e-NEWSLETTER

Issue 1: July 2016

UNIVERSITI UTARA MALAYSIA

The Eminent Management University

PHASE 2 OF UUM STRATEGIC PLAN (2016-2020)

FUELS UUM TO SUCCEED IN THE INTERNATIONAL ARENA

UUM ONLINE: Following the success of Phase 1 of

University Utara Malaysia (UUM) Strategic Plan, 2016
is seen as the year to spearhead and step up efforts to
bring UUM to the international arena through Phase
2 of the UUM Strategic Plan (2016-2020).
The various achievements and accomplishments
helped to set the stage and map out the journey
for the university to continue to forge ahead to
the international arena after attaining numerous
successes at the national level.
The Vice-Chancellors Annual Address 2016 opened
with a recollection of achievements attained by the
university and the Vice-Chancellor, Prof. Dato Seri Dr.
Mohamed Mustafa Ishak, foresee that this year would
be a challenging year for the university, not only from
the financial aspect but also other challenges that we

must face in order to be the Eminent Management

University; not only recognised at the national level
but also at the international level.
Prof. Dato Seri added that, UUM employs its own
strategies to develop the university as an outstanding
campus and the approaches are tailored to concur
with the standings and the current circumstances of
the university, which was set in motion by the UUM
Strategic Plan Phase 1 (2011-2015).
In 2016, we will put our focus on Phase 2 of the
UUM Strategic Plan which emphasised the four core
thrusts i.e. Thrust 1 (Enhancing Scholarship and
Internationalisation); Thrust 2 (Developing Human
Capital and Talent Management); Thrust 3 (Focusing
on the Holistic Development of Students) and Thrust
4 (Generating/Creating Wealth).

We should be quick to act and react. UUM was established more than 30 years ago and the university
has experienced numerous transformations. In this strategic plan, we have taken a proactive approach to
improve the mission and vision of the university so that we can change for the better.
Prof. Dato Seri Dr. Mohamed Mustafa Ishak - Vice Chancellor

e-Newsletter

Issue 1: July 2016

staff still need to be instructed and closely monitored

when performing their duties.
As a result, the university has taken a bold step to
rebrand two schools as well as introducing a new
one and new academic programmes.

Therefore, in order to facilitate the execution of this

strategic plan, we have outlined six (6) Key Result
Areas (KRA) which include research and high-impact
innovations, high-impact teaching and learning
activities, high performance students, exceptional
human capital and institution, optimum and strategic
wealth creation as well as conducive infrastructure
and learning environment, said Prof. Dato Seri in
his annual address to the staff of UUM at Muadzam
Shah Hall.

Furthermore, in order to strengthen UUM standings

at the national and international levels, the university
has set an explicit target that by the year 2020, UUM
aims to be listed among the World Top 200 in the
QS World University Rankings, Asia Top 50, SEA Top

UUM Strategic Plan Phase 1 (2011-2015) strived to

establish this university as the Eminent Management
University at the national level. UUM has succeeded
to attain 60 percent of the KPI listed in Phase 1 of the
plan.
UUM has also demonstrated a steady increase in the
number of academic staff with PhD, the number of
international staff and international students as well
as an increase in research funding, increase in the
number of the principal researchers, revenue from
consultation activities and wealth creation over the
period of 2011 to 2015.
He added, the challenges and obstacles in
setting the path for UUM to be recognised at the
international level are certainly not a walk in the
park. We will face obstacles and challenges in our
journey before we achieve any level of success. As
a consequence, Phase 2 of the UUM Strategic Plan
has been meticulously planned and prepared; taking
into account the financial constraints faced by the
university. Thus, the campus community must be
prepared to encounter difficulties and hardships
before achieving the eventual success.
In my annual address two years ago, I emphasised on
the magnitude of the Sense of Urgency in carrying
out duties or completing tasks at the university but to
this day, I do not see much evidence of change. Many

10, Malaysia Top 5 and OYAGSB-World Top 100

(Business School) in addition to intensify the effort
to improve on the Research Centre of Excellence by
instituting and strengthening the niche areas at UUM
COB, UUM CAS and UUM COLGIS.
Prof. Dato Seri also shared the overview of the New
Year Address by the Minister of Higher Education,
Dato Seri Idris Jusoh. The Minister of Higher
Education drew attention to the concept of Flexible
Education, the rankings of public universities in the
QS University Rankings, in addition to the issues and
challenges encountered by students and lecturers in
2016.
At the event, Dato Seri Vice-Chancellor also
presented the KPI awards, excellence awards 20142015 and he also unveiled the brand-new name of
the School of Social Development (SSD) which is now
identified as the School of Applied Psychology, Social
Work and Policy (SAPSP). Dato Seri also launched
UUM Mobile for staff.
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