not. You have that in common, why would you
hide it? Youd only be detracting from the potential the two of you
have.
So never steal from your true essence and mojo by covering up the
fact that you love sex and want to have it with her. Just dont be
the belt buckle guy you just read about.
All you have to do is be comfortable and open about your intentions
without making it creepy and overbearing.
I think youre beautiful. Your skin is so pretty.
Great!
Wow, I want to know if your ass looks that good without that skirt
getting in the way.
Absolutely creepy!
Sex? Oh, I dont know what do you think? I mean, I guess I like
it.

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The key to establishing that sexual energy is to find a

balance in the way you approach and talk about it, and Ive
given you some clear examples on how to do just that.
Lose the Agenda and Live On Intentions
Getting the agenda out of your mindset will let your mojo
take control and lead you to places youve never been
before.
Again, its amazingly simple to do this.
You have to keep one big concept in mind. This is something I
literally used to repeat in my head whenever I felt myself getting
nervous before or even during conversations with a hot woman:
Im just going to enjoy every second of this and live in the
moment. I dont care about the past or the future. Im living
in this moment and nothing else.
Either we get along or we dont. Its not my fault if we dont and
Im not going to take it personally. I dont have any plans or
fantasies about how this is going to work out. Im just going to be
with her and have fun and not worry about anything else.
Once I started using this little mantra everything changed. You can
reword it however you like as long as you keep the main concepts:
Live in the moment. Have fun. If it doesnt work out, its not
because you arent good enough.
The reason this is so important is because dropping the agenda will
keep you from ever coming across as creepy. Having an agenda
will make her uncomfortable and completely turn her off.
All you have to do is drop the agenda.

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I accomplished this by getting rid of any specific plans or plots or

expectations for the night aside from having fun. I didnt need
anything from her; I didnt want anything from her. I just wanted
to have fun and enjoy myself, and if she was a part of that fun,
great. If not, its wasnt a big deal. I moved on.
If you are too caught up on what you want or expect to have
happen with her, you will come across as needy or like you are
trying to get something out of her. This comes off creepy, which
turns a woman off instantly.
When you get too obsessed with planning how things will go, youre
giving yourself way too much to worry about. Sure, you think
making a plan will make it so that everything goes exactly how you
want it to. Problem is, plans can and do fail. Youre creating steps
to follow and youre going to forget one.
Or one wont work out and your entire plan derails itself which
makes you nervous. When you get nervous you are uncomfortable.
When you are uncomfortable, she feels uncomfortable.
So simply eliminate having some plan or plot and that wont even
be a factor.
If you have a secret motive before you even meet or talk to her its
going to destroy your chances.
Motives are creepy mojo-killers because you start to come across
like youre hiding something. Your intentions are no longer natural
and pure, they are sterile and pre-fabricated. Your beautiful lawn
just got turned into a green piece of paper on a train set. Your
intentions have lost all their mojo.
This will cause her to feel uncomfortable and even sense danger.
Now you arent even the belt buckle guy. Youre the guy who waves
a chainsaw around and wears other peoples skin. I dont know for
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sure, but Im pretty sure that guy had a hard time getting women.
(Just a hunch)
Turn On Your Pure Intentions
The agenda is vanquished and your intentions are pure when
you start living in the moment and nothing else.
When you are no longer harboring a hundred different thoughts and
motives, you will get rid of the mojo killing energy that
automatically turns a woman off.
She will no longer be wondering what you are trying to get from
her, if you are safe to be around, if youre about to pull out your
chainsaw and mask. She will immediately start feeling that comfort
that you feel and will be able to focus on you.
I was once on a date with a woman that went TERRIBLY. Okay, I
had more than one of those. Thats why this book exists, but this
one was EXTRA terrible because my motives and agendas were
taking over and ruining my mojo.
I had no clue what to do because the idea of her knowing the way I
felt about her made me feel nauseous.
Admit to actually wanting to have sex with her? Id have rather
died. Actually be the way I naturally am? Id rather Mike Tyson
punch me in the face repeatedly than show her an uncool side
of myself.
Looking back, I know how wrong this mindset was. Recall from
Chapter 1 how being concerned with what is popular and cool is a
losing mindset you should not buy into.
Anyway, back to my disaster of a date I was getting more and
more nervous, because I was scared shed figure out I was hiding
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something. Thats what happens when you have an agenda (and

motives, plans and plots.)
I started looking for signals to figure out if she was into me or not.
I would think I saw a good one, except that would be cancelled out
when Id think I saw three bad ones. I started thinking she hated
every other thing coming out of my mouth, so Id quickly backpedal
and say the opposite.
Then shed give off another signal. Id try to change the subject and
it came off wired and abrupt. The whole process would repeat
again.
I got so worried about her discovering my agenda and
motives that I completely ruined the whole night trying to
cover it up and second-guess her thoughts.
I never saw her again.
Women are turned on when a man has pure intentions
without some ulterior motive. You are not trying to make
something happen or trick her into believing you are one way when
in reality youre the opposite. Pure intentions are the opposite
of everything that comes with having an agenda.
Women arent looking for you to try to impress them or to be this
perfect guy with zero imperfections.
All a woman really wants is to get to know you and have an honest
look inside the man you really are, not the person you think you
should pretend to be.
Now, be yourself does not mean ramble on about your life story.
Dont think being yourself is an invitation to start saying
anything you want in any situation you want.

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There is still something called law and order and having

certain boundaries. So for example, do not go up to a woman
with her mother and say something sexual.
Dont go up to a woman and mention your bathroom habits and
guy humor, but dont water down your opinions, either.
Never AGREE just to AGREE or DISAGREE just to DISAGREE. This
is the heart of being GENUINE.
Never PRETEND to be UNINTERESTED if you are
INTERESTED. This is not going to make you have pure
INTENTIONS. The act of HIDING something from her is what
turns her off.
Take The Lead
Another mindset that will turn a woman on is being unafraid
to take the lead and be decisive.
This is a big turn-on because it shows your confidence and ability to
be a leader and protector. Remember the things I said about
cavemen and biological programming in women. This is another
case where you can harness those instincts to get her to melt.
Again, dont try to impress her with your decision-making abilities,
just do it! Taking action will impress her.
When you make a decision on something you should do, stick with
it. State the decision; dont end it with a question mark. Or trail
off
When you make a statement or voice and opinion dont look for her
approval. She either will or she wont. Just stand behind anything
you say because you said it for a reason: thats your opinion and
thats a big part of who you are.
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And when you are too uncertain about a suggestion you come off
as weak and needy. Remember, she wants that natural confidence.
A step in either direction can completely kill the mojo, but its very
easy to stay on track with this mindset.
I learned on many dates that all I had to do was relax. I wasnt
trying to seem confident. Trying to seem confident is a major and
automatic turn off. I wasnt trying to come off as some leader or
alpha male. I realized I was just being my best self.
My only thought was I will see if she is fun to talk to or not. If she
is, I will continue to engage in the conversation. If she isnt, I
wont. If a topic gets boring I will change topics. I will not try to be
anyone other than the person I am. Either things would either work
out or not.
Stop Waiting For Her Approval
Another big way to access your mojo is realize her opinion is
not what youre worried about. She needs to qualify herself
to you.
This is an essential mindset because when you stop waiting around
and looking for every woman to give you her approval, you start to
exude confidence and mojo. Women are going to start wondering
what makes you so confident. You wont be this needy guy
struggling for approval and they are going to want to know what
you have going on that has made you this way.
Youre going to start seeing women going out of their way to
qualify to you. That means that the tables are suddenly going to
be turned. Youll no longer be desperately trying to impress her.
Shes going to be going out of her way to impress you!
I truly settled in with this mindset when I stopped taking things so
personally. I just relaxed and let things happen naturally. Some
women liked me and some didnt. That happens to every single
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man on earth. No man on this planet is attractive to

everybody.
A woman not being attracted to you doesnt mean you are bad or
your personality is wrong. Sometimes people just dont connect.
There are women in this world that you arent going to be attracted
to, so its a two-way street.
Keep it simple: when a woman is into you and enjoys talking to
you, stick with it. If she isnt, dont. Dont give it a second of extra
thought if she isnt into you.
The really successful guys are that way because they dont
spend an extra minute on a woman that isnt into them.
They dont try to force it or persist they cut the situation off
and exit. They dont think about it for days or even hours. They
dont waste another second on an uninterested woman. They save
all that time and energy for the women that are interested.
If they kept pursuing that one woman that didnt seem interested,
even the most successful ladies man would suddenly seem needy
and weak.
Thats the secret those guys have: they dont spend any time on
lost causes so all you ever see is them interacting with women that
are attracted to them. This gives the illusion that they are these
Casanovas who win with women all the time, but now you know the
truth.
If you have a woman that is reaching out for you because you
arent being needy towards her she will work harder to get you. The
harder she works the more attached and emotionally invested she
becomes. When a woman reaches for you, she shows how much
she wants you.

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The act of reaching also makes her realize she is getting

attached. If you are needy, it kills this process of reaching.
You will have control when you let a woman reach for you Quite a
change from the old days when you were chasing after her, isnt it?
You just never realized how easy it could be, but now you are
starting to learn the building blocks to becoming a SELECTOR,
not the one being REJECTED.
Plenty Of Fish In The Sea
A very common mindset trap that so many men fall into is the
failure to create an abundance of women in their lives. Fixating on
one woman is a recipe for disaster. You zero in on one woman very
quickly and put all your energy and effort into her. You create a
huge amount of PRESSURE to win her.
You invest all your energy into the idea of having her, which lets
your fantasy become a destructive force that influences you in
a negative way.
Do not let your fantasies get the better of you if you want to
actually have a shot with the one woman you want. The idea
of her is going to seem more appealing than the reality in
most cases. Plus, when you fixate on the future you smother
the life out of any budding attraction she could have
otherwise felt.
So the only solution is to realize that women are not
SCARCE, but ABUNDANT.
Creating an abundance of women in your life will give you
complete control over your love life.

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You will start feeling more confident and attractive to all women
because you have options in your life. You will see that not just
one, but multiple women feel attraction for you.
You can have a woman in your life that you are more interested in
than the others. She can be the one you really want and the one
you get. This is made possible if you realize she isnt the only one
that you could have if you wanted.
You accomplish this by realizing that you are desirable and valuable
to women. She has to prove why shes worth your time. This is
called QUALIFICATION. This mindset makes all the difference
because she feels like she has to invest time and energy into
impressing you.
You cause her to emotionally react and put her energy into trying
to convince you why shes good enough. I am NOT saying to do this
in a mean way or to hurt her. This is absolutely NOT going to turn
her on. Being cruel and trying to make a woman feel bad about
herself is NEVER going to win her heart.
All I am saying is let her prove her worth to YOU. Dont go around
trying to impress women and trying to prove yourself. Women want
a man who knows he doesnt have to prove himself to her. Heres
what it comes down to: she knows that she has to be good enough
for you, because there are other women who would gladly take her
place.
Youre someone that women want. You are clearly bringing
something to the table since you have options. She suddenly
wants to prove herself to you. She starts to make things very easy
for you. You can choose her, or you can decide that maybe you
want to choose someone else.
You have a newfound control over her that you never had before.
The power of choice will have a tremendous impact on your
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attractiveness. When you have CHOICE you automatically

come off MORE and MORE attractive.
I had a woman that I wanted more than anything in the world. And
I got her, but it wasnt because I poured every second of my
energy into her. I kept my connection with her going, but I didnt
force it.
I started dating a few other women. I didnt rub it in her face (that
would be arrogance), she simply was aware that I wasnt spending
every second on her. She was also aware that other women were
interested in me.
I even went on some dates with women I wasnt especially
attracted to, but I realized that it helped me feel more attractive
and desirable, and that helped every time I was around the woman
I really wanted.
She saw that I had a life outside of her and that I had options
outside of her. She started making more and more effort to get my
attention focused on her.
Like I said, I never bragged or made it obvious, but she would ask
about things I did or people I saw and I was simply honest when I
said I hung out with someone else. I didnt get into any details
unless she really wanted to know. I didnt just go through the
motions; I really enjoyed myself and enjoyed seeing these other
women.
Pretty soon, I had the woman I really wanted. I didnt spend one
minute worrying about it or plotting and planning how I was going
to get her. I just relaxed, allowed myself to enjoy other women
(and be enjoyed by them), and I became a huge force of attraction
to her.
The takeaway from this is: when you persistently pursue a
woman, you cause resistance in her. When you back off and
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meet other women, you are going to become an object of

desire.
Heres why. Your market value is determined by how many
women want to be with you (the higher the demand becomes,
the more valuable you become).
The truth of the matter is you cannot go and meet new women to
intentionally make the one woman you want jealous. You can only
unlock the power of having options if you genuinely go out and
enjoy other women without thinking about what the woman you
want is thinking.
You Are Good Enough So You Better Believe It
Truly realizing that you are good enough to be loved by
beautiful women is a huge pillar of having the ultimate level
of mojo.
It allows you to tap into her deepest levels of sexual attraction and
decode it like an expert computer hacker planting a seed into her
brain. She will love the way you make her feel, too. Its not like
youre doing something bad or manipulative. Youre giving her a
feeling she has longed for her entire life.
Its almost like youre pushing a button in her mind and
activating every level of attraction she can have for you.
When you believe in yourself and realize you are good enough for
many women, it shows other people how they should feel about
you. If you love a band you tell people about it. You sell them on it.
This bands great, youre gonna love this song. This makes them
much more excited and interested and receptive to the thought of
liking the song.

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Youre showing them a great option that can influence their opinion.
Have you ever really loved a song? Did you tell people, Oh, I dont
know. Check this out. It could be better.
You would never say that because it isnt true. Plus it makes no
sense to insult or downplay something you love and want to share
with other people. So many guys out there simply dont realize this
cause theyve never thought of it in that way. Most guys never
think about it at all.
The exact same thing is true with a woman you want to be with.
You believe in yourself, you know youre good enough for her, so
the only thing to do is assume she will feel the same way. You give
her every reason to sense your mojo and be attracted to it.
Assumptions Are Powerful
There were times when I didnt want a woman to know who I really
was and all the things that were actually important to me. I was
convinced she wouldnt like me if she knew me. It was the root of
all my problems with this mindset. There were plenty of things in
my life that I wanted to improve. I wasnt crazy about my job at
the time and I hated the apartment I was living in.
I had convinced myself that I wasnt that great at anything. I pretty
much figured there was something wrong with my genetic makeup.
I was 100% convinced I wasnt worth a womans attention. Truth
is, I wasnt in a great place in life. I felt sorry for myself.
Having the mindset that you arent worth loving or even
liking will not only repel women, but it will repel people in
general.
Once again you are creating a sense of neediness that will surround
you and stink just like that cloud of dust that surrounds Pigpen, as
we talked about earlier. One of the reasons that it turns women off
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so much is because this is a mindset that you have allowed to

BLOCK your mojo.
See, the trick to having inner game isnt to pretend to have certain
mindsets. The one thing most men end up making a mistake with is
thinking they can pretend or try to seem like they have
certain mindsets without actually believing them deep down.
The only way for your mojo to come out full force
unleash your natural attractiveness is if you ACTUALLY
it in your brain, body and mind. When you genuinely feel
way, whatever it may be, it really transmits to the woman
makes her feel comfortable around you.

and
feel
that
and

Its super important that a woman feel comfortable around you,

to want to get to know you better. You have to be
comfortable for her to feel comfortable. If you are
uncomfortable and nervous, she will be uncomfortable.
Neediness and insecurity come off like a bad stench. She can
smell it from a mile away and its repulsive.
Once again, you are failing to show her your confidence and
strength and she will instinctively lose any attraction towards you
she could feel. Its her biological wiring, which means she cant help
it.
You are training her through your words and actions to not be
attracted to you because you are not attracted to yourself. You are
afraid of being rejected, but this actually makes you a lot more
likely to be rejected.
This is a self-fulfilling prophecy. You dont want her to reject
you, so you get nervous and try to impress her. You want her to
like you and every little thing she does is like the end of the world if
you think shes sending signals that she is not attracted to you.
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When you fear the worst, you lose the woman before you even
begin to get to know her. Letting this mindset have such a strong
presence in your mind will sink you every time so you have to get it
out now.
You start to come across as needy because you need her to react a
certain way for you to feel okay. Even worse, you start trying to
impress her or do and say things you wouldnt normally do to cover
your insecurity up.
You start to PRETEND that you dont feel this way and suddenly you
are coming across insincere. Your mojo is screaming out in agony
and she cant wait to run away.
Doing things like faking your confidence or overcompensating will
backfire every single time, because a woman will be able to sense
that you are not being yourself and that you are not comfortable
with yourself. It is better to admit being nervous than try to
play it cool and laugh it off.
This is so obvious in the eyes of women, but unfortunately most
guys just dont seem to realize it most of the time. Once again,
youre getting let in on a secret that will put you way ahead
of 99% of guys because now you know that this is
something to get rid of in your life.
All you have to do so this gets removed in your life is to start
assuming youre good enough. Dont look for her approval or try to
figure out how she feels about you. Start telling yourself that you
are good enough and allow her to feel the same way. Dont think
any further into it.
Say to yourself, I am good enough, and move on. Dont spend
another second dwelling on it or questioning it.
I know this sounds insane, but it works. Im not some new age guy,
either. This is just too powerful for me not to mention it.
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Things you can do to make this much easier are to pursue other
things in your life aside from getting women. This will guide you to
figuring out your passion in life. Spending all your time on
women WILL make you less interesting and will put your entire
worth and purpose on whether that woman likes you or not. Youre
putting yourself against impossible odds then.
Another issue with focusing on her opinion is if you think a
woman being your girlfriend will somehow make you a
better man and mean something about you, youre mistaken.
Whether good or bad, being able to have a hot, amazing
woman as your girlfriend is not going to make you any
better of a man.
Dont sit at home wondering what women think about you.
Assume they will like you and want to talk to you. Then, do
things with your time that make you happy. Do things that make
you feel like you are accomplishing something. This builds
confidence. Doing things consistently and practicing good habits is
how you make something a natural part of who you are.
We talked about hobbies and recreational activities earlier. There is
something about accomplishment that makes a man feel like he has
purpose. Women crave a man who has a sense of going on a
mission to win in the world and take on a passion without
caring about what other people think. This is one of the
biggest forces that unlocks your mojo and makes even the
hottest women swoon.
You have to spend your time doing these things so you will feel that
ambition and accomplishment. Pretty soon you will start noticing
that you feel better about yourself. You will see that you are able to
accomplish things in different aspects of your life you might never
have realized. Youll like yourself and she will too.

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Unlock Your Passion

When you spend every second of your time chasing a
woman, you are destroying your mojo.
It is a very common mistake that men make because they are
convinced that they have to put all of their effort into it or they will
fail. What in truth is really happening is that they are setting
themselves up to fail.
Why you need to stop focusing only on women is simple. If thats
your only goal and thought on a daily basis you will start to reek of
desperation. Even worse, you will never discover your true
passion and mission as a man.
Instead, you need to invest your time and energy into unlocking
your passions in life by deciding to go 100% behind one mission in
your life as a man. Take all your intensity and energy and direct it
toward accomplishing your life mission.
Do things in the world you have always wanted to do. Enjoy
yourself and spend your time in a way that makes you feel happy
and comfortable
Think about things you naturally feel inclined to do. This is the
route to discovering your passion. When you unlock your passion,
you give your mojo a huge boost. It comes off as incredibly
attractive to women. You will even see that passion making other
aspects of your life better. Again, were getting ourselves into a
great mojo cycle. It feeds off itself and gathers speed and
substance like a snowball rolling down a hill.
Pretty soon you have a massive presence of attractiveness that
women wont be able to resist. Its female instinct thats biologically
programmed to be attracted to a passionate man.

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What you need to do is to start bringing out your masculinity by

letting it grow in other areas of your life that you are already
confident with and enjoy. Dating and relationships have already
caused a ton of aggravation and frustration, enough to make you
buy this book. Take the energy you inject into worrying, and put it
in something you genuinely enjoy doing.
Be able to live your life without obsessing over what a
woman thinks or doesnt think. When you do this, ironically,
you win the most with women. When you allow yourself to
chase one mission you go 100% behind and prioritize above
chasing women, you unlock a masculine intensity women feel.
Think about the things you love to do. Do you play guitar a little?
Work on engines? Bike? Whittle? Run? Draw/paint? Read/write?
The list goes on and on. Think about the things you love doing. A
great way to figure this out is the lottery question. What would
you do for fun if you won the lottery?
Im not talking about buying a jet ski or going on constant tropical
vacations. What Im asking is what would you spend your time on,
your hobbies?
Every person growing up had certain hobbies and things they really
loved doing. As we grow up those things can get lost in the chaos
of general life. Guys who are successful with women always have a
passion or hobby that they put free time into.
Again, it could be as simple as hiking.,. But if you truly LOVE
hiking, and decide to set a goal to hike a certain trail in a beautiful
area, you are building your passion.
You are going on a mission essentially. You want to do that activity,
get better at it and overall you just cant help but enjoy doing it.
This is building your confidence and creating more and more great
mojo.
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What youre doing is building these skills and accomplishments. You

can see yourself submerged in something you love and getting
better or more accomplished with it. You wont be comparing
yourself to other guys, which you already know is a complete mojo
killer. Other guys dont matter at all, only you do.
Real Confidence
You will automatically become so much more attractive
when you give off true confidence that itll shock you. Now,
there is a huge difference between true confidence and
arrogance.
Arrogance repulses women, and true confidence is such a turn on
to a woman you wont know what to do with yourself because so
many will want to know you and be around you.
One of the most important parts of developing true confidence is to
want others to win instead of being upset if they do. If you think
another guy winning is a bad thing and means you are not going to
be able to, this is a confidence killer. This energy will be repulsive
to any woman you are around.
When you dont mind if other people succeed or are better
than you are at something you become a more confident
person. You arent allowing that competition to exist and your
mindset starts to change into something far more powerful.
There is no winning against someone or losing. And even if you
have a hobby where there is an actual winner, you realize that
someone winning does NOT make you a loser. You were doing that
race simply for the joy of it, and that is infinitely more attractive
than whether you win or lose.
You dont always have to be strong. You dont always have to be
the best. In fact you shouldnt worry about those types of
standards at all. You WILL be strong when you can admit you arent
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invincible. What makes a superhero truly interesting? Its the

moments when they arent so amazing. Someone being impossibly
good and unstoppable is boring.
When you try to be immortal and perfect you are once again firing
up the old agenda machine. Youre back to coming across as fake
and possibly even creepy. Your confidence will be nowhere to be
found.
True confidence attracts women and you can only find it in the real
world, not stuck in your mindset of competition with other men.
Remember, real confidence and passion exists solely when
you are doing things for YOURSELF and not for the woman.
When you are pursuing a passion, but continue to fixate on how
she will feel about it or if it improves your chances, you are ruining
its power to attract women even if the one specific woman you
want does not want you, you will meet a bunch of other women
who like what youre about.
The bottom line is when you fall into the fatal trap of trying to
impress her, which happens when all you care about is how she
perceives you for doing things you love to do, you automatically
turn her off. This makes you try to overcompensate and seem
confident.
Trying to SEEM confident is the heart of arrogance. Recall how
arrogance is an automatic turn off to a woman.
A Tale Of Passion Vs. Agenda
Once, there were two brothers. They were twins. So they looked
exactly the same and had a lot of similar interests and personality
traits, but there was one glaring difference. Bob had passion in his
life and Tom always had an agenda.
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Occasionally they would get interested in the same woman. It isnt

that surprising, because they share the exact same genes. Bob,
however, always got the woman. There was never an exception.
That was because Bob was always chasing his passion in life.
They met a woman once at a gym. They both worked out regularly
together. She was new to the gym and they all started talking. Both
Bob and Tom were interested in her, but Bob ultimately ended up
dating her. The reason was because his intentions were pure and
he had no agenda.
Bob loved working out and he loved talking about it, but he didnt
try to impress her. He kept doing it because he loved it and didnt
care whether she was impressed or not. He would keep working out
and enjoying it regardless of what she thought.
Tom on the other hand immediately started running down his stats
to her. Hed talk about how many guys in the gym couldnt bench
press as much as him. Hed constantly be telling her to watch him
do something.
He wasnt being passionate about it he was desperate. While he
wasted his time trying to impress her, Bob was busy working out
and loving it.
The woman started to roll her eyes every time Tom approached
her. She already knew what to expect and she didnt trust him. She
would always be watching Bob out of the corner of her eye because
she could tell how much he was enjoying himself.
She saw his passion and confidence flowing out of him because he
was focused on himself. He wasnt desperate or needy. He was his
own man and had built his own character. Tom didnt stand a
chance against his brother because of this simple, but shockingly
powerful difference.

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One Last Story About Confidence

I was coaching a guy named Ben a few years back. Ben was a
handsome guy with a real talent for cars. He could fix anything and
he knew it. He started to think about opening his own repair shop.
The further he got into it he realized it was a lot harder than he
thought to get a business going.
He started to get very bitter about it. He hated working for
someone else. He started blaming everything around him. His
present job didnt give him enough time to focus on his own
business. There were too many rules and hoops to jump through to
get his permits.
Pretty soon Ben was a miserable person. He was extremely
unhappy and couldnt get over the fact that he wouldnt have his
own business any time soon. He gave up trying to make any further
plans. He could barely get through five minutes without
complaining about it. Women started to flee from him like a burning
building.
When he came to me he was in full-fledged self-pity mode. He
couldnt think of himself as anything, but a failure. He felt that
every woman would see right through him for the failure he was.
I told him that if he thought that way then women WOULD think he
was a failure. It wasnt because he was it was because he thought
he was. I told him to stop focusing on what he hadnt accomplished
and instead focus on all the great things he had accomplished.
He was a brilliant mechanic. Friends of his would come to him all
the time for help. Word spread and all sorts of people were aware
of his skill. I told him that this was the important thing. Women
didnt care if he owned a business or not. They loved seeing the
fact that he did something great and that he loved it.

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He started focusing on the fact that he was a damn good mechanic.

He wasnt worried about the business venture. He could slowly
work on that while still being the brilliant mechanic he already was.
His passion became the focus again. He loved what he did and
realized that women were interested in that more than anything
else.
He no longer resented his boss for having a business when he did
not. He didnt resent other mechanics for getting their own shops
started. He stopped comparing himself to other people and just
enjoyed the fact that he was great and he loved what he did.
He started coming off as powerful and confident with women. They
saw a man in control of his passions and skills.
He was a man that didnt need to spend time talking about other
peoples advantages or strengths that he didnt have. He kept the
focus on himself and that kept the women he met focused on him.
Women sensed that strength in him and flocked to it.
Say What You Mean And Mean What You Say
Standing behind the statements you make will make a
woman lust for you because she sees a truly confident, in
control man.
It might seem simple, but youd be surprised how many men dont
ever really say what they mean. Or when they do, they worry too
much about how a woman will react so they come off as weak and
insecure.
The reason you need to stand firmly behind your statements and
decisions is because you will transmit all those powerful feelings
that activate a womans biological programming. They will see you
as someone who is in charge. You arent a follower. Youre a leader.
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This makes her naturally drawn to you because she senses you can
protect her, you can be counted on.
This goes back to the caveman factor. Women have been
programmed to look to a man for his ability to lead, protect and
provide.
When a guy is insecure about everything he says and suggests he
comes off as wishy-washy and weak. Women will not see him as an
object of desire. He will, at best, be friend zone material.
Youre going to start having the mindset that you will stick behind
whatever statements or decisions you make around her. You wont
be suggesting things with a question mark at the end. You will be
telling her and not worrying about anything beyond that.
You just need to know what you want to do or say to her and
simply do it. This covers a whole range of things. A woman will be
turned on when she hears about things youve done in the past and
decisions youve made.
Even if you admit it was a bad decision, dont act like it was a
failure. You can say, I really probably should have stuck with that
job, but I have no regrets, I had some other amazing experiences
because of it and I learned a lot.
This adds dimension to your character and makes you seem like a
strong-willed person. Even though you didnt make the best
decision, you didnt go back on it. You owned it and moved forward
and benefited from it. This is a tremendous turn on to women.
It also has to do with your beliefs. When you cant have a solid
opinion on something you come off as insecure and weak. Dont
worry if she feels the same way about a certain topic or not. Having
something directly in common is not always the most important
thing. In fact, differences are what make relationships more
interesting.
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But if youre constantly second-guessing yourself and not sticking

to your beliefs you arent going to seem confident at all. Youll also
seem like youre hiding something and that will immediately set off
warning bells in her head.
A Simple Conversation Using Your Decisive Mindset
The great thing is that you can communicate this confidence in
even the simplest situations.
Which conversation out of the following two options transmits
confidence and decisiveness?
Hey would you maybe want to go to that new Italian spot? I mean,
we dont have to, what would you rather do? Or maybe it would be
fun to check it out. Whatever you think.
Or:
People have been saying that the new Italian restaurant is really
good. Lets go Thursday and check it out. Wanna go around 7?
Obviously, the second one is far more appealing. The first one is
going to instantly turn her off. First of all, you arent making the
restaurant sound all that fun, and you definitely make it seem like
you arent even sure that you want to go. Youre also putting the
decision entirely in her hands.
Its as if you suggested something, but then made it her
responsibility to take it from there. Women dont want to be
planning and making all the decisions all the time. They love when
a man has a plan and they simply get to say yes and go along for
the ride. It frees their mind up to focus on having fun with you.
Plus, you are showing her that you arent afraid to make decisions
and that you are confident in something that you want to do. It
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makes it more appealing to her that way. You are making it very
easy for her to say yes and enjoy it.
This goes right back to the whole thing with a band you love. You
tell people you love it and you tell them to check it out. You might
even play it for them right then. You dont go back and forth on it.
You like it, so you tell them so.
This not only secures a fun time with her, but more importantly
shows her that you are a leader and in control, and thats
something that will have her absolutely drooling over you. The
caveman instinct is helping you once again.
It May Seem Like A Lot, but You Got This
You have just unlocked the final piece of your mojo. This is where
things are going to start getting very interesting. The next few
chapters are going to be filled with tips and techniques to win a
woman over with specific ways of talking to her and specific ways
to approach conversations.
As Ive said many times throughout these chapters, your mojo is
whats going to get women to start throwing themselves at you.
Anytime youre unsure about things weve covered, just look down
at the checklist below. You can reference all of these mindset
points.
If youre still not sure you can go back and reread that section. In
fact I strongly recommend that you read parts of these
chapters again if you feel any insecurity about them. You can
and will put all these things to work and become a whole new
person, so dont ever hesitate to put more time into certain
concepts.
Everyone has strengths and weaknesses. As long as you know what
they are and are able to admit you dont know all the answers in
life, you will come across as a genuinely confident guy. Women are
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going to always want to be around a man who knows himself and

doesnt need to prove it or announce it.
He has faith in his ability to win in the world and to back up
who he is. He knows it and doesnt have to say it out loud.
The power of mindsets comes down to the actual inner knowledge
or belief you have. This cant be faked. This has to be genuine.
As I said initially, if you pick and choose, you wont be able to use
this system in a way that will work. Become solid in this area of
your life, but do not expect your inner game alone to attract
the girlfriend of your dreams. You do have to take action and
have a conversation with her. This is what I mean by not just
picking and choosing what to listen to.
Be sure you truly understand the concepts introduced in
Chapter 3 before moving on because while it isnt the only
part you need to know, you cant get a girlfriend without it.
Youll be a man in control of your love life. A man with
confidence and options and the ability to choose the woman
that you want to have as your girlfriend.
So get ready guys, because Im about to tell you exactly what to do
with the next woman you talk to.

Chapter 3 Checklist
Your Inner Game
Work on your inner game to be successful
o Secret that the most successful guys know
Understanding and perfecting your inner game will make
you just as successful
Mojo thrives on a strong inner game
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 The way you think is going to affect her stronger than

words and actions
o Mojo is that strong
o The power of positive thought is visible just like your eye
Get rid of dating MYTHS
o Myths do nothing but mislead and sabotage you
Nice guys DONT finish last
Dont have to be a jerk to attract women
Adopting mojo mindsets
o Mindsets are the most important factor in attracting women
o Mindsets fuel mojo more than anything else
o Get rid of bad mindsets and replace with positive ones
o ITS NEVER TOO LATE TO CHANGE THESE AND SUCCEED!
Become an object of sexual desire
o Simply accepting that you are an object of sexual desire is half
the battle
o Get rid of any shame
o Realize women love sex as much as men do
They express it differently
Dont ever make a woman feel like she cant express
sexuality
Be comfortable with sexuality
o Dont overdo it and be creepy
o Dont hide it and be boring
o Be confident and happy that you enjoy sex
o Its ok to talk about sex at the right times
Lose the agenda
o Agendas kill mojo
o Dont have a plan and expected outcome with women
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o Just enjoy talking and meeting women

o Dont feel that you can win or lose
o Motives will come across creepy and unsafe
Live and act on pure intentions
o Live in the moment with no worry about what might happen
o Dont worry what she thinks, just be happy and enjoy yourself
You have no control over how she feels
Take the lead
o Women love when a man takes some control and is decisive
o Dont wait for her approval
o Let her qualify herself to you
Dont be afraid
o Stop taking things so personally
o No man on earth is attractive to all women
Keep your options open/plenty of fish in the sea
o Always have a few people that you connect with
o Keeping options open will make you more attractive
Your value rises
Women go after you
o Even if focused on a certain woman still keep options
Casual dating with others will increase her attraction
She will do most of the work to make it happen
Realize that you are good enough to get beautiful women
o A huge part of mojo
o If you think it, she will too
o Make it easy for her to like you because you like yourself

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 Assume she likes you

o Assumptions are powerful and influence peoples thoughts
o If you assume someone will like you, your chances instantly
increase
o If you assume they wont like you, they probably wont
o Never fake confidence, truly believe you are liked
Find your passion in life outside of her
o Do not make it your purpose in life to get women
You wont
o Channel your energy into passions
Things you do that bring you pure happiness
o Overcome challenges and achieve goals with your passions
Play guitar? Master a hard song or learn an album
Good with motors? Start building a custom motor
Doesnt matter how long it takes, the journey is what
creates mojo
Unlock real confidence
o True confidence is being happy with what you have and not
comparing yourself to others
Its ok when someone is better at something
Thats not your problem anymore.
o You dont have to be the strongest or the best
Truly loving yourself and what you do is true confidence
Say what you mean and mean what you say
o True confidence comes from a man who makes no apology
Be a bad boy while still being a good person
o Stand behind your words and actions
Dont look for her approval
Women love a man who can be a leader
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o Have an opinion on things

Women are interested in what you think
They want a window to your soul
o Conversation mojo
When suggesting something state it and allow her to easily
agree
Dont be wishy-washy or youll come across weak
Make the idea seem exciting and she will be influenced to
agree
Mindset overview
o Keep every one of these mindsets active
Go back and review them often in the beginning
o They will naturally become your new habit
You wont have to always focus so hard
It will be the new way
Women will sense your new mindsets and go crazy for you

NOW YOU ARE READY TO

TALKING TO NEW WOMEN!!!

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START

APPROACHING

AND

Chapter 4: Getting To Know Her

Approaching Her
If you want to approach women and turn them off right away, go
up to her with a secret plan to get a specific reaction out of her.
You will never get past the initial encounter with this kind of
approach.
If you scare her away, youre done. You dont get second chances if
you trigger a womans fight or flight response that sends danger
signals alerting her to get as far away from you as possible.
You will turn her off forever if you show up and approach a stranger
with a secret agenda.
Women need to feel comfortable around you before they can open
up to you at all. A first encounter is going to be when you make her
feel comfortable around you by doing nothing more than dropping
the agenda and being comfortable yourself.
How Do I Get Over Fear of Failure?
I will give you specific lines so you have a sense of security when
you go in prepared.
Line: You seem stressed. Whats going on? Whats wrong, are you
okay?
"Hey, what is that thing you're eating? It looks delicious. I want to
order it myself."
You're at the market and see her looking at oranges, inspecting
each one as if it's her job: "hey, you look like an expert orange
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picker. Wanna help a guy out? I don't know what oranges are
best"
The way you would say that is playful and teasing in a light hearted
way.
You could ask for the time or directions.
You could even ask her for her input picking a birthday present for
your sister.
If you know her, tell her she seems like shes in a bad mood and
the way you say it should be calm, but concerned. Ive never seen
you look so sad, anxious or whatever bad emotion you pick up on
are you okay?
What To Talk About At First
The subjects you talk about with a woman at first wont get too
personal just yet. As you move up the escalation ladder, you get
more attached to her and tell her more secrets and stories other
people dont really know.
Share yourself with her, but in a way that you are comfortable with.
Dont tell her your most embarrassing moments, for example,
because you think youre supposed to.
The conversation should be friendly, casual and INFORMAL. You are
going to want to get into a friendly conversation, but treat it like a
casual, random and normal part of your otherwise busy day.
A first approach is about starting a conversation. All youre doing is
starting a dialogue.
A lot of guys think if you find the #1 approaching strategy, there is
a way to get her dying to commit right away. There isnt anything
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you can do or say that will speed up the process you and she must
go through to become an official couple.
DONT try to shock her or surprise her if you dont even KNOW her
yet. If you try to come up with something nuts to say because you
think if you shock her or impress her, shell want to be with you,
youre in for a shocking awakening: youre scaring her away by
trying to impress and shock her.
Shell feel unsafe and her body will go into fight or flight, which is
an automatic response to danger signals.
The reason lots of guys make it a big deal is because there is so
much false information out there about what to expect and what to
do when you go up to a woman and break the ice.
Approach anxiety is a construction and it makes products sell. The
reality is approach anxiety is nothing you need to overcome. It is
not a problem.
The same applies to getting her phone number, asking her on a
date, texting her for the first time and having an actual
conversation on a first date.
There is so much anxiety around these types of situations, but after
you know the truth about how guys who are good with women go
about them, everything will be different for you from now on.
The following situations are made into big deals when in reality
they are not, but you did not know the truth and now you do.
Getting Her Digits
One of the biggest fears that the guys I coach have is getting a
womans number. First off, NEVER ask her for her digits.

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That is a terrible phrase reserved for use in movies and the Jersey
Shore. So, in effect, this chapter is headed up with an example of
what NOT to say.
Seriously, though, I cant tell you how easy it is to get a womans
number without making a big spectacle of it. In fact thats one of
the biggest points I will make: dont make a big deal of it.
Youve got your mojo now and its time to put it to work.
I am the leading authority on what not to do in this category, guys.
I used to blow my chances with a woman because I simply couldnt
get her number without it throwing the mood and flow of the
conversation off.
When you are engaged in a conversation with a woman and the two
of you are getting along, there is no reason to interrupt that by
making a big issue out of getting her number.
Like a lot of things youve learned, the only thing you need to keep
in mind is to keep it casual. There is nothing to fear when getting
her number.
I used to think there was some special trick or phrase to unlock this
magical chest. There isnt. You just need to do it and keep the
conversation flowing.
Like a lot of things weve talked about, making a woman feel
comfortable around you is one of the biggest ways to activate her
attraction. There is nothing more to this than picking a nice
moment in the conversation to ask and then keep talking.
Dont linger on it, youll make it seem uncomfortable and strange.
Its just a simple thing, you ask for peoples numbers in all sorts of
situations.

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Keep this in mind. Dont build it up like youre about to ask her if
shell take her top off.
Say youre talking to her about her pets. Youre laughing about
some personality quirk her cat has (and hopefully she doesnt have
20 cats, that is usually not a good sign)
After you say something or laugh at something, just ask.
Hey, I want to hear more about your cats adventures. Can I get
your number? Does your cat text?
See how easy that was? You never want her to think about
anything simply past a yes or no.
The silly joke at the end is an example of a follow up to lighten the
mood. You dont even need to include something like that, but if
the moment presents itself, go for it.
Once she gives you her number, continue the conversation. You
can say something like Great, Ill get a hold of you soon.
Beyond that though, just keep talking to her. Or if youre about to
leave, let her know youll be in touch.
The purpose of a conversation is not to get her number. The
purpose of getting her number is to continue the
conversation and see if she is fun to talk to or not. That's it.
One of the biggest mistakes I would make is to make the whole
conversation grind to a halt when I asked her for her number. I
would stumble or be hesitant. It will make her think too much
about it and hurt your chances.
Well, maybe, could I get your number?
Um, do you have a phone?
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Those are devoid of mojo. Say it with confidence. And just ask.
Often guys will complicate it by asking, Could I give you a call
sometime?
While this phrase isnt terrible, youre already making things too
complicated. You dont need to ask her permission to call or text
her. You just need to ask for her number. Any other question is
answered simply by doing that.
Remember, one of the biggest factors with your new mindsets and
mojo is not to worry about the end result. You are there to have
fun and talk, and either she will give you her number or not.
If she doesnt, it isnt a big deal. You dont have to feel humiliated
or imagine her telling all her friends about it that just isnt reality.
When you worry too much about it, you are going to become less
attractive in general. That will immediately make her feel
uncomfortable and hesitant about giving it to you.
So just keep in mind: There isnt some grand secret phrase or
password to getting her number. Shes either going to say yes
or no. And either way, the moment is over. Keeping it simple will
let her feel comfortable about giving it to you.
Getting Her Number
I realized the mojo that texting can have when I met a woman a
few years ago. We had met at a cookout and we started talking
about our mutual love of biking. It was a simple conversation about
biking trails and taking bike trips.
I told her we should bike ride sometime and asked for her number.
It was simple. In the past I wouldve been thinking of getting her
number after a few minutes, but I put that out of my head and
genuinely enjoyed the conversation.
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I figured Id ask and I did. I didnt hesitate or even think about it. I
just acted on it as if I was asking her about the weather.
It worked like a charm and I went on to have some great dates
with her.
Remember, the main thing to remember when youre getting a
woman's number is to stay relaxed. Dont make the conversation a
big lead up to asking for her number.
Youll get yourself worked up and wait for some obvious, perfect
moment that never comes.
Make the conversation about talking and nothing more. When you
feel like asking, do it without hesitation. Just slip it into the
conversation and let her take it from there.
And if she doesnt go for it, no big deal. She isnt going to think
youre a creep or a loser.
When you ask in such a casual way it doesnt give off any weird
vibes. You can continue the conversation and pleasantly end it.
Since youre using your mojo and new mindsets, youll find that
women will be giving their numbers to you more than youve ever
experienced.
When you have her number and are going to text her, always keep
in mind youre activating chemical reactions to unlock her attraction
the first time your name shows up on her phone.
Dont waste that opportunity by sending a simple hello. It doesnt
have to be anything fancy, just text something that relates to the
conversation you had when you met her.

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There is No Winning or Losing

A fatal mistake many guys fall into is thinking that if they
dont get her number they have lost. They worry and
worry about whether they are going to succeed or fail.
Youre not entering a competition when you talk to a woman. There
isnt any contest and you cant either win or lose. These types of
feelings drain your mojo more than if you had three eyes. Once
again youre forming an agenda.
You cannot control the way she is going to react. When you focus
and obsess over how she is going to react you are blocking all of
your mojo. That natural attraction that you could have is
neutralized. This even gets transmitted through a text. Women are
that intuitive.
Fixating on how she is going to react is going to destroy what could
be some serious attraction.
You have to relax and realize that no matter the outcome you will
get something out of it. Guys who are naturals with women look at
everything as a learning experience. Do the same and you will see
how much better your love life becomes.
Just remember that when you think a certain way and appear a
certain way, you have a head start that puts you in the bracket of
1% of men who know this stuff.
It seems simple, right? Thats the best part. It is simple when you
actually know what to do. Most men just dont know what to do
Texting
Now, this next part is going to cover something so many guys seem
to be hung up on. Ever wonder what women really want in a text?
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Now that you have her number, here is the best way to get her
excited about hearing from you.
Many guys wonder what a woman is thinking after he gets her
number. They dont realize how excited she will be when you
contact her.
Texting is now a common part of our daily communication. And we
are lucky, because it has taken all the pressure off feeling that we
need to call. It gives us a chance to relax and let our mojo flow.
A great thing about texting is it gets a woman fixated on hearing
from you. She cant wait for you to text her.
She checks her phone every time it vibrates and wonders if it
might be you. Shes already thinking about you and that gives you
some control.
When you do text, her face will light up. Shes been waiting for you
to contact her and the feeling she gets when you do is fueling her
attraction towards you.
She is literally having a chemical reaction.
She has built this scenario up in her head and when she sees your
name pop up on her screen a few things occur:
She gets a warm, tingling sensation. It spreads through her and
feels wonderful. It releases dopamine in her brain. Dopamine =
pleasure. It's the same chemical released from cocaine. This is a
great thing for her to feel in relation to you.
It is giving her a rush of dopamine to hear from you. Shes going
through these highs and lows When is he going to text me? I
hope he does."

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She might even worry about you blowing her off and when you do
text shell feel and even stronger rush. The point is, she wants to
hear from you so keep in mind that you will be getting her excited
just by making that first move.
Texting Mistakes
As with many things Ive covered the first step is to know what NOT
to do first. Avoiding these texting mistakes will keep her from
losing your number.
A lot of guys out there dont realize what a turn-off it is when they
do these things.
Dont smother her with texts. Its a common trap so many men fall
into these days. We have friends or coworkers that we are used to
texting often.
Remember, in the beginning you want to leave a little to her
imagination. So make a good first impression and let her fill in the
blanks on her own.
Another big problem is guys tend to be a little boring with their
texts. Again, this works just fine with friends and family that
already know you. They dont need much; they already have a
rapport with you.
Often guys are worried about offending or coming on too strong. Or
they are trying too hard to be unique and end up psyching
themselves out.
Either way, you need to relax and not make such a big deal
out of it.
Here are a couple first texts that will stop all that dopamine dead in
its tracks.
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Hey how r u?
Hey
Hi
Was up
These are boring. These are common and are fine when youre
more familiar with each other, but making the first text count
requires just a little more than that.
You want to feed her chemical reaction when you first contact her
and that requires you making a little extra effort.
You dont have to script out some amazing prose, but by giving her
a little more than a simple greeting youre standing out from the
rest of the guys shes used to.
Remember the simple line I used when getting her number? I used
an example of talking about her cat. If I were to text that woman
Id say something like:
So is your cat staying out of trouble?
Not the most creative thing youve ever heard, but it doesnt
matter. It isnt about saying something perfect, its just about not
being boring.
You want to stand out from the pack, so when she gets a text like
that she will be pleasantly surprised.
The best thing is to tie your text into a conversation the two of you
had. If you talked about a movie she loved, send her a quote from
it or playfully ask how many times shes watched it since you last
spoke.
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Anything aside from a sterile greeting youd give a cashier at a

convenience store.
I would guard everything I said and that caused a whole lot of
awkward, stilted conversation. The bottom line was I was trying to
make something happen via texting without her being into me in
the first place.
I was putting myself in a hole that I had dug all by myself. I wasnt
living in the moment because I was caught in a negative mindset
that made me insecure and unable to access my mojo.
Ever get nervous about texting a woman and not know how to get
yourself in a spot where shes going to be turned on instead of
turned off because you are not sure whether you sent the right text
or screwed everything up?
You are never going to have to wonder what to think about texting
ever again.
I want to illustrate two different styles of approaching this whole
texting thing because you will notice how even though these two
twins were the SAME in every way, one was a texting master and
the other repelled the same woman who went for one twin over the
other.
Example #1: Guy A likes a woman named Lisa. Lisa only hangs out
with him when she has nothing to do and its always inconvenient
for him. He always has to come to her and go out of his way.
Example #2: Guy B meets Lisa one day and she gives him her
number after a brief flirtation, but all he does is send her one text
with a well, hey. Its the guy with the cool hat.
She responds to his first text. He never replies. He didnt give it
much thought. It just happened that way because of his busy life.
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She sends four more texts. His phone dies.

Lisa ends up being obsessed with Guy B. Guy B is busy making
moves to build a business. He is always putting his time into that
and she wants him to contact her.
She calls and notices his phone is off or dead. She gets a feeling of
panic, a fear of not being able to get him because hes just out of
her reach.
Guy A and Guy B are twins yet Lisa is obsessed with Guy B and
friend zones Guy A after his persistent contacting was too much to
handle.
Lets break this down so you understand exactly what Guy B did
that Guy A didnt so that you can do what Guy B did and text her
into the same kind of frenzy.
Turn Her Imagination On Through Texting
Guy B hit the spot just right from the beginning. His first
impression was a winning one because he created a movie
moment,, but nothing out of the ordinary, which he referenced in
the text.
The movie moment is the reason he got her number. The actual
experience is not revolving around getting the number. This
is the key.
You have to actually be able to reference a moment you enjoyed
together. You cannot create a moment out of the sky through
texting. You have to be texting because you genuinely enjoyed her
company and she enjoyed your company.
Do NOT expect texting to WIN her over.
Texting is a tool to use if you ALREADY know she is interested.
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Now, to really make this whole texting concept sink in, I am going
to tell you a story about the truth about texting straight from a
womans phone.
Blair was a woman who never had a filter. One day, I was sitting at
a coffee shop with her and her phone kept making noises.
I noticed she didn't even look at her phone.
I said, "Who is texting you? Jeez. Whoever it is clearly has to talk
to you urgently."
She made a face at me and sighed as she picked her phone up.
She looked like someone unloaded a huge burden onto her.
"Ugh, I don't understand how guys are like this. The way these
texts are makes me feel bad because I don't know what to say or
how they think these texts are a good idea."
My curiosity got the better of me and I asked her about the texts.
"Eric, for example, this one dude keeps sending question marks and
saying things like fine, goodbye, if I don't reply it's like he is
having a conversation with himself."
Blair was a woman I had a genuine friendship with and there was
not a moment where I didn't find her fascinating and intriguing.
After a bad breakup with a woman I thought would finally make me
feel like I was good enough, I was lamenting over drinks hanging
out at Blair's place.
Now, she had the most amazing body and long, blonde hair. Huge
green eyes and a sexy stare she didn't know was so sexy.

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That's what Blair is. She's the epitome of accidentally sexy, which
drove men even crazier because she wasn't trying to turn anyone
on.
Live in the Moment
I was living in the moment with Blair because it was refreshing to
be around her.
One of the main things I learned from watching her was how she
actually engaged with her environment. She never tried to act fake
because if she enjoyed a situation she stayed, but if she didn't, she
would exit.
It's not like she was rude. She just genuinely wanted to feel
pleasant, comfortable and good feelings. This is what makes a
person attract others in a way that is shocking.
If you want to be engaging and interesting to a woman, do not
focus on the future outcome of what you think will happen.
Living in the moment and enjoying every second of a conversation
lets your mojo shine out.
She will be switched on. When you are living in the moment and
not obsessed with goals and outcomes she will be mesmerized by
you as if you had mystic powers.
Blair put it like this, When a guy talks to me and I can tell his mind
is on another planet, it makes me feel like hes terrible in bed. The
end. Stop mentally masturbating. Its kind of obvious.
After she said that, it really hit me how mental masturbation really
is all thats happening when you have a conversation with yourself
while youre in a conversation WITH a woman.

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Of course she is going to be bored. She will FEEL you not paying
attention. Do NOT do it. Be PRESENT. Trust me on this; you will
have much better results with the woman you want by allowing
your mind to be totally focused on her and the enjoyment of the
conversation.
Youll hook a womans interest. Plus, you'll be pushing all sorts of
buttons in her mind that will activate her dopamine and trigger an
intense emotional experience in her when you know how to go
there in conversations. All this means is cause an emotional
reaction in her by being able to really talk about emotional
experiences. Both hers and yours.
I want to point out how important it is for a woman to have an
emotional experience with you. We will cover this more in depth
later, but I'm pointing it out now because it is such an important
concept.
The bottom line is dont let your thoughts sabotage you. You
will be stuck in your head and end up regretting it.
I used to let all the fear and anxiety and pressure dominate my
thoughts the entire time I was talking to a beautiful woman.
I would sabotage myself, because she would start to pick up on
the weird energy I was putting out and misinterpret it as me being
creepy.
Conversation Basics
As I got better with women, I realized there were
attraction killers I had learned to avoid when I first talked
to them.
I always thought that I had to find some magic words during a
conversation to really unlock her attraction. I felt that I would hit
some perfect moment where I would say the right things and shed
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want to strip me down on the spot. That moment never seemed to

come.
The other part of me was convinced I was going to be humiliated by
saying the wrong thing. I imagined dramatic scenes of her throwing
water in my face and the manager quietly asking me to leave.
It sounds absurd, but I know most of us have these terrible
mindsets when talking to a woman. Id be afraid the conversation
would get awkward and then the silence that would follow would be
deafening.
I started to realize awkward was irrelevant. Its some term that
was originally used in the English language for a very specific
purpose. Now people just throw it around to label many things.
This is another mindset to adjust. I started realizing I was so
afraid of things getting awkward that I completely
sabotaged myself. Its another classic example of a self-fulfilling
prophecy.
I would start overdoing it to impress her. I was getting nowhere. I
was afraid of any silence in the conversation and even more afraid
every time I opened my mouth.
I learned to not worry about silence. I let her take the lead. If she
wants to talk to you she will have plenty to say so give her a
chance to bring things up. You want her to make a little effort too.
She gets more invested in the conversation.
All guys who seem to be naturals with women and always
seem to seal the deal have something in common.
The guys we all see that seem to be brilliant with women are
actually doing less than the rest of us. They arent worried about
what they are going to say.
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I would always let myself start rambling and grasping for anything
to keep the dreaded silence away. Rambling is a bad habit and a
definite mojo blocker. Youre nervous and now youre showing that
to her loud and clear. Youre not comfortable and she wont be
either.
Silence is Golden
Silence is not such a bad thing. In fact, silence can let you both
collect your thoughts. If youre nonstop talking the pressure will
start building and building and youll be terrified of a deafening
silence.
Movies and media never shut up. Movies only have a short span of
time to communicate something, so you see conversations between
a man and a woman be loaded to the brim at all times. T.V. is even
worse. Nonstop talk. People have come to fear silence because it
seems abnormal.
When things get quiet, let her think. Dont react with some halfbaked topic thats only going to crash land back into silence
again. Let her think of something interesting to say.
She will be trying on the inside also. A very helpful thing for
guys to remember is that women are insecure too. They are
constantly wondering if you actually like them or if they are boring
you. Truly realizing this is incredibly important because it will help
you relax and enjoy yourself more. Youre not the only one. Misery
loves company (totally kidding, but you know what I mean: youre
not alone in feeling insecure).
Give her a chance to talk. Clear your mind of everything else and
focus on what she says. Give her your full attention. Women get
excited when they know you are listening to them and interested in
what they have to say. It gets them emotionally engaged in the
conversation.
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Let Her Know Youre Listening Without Words

There are common things you can do so a woman knows youre
listening. I never realized in the past that I was unintentionally
giving off signals to her that made her think I didnt care about
what she was saying. Even though I was listening pretty well, my
body language wasnt communicating that.
Eye contact is a must, of course, but that doesnt mean you have to
be staring in her eyes the whole time. In fact, eye contact is just
one part. It doesnt need to be constant, but you obviously dont
want to be searching the room around her when she speaks.
If she is saying something you really agree with lean in a little.
Show her you want to be closer and really want to hear every word
shes saying.
Avoid letting your eyes drift too much. Its fairly obvious, but we all
forget sometimes. A woman will feel that youre so bored by the
conversation if youre looking around to entertain yourself.
Intimate Topics
When I say intimate, I dont mean in a sexual way. When you are
first getting to a woman there will be a moment where the
conversation starts to take on a more personal tone. Often youll
find yourselves leaning in closer to each other.
Talking about her childhood is a topic that really gets a woman
emotionally engaged. Being able to expose who she is to you is a
giant part of her attraction. Recounting good memories shes had
go hand in hand with her childhood. A woman is starting to let her
guard down and let you in.
Talking about work on a deeper level beyond the basics is another
plus. Talking about their goals with that job and future career
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moves is a very personal subject because it takes up so much of

your life.
I know this sounds confusing, but topics of fear and failure are very
powerful connection builders when used the correct way. You dont
want to just list off weaknesses and things, you want to say them
in a way that you strive to overcome those fears.
You can recount a story in the past where you failed and overcame
it. You grew from the experience and harnessed that fear or failure
and used it to learn and become stronger. You can communicate
your fears and failures with mojo. Dont feel sorry for yourself,
dont hate on yourself, just admit it like anything else and that you
know you can overcome anything.
Before the First Date
After getting her number there are things you can do to get
her thinking about you and build her anticipation of seeing
you.
You want to keep her interest by texting or calling, but even more
than that you want to let her imagination run wild. Women have
incredibly strong imaginations and it is stronger than anything
youve probably experienced. That allows her to create a fantasy,
which will get her salivating for you.
An amazing thing I did once with a woman unlocked this secret for
me. I accidentally stumbled upon this super powerful secret that
has worked like magic for me ever since.
It is going to sound weird and has to do with a topic most men
dont exactly spend time thinking about but just keep this
in mind: women are DIFFERENT than men, especially in this
specific situation when it has to do with something
romantic.
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I would make a subtle comment about destiny or elude to some

bigger meaning. Trust me, that sounds a little forward, but it isnt if
you do it the right way. You dont want to say: I really love our
little conversation, let me get your number cause I have to go. I
think were soul mates.
Yep, thats going to freak her out on all kinds of levels. You just
need to hint at it. She wants a little prompting to get her
imagination activated and nothing further. Youre not screenwriting
or directing her fantasy. Youre the inspiration for it. Let her make
the rest up.
Like I said, I realized this during a specific conversation I once had
and it benefitted me with women from then on.
I had been getting ready to leave my friends small gathering. I had
met a smoking hot woman and struck up a conversation. When I
had to leave I got her number. Instead of saying Ill talk to you
soon or something like that I said:
Im really glad I came here and met you. Its funny how things
work out like that
Anyway, Ill definitely be seeing you again.
She blushed when I said that. It was completely subtle, but had a
huge effect on her. I could tell she didnt even want me to leave,
but when I did I knew she would be thinking about me until I
texted her a couple of days later.
I just set it up. She heard that and she was free to either think
about it or not. She definitely did, though, because I had created
some broader sense to me talking to her again. It didnt seem
generic or predictable; it gave her a bit more depth so her
imagination could thrive.

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When a woman spends time thinking about you she is

making a personal investment. Everyone is usually pretty busy,
so when a woman chooses to think about you shes putting more
value into you. The more she fantasizes or even just thinks about
you, the more attached she gets. That takes a lot of pressure off of
you and gives you more control over the situation.
Youre allowing her to get worked up into a frenzy all on her own.
Its as if shes seducing herself. When you let a woman use
her mind youre unleashing her most powerful levels of attraction.
Her mind and her body are working together to create a simmering
sexual hunger for you.
You wont believe how easy it is to do this. You just have to create
little puzzles for her to invest time into figuring out. The more
time she invests the more attached she gets.
This is what those successful guys are doing all the time. That is
the reason they have these beautiful women throwing themselves
at them while they seem so distant and unaffected.
Texting her in the ways we already discussed is going to make sure
you stay on her mind. A simple reference to a conversation you had
will fill her with those incredible feelings again and leave their
mark.
When you call her youre doing the exact same thing. Youre
rousing up all those great feelings you gave her so she gets
stimulated and anticipates having it more.
One big thing to
remember when you call her is to end the conversation before
she does.
Dont linger when youre getting off the phone either. Say your
pleasant goodbye or goodnight and end it on that great note.
Dont ever let it drag on. Youll kill all the great momentum. Have
that great conversation and then get off the phone leaving her
feeling great.
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Asking Her On A Date

When you ask a woman on a date, you want to be fun, lighthearted
and casual. Dont act like its something formal or super serious. A
woman will never want to go out with a guy who asks her out in a
way that is serious, formal and boring.
Hey, do you want to grab coffee and continue this conversation?
You are kidding how can you not know who ____ band is? Okay
youre coming with me Thursday.
Want to go hiking?
Conversations are going to lead to the breaking point where
you know a date is a realistic thing that could happen based
on what she just told you.
I love healthy food.
You say, Do you work out?
She says, I run.
You say, Do you ever hike or are you a gym type of woman?
She says, I love hiking.
You say, We should go hiking.
If she said, I love the gym. I hate the outdoors, you would NOT
ask her out on a hiking date. Instead, you might ask her out to a
coffee date, which is in a clean, INDOOR and non-sweaty
environment.
Tip: Many women worry about sweating on a first date and
dont want the first time you guys go out to be doing
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something like hiking unless she happens to be really into it

and comfortable with being without makeup etc.
Framing
Framing is a conversation skill with which you will have a TON of
positive results. I dont mean just with women because framing is a
life altering skill you will never forget. This is going to change
how you come off to people.
Framing means you take a set of facts and select the ones
that reflect the point of view you want to get across.
If you want to show your best self to a woman at first youd frame
the conversation to make a good impression. This is not going to
be LYING or making things up. There is a HUGE difference
between trying to seem like a completely different person
and framing the good parts of you in a way that make it
clear to her how you are.
If you frame yourself as someone you are NOT, this is not
framing, its lying and misleading a woman with a hidden
agenda. Framing is not because you are insecure. Framing is to
enhance how you are by nature and present it in the best possible
light.
Lying is insecure and a turn off to women. Lying about how and
who you are is also useless because the truth comes out in
the end, anyway.
Being fake the entire time you know a woman will be exhausting.
Not only that, but you will always wonder if she likes you for you or
the image you portray.
Now that you know the key distinction between lying,
having a creepy, hidden agenda and framing, I want to give
you some examples of what framing looks like.
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Heres an example of how you can take the same set of facts and
make it either boring or interesting depending on how you frame it.
The way women think is different than men. Men are straight to the
point and talk with a specific goal or purpose. Women talk because
they enjoy talking for the sake of talking.
Women are turned on when a guy gives them just a small look into
a part of his life that has to do with a memory or a specific
experience.
Specifically, if you feel excited about something, you are
going to tell a better story than if you werent excited. It
does not matter how cool or uncool the topic is. All that
matters is how excited you felt.
Here is an example of a boring way to talk: I went to the store
earlier and picked up groceries so I could cook you dinner. I was
late because the line was long thanks to some lady who was yelling
at her kid, but yeah I was in line. I was buying special beer because
you get a 2 for 1 special discount.
This is not going to turn a woman on. This is listing facts. These
have nothing to do with your own memory, experience or
realization.
Heres how youd make it an interesting conversation. You could
turn the beer example into something a woman would respond well
to if you said, I always care about deals because I dont like
wasting money. I dont take having money for granted for a
second.
Or even better, lets say the kid in line reminded you of yourself as
a kid. Heres something a woman would care about.
I was in line and then I saw this lady yelling at her kid, it
reminded me of when I was young and used to go to the market all
the time with my parents and want to buy a bunch of candy. My
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dad would never let me though, and I always wondered why. I felt
bad for the kid.
Heres another way you would frame a situation to lose her
interest. If you were going in and wanted her to know how you
were a good leader at your job, youd say, Hey, you know I am
a CPA and an credible member of society. I use big words, which is
what makes people intimidated. When people get angry at me for
being in a position thats better than theirs at a younger age, I
know its because they arent as smart as me.
This is called bragging and comes off as if you are boring, annoying
and she would be snoring (if women snored).
Just to give you an idea of how you would keep her interested and
could still talk about your career: I wish I was able to just relax
for once. I mean, I work really hard and stuff, but sometimes I just
want to be able to just watch a movie or something simple.
I guess a part of me just wants to prove something to myself cut
the conversation off right here. Dont give her too much
information, because this is what creates suspense. In a movie, you
are given little doses that build and build on top of each other.
In this case, the reason youd be able to get your story across in a
way that makes her like you in the second example is because she
cares about emotions, not logical reasons for why you are a good
boyfriend on paper.
She wants to hear about your true experiences throughout life
that made you the man you are today.
The stories you tell reflect the man you are, not the things
you have or the assets you own.

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Some guys have a nice house, job, car, clothes and in shape yet no
woman they want wants to be their girlfriend how does this
happen?
They are missing the key ingredient that ignites her curiosity
Now, on top of knowing the stuff about framing and being able
to take a woman through an emotional experience like I
described just now, you must AVOID having the one mindset
that KILLS attraction. Do NOT try to impress her. This makes her
lose interest automatically.
It shows her you are looking for her approval.
She craves a man with mojo. In this case, mojo means you are not
concerned about how she thinks about you because you know
either she will like what youre about or not. Either way, you dont
care about getting a specific reaction out of her because you are
comfortable with yourself.
If you are naturally compatible, you will be a match ONLY if you
LET the relationship happen the way it would without you trying to
force an outcome or press for a win. Its easy to SMOTHER the
life out of it by TRYING to impress. This creates PRESSURE.
Pressure creates performance anxiety. Performance anxiety makes
you press for a win while nervousness gets the best of you.
Second, how you REACT is going to be a major deciding
factor in being able to keep a woman interested. You can
RUIN an otherwise delightful interaction where you tell her
stories she is super engaged in and listening to every word
of, but then if you react, she sees you are insecure.
Let me explain the Law of Reactions. When you show her youre
UNIQUE, MEMORABLE and better than any other guy because
youre not reacting where 99% of men would.
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Reacting means you are going to be looking at her opinion of you

as a way to gage how to behave and what to say. Reacting to her
opinion of you, for example, is a major turn off.
Reacting to the fact that there is silence between you two is a
major turn off. Silence is not awkward unless you make it
awkward and react by trying to fill it with rambling. If you
just let it be and keep yourself comfortable and happy, you let her
worry about what to say INSTEAD of YOU.
She will be intrigued by your lack of a reaction, first of all, which
makes her eager to impress YOU.
Plus when you let HER react, SHE works hard and uses up
emotional energy to rack her brain for topics to discuss.
Meanwhile, she gets more INVESTED because her nervousness
creates the impression in her mind that she must really like you if
shes getting so nervous and wants to impress you.
Then, when the conversation gets back into a flow and the silence
ends, she will be so relieved that it will feel 100 times better than if
she was casually sitting there while you freaked out over what to
say and did the work yourself.
Ask Her Questions
If you ask her questions about her life, goals, dreams, future and
give her space to talk about herself she will feel like she has known
you for a while and feel like you care about her personality.
Listening is one of the most important skills a guy can learn
that takes zero effort, but gives you massive benefits.
Balance how much you talk with how much you listen. Dont ever
just talk to a woman and assume that because she has not
interrupted you, she enjoys what you are saying. A woman dont
want to speak up and tell you she wants you to ask her a question,
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but she is always going to be happy if you ask her a question that
relates to your own experience.
A woman walks around thinking about things like being understood.
If you make her feel like she is understood you are in a different
category of men in her mind.
Women love when a man asks questions because she gets to feel
like he cares enough to hear her opinions. She will love talking
and explaining her way of thinking to you and will not stop
talking once she starts.
TIP: allow her to talk for as long as she wants. Not only will
she feel appreciated and excited, but you will also get a clue
into what she likes and possibly even what turns her on. Its
not going to be direct, but you will get a feel from what she says
that gives you an idea of what she likes.
It also makes a woman feel more open and comfortable with you
when she talks and talks. She will feel like she is able to talk to you
comfortably, which means she will be more comfortable with
the idea of sex.
Now, how do you know if a woman is going to get bored even
if you hook her attention initially? Well, you wont keep her
interested unless you make a memory happen that you will bring
up the next time you talk to her.
Heres an example of how to create a memory: You and her are
walking around at night and you see a bird that is injured. You stop
walking and pause, look at the bird and say to her, O, wow. I think
that bird is hurt.
Just leave it at that. Look at the bird with concern, but she wont
know how serious you are being. At the same time, she will see you
care about animals and notice things in your surroundings.
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A woman is going to feel like you are with her in a way that makes
you stand out. If you stay with her when most guys would either
get uncomfortable, not say anything or change the subject
(because in a mans eyes talking about problems is pointless if
theres no solution or attempt to find one.)
Now, one of the most surprising and eye opening experiences I had
was when Blair and I had a conversation that truly showed me what
it means to make a woman feel you are with her.
Its one thing to talk openly and another to fully get into her heart
in a way that makes her feel as if you are looking inside her soul.
Heres what happened. One night, Blair and I were watching a
movie together, just hanging out and relaxing. I was bummed out,
to be honest. I wasnt feeling good about a few things going on in
my life, but I didnt think she would notice. To my surprise,
suddenly, she asked me what made me so sad.
Blair looked at me with those eyes of hers and I honestly felt like I
was looking at an angel. The fact that I'm admitting this publically
is embarrassing beyond comprehension, but I'm putting it all out
there so you can get the most benefit out of my experiences.
I wanted to tell her all about how I really felt. NOT about her, which
was the strangest part (in a good way). I wanted to share my views
on life with her, how I felt about people and about love and
everything in between. I wanted to really let her in behind this
mask I was so used to wearing, but so sick of hiding behind.
I didn't say anything and she laid her head against my chest.
This was not something planned. It felt so comfortable and
everything just flowed naturally. There was no forcing it or trying to
make it seem like I felt something I didn't. It just was.

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There was a specific conversation I had with Blair that really

showed me the truth about women and emotions.
She was special in a way other women really hadn't been in my life.
Now, that isn't to say Blair was the one and only woman in the
world.
She was well aware of the fact that I had "options" and even
admitted to being a bit jealous.
She never mentioned the "C word," which was something that
made our relationship dynamic even more awesome.
It was two people just being who they naturally felt like being.
There was no pressure and she got me.
I made random, silly comments that I know any other woman
would have been horribly offended by. She laughed.
In fact, she added quite a few of her own comments that were
equally if not more "off color" than things Id say.
The weirdest part was there was no expectation from her that I
become her boyfriend. She had tons of guys actively chasing her
and yet wanted nothing to do with them.
She was talking about her feelings about love one day, after a guy
25years older than her practically begged and harassed her about
being his girlfriend.
This was one of the first times I saw her truly sad. I noticed she
was crying and biting her lip, but I didn't know what to say.
I hugged her and rubbed her back a bit. She collapsed in my arms
and started crying and crying without being able to stop.

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I kept hugging her and told her everything is going to be okay.

That's what a woman wants: to feel safe and protected when she is
emotionally unraveled.
Blair was always cheerful and happy, but that day I saw a side of
her that was vulnerable. Women (most of them) are longing for
some kind of emotional protection and for a man to make her feel
safe.
If you naturally feel inclined to make a woman feel safe, don't just
hold back because you think she will think you are less of a man or
too emotional.
There is nothing worse for a woman than when she has an
emotional breaking down of sorts (note I said breaking down, not
breakdown, because these are two very different things) and a man
watches her unraveled without comforting her in some way.
To a woman, being able to break down emotionally is a symbol of
closeness between them.
An emotional breakdown is a bad thing where a person loses their
ability to function and can't cope with life.
Breaking down in this context means exposing the vulnerable part
of her heart and letting down that guarded part of herself that
thinks being calm, cold or bitchy makes a man want to chase her
This is ultimately one of the biggest signs she is into you and before
you say, "I had a friend who cried on my shoulder" There is a
difference.
This is not because of a specific situation with another guy that she
has an emotional moment. It is not something she specifically
comes to that will happen.

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She is not crying to you about an ex or some guy she wants to

want her. She is crying to you wishing the guy she wants would be
able to see her heart and let her be open and exposed the way she
wants to be
She wants to feel safe in his arms and has come to her friend as a
backup plan.
When a woman already has an attraction to you (and you have
been on some dates or had flirtatious interactions) and then has
this kind of emotional unraveling and feels comforted and protected
by you, this is when she can't resist her feelings for you.
This is how you get a girlfriend.
You let her unravel and add a dimension of true intimacy
and trust to your relationship.
Triggering Her
(Hot, buttons, What Really Drives Women Nuts)
Marketing is about creating emotional reactions in people and
getting them on board with what youre about. When you package
yourself, all you are doing is picking out the best parts of you and
spending time to think about what stories from your life you could
tell.
Emotions vs. Jokes
If you feel uncomfortable while a woman cries, talks like shes
going to cry or is saying something really emotional, you might
assume she feels as uncomfortable as you do about it. Women
dont feel uncomfortable like guys do when it comes to talking
about emotions.
Wrong! The truth is women love being comforted by a guy who
wants to comfort. In other words, dont try to fake comfort and
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definitely dont try to minimize how serious what shes talking

about is.
Some guys start making jokes and making light of the situation
because its how they deal with bad feelings. She will not want to
date a man who jokes around when shes upset.
Examples of when you cant make jokes:
Related to her childhood
Parents/siblings/family/friends
If shes crying
On the other hand, here are some situations where making jokes is
a good thing. It shows a certain masculine leadership.
I cant sleep. Theres a spider.
My life is over. My friend Beth is marrying this jerk and now she
is ignoring me. Yes, I know Im 46, but its not fair.
If shes pouty and smiling/laughing, its different than if she is
really sad.
A woman is going to live her life in an emotionally dominated
realm, which you can either work with or not. The bottom line is
that you can only be there for her up to a point. When she cries to
you, show her you are not going to leave in the moments she is
in need of a strong shoulder to cry on. You are not going to be
pushy, though, and think that by being there for her she owes
you something in return.
This is the ultimate turn off and is a mindset guaranteed to
murder any attraction she has for you.

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If you want to win with women, particularly with a woman

you want to be your girlfriend, NEVER do things unless you
NATURALLY feel the impulse to and do them without any
EXPECTATION of getting something back in return. Let this
point sink in. Always remember this. Do not do things because
you WANT her to do something back. Do it because you actually
feel the instinctual urge to.
This is a different kind of comfort only a guy who is boyfriend
material can give a woman. Its a point that you might not fully get
now, but as we go along you will. When a woman becomes more
familiar with you, she wont feel satisfied unless you keep going
deeper and deeper with self-disclosures and how vulnerable you
become.
Emotional Overdoses of You
If you are too available and needy, which means you contact her a
lot and get upset when she does not reply, you will cause an
overdose in her. She will overdose on too much of your
presence. In small amounts, its great. In large amounts,
especially at first, its going to make her repulsed. Think of
yourself like a strong drug.
You can make her feel the height of the most pleasurable
sensations ever, but you are going to just as easily make her
run away and feel smothered.
Symptoms of being smothered include, but are not limited to:
Flaking on plans
Canceling last minute with a bogus excuse
Not replying to texts
Not talking to you about anything in her life

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 Not calling or picking up your calls

Overall just not being around you as much
She will build a tolerance as the process of getting into a
relationship happens. When her tolerance goes up, your
level of naked honesty and self-disclosure also increases.
Overdose Cure
(Stop neediness, start understanding emotional cues)
You regulate how much time you spend with her, talking to her and
going places with her. You limit how much you tell her and titrate
the dose based on her tolerance.
Compare the following two options. Out of the two, which one
would you choose? This will show you what its like to water down
your words versus be open with the raw truth.
Watering Down (long + ramble, achieving no purpose) vs.
Raw Truth (Short + Direct + clear)
Some women talk in circles, which means never saying what they
want to say and hinting at what they mean instead.
These women tend to complain, nag and whine about things. These
women also tend to be more passive aggressive than direct women.
Men tend to favor women who dont mince words, but do it
in a way thats not offensive or rude. Women are under the
impression that men like bitches.
Option #1: If she got up and walked away after touching your
chest, rubbing it while you have your shirt on (in public) and didnt
look back or fear that her ending the interaction would be the last
time shed see you, how would you feel?

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Option #2: Compare this to a woman who cant stop talking in

circles without ever hitting any main idea.
I have a sister and my brother doesnt like her. I like to think
about how to be a good person. Im a good community person. In
life, you have your morals and thats what I live by. I have a good
idea for our next date. The date doesnt have to end, though. Lets
go talk about our career goals and enjoy some nice food.
If you ramble about how you are good on paper, but dont dare
color outside the lines in fear of offending or being rejected and
humiliated you will be like that woman who doesnt stand out at all,
but thinks that by calling other women sluts, which is what MANY
women do, shes somehow better than the woman who has that
special something that leaves you wanting more.
Women need to feel understood for trust to develop. If she
cannot share her thoughts with you, she wont feel comfortable
opening her body to you. If she does feel like you are truly
listening, she will open her mind to the idea of sex. A woman feels
connected to a guy when he reads her emotions, which turns her
on.
Emotions: Handing Hers
What makes the difference between who a woman ends up dating
long-term and a guy she has a short fling with, but isnt looking at
as long-term boyfriend? A boyfriend will give her enough material
to convince her that he and she are actually meant to be.
This might sound crazy to you because it sounds crazy to most
men. The reason is because men are not like women with this stuff.
A woman needs you to give her enough clues that show her that
the universe meant for you and her to meet. You might be
wondering, How the hell do I do this? Im going to show you
exactly how.
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First, you will start talking about a general subject that leads to her
sharing her own emotions and experiences with you. The timing of
this is going to be around the second or third date (or after that,
definitely not before).
Youll never actually say, You and I are meant to be. This is a
surefire way to ruin the opportunity you have to lead her to put
together the clues and decide in her own head that you and her
are meant to be without you saying it. When you lead her to decide
this for herself, she will feel like she has to make sure you and her
end up together.
The purpose of talking about destiny is to give her imagination
room to fill in how you were supposed to meet for a reason.
This makes her more attached and invested.
You hook her by tapping into her fairytale dream she had since she
was a little girl. You will be her hero when you do this right, since
she will look up to you for guidance and direction.
She will chase you and make sure you want to be her boyfriend so
she can answer to fate and date her soul mate. If this sounds
nuts to you, thats normal. Women and men are different with this
stuff. Just know how she thinks and youre better off than
98% of men who dont know any of this.
Heres an example of how youd put this into practice in a real
conversation with a woman.
Lets say its the third date and you are sipping wine. Shes telling
you about how her parents got divorced and her dad left home.
During the conversation, she gets emotional and says she missed
him so much.
Then, she says something like, I still cant believe it happened. I
dont get it. It was a day Ill never forget.
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Then, you look at her, making eye contact. Then, put your hand on
her forearm gently and say, You know, everything happens for a
reason.
This makes her feel emotionally connected to you. To make her
crave you sexually, it begins by stimulating her mind. You stimulate
her mind when you bring up destiny SUBTLY.
How you respond to the emotional things she reveals will
make or break what she wants with you. If she really pours
her heart out to you, dont dismiss what she says as if its not
important.
Instead separate yourself from the rest of men by giving her the
true emotional satisfaction she craves. All women crave
emotional satisfaction and relief. This happens when you know
what makes her feel sad or emotional.
When you show her you get her, you will show her how well
you understand her. To sum it up, your reactions to what
she tells you will take you from maybe to oh, wow he
gets it. He gets me. He just knows exactly what comforts me
and when to comfort me.
To build on the example I gave above about destiny, here is a list
of things a woman could say that would create an opening for you
to bring in the theme that everything happens for a reason:
I cant believe how it happened
I still cant get over how awful it was
The way people reacted was just unbelievable
That day changed me forever
It was the worst day of my life
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I was broken
I was ruined by him/it/the situation
Youd respond to her with, Everything happens for a reason. You
are who you are right now because of all youve gone through and
that means something.
You give her a general enough response through your feedback (a
crucial part of listening is feedback since it shows her you are
paying attention), but not so much that she feels like she cant
even talk to you.
Being general lets her interpret it however she wants. This
creates an emotional reaction because she spends time trying
to figure you out.
She will invest time fantasizing about what the future would be like
with you. This is how a woman gets attached. Every woman has a
romantic fairytale she dreams of as a little girl.
The wrong way to do it is saying, This is fate. We were meant to
be. If you bring in themes about destiny, though, shell start
putting it together in her head. Meanwhile, the process of waiting
and wondering intensifies her addiction to your attention and her
desire for you.
Remember, women crave conversations that have nothing to do
with logic, but everything to do with love.
Im going to give you some other topics to think about so you know
what
Im talking about when I say everything to do with love and not
logic.

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Now, before I give you the list, remember that this is not going to
be something you bring up constantly.
When you bring it up constantly, it comes off as if you are trying
too hard and trying to seem a certain way by bringing this
stuff up. Even more important is there is no emotional contrast
when you dont have two different emotional states that you show
her.
So while on the one hand, you will generally be stable and
strong, you are going to give her the vulnerable glimpses into
your romantic side.
This is where you hint at this kind of stuff. You have to be stable as
well, for this to work.
Learning experiences shape who we become as adults. I think its
worth it, though because sometimes things happen for a reason
and we dont know it until later. (Implied message: destiny
brought us together and going through all the pain was worth it
because it brought us together.)
If you just meet a woman and say, we met for a reason. This is
love at first sight, you will turn her off and come off desperate.
Desperate means you are eager to cling onto the first woman who
shows you any attention. Desperate means you dont have options.
A woman wont fall for a guy who is worried about not getting
anyone better or anyone else that he has to lock her down.
Its insulting to a woman if you think of her as your only
option. When you have options, you leave her room to reach
for you because you will automatically be too busy to wait
around. You will turn her on if you are a guy with choice who gives
her blanks to fill in and takes his time. How you give her blanks to
fill in begins with saying things in a subtle way.
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The reason saying everything happens for a reason works is

because you are not saying anything about a specific situation
happening, just throwing out the general idea of fate.
Being GENERAL
meaning, which
imagination. Her
Remember, a
stimulation.

gives a woman the chance to fill in her own

creates a puzzle for her to solve using her
imagination leads to her being turned on by you.
woman gets turned on through mental

Memories
How random life is
How short life is
How hard emotions are for you to express
How emotions are hard for you to express (telling her this is a
perfect way to frame yourself as the guy who has a story to tell and
shell want to get that story out of you).
Dont do this in a manipulative way. Just be gradual with how much
you reveal at first. It gives her room to reach for you and want to
know more.
Talking about how your emotions are hard to express will lead to
intimacy and intimacy leads to sexual tension.
Theres a reason being subtle and indirect works. This works for
sexual conversations, too. When you flirt with a woman, always be
indirect and say something general without ever mentioning you
and her. Really sexual conversations (as in, dirty talk) will not
happen until after you have sex.

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Sexual Power Words

First, check out Sexual Power Words by Nick Richards if you want to
be able to use innocent words to trigger overwhelming sexual
desire in a woman.
The best part is these innocent words are going to be something
you slip into everyday conversation.
Now, the idea of sexual conversations is not going to be
something you force or try to make happen if she is not on
the same page. Women need slow, gradual build up. To a
woman, being intimate is going to be arousing.
The sexual tension you will feel is going to be exponentially
increased the longer she wants it while you tease her until she
snaps. Women get turned on slowly, though, so never rush.
Turning her on physically will have the same basic idea as turning
her on with words. You always want to be gradual, err on the side
of caution and never try to be too explicit before actually having
sex.
People always talk about a spark with someone; that moment
where more energy and attraction are flowing between you because
the chemistry is there. You cant force it, you just have to do your
best and be yourself and see if it naturally occurs.
Great Chemistry
There is one aspect of chemistry that has to do with how you get
along physically. Another one of the most basic things when the
chemistry is right is that you mesh well together as people. The
two of you feel that unexplainable connection that is comfortable,
enjoyable and pleasing.

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Conversations will carry themselves. Youll both feel happy and

good feelings. You wont be trying to force it. There will be a
certain flow and rhythm to it. This is when your natural
personalities mix together.
You are being your true self and that is letting the real chemistry
connect. You might be a great match with someone, but if youre
still in your old mindsets of trying to impress her or conform to
some invisible standard, you might actually scare her away. If you
had just been your true self, you would have connected.
Plus, even if you were to get lucky, youd be stuck with a certain
image youve created that you cant keep up, because it simply isnt
the real you.
Women dont have one set of rules and guidelines for what they
find attractive. What could be amazing to one woman would be
completely unappealing to another. And Im not talking about a
certain group or type of woman, it just doesnt work that way.
You could line up 10 equally beautiful women and each one will
have a different take on you. Some wont be interested, some wont
feel much either way, and some will be completely attracted to you.
In some ways its quite mysterious, and as we talked about before,
even women dont always understand what makes a certain guy
more appealing to her than another. It doesnt have anything to do
with looks or money. It has to do with that inner chemistry that she
either feels or doesnt.
Her Thoughts During A Date
Her thoughts are already going to be like this:
Does he like how Im dressed?
Do I look fat or weird or overdressed?
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Can he tell Im nervous?

I hope he likes cats because if not I have to figure out what to do
with my cat.
I hope I smell good. Does he like my perfume?
Do I still have my lipstick on?
What should I say to him about my life?
Does he want to go on a second date with me?
Is he going to kiss me?
Should I kiss him back or refuse?
Should I play hard to get?
Second Date
Should I move my hand closer to his?
Should I look into his eyes?
Does he love me?
Will he love me?
What do I look like?
How does my hair look?
Is he going to think Im easy if I sleep with him? She is worried
about being labeled easy, slutty or not girlfriend material.
First dates are about sharing random moments from your
life with her, but not going too in detail. TMI: dont give TMI.
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(Bathroom habits, off-color stories, guy humor). Theres nothing

sexy about your bowel movements, farting and burping. Keep this
away from the first date. Dont over-share or under-share.
You are not going to want to go out of your way to accommodate
her schedule and her life, but you are not going to be unavailable
either.
Theres a middle ground to aim for so that she knows you make
time for her and consider her (and dont make her always give up
her life to be at your beck and call), but also make sure you dont
cancel plans or cancel something you wanted to do just because its
convenient for her.
When you are thinking about searching for a girlfriend, you are
doing something that goes against the very thing that gets a
woman dying to have more of you. You are searching, which means
you are trying to find a woman and when you find her, how do you
stop searching? The next logical step, you might reason, is sending
her signals you like her and locking her down right away.
You ask her on a first date, but then after you are so trapped in this
trap of searching, all you can do is automatically search for the
next fix.
You are not going to want to go into a date worrying about the
NEXT date.
Banish searching as if its your way of being and set limits for
yourself. Once you find a woman and ask her out, the search is
over. Youre in now-mode. You are ready to fight if someone
attacked you, but not going out of your way to look for a fight.
You are ready to date when the chance comes up and you take it,
but you cant seek it out and create it unless you know how to
provoke, lure her in and show her youre a worthy person to spend
time with.
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Mindsets for the First Date

I started having great experiences with beautiful women when I
realized that the way you two feel about each other is chemistry
and nothing more. You either have it or you dont.
Its nothing personal. You know youve had an experience where a
woman was cool, but you simply chose not to spend any more time
on her. The feeling just wasnt there. You didnt think anything bad
about her, but it just didnt click.
You have to take a step back and gain a new perspective on the
whole concept of chemistry. You met a woman at a party. Youve
talked to her a bit and you think shes pretty cute. You have to
think about the two of you as chemicals. When you mix them
together you might have some incredible reaction. Or you might
not have one at all.
If the chemistry isnt there, you have no reason to be upset or
depressed. She wasnt rejecting you, she just didnt choose you.
You dont want to have it locked in your mind that there needs to
be some incredible, mind-blowing reaction. Sometimes it just
doesnt happen.
You didnt win or lose. Remember, that is a mindset that will
guarantee failure. Youll start building it up in your head and feel
tremendous anxiety. Youre not on the first date to give some
dramatic performance. Youre just there to be yourself, be
comfortable and have fun.
You stay true to your words and thoughts. You dont go out of your
way to impress her or make her think youre something youre not.
Stay comfortable in conversation and dont feel the need to fill
silence with ramblings that only create bigger patches of silence.
And listen to her. Let her get invested in the conversation.
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The two of you have the potential to either build on the attraction
or not. You arent there to fulfill any goal, youre just there to test
out the waters and see if something natural grows out of it.
Prevent women from losing interest by engaging in
conversations. The way you do this is by giving her the
emotional experience you felt.
One day, Blair was talking about how most guys end up being such
turn offs in conversations that it was upsetting and disappointing. I
was always amused that we were actually able to be friends without
any weirdness going on and that she could share this stuff with me.
So, anyway
Blair was talking to me about some guy who ended up being a
major disappointment on a date (so many men were dying to
date her, but she had no interest if a guy was boring in
conversation).
Eric, I was sitting there trying to keep my eyes open. He
was telling me about how awesome he is and bragging
about everything as if he was the best thing in the world.
Jeez. Im not sure what is going on, but guys seem to be
under the impression that being obnoxious and talking
about your accomplishments and bragging about your
bench-pressing stats is hot. Its not. At all.
Never one to mince words, I asked her, Blair, is that how you
really feel? (This was sarcasm, obviously).
She gave me a playful look and made a face.
I continued with the follow up question, Would the guy know you
were bored, though? If you just nod and go along with it, how is he
supposed to know you are not interested? Wont he think the date
went great, but then later on when you ignore him he will wonder
what went wrong? This just seems so cruel to me
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Eric, I get what youre saying. To be honest, I can see what makes
you say that. Except, he asked me out on a second date and I said
no. It was harsh, I guess. Now I feel bad. I dont know what else to
do. Its like I wanted to wait for him to finish talking, but he was
on this tangent it would have been so rude to just cut him off and
say, hey I hate this conversation, shut up. But honestly, I wish I
could have just cut him off. It was awful. I felt so bad, though. He
seemed so disappointed.
Blair looked sad.
I told her, Stop it, youre fine. I just think its good you at least
told the poor guy you were not into him. Do you realize how many
women end up never even saying that and leaving things off with a
question mark?
Eric, if a woman doesnt make it clear she likes you, like really
fucking clear as in, texting, making eyes at you and inching in
closer and closer, paying so much attention to every word you say
while randomly laughing hysterically even if the thing you said
wasnt that funny she is not that into you. Like, sure women
pretend to be tough and not interested, but its so obvious they are.
If she seems lukewarm and like shes avoiding the subject of
another date, move on. Its not a good match. Plus, Ive never
understood why on earth do guys want to date women who they
dont like talking to??? Its so weird to me.
She had a damn good point.
Tips For the First Date
There are some pretty easy things to do to ensure a great
environment to make your first date as good as possible.
The first thing to do is avoid movies. Unless she is really pushing
and suggesting it, dont do it.
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Even if she does suggest it, make sure you plan to go somewhere
after as part of the date. If you plan something before, it might go
so well you wont even end up going to the movie.
Either way, never choose a movie for a first date. You cant talk.
Youre going on the date to get to know each other, not watch
other people interact.
You always want to go to a place that you feel comfortable in. It
could even help to suggest a restaurant or coffee shop you are
already familiar with. You might even know the barista or the
waitress. That will put you at ease and allow her to see you on
good terms with another person.
You should pay for whatever you get, be it a dinner or a coffee. For
that reason, make your first date a casual, inexpensive one.
Nothing too crazy or she will feel pressure if you pay for an exotic,
expensive night out. You dont want to be creating ANY pressure or
allow her to get sidetracked by things that really dont matter.
Nowadays you will often hear that you shouldnt pay for the first
date. People have started to read into it too much and feel you
could offend the woman or come across as sexist. Ignore this
completely. That is a myth.
Women love if you get the check. It is a refreshing surprise
nowadays and shows that you are putting effort into the night.
Be aware of the place you pick for her sake as well. You dont want
to take her to a sporting event if she absolutely doesnt care about
sports. Or if she doesnt drink coffee, dont meet at a coffee shop.
Youre putting her in an environment where she cant be
comfortable and that will prevent her from wanting a second date.
Women want to know you get where they are coming from
and at least think about how they will feel about a situation
before blindly just deciding it should happen.
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When you pick a good neutral spot youre also showing her that you
understand her to some level. You listened during your
conversations with her and took that into consideration when
choosing the place. That will allow her to feel comfortable and
create a potential for intimacy.
When you consider her and make a good suggestion she will be
much more likely to go with the flow and enjoy herself. Maybe you
have a song you really want to play her.
Dont just play it, tell her why it means something to you. Tell her a
memory you have when first hearing the song, or if it played a
comforting role in a hard time of your life.
The point is youre giving her all these little things to build on. Guys
like to have a big thing (usually sex-related) and thats all it takes
to hook them. Women, however, like to have those little pieces of
the puzzle to connect in their mind.
I dont think the day of the week matters that much, but Ive found
that Wednesdays and Thursdays are always a great option. Its past
the halfway point of the work week and youre not putting pressure
on a weekend night.
And you already know that you dont build up a sense of
expectation or visualize a specific goal or outcome. You set the
tone, pick the place and allow the chemistry to connect or not.
Choosing a specific place doesnt have to be a huge challenge. You
look for something you both like. If shes into music, suggest
getting a drink and then going to see a band play. Maybe theres a
free show somewhere with other events planned around it
anything along those lines is solid.
Maybe you both like the outdoors a lot. Suggest getting a drink and
then going to a park nearby. You get plenty of time to talk and
enjoy each others company on your own terms.
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Theres nothing wrong with thinking of a more complex thing (like

going rafting or on an intense bike ride), but you must be positive
that its something she really enjoys doing. You dont want to take
her base-jumping if shes scared of heights.
And when you do make the suggestion, remember to stick with it
and be decisive about your decision. Tell her your idea, dont run it
by her for approval with a question mark at the end. Give her every
reason to go along with it and not have to over think the idea.
A good friend of mine unknowingly exposed this secret to me. He
had won some woman over at a cookout and got her number. He
did all the right things, shooting her a couple witty texts before
their date and letting her build some fantasy up. Everything looked
perfect until they went on their date.
The biggest problem was that he didnt take what she liked into
consideration. She wasnt a swimmer and said she never really
cared for the beach. When he suggested they take a little canoe trip
she agreed, but inside she wasnt sure.
When they actually went on the date, everything bombed. They had
a great time walking around, but when it came time to actually get
in the canoe and go out on the water, she got scared. She wasnt
freaking out or anything, but she didnt care for the water and
every bump and splash of a wave made her feel the slightest bit
uncomfortable.
She couldnt loosen up and be herself because she wasnt
comfortable with the environment. Her mind was split. Half of her
was trying to enjoy the good conversation and fuel the great vibes
they had, but the bigger half was worried about the canoe tipping
over or a wave splashing up and getting her wet.
It didnt take much for her to be distracted because the
environment wasnt good for her. She ended up having a decent
time, but she wasnt really interested in seeing him again.
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He had the perfect chance to connect on a deeper level, and

probably take her home that night, but by messing up the setting
for their date he caused her to fall out of the comfort zone. Even
though it was the environment and not him, the bad feelings
associated with the date made her think it was her gut instinct
alerting her to the fact that he was not the guy for her.
He could have suggested dinner and seeing live music down the
street (she loved music and he knew that).
The night wouldve gone a completely different direction because
the environment wouldve added to the night, not subtracted from
it.
Ending Date
A key element of timing that will make her desire go through the
roof and have her falling for you hard and fast is knowing how to
END a first date. CUT it off without DRAGGING IT ON too long
because it can go stale.
Cut it short just when its really getting good. If you are having a
good conversation, for example, let her know you are enjoying it
and wish you could stay, but you cant.
You do not owe her an explanation. Remember, you are
SINGLE and DO NOT HAVE HER AS YOUR GIRLFRIEND JUST
BECAUSE YOU WENT ON ONE DATE.
Either you are the one who cuts the interaction off, or you wait until
it gets stale and possibly ruin the date because she had to cut it
short.
The date will end at some point. Why not end it on a good
note to set her cravings in motion?
Her cravings will only get worse the more she thinks about it.
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She will say something like, I wish we didnt have to end it. Is
there any way ___?
She might ask if theres a way to somehow continue the date (a
good sign).
I wish I could spend more time with you, but I cant. Maybe well
do this again though, soon.
If she says shes tired, has to do something urgent she forgot
about or her friend needs her, more likely than not she isnt
interested. At the same time, there could be another reason for her
wanting to cut a date short. Women are obsessed with how they
look and a woman who feels her hair getting messed up or her
makeup smeared would actually consider ending a date for that
reason alone.
It sounds absolutely insane, but its how women are. If you know
this, youll genuinely enjoy going on dates with women once you
realize how silly some of their behavior really is.
Another plus from having to deal with a life filled with feeling not
good enough in some way is you can see how even though you
never show it, the feelings of shame and guilt festered inside you.
No one would have guessed it, which is exactly how many women
are. They are insecure on the inside, but seem confident on
the outside.

Chapter 4 Checklist
Getting To That First Date
Getting her number
o Use your new mojo mindset
Continue to review Chapter 4 for specifics
o Let it happen naturally in conversation
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 Dont look for the perfect moment

o Dont make a big deal out of it
Ask her like youre commenting on the weather
Dont have the goal to get her number
Good conversation is only goal
Eliminate the fear and anxiousness
o Dont linger
Get her number and keep talking
Keep it casual
Youre asking for her number, not her hand in marriage
Texting mojo
o Texting is a great way to build anticipation to see you
She feels chemical reaction and dopamine is released
She wants to hear from you
o Avoid common texting mistakes
Dont send a bunch
Dont just say hey
Reference something you talked about
Dont obsess over what to say
Dont try to be unique, just say something that engages her
Dont worry about how she will react
Phone calls
o Not necessary, but a nice touch
Many people simply prefer text and face to face
conversation
o Dont expect an outcome (agenda)
o Keep it simple and enjoy yourself
Again, reference a movie she mentioned
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o Reference any part of the past conversation and you can use
that as a starting point
Live in the moment
o Enjoy every second of any interaction you have
This switches her on
Allowing your mind to focus on her transmits mojo
o Avoid getting sidetracked with inner monologue and thoughts
You feel fear and anxiety
Mojo gets blocked
Conversation basics
o Avoid common turn-offs
Looking for magic words
Fear blocking mojo
Planning or plotting ahead of time
o Silence is OK
Not always a bad thing
Sometimes a comfortable silence is a huge turn-on with
women
Dont force a topic or conversation
o Listen to her
Let her make effort to continue conversation
She wants to share with you, so listen
Giving her your full attention is a turn-on
o Listening body language
Eye contact
Dont stare
Dont dart around the room
Dont focus on something other than her
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o Lean in
Being closer shows youre focused and comfortable with her
React naturally
Dont over think
Dont let your mind drift
o Intimate topics
Not in a sexual way
Means more personal topics
Childhood/memories
Goals
Fears
Challenges
Tell her stories from these topics and ask her questions
about these topics
Recount a very happy time or even a very sad time
Stories of fear and challenge being overcome is a big
turn-on
Getting ready for the first date
o There are things you can do to build her anticipation to see
you
Texting simple, but personalized things
Giving her something to think about that involves you
o Hint at destiny
Dont overdo it
Hint that you were meant to meet
Gives her a deeper sense of your intentions
o She starts investing time in you
Shes thinking about you 'cause she likes you
She fantasizes about you in her own ways
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 She will seduce herself if you give her the slightest

prompt
o Get her invested in you
Its easier than you think
Texting her references to your first conversation
Phone calls are good
Be the one to end conversation
Mindsets for the first date
o Its all about the chemistry
Sometimes you connect sometimes you dont
o Its not your fault
Accept things dont always work out
You didnt win or lose anything
o Understand that chemistry is out of your control
Be yourself and use your mojo
Its the most you can do

NOW YOURE READY FOR THAT FIRST DATE!

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Chapter 5 Getting Closer

This chapter is going to cover what gets into her heart, the
stuff no woman would ever tell you about.
If you want to get a woman to really like you (and not just in a
sexual way) this is going to make all the difference.
Have you ever been in a situation where all you wanted was to
actually be able to get close with a woman? Like, to a point where it
made you think you were losing your mind or just being weak
Sometimes its hard to get into a womans heart.
There is a reason its so confusing when trying to decipher what to
do or say to get closer to a woman.
Especially as women grow older, they get more and more jaded.
See, 99.99% of women begin with a romantic fairytale dream they
have as little girls.
This gets chipped away their entire life. The more heartbreak or
pain they have gone through, the more difficult it could be to break
through those walls, so to speak, or at least thats what they
want you to think.
This is going to be an eye-opening section for you because men and
women are simply different in this specific realm. Blair happened
to be blunt and beyond honest with me. This is stuff I
wouldnt have known otherwise.

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Cuddling
Eric, you dont realize how amazing cuddling feels. Its like this
electric fucking frenzy. It turns me on so much. Im serious, said
Blair.
I looked at her like she was nuts, rolled my eyes and said, Guys
dont like cuddling. You know that, right?
She looked like I just stole candy from a baby.
Eric, thats not very nice. I dont get it. Guys dont feel comforted
by cuddling? Am I just going nuts here? I dont understand. This
makes me sad.
Relax, I told her.
I laughed just a bit. I couldnt help it, she was legitimately being
adorable and I can admit it.
She was looking at me with sad, expectant eyes. We were a bit
drunk and long story short? Well, you will find out, but for now, I
want to explain the key points from this that you will take away and
be so much better at understanding how to get inside a
womans heart, no matter how cold she is or how distant
and closed off she can be
Ask her questions about her life. Indulge this part of her
that wants to cuddle and be protected. Let her be a woman
who wants to have her fairytale.
Just let her have a few moments like that. This is going to
make her unable to resist giving into her primal urges.
Literally, she will want to be closer to you. She will inch
closer as her eyes close.

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Questions When Youre Close

Even though cuddling is somewhat a curse word to us men, it is a
key to unlocking her lust and sexual drive for you.
When you are getting hot and heavy in a make-out session or even
sitting with your arm around her (cuddling), there are questions
you can ask her to send her over the edge and have her begging
for your body.
Youre letting her create a whirlwind of sexual cravings, which she
wont be able to control. Shell be all over you and lusting for you to
be inside her.
You want to make these moves by asking her questions that are
open-ended and let her reach out to you with her answers. Youre
setting it up and letting her take it from there and close the deal.
This applies even early to online dating. You can message her with
something far more ingenious than hi. You have to give her
something to think about, give her that chance and option to get a
little invested and engaged.
Great Question Include:
Whats something no one knows about you, but youve always
wanted to tell someone?
Whats your happiest or saddest childhood memory? (I suggest
happiest for sure, unless youre talking about a tough moment in
your own life and it naturally leads you to ask about a tough
moment in hers).
Do you remember your first kiss? (I use this one because mine was
traumatic and makes for a really funny story because I was pretty
young)
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Whats your favorite song and why is it so special to you?

Do you think that someone can really have a romantic soul mate?
Making love to yourself
Ok, guys love talking about cranking one out. They thrive on
talking about sex and their junk, but women, as Im sure you
already know, are quite different in their approach.
There are exceptions. Ive known a few women that talk about it
just like one of the guys,, but way more often women are quite
shy about it. You cant just bluntly bring it up to her.
Women that love talking about it will usually bring it up to you first,
but again, you are going to run into women like that far less often
(unless youre paying her, I guess. I wouldnt know).
You can unlock the inner vixen if you create a situation where she
feels comfortable about sex. You never EVER want her to feel any
type of shame or insecurity because she has strong sexual feelings
just like you.
Ill just give you a few words to completely avoid forever:

Slut

Whore

Easy

Loose

You get the idea. Giving her any sense that you find it wrong for a
woman to want sex as bad as a guy will completely turn her off to
you.
You want to be the one who gets front stage passes to her inner
fantasies, and to do that you can never let her feel any discomfort
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or insecurity because she loves sex as much as you. That is a sexist

and hypocritical mindset that many guys fall into without even
realizing it.
You want to feed her fantasies and furthermore, cause yourself to
be the sole subject of them.
Again, women love hints of things and little bits of things that she
can add up into a whole.
Let her imagination fill in the blanks as we talked about before. She
will get attached and make the effort. She will fantasize and want
to make those fantasies a reality. Dont work too hard at it, I
already told you a few things you can say that allow her to make
the effort to answer those questions and get turned on by finishing
the puzzle.
Dont alter your life and go out of your way for her; let it happen
naturally and at a casual pace. Send her those engaging, sweet
texts that we talked about. Dont send too many.
Dont make yourself too available.
When she knows you will drop anything for her and go far out of
your way for her every time, she will start to subconsciously think
of you as a buddy. Youre a good friend, but you will start becoming
just a friend. A poor dude getting ushered into the penalty box
otherwise known as THE FRIEND ZONE.
When you arent always at her disposal and on your knees like a
faithful servant, she will feel that challenge and that little bit of
uncertainty that makes her reach out and invest time into getting
you.
It helps fuel her fantasy as well as gets her thinking about you as a
man who has his own life and priorities. She will strive to make
herself a part of those priorities.
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Letting her fill in those blanks is always a sure fire way to get her
fantasies boiling. Like I said, a womans imagination will make you
sexier than you can ever do alone. Its not an insult to you.
Youre giving her a great foundation to base it off of, but once
youve done a few of the things weve talked about, you put the ball
in her court. And she will shoot that sexual energy onto a level that
you simply cant get to on your own. The great news is youre
letting her do some of the work and it takes pressure off of you.
You are enticing her. You dont want to give too much away, but
you have to give her something to go on. Whats exciting about a
long-awaited movie? You see the poster for the first time. Its one
image with a sentence (tag line) accompanying it.
Sometimes it doesnt even have that much. It gets you excited
about the movie.
Then you see a preview for the first time. It doesnt give the whole
story away. They dont call it a teaser trailer for nothing. Its
because they are letting you see just enough to get you brimming
with anticipation and excitement. I just saw an example of this
recently. It was a trailer for a new Godzilla movie.
They gave you a couple teasers. One gave you just a split second of
Godzilla. The next one gave you a few different moments with him,
all very brief. The final one gave you a little more. My friend, a
huge Godzilla fan, was waiting for each step. He couldnt stand the
tension, but it fed his excitement and he was dying for the next
teaser.
This is exactly what you are doing with her. Youre teasing her with
little moments and allusions to the future. Youre letting her get
excited by little glimpses and pieces of whats to come. She will fill
in those empty spaces with completely streamlined fantasies
that make you an immortal force in her mind.
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Too Much History, Not Enough Mystery

You want to give her your vulnerability, your sense of being an
emotional person with your soft side, but you also want to give
her that sense of your strength and masculinity.
Ever wondered what makes a woman turned on by some texts and
repelled by others? Well, the secret behind making a woman
extremely turned on via text messaging boils down to this: stop
focusing on when to send the text because this is sabotaging
the powerful effect of text messaging in general.
There are a lot of myths surrounding the right time to text a
woman that are supposed to get her obsessing over you that have
NOTHING to do with the reality of what makes women fixated on
you (and only you.)
Here are some of the common beliefs most men have that wind up
sabotaging their chances with women:
Dont text too soon, shes going to think youre desperate.
Dont wait too long because she is going to lose interest and forget
all about you.
Who needs this kind of pressure? You might already be a little
nervous about texting her, and suddenly there are a hundred rules
about simply when to send a text.
Forget about all of these timing regulations and you will watch how
women react to you without having to do anything but be in a
happy, comfortable mindset.
To sum it up: its not about when you text her or finding the
perfect moment to send the perfect text. Its about your
mindset when you send it.
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Sending her a text when your mind is in a happy and comfortable

place is going to take all the pressure off of you and let her feel the
power of your mojo. I know this is a point Ive repeated, but Id
rather say it one time too many to make sure it really sinks in
because its going to have such a powerful impact on your love life.
If you feel like you have to text her by a certain time or at a certain
moment it is going to poison your interaction with her.
You arent trying to get a certain reaction out of her (remember
agendas, guys). If you dont remember what turns women off
about having an agenda, go back and review it because its crucial
when it comes to being able to turn her on through texting.
The bottom line is you will instantly turn her off if you have any
expectation of how she needs to respond to your text. This selfsabotaging mindset will KILL your attractiveness. Drop the idea that
there is a specific way you need her to react if you want to get a
good reaction from her.
If you have some expectation of how she will react, she is going to
sense that and be turned off.
Like so many things you are learning, its simply about how you feel
when you send the text. If you feel happy, comfortable and are
coming from a pure place of fun, shell appreciate it because
women sense the place you are coming from whenever you do
anything.
Its that simple.
Giving her those little pieces of the puzzle is like the secret code to
unlocking her deepest sexual cravings. You would barely
believe it if you knew how much that can fuel a womans
secret fantasies.

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I used to have a problem with over thinking the whole process of

sending her the perfect text. Id either worry about not saying
enough (boring) or saying too much (creepy).
Dont turn your technicolor feelings for her to black and white when
you send a text. In other words, dont compromise or water it down
so you play it safe. Slow and steady does not necessarily win the
race when it comes to sending those well-placed texts.
Love or hate is better than nothing. I know that sounds extreme,
but youre better off going just a bit too far than not going
anywhere at all. You will get a reaction and something to follow up
on or not. You cant get an intense reaction without sending
something with the slightest bit of intensity.
Being a little elusive or a little mysterious is what gets her thinking
and fantasizing. She has to make a little effort to find out more and
that adds to the fire of her lust.
Take two rich people. One worked his ass off and rose to the
challenges, beating them and learning from his mistakes. The
money he has earned means something far deeper than just
financial comfort. It is a symbol for all his hard work. So every time
hes relaxing by his heated pool or taking a spin in his custom
vintage car, he feels something extra because it is a reward for all
the challenges he went through.
A person inheriting a bunch of money because someone died can
have different results. They didnt do anything for it, it just
happened. They enjoy the money, but the intensity of it is nowhere
as close as to that self-made millionaire. Theres less of a sense of
responsibility. There isnt that same level of achievement.
That is the same with a woman. She wants that challenge because
she emotionally invests herself and her time into you. She works
for it and her anticipation grows exponentially.
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When you build on that anticipation with the slightest tease, youre
sending her lust into orbit. Just like that Godzilla poster for my
friend, the gradual build-up is a huge part of the experience
and pleasure. Not giving into that kiss, making it linger a bit will
get her burning for you. She has to make a little effort, she is a
little unsure and her excitement bubbles over.
She will be overwhelmed by the tension and mystery and she will
very clearly throw herself at you. That gives you so much control
and influence over the pleasure and excitement shes feeling. It
makes it so easy for you to lead because she will gladly follow. Its
almost like youre becoming an addiction for her. You have to
decide when youre going to let her get that fix.
Know When Youve Got Her Turned On
I was mystified by this for years. I just couldnt tell if she was
thinking sexual thoughts, because women dont always express
them as bluntly as guys. The signals can be a little harder to
read.
I would get confused and be nervous, uncertain and then anxiety
would start to roll in. My mojo would start to drop into the red. I
was a ship with a hole in it, sinking quickly to the bottom of the
ocean.
I realized that it wasnt something I was doing wrong. Society and
media have taught women to be closed-off about their sexual
desires. Sexually-open or expressive women are often labeled
sluts or whores and this is so deeply ingrained in our society
that women will go as far as to lie to cover up the most basic
sexual feelings she might be having. They arent always very
comfortable about opening up.
Guys rarely know what to look for even if they are putting out
signals. I had no clue for many years and it thwarted more than a
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few potential sexual partners, though I didnt even realize it at the

time.
We have all heard of the book Men Are From Mars, Women Are
From Venus. And to quote Homer Simpson Sure, give me the
planet with all the monsters.
Im sorry, I couldnt resist.
Whether youve read the book or not the point is clear: Men and
women have a real hard time communicating sometimes. Its as if
we speak a different language.
Sometimes when a woman is showing signs of anger it doesnt
always mean shes annoyed with you. Sometimes a woman can get
a little snippy or short with you because her sexual energy and
carvings are taking the form of sexual tension. She doesnt know
how to express her sexual desires and its making her frustrated.
Now this is absolutely not something to assume every time shes
acting annoyed or frustrated around you, but its something to keep
in mind if you feel there is a mutual attraction and she seems to be
giving off mixed signals.
The biggest red flags are when shes showing no emotion one way
or another. When shes very middle-of-the-road and beige about
you, there is usually a problem. You might not be creating those
intense sexual feelings in her.
Going a little out on the edge and taking some chances are going to
help you more than anything. As Ive said, getting that intense
reaction in one direction or the other is going to do you a lot more
good figuring her out than if you take the easy way out and play it
safe. Youll be coming across boring and she wont have any
opportunity or motivation to react in any other way than
being boring, too.
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Some Female Hurdles And How To Jump Em

Women have a very intense view of their appearance and are their
own worst critics. They have a sensitivity and insecurity about
themselves that guys have a lot of trouble trying to decode. Usually
we are just completely oblivious to it.
Heres some ways to jump her sexual roadblocks and get
into her heart (and pants).
Now I say get into her pants lightly. Its all about respect, but thats
what getting over these roadblocks is all about.
Almost all women are
great it looks to you
Women are also often
to be good, whereas
off.

insecure about their bodies. No matter how

(and is), she will have hang-ups about it.
unsure about their sexual ability. They want
guys often dont care as long as they can get

There is also a terrible standard that society has imposed on

women that makes them think that if they give up sex too early a
guy will disqualify her as girlfriend material. It is a cruel, shallow
double-standard that women are forced to suffer from.
What keeps her from craving you (and its not your fault):
Women have very different stages of arousal from men. Heres an
equation for men:
Men: she has good body = hes turned on and wants sex
Yep, for better or worse, 99% of men really are that simple.
This is a rare time where I will tell you to have a good plan. Im not
talking agenda, but knowing some tricks and techniques to keep
her lusting and craving your body.
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Sex being infrequent, boring or just plain bad is extremely

damaging to her sex drive, but luckily there are easy ways to avoid
that.
A Perfect First Date Story
So now youve heard all about the perfect first date, so let me tell
you about one of mine. This was an incredible date that I had after
figuring out all these amazing techniques you just learned.
Her name was Alex. I met her at a dinner party my good friend
Greg had thrown. It was an intimate setting; there werent more
than fifteen people that passed through.
Alex came to the party with my friend Julia. I didnt know Julia that
well, but I made sure to introduce myself when they arrived. That
was the first smart thing I did. I said hello to Julia and quickly
recounted something funny that had happened the last time I had
seen her.
It wasnt anything amazing, but it was a great way to get Julia
laughing because Alex immediately started smiling. I had already
put myself in good standing with her, and she had only been at the
party for about five minutes! I introduced myself and jokingly told
her that any friend of Julias was a friend of mine.
She saw that I was fun and on good terms with her friend. It made
her comfortable with me and with the whole party. It can be
intimidating when youre walking into a room with a bunch of
strangers, so I made sure to make her feel like one of the group.
I made sure to get a seat at the dinner table across from her. I
didnt need to do that because they were hanging around beyond
dinner, but it was a good way to include her in conversations and
keep her feeling the vibe with me.

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Mind you, I wasnt thinking about asking her out or anything at this
point. She was just a cute woman that I wanted to talk to.
As the conversations rolled on throughout dinner I made sure to
include her as often as possible. I asked her a few questions that
were simple and didnt put her on the spot. Whats your job?
How do you know Julia? (and other questions like that)
Later in the night as we all had a little wine I made sure to check
in with her here and there. I didnt try to corner her or dominate
her time.
I had good friends there and spent most of my time talking to
them, but whenever she was in the conversation I made sure to
make eye contact and smile and include her.
At one point we were talking about our mutual love for the
mountains. We both had spent some time camping and seeing
music festivals outdoors. I was ready to get her number, but I
waited a little bit. She wasnt going anywhere and we were still just
getting to know each other.
The moment I got her number was when we actually disagreed
on something.
She was talking about a musical she had seen recently. She was
going on and on about the choreographing and beautiful set design.
I hate musicals. A lot. I shouldnt say hate, but I really dont enjoy
them and they creep me out.
Instead of just agreeing that I liked them, I went out on a limb.
You know, I think I was traumatized by Cats when I was a kid. I
think, though, it wasnt the musical itself, but the fact that my
babysitter seemed to listen to NOTHING, but those songs.
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They haunted my dreams

We both laughed and I went on:
I never really listened to many musicals, but I love your
perspective on them. People usually just talk about the songs, but
your passion for the choreographing and sets intrigues me. In fact,
the whole concept of choreographing is a mystery to me. I used to
think it was the name of a math course!
I had a big smile and she burst out laughing.
Hey, well, let me get your number. Maybe you can take me to
Cats. I can face my fears. I warn you, you might have to hold my
hand through the whole thing
I was taking little pieces of our conversation and building on them.
Best thing was that I got her number, of course. She was waiting to
give it to me at that point.
After a couple days, I texted her, Hey Alex Im still afraid of Cats
in case youre wondering :)
She texted that she would protect me. I sent another text and told
her we should see some live music at a club with great drink deals.
We had both complained about the whole paycheck to paycheck
thing so I knew mentioning drink deals worked great in this
situation.
We met at the club. The good thing about it was that a band
played, but it wasnt the focal point. It was a jazz club, and those
are great to have a nice atmosphere, but without ear-splitting
music that prevents conversation.
We had a few drinks and got to know each other a little bit. We still
ran a bit about my traumatic childhood because of Cats, but it
also kept things open to talk a little about my childhood and hers.
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After a couple drinks I told her that I knew a great sandwich shop
down the block. It was nice out so I suggested we walk. I could tell
that she liked that suggestion. We had both expressed our love for
nature, so I knew it was safe to suggest walking. Had she been a
different personality-type I might not have suggested that, but
because I was paying attention to her interests I knew it was
something that would add to the good vibes and atmosphere.
After a good sandwich and some great conversation, I suggested
we take a walk in the park. I offered to drive us there. I had some
songs I loved and played them for her on the way. I played her a
guilty pleasure song that was from the 80s.
Women love those guilty pleasure songs. They are funny and lighthearted plus they usually have some nostalgic reference to the
past, so it not only creates some comic relief, but also can give a
little window to your past.
She loved my story about why I loved November Rain so much.
When we were at the park a potential snag occurred, but using
my mojo and dating skills I turned it into something incredible.
We were at the park when the rain
weatherman, he hadnt warned me of this.

suddenly

hit.

Damn

We had to make a run for the car. It was POURING. A torrential

downpour that seemingly came from nowhere. I felt the slightest
twinge of anxiety; was this messing everything up?
NO. She was laughing as we made our desperate run for my car.
We got in and the windows steamed up with our body heat.
Your hair is soaking wet! It looks like tentacles. She loved that
comment.

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Then the next snag occurred. My damn car wouldnt start. The
battery was somehow dead.
The rain had been a good thing, but this made me a little nervous.
However, I didnt spend a second on it. I called a tow truck and we
sat in the steamy car laughing about our bad luck with the weather.
She put some music on through her phone and we started making
out. Suddenly I was loving my car. It was like my makeshift
wingman.
And then Carl showed up.
He was like a tow truck driver from a B-horror movie. He was a
large man with a cigarette dangling from his mouth. It was
somehow still lit, even in the rain. I made a joke about this to Alex.
We were giggling like little kids. Carl was hilariously grumpy, but
efficient. He jumped my car and we were good to go.
Now dont go turning your car off right now. You damn kids in your
cars always leaving the lights on.
As he got into his truck Alex and I burst out laughing. Kids! We
both said. We both agreed it was nice to feel like teenagers again.
I started to put the car in reverse, but she stopped me. Im not in
any hurry. Its probably good to let it run for a bit. You know, give
it a chance to recharge.
I smiled. Oh, yeah, definitely. Dont wanna rush things with this
car. I think Carl forget to tell us that.
We started making out again. After a bit I drove her back to her
car.

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This is a moment I normally wouldve started pressing the topic of

sex. In the past, I would start to think that this was the logical next
step. Not this time. I pulled up to her car and kissed her.
I had a really good time with you, Alex. Im so glad you went to
that dinner party. I love when things work out that way we
definitely need to repeat that walk in the park when a flash flood
isnt pouring down on us.
She smiled and we kissed. Then she surprised me.
Well, I dont have to work tomorrow and I have a great six-pack
at home. The good stuff, you know, $5 at the most. Want to have
one?
I couldnt believe what I was hearing. She was asking ME to come
home with HER. I had never experienced that.
And you know why? The reason is because I wasnt in a hurry
to have sex with her. It made her feel comfortable with me
and free from any pressure.
We didnt have sex that night, but damn, we fooled around like
teenagers. I had more fun that night exploring her body and still
keeping things light. Plus I liked her and knew that sex would
happen soon enough.
It was a perfect date. I really enjoyed it, she absolutely loved it,
and we went on to have some really great times together.
Were still friends, and we still make jokes about Carl when we see
a tow truck.

Chapter 5 Checklist
Your First Date

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 Tips for your first date

o Avoid movies
You cant get to know each other
o Go somewhere youre comfortable
A familiar restaurant or bar
Coffee shop you always go to
o Pay for it
Ignore what people say about this
Women love when you pay
Dont make it too expensive she might worry about that
o Pick a spot shell enjoy too
If she doesnt like sports, dont go to a game
If she doesnt drink dont go to a bar
o Day of the week doesnt matter
Wednesdays and Thursdays are a great first choice
o Pick something to do you will both enjoy and stick with it
Dont be indecisive
Be confident in your situation and it will be easy for her to
have fun
o Dont let the environment be a distraction
Pick two small activities
Dinner then a walk in the park
Things like that
The environment is the backdrop to whats really important
Any distraction will hurt your chances
Questions that arouse her
o Asking a deeper, more personal question as you get closer
heightens her sexuality
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o She will crave your body

Whats something no one knows about you that youve
always wanted to tell?
o Being able to be comfortable with personal sexuality
Being able to talk about masturbation
Making her feel shameless and open about sex
Never use the words slut, whore, easy or loose
o Let her imagination fill in the blanks
Allow her to have her ideal fantasy of you
She makes the effort and is more enticed by the thought of
you
Tease her a bit
Give her a little comment she can expand on her own
Give her pieces of a puzzle
Know when shes turned on
o Women give different signals because society has made them
shy
Look at her general comfort level, hint at things and let her
react
Female Hurdles
o Women have an intensely critical self-image
Insecure about their body
Fear of giving up sex too soon and being a slut
o Different stages of arousal
o Sex being boring or infrequent is a terrible thing
Prevent boredom from happening
BUY ORGASM ON COMMAND BY ERIC EDGEMONT
o Keep sex inspired and exciting so she wants it all the time

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Chapter 6: Dating Her

Rule #1: Be clear on what you want and how she fits in with
your life and your overall desires. Having clarity guards you
against being played for a fool. You might think if you only care
enough, love enough and dedicate enough of yourself you'll win her
over. This is not the truth.
The truth is if you want to win her, you can't be trying to win her.
Remember, people value what they work hard for. You learned this
earlier but it is worth repeating just to make sure you fully
grasp the concept when you work hard to chase her, your
persistence will lead to her resistance.
This is a myth Hollywood lead you to believe because the
way things are shown in movies end up becoming what
women expect and say they want.
This leads to the miscommunication where you might think: oh, she
says she wants one thing, but does another. Trust me, I've been
there. I used to think women were full of crap and really had
nothing but sick pleasure from taunting guys with this fake I want
nice guys bullshit only to choose the one guy who acts like a jerk
and treats her badly
I used to blame women for being bad and mean on purpose. I'm
here to say this way of thinking only gives Hollywood more power.
The bottom line is if you NEED her to say yes for your life to
be okay, you are NOT in a good situation. Do NOT ask her out
if you are relying on the outcome to define you or finally make you
feel accepted. Instead, always invest just a little less than her.
If Her Investment Is Variable X Your Investment = X A Bit
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If there is no mutual liking and you've never had a clear

discussion about mutual feelings of some kind, do NOT ask
her out. If you do it gives her power.
Asking her to be your girlfriend is never a weapon to motivate and
inspire her to want to commit if she doesn't already. You will be
shooting yourself in the foot. It's counterintuitive, but the opposite
is how you would go about it if you want a relationship to be
possible.
Make sure you feel comfortable and happy about your
decision before making it and acting on it. If you feel a
nagging doubt or gut reaction that says, dont do it, youre
not ready to commit to this specific woman. The way you
handle yourself in this stage will MAKE or BREAK the relationship.
If you aren't comfortable with your decision and the reason
why you want to ask her out is not clear, you are doing it for
some other reason other than the fact that you enjoy her
company and she enjoys you.
When you lose sight of what you want or dont even know
what you want in the first place, you end up looking to
society and to labels to give you an answer. When you look to
a pre-defined definition of success or failure, you end up
choking because you want it too much.
In sports, choking is when you don't have true confidence so you
try to force a win. You try to force a win and ask her out as if
getting a title is a scoreboard number or verifies you're a real man
whose identity is defined by how she feels about you.
Be able to go your own way and not need her approval whether
good or bad. You can hear her opinion without needing to define
yourself based on what she says. You do not need her approval.
She is going to prove to you why she is worth hanging out
with.
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When you let her chase you and reach for you it's mysterious for
her to wonder how you feel about her. The period of time when she
wonders about you is going to make her curious. When she wants
to know more, she gets more involved and her fantasies start
getting more detailed and happen more often.
This is how a woman gets attached.
You're automatically going to be stimulating her mind, which is the
gateway to her body, when you do what I'm teaching in this section
about letting her reach for you instead of bending over backwards
to cater to what she wants when she wants it.
When you let her reach for you and step back, you see clearly.
Clarity is the heart of being composed. Being comfortable and
knowing you do not need her to be okay will make you stand out
from other men. When you feel comfortable you are not reactive.
You can't fake it when it comes to this. If you think she is your
identity and take her opinion of you personally, you won't be the
guy who gets her dying to be your girlfriend.
When you want her most, you have to step back because it's the
best strategy to let her come to you and be unable to help herself.
When she starts talking and you can hear her getting more intense
and animated, if you cut off the conversation at this high point, you
will really push her level of interest over the edge.
You will be able to use this technique in a situation where most
men choke. You will shine where you can actually make an impact
and wow her with how you're good under pressure.
Plus, you won't get blindsided by anything when you take a step
back and allow things to unfold how they naturally would. You are
the one in control, she's pouring her feelings out to you and by
cutting the interaction off, you make her nuts with how much she
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feels for you and thinks about you. You will be shocked when you
see the MASSIVE difference this trick makes in your love life.
The Next Date
Before continuing, I have to point out one key realization I had
about dating that changed everything for me. While theres a
certain guideline you can look at as far as dating milestones you
will reach with a woman, dont focus on the specific number of
dates as the be-all-end-all.
Go on however many dates you feel like. The number is not
important. Trying to define this as some kind of rule based
situation is going to kill exactly what makes a date special.
You are in the moment with her. You are not trying to analyze if
this is the right date to do x, y and z on. Just be with her,
react with her and in response to her. Dont go against her
and try to create a specific situation.
Let the comfortable, happy test be what you judge the date by.
If you are feeling happy, comfortable and engaged during the
conversation you are on a good date. If it feels forced and
unnatural as well as uncomfortable, you are not on good date. Why
would you ever want to date someone who you are not
naturally comfortable and happy around?
Trust me, you never want to get into a relationship that feels
like it will require a constant energy drain on your part in
order to maintain it Ive tried that more times than I care
to admit and every time was more devastating than the
last not only did I burn out, but it took me a long time to
recover and land on my feet again after the relationship
inevitably ended.

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With that said, this book will cover just a few possible ways
the first, second and third date could go. This is by NO means
a rigid, universal way to be, but rather an illustration of what kind
of things you can expect to face. It is by no means the be-all-endall.
One of the biggest mistakes men make is getting a little
obsessed or fixated with the future after a first great date.
You shouldnt feel any pressure to lock anything down prematurely.
Just keep a few things in mind if you want to make your future
dates just as fulfilling as the first one and strengthen your bond
with her.
First, realize if she likes you shes starting to think more about the
potential you might have as a boyfriend. Shes seeing the two of
you together and getting familiar with the idea of being a couple.
This is a really important time to be making sure you are
comfortable. When you feel comfortable, your conversations
naturally flow. Letting her get nothing but good, comfortable vibes
from you; you want to be feeding those two key feelings (happy
and comfortable) to her through your mindset and your actions.
You always want to go in with no expectations and realize a date is
nothing but a science experiment. Two elements A and B are in a
given environment having some kind of chemical reaction. Either
its good or bad.
You have no control over the outcome and neither does she, but
the thing to take away is that it means nothing bad about you just
because she is not reacting the way you want her to.
How you unlock your mojo will shape how your dates go. Your mojo
will be most powerful when you do not try to fill in awkward
silences, dont over-analyze what she thinks of you and
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always have good mindsets (you learned about these in

chapter 3, go back and review them if you forgot).
These new mindsets and habits that you have picked up by this
point will naturally become the way to be attractive to women in
general. Your most attractive self shows up when you unlock your
mojo.
When I was still new to the concept of mojo and having winning
mindsets I knew that I needed to be extra careful to make sure I
didnt slip back into my old ways.
The second date is the follow-up to your great first date. If she had
a good time, she will want to see you again. If not dont sweat it.
Like you have learned in this book so far, here is another situation
where keeping your conversation comfortable and happy is crucial.
Never try to force an outcome you want to happen. This causes a
few problems: you try to shove a proverbial square peg into a
round hole. This means you try to make a bad match become
a good match.
When thinking about where to go on a first or millionth date your
purpose remains the same. Choose a good place or activity that is
considerate of her interests. Just like the first date, set up a great
environment and atmosphere so you can enjoy each other and start
laying a foundation for a relationship.
Third Date
I had a couple experiences that had confused me in the past. I
would meet a beautiful woman and put all my mojo to work. Id get
her number, get her excited and have an amazing couple of dates,
but I felt like I started to lose her. I could tell she wanted
something from me, but I couldnt figure it out. Things would start
to loosen up and dissolve.
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I realized that another milestone I was reaching was establishing

trust and a deeper sense of intimacy with her. She liked me; she
went on dates and had a great time and in some instances I had
already slept with her.
I figured out that I was being a little too casual with her. Sure,
there was no reason to get dramatic and pledge my undying love
for her (because its way too early for that), but I realized I needed
to be setting a more intimate tone that could hint at a future
between us.
Nothing major, just a few subtle pieces of the puzzle, for her
imagination and excitement about future dates with you to thrive
on.
Making your interactions more personal at this point will make her
emotionally invested and start allowing her to think about you on a
deeper, more committed level.
You can find some ways to connect with her and let those
things do the work for you.
What I mean is use her imagination to your advantage and
allow her to seduce herself. All you have to do is plant the
seeds and let her fantasies (more powerful than anything
you could ever imagine) do all the work for you.
The way you do this is to set it up and let her take it from there.
Ive said several times that a woman builds her fantasies in a much
different way than men. You give her some hints and she will take
those and turn them into her ultimate fantasy.
She will project what her idealistic romantic dream is upon you if
you trigger the right buttons in her beforehand. You cant get her to
this place if you are not naturally a good match, though. This
is really the root of everything.
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Dont get in the way of that natural process one youve started it.
She wants to do this on her on terms.
Youll get into her girlfriend zone, where she feels the
urge to have you as her boyfriend, if you PERSONALIZE your
interactions with her to create movie moments.
Creating Moments
There is a way to enhance how badly she yearns for your touch,
love and warm embrace. This is a powerful way to unlock a
womans deepest fantasies she has been guarding ever since she
was a little girl.
When you share something that has meaning to you because you
think shell appreciate it, youre going to be a guy she cant resist.
She will feel excited when you share something thats meaningful
to you and something you have experienced.
Remember, telling a story is about conveying an emotional
experience and taking her through what you felt. Creating movie
moments taking her through an experience youve had is another
way to get the one woman you always wanted, but never thought
youd have.
Here is how she will feel if you create movie moments with her
where you share experiences from your own life that have meaning
for you.
I love him. I think Im falling for him.
Why isnt he answering my texts?
Why isnt he answering my calls?
I want him. Hes so different than any other guy Ive ever known.
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Something is different about him. He gets me in a way no other

guy has.
I cant explain it, he just gets it. He gets me.
I can see myself spending my life with him.
We met for a reason.
Examples of movie moments:
Cooking together, listening to a special song and watching a movie
you want her to experience.
If you were cooking, you could say something that ties it into your
childhood or past. For example, I cooked you a meal my mom
used to make. It always smelled like apple cider and it reminds me
of being a kid.
Exercise: put together a playlist with songs that you like. If you
dont have music, youll want to invest in a good collection. Its a
staple for getting a girlfriend. Then, pick one special song that
means a lot to you. Include a song that you would want to show
your dream woman. Music creates movie moments.
The great part about music is the work is done for you. Theres no
talking required, but you end up making her feel butterflies.
Remember, butterflies are the way she feels in her stomach when
she likes a guy enough to want to be exclusive to him. She sexually
selects the man who knows how to give her butterflies
Music is a perfect thing for the first time you and her spend time
alone together. There are many reasons, which include:

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1) Music makes awkward silences almost impossible.

2) Music makes the overall mood much better.
3) Music makes women feel more in the mood for kidding
(generally, but not all women obviously) and helps them relax.
4) Music takes the pressure off both of you to make conversation.
5) Music is a perfect background sound for cuddling.
In any film, theres a soundtrack to the movie. When you choose
music, pay attention to how she responds. Ask her if she likes it.
Ask her if she wants to listen to something else. The worst thing to
do is have no consideration for her preferences.
When you
consider her preferences, she will feel like you get her.
For a woman, if you say, Listen. This is a song I really want to
show you. I dont know if youll like it, youre going to make her
feel like you are considering her instead of randomly playing a song
and not even stopping to think about whether she likes it or not.
If you play a certain song, she will be turned on if you tell her why
you chose it even if its as simple as I used to listen to this song
growing up. It reminds me of the good times.
The act of including her is going to turn her addiction into a fullblown fixation when you give her a song you specifically chose for
her.
You could even say, I want you to hear this song. Tell me if you
like it. You might hate it, Im warning you.
Warning her she might hate it will make her feel like you are
considering her, and are with her, since you are not just
assuming she will like something she ends up hating.
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A woman is more concerned with a guy showing her he gets her

than actually enjoying the music. It doesnt matter if she hates the
music as long as she knows you know she was potentially going to
hate it.
Even if she loves the song, it wont mean anything on the emotional
Richter scale if you dont tie it into why you played it for her.
For example, put on a Pink Floyd song you love and say, This one
is typical, I know, but I like it. I think youll like it for some reason,
but Im curious. She might say something like: What song? She
might smile and say nothing, which means she is waiting for it and
excited to hear it.
If she has a negative response to Pink Floyd (or whatever music
you suggest) respond by giving her a task: give the one song a
chance and see if she really hates it after listening to it.
Even if she has heard it, insist she listen, but do it in a joking way.
Dont act angry or annoyed about her not liking your music choice.
Women are actually used to not liking the same music as a guy.
Here is an example of a negative response and how youd handle it:
She says, I dont know Pink Floyd isnt my thing
Response you give back: Well, this is one of my favorite songs.
Give it a chance. Then after hearing it, tell me if you actually can
say you hate it.
Then, smile and say something to show her you are not taking it
seriously. The act of talking about the song before putting it on
creates the best kind of movie moment in real life.
You set the stage for her to either like your favorite song or not like
it. Her opinion on the song is what you are concerned about, which
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is going to show her you are interested in her as a person not just
her body.
Songs are a guaranteed way to plant those seeds of her
fantasy. You dont have to do a single thing beyond playing it for
her. Having a great playlist with songs that symbolize something
important to you or her will set up a virtual playground for her to
work with.
Shes getting seduced by these songs, which isnt necessarily going
to be obvious if you just look at her. You have no idea the kind
of things a woman will think about when in a moment with a
man with a song playing in the background.
Women are different than men in this.
The song you listen to represents the two of you. She will listen to
these songs and you will be the only thing on her mind. She will be
working herself into a frenzy over you.
The best part is you wont even have to be in the room. In fact,
when she misses you, this is when she gets attached. When
she recalls a memory you experienced, this is when she falls
in love.
Songs you pick need to have a theme of destiny. You dont want
them to be about abstract, confusing topics and never about
negative topics.
They give you that presence and masculinity with her that she cant
resist. Youre getting the treatment and dedication from her that
you thought only bad boys could get.
Women are sensitive to lyrics and themes. They pay attention to
words because women tend to be more emotional and verbally
expressive. They pay attention better than guys do when it comes
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to words. It taps into that part of a woman and triggers her

imagination and fantasies.
Lots of us have songs that we love that will naturally fit into this. A
few of my friends loved music, but they liked death metal and other
things. Sometimes they had a woman that shared that taste, but
more often than not they knew those songs were a mood-killer.
One time I jokingly made a seduction playlist and gave it to my
friend. He knew the music he loved the most wasnt her style.
He always complained that he didnt know how to find the right
songs. So I made that playlist for him even though I wasnt really
being serious. I was busting his balls more than anything.
A few weeks later I got a phone call from him. He was flipping out.
He had been connecting with a woman and he put the playlist on
one night. He couldnt believe how the mood changed entirely.
She ended up sleeping with him three songs into the night.
They ended up dating for a long time. She loved referencing the
songs and had insisted on having the playlist for her car.
A few great bands and songs are universally intoxicating to women.
Anything by The Beatles is always a good bet. Thank those guys,
cause they made getting women easier for all of us.
Neil Young has a lot of deep lyrics and pretty songs that will get
stuck in her head.
Eric Clapton and Cat Stevens have the same effect. Father and
Son by Cat Stevens is a surefire bet.
Pink Floyd has some songs that everybody has heard. These songs
work like magic:
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Wish You Were Here

Hey You

Comfortably Numb

Blend this movie moment with giving her some hints at your
destiny together. This lets her indulge in her romantic fairytale
and attribute the FEELINGS she has to her LOVING you. This
will allow her to easily feel how great it would be to be with you for
a long time.
The best method as always is to be indirect and subtle with these
hints. When you are indirect and relaxed she will fill in those spaces
and idealize you above any other man shes ever known.
Being too direct and aggressive about it will creep her out
and cause her to emotionally withdraw. Always remember
this HUGE difference.
Precious Investment
Ive mentioned how people value things they work hard for and
invest their time and attention in. When you want something, you
make an effort to pursue and get it.
When I was a kid, I wanted to have Air Jordans. They were cool
looking and every kid wanted them. You got a mark of respect
when you walked into the classroom for the first time sporting
those things.
Back then I valued fitting in. Most of us have at some point or
another. So I started mowing lawns for people in my neighborhood.
I made fliers and went door-to-door offering my services.
It was hard work; most people didnt need me, but enough did so
it got to a point where I started mowing lawns every week. I saved

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the money up and the feeling I had when I bought those shoes was
better than actually having them.
I had accomplished something and I was proud. The prize was the
icing on the cake.
You want her to be going after you for that prize. You are putting a
lot of effort into it and you want her to be doing the same. Take a
little step back. Youve laid down some great groundwork. Let that
work for you and represent you. Just like the playlist you make, do
that work and step back and let it work for you.
When you do this she will do anything to be with you. She will be
reaching out and investing herself. When a woman puts her mind
into something, she will stop at nothing to make it work. If you set
it up the right way, she will take over and make the effort to chase
and win you.
Doing too much will take the mystery out of it and she wont try as
hard. She wont feel the same level of challenge and she wont be
able to get as emotionally invested.

Chapter 6 Checklist
Youll get into her girlfriend zone where she feels the urge to have
you as her boyfriend if you PERSONALIZE your interactions with her
to create movie moments.
Future dates and experiences
o Dont get lazy, make every time you go out just as important and
special
Following up after the first date
o Tell her you had a great time, but dont smother her with communication
o Dont over think a text or call
Keep it simple and personal like your previous texts
Dont ramble
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o Let her use her imagination

Looking back on your first date
o Did you have fun?
o Did she have fun?
o Did it feel comfortable?
o Should you go on another date?
If you felt any chemistry you should
If it was bland and uncomfortable dont go on another date
The second date
o Dont get lazy with it
o Youre reaching a small milestone
She is seeing what its like to spend more time with you
Gets her thinking about the possibility of you as a couple
o Keep all of your mindsets and mojo running at full speed
You should always do this no matter how long youve been together
The third date
o Start revealing more about yourself
Dont overdo it, but give her some personal things to piece together
o Make a playlist for her with songs that will make her think of you
She will listen to them and seduce herself
The Beatles, Neil Young and Pink Floyd are universally safe
o Give her more pieces of the puzzle
o Doing these things strengthens a deeper bond for you to share with her
o The number of dates you go on is not as important as the quality of the
connection and conversation
o Dont focus on the actual date, focus on her in the moment
o Be present with her
o Consider her
o Music is an excellent way to tap into any womans heart, no matter how
jaded she is
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Chapter 7: Getting Physical

Blair and I had ridiculously good chemistry. To be honest, I dont
know what happened, but one night, we both were having fun and I
was exhausted after work. I was exhausted, but glad it was a
Friday.
She was being herself, had on this effortlessly sexy, paper thin,
white dress. It was a casual dress the kind that looked like it
could slip right off.
The second I saw her walk into the restaurant, my brain couldnt
help notice how hot her tan legs looked. Everything about her was
just so sexy to me (and all the other guys in the restaurant, who
were clearly unable not to notice this blonde bombshell walking as
if she didnt have a care in the world).
She saw me and excitedly walked over quickly, sat down and
smiled.
She sighed a little.
Oh, Eric its good to see you. Ive missed you, to be honest.
She bit her lip. I was losing my mind, in the meantime.
She just kept looking at me. I have never been so turned on in my
life.
She got this look on her face that made me even more curious
about what she could possibly be thinking.
She wasnt talking as much as she usually did, but I could hear her
breathing heavily.
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We got through a quick dinner like this. It was so much sexual

tension exploding, but neither one of us acknowledging it, which
made it even more insane.
Finally, dinner was over. My place was nearer than hers, because
she was in the area for work and we had agreed to meet up after.
We got into a cab.
She sat extremely close to me, and I could hear her breathing
getting heavier, and as I got closer I could practically feel her heart
pounding.
Her lips looked so delicious I felt like I was hallucinating.
Note: this is why its so important to create as much build up
as possible with a woman. It drives her absolutely insane.
Blair was shifting her legs, looking restless and she sighed again.
God, she smelled good.
We were about a minute away from my place, when she leaned in
and got closer to my face.
We werent talking. Words werent necessary by that point.
For at least 50 seconds, she seemed to be trying to contain herself,
but something else overwhelmed her and she pressed her lips
against mine.
That was a kiss that made me feel something Id never felt before.
Id been with a lot of women by that point and let me tell you
when you have a kiss with a woman you end up making your
girlfriend, it tends to have a certain quality to it that normally isnt
there.
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I grabbed her hand and guided her out of the cab, which she didnt
exactly mind.
She whispered into my ear, Eric Im so wet.
She grabbed my hand, placed it right on her vagina.
She just put it right there to let me feel her through the thin
panties she was wearing.
Lets just say that night turned out to be the ultimate sexual
experience of both of our lives.
The Key to Getting Physical With Her
One of the biggest problems the guys I coach have is about that
first kiss. Weve seen it immortalized in every other movie, T.V.
show and even cartoon. (Yes, think about it, all those Disney
cartoons are building up to that big kiss between the hero and the
damsel in distress).
If youre not sure and cant quite tell if the feeling is right, hold off.
The only reason you should ever hold off is if youre really unsure
about whether shes into it or not.
If you feel the chemistry; youre having a great time and laughing
and talking easily, DO IT!
She wants you to. Have those mints on hand because after a night
of talking and possibly eating or drinking, it doesnt hurt to have a
minty fresh first kiss, instead of a beer or sushi-breath kiss.
A great moment to do it is when shes leaning in and youre talking.
Maybe theres a brief silence. You can tell by that look. Shes
looking you right in the eyes and she is close to you. If she is
standing off a bit and not giving you that direct eye contact, dont
do it.
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Sometimes she might be nervous and wont look you straight in the
eyes, but if shes close to you thats a great sign.
This is one place where movies can actually help you. It sounds
silly, and youll probably not admit this to your buddies, but look up
top 20 movie kisses or even top 100 if they have it. Watch
those clips (Im talking about looking it up on YouTube, which is
probably the most convenient way).
See that look all women give before the first kiss? There are a few
subtle variations, but you will see that head tilt, that dreamy look.
She is comfortable and expectant. Let her have what she wants.
If shes just being polite and more formal in her attitude, lay off. It
doesnt mean it will never happen, but now is not the time. Forcing
a kiss when she isnt ready will ruin any chances you might have
had for a future kiss. She will lose any sense that you have a
connection or that you understand her.
Physical Contact
Flirting means you are going to make eye contact, look her directly
in the eyes and see how she reacts. If she smiles and puts her head
down, shes shy and most likely turned on. If she looks back at you,
shes getting in the moment herself. Here is one rule to remember:
always go by what she is doing when deciding what to do next.
Never just act according to your own rulebook in your head
without making sure its matching with her in that specific
moment.
Urgency
The feeling you are going to create is a sense of urgency. She is
going to want to have more of you because you will leave the date
on good terms, make it so that she is the one who is eager and
dying for more of that kiss you hardly gave her.
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When you kiss her, step back and end the date soon after.
Here is what will happen if you get the timing right. The kiss
will make her feel starry eyed, which is female code for,
very turned on, desperate for more physical contact and
shocked at how desperate she really is.
When you kiss her for the first time, make it short.
When you touch her for the first time, keep it quick and light.
When you tease her, give her a little, but cut it off when she needs
more to feel satisfied.
This applies to all things you do in the beginning with a woman
because she ends up taking what you give for granted if she is
always able to get a fix whenever she wants.
End the date with a kiss on her cheek, brush her hair away from
her face or some kind of gentle touch like putting your hand on the
small of her back and then stop yourself from giving into anything
else.
Women can base a lot off a first kiss, so make it count. She will get
an instinctual feeling about your sexual compatibility from it. If you
give her some terrible messy kiss and invade her mouth forcefully
with your tongue she wont want to have sex with you or see you
again. Let her take the kiss to the next level.
Keep it simple, as with many things youve learned. When you have
that moment, linger a bit. Dont shut down like a robot. Let the
moment before the first kiss last a little. That builds up the
anticipation and optimizes the chemistry between you two.
Dont make it a long kiss; it should be a short, but sweet, direct
kiss. Like I said, dont be forcing your tongue into her mouth that
first time. Let her feel the sweetness and passion of that first kiss.
She will want many more believe me.
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If youre in a situation where youre making out with her, kiss her
on the neck lightly and sweetly. Women love the feeling of a mans
lips on their neck. You can kiss her in other sweet spots too if she
is letting you (her thighs and on her chest).
Being able to kiss her great in common ways, but also finding other
spots will build an incredible sexual energy between you two and
she is likely to want to have sex with you.
Orgasm on Command
This course gives you a fool proof way to make her have an orgasm
every time you have sex. The actual techniques arent covered in
this book, but Orgasm on Command goes through all you need to
know in a clear, simple way that will give you confidence in your
ability to perform.
Now, this section will focus on other parts of sex that will be
what pushes her over the edge and makes her want to be
your woman.
Rule #1: Make Her Want It
First, you have to make a woman want it. When you are building up
to sex through great kissing/making out, you are letting her build
up the desire for sex. Dont be the one to start pushing it there, let
her build up the desire so she gives you very clear signals she
wants you. Letting that intimacy brew is going to lead to great sex
for her.
Rule #2: Gradual is Key
A slow, gradual build-up is whats going to get her boiling over with
passion and make her animal side come out. Dont ever go from 060 mph because women dont get turned on as fast as men do.

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If you go for it, and try to force it to happen in a sudden,

dramatic way, you wont turn her on the way you would if you
made it gradual.
Gradually turning a woman on means lots of foreplay. Lots of
foreplay will warm her up and make her crave you more and more.
The time she spends craving you is directly related to how turned
on she becomes.
This is Completely Her Choice
When you want to have sex with her, the only thing you can do is
respect her choice. You are NEVER entitled to having sex with
somebody because you paid for dinner or because you had a
steamy make-out session.
She has to choose you, and when she does its because she
CRAVES you. She wants you bad and knows it.
If she ever feels pressure she wont be able to enjoy the moment at
all. She absolutely wont orgasm and you will both be left feeling
bad. And dont expect her to want to do it again. You will have
ruined all the mojo she was feeling before.
Good sex comes from allowing her to build that feeling of intimacy
and passion and craving. A great environment and a great time
together will start to build that feeling. Youre creating anticipation
in her, and that is the most powerful thing you can do to lead to
really mind-blowing sex.
Forming that intimacy with her is easy. Have that great time
together; great conversations where you open up about each other
and get below the surface. Dont list off personal things, allow
them to naturally come out in the conversation. Both of you will be
sharing and getting to know each other on a deeper, more intimate
level.
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Getting this level of intimacy is activating all those chemicals in her

brain and body that make her want to get physical with you. When
you keep the pacing casual and have those great, mutually
revealing conversations youre feeding that intimacy premium
unleaded.
As Ive said before, women are completely different from men in so
many ways. What arouses them is no exception. A guy sees a body
and a face he likes and that is practically all it takes. Aside from if
she is completely insane, he wants her. In fact, if a beautiful
woman approaches a man for no strings attached, random sex,
very few men will ever pass the chance up. Women couldnt be
further from that.
They thrive on nonverbal cues. Looking into her eyes deeply and
giving her that sense of comfort and familiarity will let her know
she has your full attention. There have been countless surveys
done over the years and women universally agree that giving her
your full focus with eye contact gets her fired up.
You can create intimacy with the things you say even when youre
not around her. Sending a text that says, thinking about you or
youre on my mind or you make me smile will drive her wild.
She knows she has your attention and that she has an impact on
you aside from just making out or being right there with her. That
gives her feelings of intimacy a huge boost.

Chapter 7 Checklist
Getting physical with her
o The first kiss
Its nothing to fear
If you are both having a great time, do it
If shes leaning in and youre talking, kiss her
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 She gives you the look

Watch movie kissing scenes to recognize the look
o The first kiss/impression
Women see the first kiss as an indication of your sexual
chemistry
Build up to it, never rush it
Keep it short and sweet
o Absolutely no tongue (let her initiate if she wants to)
o Making out
Kiss her neck and her chest
This increases her sexual desire
Sex is her choice
o You are never entitled to having sex with her
o She has to choose you
o If she feels any pressure she wont enjoy herself
Kiss Her without shoving your tongue in her mouth and
slobbering
o Make is count by drawing it out
o Let It Linger
o Light and Sweet
Orgasm on Command
o Let Her Choose so she is the one who thinks its all her idea.
Never assume you are entitled to sex.
o Make Her Want It
Gradual is Key
o Women dont go from 0-60 mph like men. Make her anticipate
what will come next.

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Chapter 8: Moving From Dates to Girlfriend

Now, lets get started with this section how to go from dating to
actually making her your girlfriend.
You will learn how to make this next step go smoothly. You wont
have to worry about it. In fact, itll be easier than you ever
imagined.
Before anything, first ask yourself if you really want to be with her.
The reason you are committing is key.
Do you actually want her as your girlfriend? We often forget this
incredibly obvious question. This mentality fits back into your old
mindsets. The wrong way to look at commitment is through a
needy mindset.
Neediness means you need her to react a certain way to fill a role
in your life you think needs to be filled. You want her because you
want a girlfriend, not because you want her specifically.
When you choose to be with a woman out of all the other options
you have, she is more likely to say yes than if you have no options.
It looks like desperation if you settle the second a woman shows
any sign of interest and you lock her down because youre afraid if
you dont, youll lose her to some other guy who swoops in
and steals her.
Remember, the power of choice is a huge part of what fuels your
mojo and will make your dating life refreshing and pleasant, not
stale and embarrassing.

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The bottom line is if you want to make her a part of your life, you
will never get her to say yes by pushing the official title on
her.
The truth is women love to be in committed relationships (most
women). If you are the one pressing the issue, she will feel like
youre smothering her.
She has to be able to feel like she chose to walk down that
train of thought herself. When she thinks it was her choice,
she wants to be your girlfriend.
Do you really see her as a great girlfriend? Are you having fun? Do
you feel those good and comfortable feelings around her? Is your
mojo effortlessly working around her? If you are unsure then you
shouldnt take any further steps.
If you feel like youre choosing her just as much as she is choosing
you, then you are on the right track. What this means is you like
each other and its mutual.
You are not the one putting in all the work. She is interested
and showing it. It should be natural at this point to feel these
happy comfortable feelings if the chemistry is right.
Asking Her Out
Asking her out as more than just a casual date can be done in a
variety of ways. This is still early on so you dont need to make a
big production of it or youll risk scaring her away. You just want to
put it out there and let her make the choice without it being
complicated.
Dont be formal or rigid about it. Would you like to go steady?
That might have worked in the 50s, but it doesnt any more. Its
boring, for lack of a better word. That doesnt have any mojo or
excitement to it.
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Dont repeat yourself. Dont ask her and stumble around. I used to
get awkward at this point and start to doubt myself and that will
sabotage you just like in every other situation.
If you start repeating yourself or rambling you are making it
complicated and confusing. She will start to read into the wrong
things if youre distracting her from the simple question you should
be asking.
Becoming
an
official
couple
works
best
when
youre
straightforward. Youve spent the time building her anticipation and
giving her puzzles to work out. Shes chosen to do those things
because she likes you. This is an instance where you dont want to
hint at it. You need to be clear so she knows you are sure about
this and want it badly.
Dont give her any distractions when you ask her. Just like
suggesting a great band to someone, you put it out there in the
clearest way possible. Check this song out, its amazing. It
shouldnt be anything more than that. You need to be loud and
clear so she can be comfortable answering without any distractions.
A mistake I used to make was asking a woman out when I thought
things started to go south. I felt like it would work as some magic
glue to put us back together. Never ask a woman to be your
girlfriend because you think it will force things to be good.
People do this often in marriage and it never works out. Asking her
to be your girlfriend should be a logical next step to strengthen
your relationship. It shouldnt be a cop-out to try and manipulate
things to work out.
This is where having options helps you make the right decision.
When you are terrified that this is the only woman you could get,
you will drive her away.

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That desperation will still stink like it did in the past. Having options
and knowing other women would date you will free your mind and
let you have a rational state of mind when you decide on whether
you should take a relationship to the next level.
I Love You
Telling a woman you love her is one of the biggest moments you
will ever encounter in a relationship. The only steps that are bigger
are marriage and kids. Its one of the three big ones; the final steps
you can take in a relationship.
This can be one of the most frightening and intimidating moments
in any relationship, but there is no need for it to be.
You have been going on great dates and having a great time
together. You know a lot about each other and the intimacy and
familiarity youve established is going strong.
First comes love, then comes marriage, then comes the baby in the
baby carriage. My little cousins were jumping rope recently and
singing that song.
It made me laugh because it took me back to their time and
innocence, but with all innocence there is an absolute truth behind
the simplicity.
Telling a woman you love her is a huge thing. Obviously we arent
talking about the marriage or baby carriage part yet. Breathe easy,
guys you have plenty of time before you start thinking in those
terms. For now, you are enjoying her and youre choosing to be
with her. Youre starting to love her and you want her to know.
Timing is very important with this. As with many of the steps
youve taken with her, you want there to be a gradual build-up to
this. Youre gaining momentum and building her anticipation up
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until its at a fever pitch. Saying it too soon will suck all of that
momentum up and it wont mean anything.
It would be like giving a runner a gold medal halfway through the
run. It isnt warranted yet and it doesnt mean anything.
You want her to earn it. Just like her reaching for you and pursuing
you, this is something that you cant just give to her without her
wanting it and needing it.
Women dont get obsessed with something that is just lying on the
ground for them to pick up. You have to give her hints and allusions
to it so she pursues it and craves that love.
Remember, working for something and overcoming
challenges always makes the prize a thousand times more
fulfilling. Giving her your love is no different.
Slow and Steady
Telling her you love her is something that you need to let happen in
its own time. Dont cut corners and race to that goal. Youll be
cheating the both of you out of the climactic moment and it wont
carry the meaning it should.
Women love building up to something. Thats how they are
biologically constructed. Just like with an orgasm, its a process for
her. Things need to be in place and working towards the moment.
Give her hints and pieces of it and allow her to put things together
so she is begging for that final piece.
Puzzles are such a great analogy with women and thats why I use
it so often. If you gave someone pieces to a puzzle and left one out
it would drive them crazy.
Theyve put this picture together and gotten past the challenges
they faced along the way. The final piece is the sweetest: its the
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completion of all their time and effort. They must have it at that
point. They would do anything for it.
You can give her those pieces and lead up to your profession of
love in several natural ways. Youre planting those seeds and
broaching the topic of love without going for broke and ruining the
surprise.
You indirectly hint at that love by telling her you love things
about her.
I love the way you smile
I love your laugh, its intoxicating
I love the way you talk about your family. Its so special to see
someone feel that way about people
You can plug many words into this statement. I love your ___. I
love the way you ____.
You can get a little more interesting with it, too. Those are great
examples and you should absolutely use them, but you dont want
to start repeating yourself and diluting the meaning of it.
Telling her you love her smile is incredible, but if you say it every
other day it wont have the impact it once had and it can
compromise what she sees as your standard for love.
By that I mean that if you throw the word around too much, she
might not think you take love as seriously as she does.
You can say something like I love the silly shit you do when youre
a little tipsy. Its a little riskier,, but its communicating that you
love things that are beyond the standard obvious ones.

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Women love this stuff because there is something about a guy

noticing the random, little things she does, which makes her feel
like the luckiest woman in the world.
Just like the quick-fix girlfriend disclaimer, NEVER tell her you love
her to make a quick fix. You arent shooting a flare out to save a
sinking ship. Love should always be the next powerful piece of a
strong mutual attraction and commitment.
Dont just blurt it out when you havent put the right thought into
it. Doing it without your own personal investment and reflection will
cheapen it and it will lose its mojo.
Dont Profess Your Love If
There are times and reasons that you should never tell her you love
her. Doing these will poison and sabotage the relationship youve
worked so hard to have.
I do not mean to say you had to put in hard work that felt
unnatural or uncomfortable. The relationship is BUILT on a
MUTUAL investment that both of you put in together. It
should feel NATURAL.
I already said you should never do it on impulse. It should be
thought out and realized in your own mind first. If you are not sure
whether you want her as your girlfriend, do NOT ask her out
because you think it will guard against another man swooping in
and stealing her.
This is going to automatically kill your shot with her. Fear of
losing her is not a reason to ask her out. Fear actually clouds
your judgment and makes you come off insecure.
She wants a man who genuinely has the desire to be with
her for who she is. The desire to tell her should be strong, but
not because you FEAR losing her.
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Do you see the difference between wanting to make sure you

dont lose your shot with her and actually enjoying her as a
human being and the time you spend with her?
It should never be because you want something or because she did
something nice for you. Say she gives you some great gift or does
something above and beyond for you.
That is great and you should acknowledge it because she will
appreciate that, but it shouldnt be the reason for you saying I love
you.
It should be clear that it isnt one action or aspect that
makes you feel that way. It shouldnt be the result of a single
action or gesture because it wont be the kind of love that
lasts.
This is a concept you might have trouble fully understanding so I
want to explain it a bit more so you know what it really means.
If you love her because you had an amazing day with her, you are
not thinking about the real future with her. You cannot base
this commitment on a short-term experience.
Relationships are about being together during rough times as well
as good times. One day at a park is not going to create LOVE. Sure,
it can create happy feelings and infatuation. This is a LOT
different than love.
Instead of it being an impulsive thing, it should encompass the
entirety of your relationship with her.
Doing it too early will compromise the meaning and gravity of your
love. It also is too early for you to even truly know. Vegas
marriages fail. Vegas declarations of love are the same.

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It needs to be the climax of a slow burning fire. This is what makes

it special for her. This is what makes it real. This is what gets you a
good girlfriend.
Another huge mistake I made once was telling a woman I loved her
because I wanted to know if she loved me so badly it drove me
nuts.
I was still unsure and I thought that knowing her feelings would
solidify mine. I told her I loved her and she said she loved me
back., but after a few months I realized that I didnt really love her
the way I thought I did.
I had strong feelings for her, but my need to get reinforcement
from her clouded my thinking. She ended up being heartbroken and
angry when things didnt work out.
I had lead her on without meaning to and she had every right to
feel betrayed. Women dont take love lightly; it is the end-all
be-all of your relationship.
You have to nurture the relationship and let her know you love
things about her, but waiting to actually tell her will optimize the
meaning and effect it has on her.
Aged to Perfection
Allowing that bond to strengthen and gather up momentum makes
the impact of your love confession powerful and sincere. You give
her the hints and let her build up that need for your love. She
invests in it and works for it and cant wait for the prize.
Dont compromise. When youre pretty good together or yeah,
shes cool, I like her that is not enough of a reason to proclaim
your love. That isnt being in love, its liking.
When youre pretty good together, but not great together and not
comfortable with each other, you cant force the concept of love to
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happen if it isnt naturally there. Again, you cant take it to the next
level with a magic phrase.
Wasting time trying to create love is a delusional idea that
will only cause problems in your life. You will lose the
opportunity to meet women you would actually feel a strong
pull toward, but if you fixate on making this one situation
into love, you wont ever see that.
You set up the magical situation by choosing women who like what
youre about. When you go out with women who actually enjoy
your nature, you will find the loving relationship you actually
enjoy.
The title comes after the relationship is there. You frame an
incredible relationship with love, but you dont try to build it
off the phrase.
You now know what to look for. Signals women give off and your
own awareness of your true feelings will make love the obvious
choice.

Chapter 8 Checklist
Commitment is not something to rush into
o Having terms is a necessary part of being able to determine a
good match from a bad one
Dont try to make a match that is not compatible become
compatible.
o A title is nothing without a good relationship behind it
o A relationship is gradually built, not one sudden boom
You should be clear on what you want in a long-term partner,
since this gives you a much better shot of finding a happy
relationship

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Chapter 9: Knowing Shes The One

Choosing
This chapter is about being able to choose the woman who will
be your best girlfriend. She is not going to be just any
woman, but the woman you want.
If you dont know whether a woman is a good woman to get
into a relationship with, here is a chapter you will need to
pay attention to. This will take you through the decision making
process.
Its not your fault that you are not sure what to do. If youre like
me, or like a lot of the other men I have worked with, women are
constantly breaking hearts and the pain is often too much to
consider trusting another woman.
As we get older, things just arent how they used to be. The
dating game is different. Its not the way you remember or
expected it to be.
Maybe you were in a long-term relationship or a sexless marriage
that wasnt satisfying and want to get back in the dating game, but
you dont quite trust your judgment with picking a good girlfriend.
You will know the way guys who are the best with women
pick and choose the woman they are going to call their
girlfriend.
First, do this quick exercise. Write down 5 terms you need to have
in a relationship. These are deal breakers that you wouldnt be able
to deal with (or without). This gives you clarity on what you want.
Having clarity is going to make this a choice you feel
comfortable with.
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When you feel comfortable, you enter a great relationship.

Here are a few examples of preferences or terms you could have.
The idea is to have standards and not just commit to any woman
who will want to be your girlfriend. Commit to a woman who
proves to you why she is worthy of it.
She has to not have kids.
She has to have kids.
She has to love kids.
She has to love being outdoors.
She doesnt criticize and complain all the time.
She adds to my life not the opposite.
She isnt trying to change me.
She wants to have sex without me having to beg.
She makes me feel good about life and is pleasant to be around.
She is not a drug addict or alcoholic.
She doesnt smoke.
She doesnt have the tendency to overeat.
When you have standards, you end up realizing how many women
arent that great when you really think about it. Most women really
arent as impressive as 99% of most men feel.

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Heres what happens. You think about a woman and treat her as if
she is a goddess who can do no wrong. You think if only you were
with her, your life would become perfect because she is so perfect.
Except, what if you just dont know her habits that would cause you
to NOT feel as obsessed? Theres an image of perfection you might
have in your head that isnt reality. Dating her isnt as amazing as
you think itd be.
You might say, You dont understand. Shes different. This is the
one and I cant forget about her. Shes stuck in my head.
The way you feel right now might be true (who knows), but it also
might not be true. The chances of finding out if you were idealizing
her or really do feel this strong of a connection with her are zero
unless you recognize the fact that she is HUMAN.
You need to realize that if you treat her like any old woman, then
you will be able to actually connect with her. A real connection is
not based on an idealized version of what you want a
woman to be. This is a fake connection that will end in an
awful relationship.
Instead, step back and truly grasp the idea of your dream
woman being a human being who has flaws. Before
committing to a long-term relationship, you need to know how she
actually is as a person to exist with on a daily basis.
Don't change your life around because you think that's the only way
to get a girlfriend. You don't have a good chance of cheat proofing
your relationship unless you find a good woman who is compatible
with your life.
If you try to pretend you don't like or need certain things and your
tastes, preferences and lifestyle all of a sudden change to fit what
she wants, you are setting yourself up for a bad ending (cheating,
pain and sexual frustration).
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If you have to change who you are and give up what you like
for her, thats your first sign she isnt the one for you.
What if she abuses alcohol, pills and has an abusive drunk nature?
What if shes reckless and crashes cars every time she drives?
What if she blackmails men she dates to not have sex if they dont
give in to what she wants?
What if she plays victim to outsiders and vilifies the man who dates
her because she knows she can?
What if she doesnt respect you?
What if she makes you feel like less of a man on purpose?
What if she withholds sex on purpose just to play games?
Im not saying that all women are like this, but you have to know
what could happen when you risk choosing a woman blindly and
ignore what she does on a daily basis. How she treats you matters
more than what you think about her. You might say you don't want
freedom, but you are not realizing what freedom means.
Your relationship will be the best if you pick a woman who sexually
desires you, makes you feel like a winner and inspires you. She's in
your corner and you don't have to put on your fun face all the time
with her. She's with you. She's on your team.
Qualification
She has to show you what she brings to the table. If she brings
nothing, you cannot hire an actress as a placeholder.
Remember, always ask yourself this question: if the goddess of the
century treated you like the scum of the earth, what would the
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point of being in a relationship actually be? There wouldnt be a

point.
Date a woman who treats you right. Date a woman who keeps you
feeling good about yourself and doesnt take away from your sense
of who you are.
No human being is perfect, and asking a woman to be your
girlfriend doesnt mean you and her are perfect, but you are as
close to perfect for each other as you can be.
Dont confuse this with being PERFECT as a way to describe a
persons character. No woman is as perfect as you imagine her to
be.
Imagine if she showed up naked begging you to be with her
tomorrow after you snapped your fingers.
You can dream all you want, but it doesnt make anything happen.
Choose a woman you know well and can realistically get. If you
choose a Victoria's Secret model you have to meet her first, for
example. You can't just decide to date a model.
You COULD become involved in the modeling industry, move to a
city where it's common (NYC, LA for example) and set up your
LIFESTYLE so that it accommodates the type of woman you want.
If you fixate on one woman who is taken, married or even single,
but clearly not interested, wasting your time on her will only make
her less interested than she already is and distract you from
women who get you.
Why waste time on a woman you cant even hold a conversation
with?
Terms are basically what you need to have and wont settle
for less, which is a concept that will make sure you end up
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with a woman who matches you best, thinks of your well-being

and has lots of sexual attraction to you.
If a woman is already trying to dictate her terms, it means she
thinks you are under her control. Its more than just the fact that
you will be giving up things you like for her, but it means you are
setting a precedent in the relationship that has her in the position
of power and you in the position with the least amount of control.
There is a difference between you quitting bad habits like smoking
or drinking to be in a more stable life condition and you quitting
something you enjoy like your Sunday morning ritual because she
doesnt like getting the paper delivered to the front door and wants
you to stop wasting money on it.
The biggest thing I learned was that I have to truly be in tune with
what I want, to ever be in a really good relationship. This required
accessing my genuine feelings for the woman without any bias.
You need to be absolutely clear on what you feel when youre
around her, whether you enjoy her company and feel happy as well
as comfortable when youre with her. If you feel uncomfortable and
bored, why would you waste time with this kind of woman?
I know I am repeating this same concept, but it is such an
important one I would rather say it too many times rather than too
little.
This means you are simply not a good match. Dont try to force a
match that isnt naturally compatible to become compatible
because its impossible. You will be wasting your time on a dead
end.
Thats what youre really feeling. Love isnt some tossed out phrase,
it has to be the summary of every aspect of your relationship with
her.
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Does she support you and everything you strive for in life? This is
the most important thing above everything else. I read a funny
article recently that really summarized this simple, but incredibly
profound concept.
There is a crazy, burly musician named Andrew W.K. Even though
Im not that familiar with his music, the man is brimming with
mojo. He had been jokingly doing a Dear Abby type column.
A woman had written in telling him how much she loved him, but
she wanted him to give up his rock star pipe dreams and leave it
behind with his youth. She loved him more than anything, but she
needed him to compromise and grow up.
His answer was hilariously blunt, perhaps a bit harsh, but the truth
behind it was unquestionable. He told her (not so subtly) that she
didnt actually love him. He said she might think she does, but if
she isnt fully supporting his dreams and passions then she didnt
love him at all. She liked him a lot and she had genuine feelings for
him, but her failure to see how important that dream was exposed
a huge gap between them.
It isnt about whether the guy had potential as a rock star. It was
the fact that this was so important to him and she failed to realize
it. He told her to F off and let him be himself.
Again, he was pretty harsh (though funny) about it, but he made a
great point. It is absolutely mandatory that a woman supports your
mission in life.
If she truly loves you then she has to love the things most
important to you. When she is in your corner cheering you on
then you have someone that is worthy of your love.
This makes the title of being your girlfriend something she
treasures and works for. This gives meaning to your commitment
and avoids all those pitfalls in a relationship like her feeling doubt
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or pressure with her friends or family. The title is important to her

and you want it to encompass everything you have with her.
This prevents things like interest in you fading and leading to her
cheating on you. She needs to be 100% sure about you and her
loyalty to you will be unwavering.
Remember, you arent telling her you love her to reignite the
passion or fix the holes in your relationship. Those quick fixes are
manipulative and will backfire every time.
You are both choosing to be with each other every day. You
want that to be the only option she wants. It has to be the final
step you take.
If you half-ass it she will have the option in her mind that she could
still walk away from your relationship. Things need to be so strong
and definite that she has no other thought in her head, but to be
with you and only you from then on.
And if it isnt meant to be you havent lost anything. In fact, its
better you know youre not a good match rather than waste time
trying to shove a proverbial square peg into a round hole.
You want to have options in your head. There are other women out
there that could want you just as bad. If love isnt what shes
feeling then she is giving you the ability to go find it for real. One
woman can never break you or make you unattractive. Never give
someone power if they dont choose you. Move on and thank her
for not wasting your time (in your mind).
Hope For The Best
You should never expect the worst because youre likely to get it
with that mindset, but you need to be aware that sometime things
just dont work out. It doesnt mean you did something wrong or
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you arent good enough. It means that the chemistry worked, but
didnt have lasting power.
Creating that giant expectation in your relationship is drifting again
into the agenda mindset. You cant set the bar so high that youll
never be able to reach it.
Love is a process between two people. You are mutually working
together to get deeper into a relationship. You might find things
you dont like that much about her.
The most important factors in your compatibility take time to
emerge. The factors that come up over time represent the things
that will be most important over time.
People can start to realize in the long term that some things just
wont work out. If you force yourself into love with someone you
can often find these glaring differences and grow apart. It erodes
the relationship over time and you slowly and painfully dissolve.
Everything in life ends, including life itself. The point is to fully
enjoy it while you have it. You dont know where its going to take
you so you have to put every ounce of your enjoyment into it, or
youll be wasting your time and will come out angry and resentful.
Appreciate the moment, love it and let it fulfill you without worrying
about when and if it could end.
She has to be aware that you could walk away, too. She needs to
make that effort and reach for you. Dont form some agenda where
you create the threat of it ending. Just make sure she realizes
that she has to be making the effort and emotional investment to
make you stay as well.
You can never threaten her with leaving or give her ultimatums.
This is manipulative and cruel and will poison the potential for you
to have something fulfilling and genuine.
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When you set strict rules or give her the thought that she cant be
free she will naturally rebel. We have all done this since birth. It is
a natural part of development. You cant put someone in a cage
because their only instinct will be to break out of it.
She will start testing her boundaries. It can lead her to start playing
mind games to see how much power she has over you. She doesnt
have to work for you anymore, and that sense of effortless
commitment can lead her to look to other men. She still wants that
mystery to some extent.
When things become rigid and boring she will do anything to get
the old feeling back, even if it means getting it from someone else.
She could cheat or start escaping to spend more and more time
with her friends. Like I said, she starts to play games and test you
at all times because you arent bringing her that same spark and
openness between you. Youve caged her and she will get bored in
that cage. In fact, she will simply refuse to stay in it and will do
anything to escape.
On the same note, you should never be playing mind games with
her, either. You need to be honest and open with your feelings.
Make it easy for her to know what you want and leave it up to her
to choose you and work for you.
Lying to her or altering your true self to cause her to commit will
cause your relationship to break apart because you are basing your
future on flimsy concepts that arent a result of your mojo. You will
be building something off of a compromised foundation and it will
be sure to fall apart in time.
Thats a big reason why you can never stop using your mojo with
her. Mojo isnt about getting a woman. Its about beginning a
journey and keeping mojo by your side for the entire way. Never
get too comfortable or lazy because the relationship will suffer and
become weak and vulnerable to dysfunction.
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You Are Teammates

Blair and I were pretty much a team. It was ridiculous how close we
were and both of us knew something had to happen.
She was not my girlfriend. I actually watched her get into a
relationship with this absolutely vicious guy who took her good
heart and broke it.
One night, Blair called me and she seemed like she was in a
strange mood.
Eric, what the fuck is wrong with me? I think Ive had a mental
breakdown. Im not even 30 yet, but its like a mid-life crisis is
taking me over and I cant breathe the way I want to breathe.
First, I had never heard Blair like that. Normally, shes a very
bubbly woman and has nothing but good energy to give. This was a
time I could tell she needed me.
I was not going to leave her alone like that. Being on the same
team means being there for her when she isnt able to be
strong.
This was a night that Blair later on recalls, a defining night for me.
I saw the way you were and how we were as a pair. Its crazy to
think about.
Nothing happened that night. I was just there for her and she
appreciated it.
The purpose of being in a team is to be able to take on the world
with this woman. You are choosing a woman who is worthy
in her own right and has a certain something about her that
other women dont have.

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You are looking for a girlfriend, but you are also looking for a
partner in crime. Whenever you see a movie about the mafia, you
see this strong bond that exists between them.
If you are always working together and for each other, you will get
stronger and will have each others backs. If you waver from that,
you get shot in the head.
I say that lightly, but you get the point. Every relationship has its
hurdles and problems, but its the way you solve them that either
strengthens or sabotages your blooming love for each other.
When you do have arguments and differences you must always
fight fair. No low blows, no impulsive statements that degrade
your love for each other. If you see two people debating politics
and one person suddenly punches the other out of frustration
theyre destroying any ability for them to compromise or at least
respect each other.
Anger should never enter a fight. NEVER. There is a huge difference
between frustration and anger. The reason you are fighting is
because youre frustrated about something. You never want to lash
out and compromise the respect you should always have for each
other.
You will often read that anger is healthy and should be expressed.
That is a myth. Anger is a negative concept that breaks down your
communication and understanding of each other. It spreads like a
small campfire into a wildfire that destroys the entire forest.
The difference between having a conflict and being angry is that
anger breeds doubt and fear. It destroys mojo and is impossible to
go back on. The respect is sucked out of your bond and things will
quickly fall apart.
Being able to harness your anger and turn it into something
productive is an important aspect of your character that will have
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an impact on every part of your life. It will have an impact on your

relationship with the entire world. It isnt just confined to a
relationship.
Having the ability to remove anger and let your mojo take control is
absolutely mandatory.
You will find that this positively affects your relationship and
changes your entire perspective on what it means to be in love with
someone. You will strengthen that love and let it grow into an
incredible, passionate union.
Everything youve learned has its irreplaceable part in getting to
this point. Youve learned that slacking on any one of these things
will be like leaving a screw out of a piece of furniture. It might not
topple instantly, but over time that missing piece will nag at the
complete picture and eventually destroy it. Think about a mold spot
on a ceiling
Its starts out small and can be fixed with almost no effort., but if
you let that little spot fester and grow it will spread out of control
and suddenly the roof is caving in and youre spending ten times as
much to fix it, if it can even be fixed.
Remove the anger from your differences. Dont deny yourself the
frustration that can come from inevitable conflicts and differences
youll have with her.
The point is to never get angry and let your negative feelings take
control and destroy your constant journey towards happiness and
comfort.
When you overcome those challenges you get stronger and learn
more. The relationship becomes something youve never
experienced before, and it fulfills you and completes you in ways
youve never even thought were possible.
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You Are A New Man

Congratulations. Youve gone through so many changes and have
learned things that will finally give you the results you want with
women.
You dont need to try to become someone else to fit a mold of
perfection because now you know perfection doesnt exist. In fact
perfection is the opposite of a turn on since its arrogant
Recall that true confidence is being comfortable with your
strengths and weaknesses. Its about being able to admit when
you need help, when you dont know all the answers and when you
are vulnerable.
Now that you have gone through this book, you know everything
you need to get a woman dying to be your girlfriend. You will
start seeing the effects of your knowledge instantly.
One of the greatest things about the material covered in this
book is that its going to make you have a better life. You will
be out there looking to fulfill your mission as a man without
apology. Your mission will become your focus.
Winning with women will happen automatically when you direct
your masculine focus into chasing your mission in the world.
This means you will naturally enjoy life more and finally feel like
youre making things happen instead of being at the mercy of the
world.
You will see that things start going your way more. Your good
luck will start being more frequent and reliable. Thats because
youre eliminating luck. Youve developed skills and habits that
create an environment in which things will turn out in your favor
more often than not.
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And when they dont, you wont crawl home with your tail tucked
between your legs. You now understand that there are things you
can control and things you cant.
You can do nothing more than be your best at all times and you will
be able to access parts of your life that were a mystery before. You
will grow and become more skilled no matter what the outcome.
Its up to you and only you to make the right choices on how
you deal with and react to things. Thats the beauty of it: its a
CHOICE.

Chapter 9 Checklist
Building a Future With Her
She is invested in you
o People value things more when they invest their time and
energy into it
o You want to be a prize for her to strive to win
o Make some effort and pull back a bit
She will reach for you and crave you
Telling her you love her
o This is a huge milestone, but you dont have to fear it
o Dont rush it
Drop little hints
I love your smile/laugh
I love your goofy little habits
o Build her anticipation until she is begging to hear it
Dropping the subtle hints gets it on her mind
She will fantasize about it and be almost desperate to hear
it
o Never rush it
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 Never do it to fix something or force something on her

It has to be genuine and a culmination of your shared
experience
o DONT tell her you love her if
Never use this to force or fix things
Dont do it on a sudden impulse
It has to be something youve thought of before
If it isnt 100% sincere and thought-out it will cheapen it
Knowing shes the one
o She has to be rooting for you
o Shes your personal cheerleader; she supports your mission in
life
o You respect each other and your long-term goals in life
Girlfriend and beyond
o Dont build up your expectations or set a goal other than
loving each other and enjoying each other
o Sometimes things dont work out and thats ok
o As you spend more time together problems can arise
Some can be fixed, some cant
o If you have large differences that cant be compromised its ok
to move on
o Having a relationship end can be the best thing that happens
It opens your time up for other people and things
o Let her be herself
Never try to control her actions
She will rebel if she feels caged
Leads to cheating and spending less time with you
You are teammates so act like it
o Fights will happen
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 It is inevitable and a sign of a good relationship if dealt with

right
o Never let anger be an emotion you feel
Anger is not therapeutic, its destructive
o Frustration and annoyance and conflict are natural and healthy
Do not let them turn into anger
Always respect her
Never say anything you cant take back
o Using your mojo is relevant in fights also
Always striving for a comfortable and happy resolution
Learning how to deal with the differences that come up
will allow you to see what the future truly holds for you.

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Checklist For Success

I know youve absorbed a whole lot of information and that can be
a little overwhelming. There are parts that youll take to naturally
and other things that will be a little challenging.
Here is a summary, a quick reference to all the concepts weve
covered. It is very important that you look this over from time to
time so you dont accidentally forget an important factor.
As Ive said countless times, EVERY SECRET AND CONCEPT
YOUVE LEARNED WORKS TOGETHER TO MAKE YOUR NEW
LIFE POSSIBLE. You can never ignore a certain concept. You cant
pick and choose what you want to follow.
This is a system that took most of my life to perfect and every
single thing Ive covered is essential to make all this effort worth it.
Dont run the race just to trip at the finish line.
Reference the checklists often, especially at the beginning when
you are learning things for the first time. All of these things will
become a new habit and skill for you. Over time it will become so
natural that you will only have to make minor adjustments here
and there.
The checklists will always be something to look back on, but over
time you will only need to reference them for specific issues you
might encounter on your journey.
As youre transforming yourself into a master with the ladies, you
will need to look at these checklists often. When you see things that
you are confused about or having trouble with, go back to that part
of the book and reread it.
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You should be rereading a majority of this book over time because

it is essential for you to take those concepts, correctly make these
changes and grow into a mojo machine.
Dont worry, its easier than you think. It takes a lot of discipline in
the beginning, but the journey will become easier and more natural
the further you get. You dont run out the door and run across the
country like Forrest Gump. You will crash and burn, regardless of
how long your luck holds out.
A runner trains and makes that marathon a challenge that they
know they can overcome because they have the right tools and
mindsets that drive them to do everything within their power to
reach that goal.
You will find a woman that will love you as much as you love her.
She will cherish you and lust for you every moment that youre not
together. She will support you and be your cheerleader.
Youll no longer be living in fear and doubt that she will leave you
or cheat on you. She will be loyal and committed to the team you
have created. You will have control and an almost superhero-type
quality in attracting the women that you wouldve only fantasized
about in the past.
You are in control of your destiny. You can do everything in your
control to get what you want. Youve learned to roll with the
punches and grow from every experience you have regardless of
whether its good or bad.
In fact, bad will stop being a part of your vocabulary. Everything
that happens in your journey will be a great thing because it will
strengthen you and make you happier and stronger than youve
ever been. Men who are good with women look at challenges
as opportunities and learning experiences rather than
getting discouraged by them.
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You have become a new and improved version of yourself. You

have always been this incredible person. Now you have the tools to
access every part of what makes you the great person you are.
Your mojo is the culmination of every amazing, powerful concept
youve learned. Your new lifestyle, mindsets and understanding of
what women really respond to (and what myths were getting in
your way) will take you to a level of success you never thought
possible.
I went through this journey and decided I never wanted anyone to
waste years of their lives simply because they didnt know the easy
things it takes to succeed in finding the woman that you truly
deserve.
You now possess this knowledge, which is the ultimate form
of power. Youre beginning your adventure into a love life
you never thought was possible.
The woman you want to fall in love with is out there and waiting for
you. Find her, let your skills allow you to recognize her and do the
things it takes to fulfill your dream. It will become reality and you
will reach a level of happiness and success that will shock you.
She is out there.
You want her. You will take this journey and find her. She
will be yours and you will be hers.
As for Blair and I, well, Blair is the woman I was referring to in the
beginning of the book. Yes, shes my girlfriend.
Everything in this book has been approved by her and I can tell
you, she was adamant that not one piece of information go
anywhere near this book that wasnt going to actually help guys get
a girlfriend.
She felt like it was her personal mission to fight for love. With that,
I bid you farewell. Go forward and never look back. Youve got this.
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