Smart Umbrella

Smart Umbrella

Name

Tagline

: Simple but Effective

Logo

Establishment

: 2016

Founder

: Legend Group

Business Type

: Household Appliance

Main Product

: Umbrella

Website

: www.sumbrella.com.bd

Smart Umbrella

Introduction
An umbrella or parasol is a folding canopy supported by wooden or metal ribs, which is
mounted on a wooden, metal or plastic pole. It is designed to protect a person against rain or
sunlight. The word "umbrella" typically refers to a device used for protection from rain. The
word parasol usually refers to an item designed to protect from the sun. Often the difference is
the material used for the canopy; some parasols are not waterproof. Umbrella canopies may be
made of fabric or flexible plastic. Smart umbrella which includes a fan, light, and coffee holder. All
of its features are powered by solar energy.

Mission
To create sustainable and healthy relationships with client.
To create an environment for the best specialists in various sectors of the financial
market.
To be an innovative company with emphasis on information technologies.

Vision
To be a market leader in creative design, manufacture and supply of quality outdoor leisure &
corporate advertising products.

Product description
A product description in project management is a structured format of presenting information about a
product. This smart umbrella consists of the several materials. These are:
o
o
o
o
o
o
o
o

Umbrella
Battery
Small Fan
Switch
Wires
Motor engine
Light
Solar Power

Smart Umbrella

Production process
Process -1
Collects all materials
Process -2
Large cut is to cut a roll of cloth to large strip. This program can be used cutting machine
complete with a blade or workers.
Process -3
Partly cut is to cut a large umbrella shape triangle after the large cut. First occurs with some
wood to make a triangular wooden frame, then carefully cut the piece with a blade and this
procedure is done completely manually, not using machinery.
Process -4
Slik painting and heat transfer is the most common painting method for umbrella. here we will
used screen painting as an example first dry nets create by machine, then fixed in a square
wooden frame, then fill the paint color into the wooden frame in the paint, this method for
company logo is ideal.
Process -5
Sewing is to combine the numbers of triangle panels varies from 6-24. this step is extremely
important, sewing needle have to be slim , pin number have to be enough, or else there will be
water dropped on your head when it rains.
Process -6
Tips attach to the completed combination of panels is the next step. Workers will be in each
corner of the machine fitted with a special umbrella tips. Tips is used for connected the cover and
the tail of the ribs. Material is plastic or metal have a variety of shapes to choose.

Smart Umbrella
Process -7
Mounting the cover to frame when the fitting position between the rib and the cover has been
confirmed ins, each rib will be tied and held in place by thread and then hand-sewed to tighten &
motor fan, light, battery, solar energy the attachment of the cover to the rib along the sewing
seam line between the panels.
Process -8
Battery Holder attaches with the iron with plastic; connect the shaft and the handle.
Process -9
Quality control in the quality inspection department, the workers have in mind the procedures
set out the test for each umbrella such as switching the smooth there have to be no stains,
printing perfect this sector is in hand.

Process -10
Packaging will be after the quality inspection step. Workers will pack the umbrella to a carton
the umbrellas of different sizes will use different size cartons. Each umbrella will put on
independent and transparent plastic bags.

Benefits of Smart Umbrella

Give a comfortable to user at hot and sunny day.

Reduce sweat.

Encourage to have better life by walking.

Feeling Fresh

Smart Umbrella

Marketing Strategy
Segmentation
Segmentation is the process of dividing a market into distinct set of groups based on customer
needs, wants, and preferences. Market can be segmented in a variety of ways. The main
classifications areo Middle to Upper Class People
o 18-35 years old people
o Metropolitan Area

Target Market
Our target customers are..

Student
Sales person of other organizations
Young People

Positioning
Using product differentiation we positioning the smart umbrella as the most versatile,
convenient, value added smart umbrella for personal use. Our marketing will focus on the fan &
light associated with umbrella that will show capabilities differentiating smart umbrella.

Market research
Using research, we are identifying specific features & benefits that our target market segments
value. Feedback from market tests, surveys & focus groups will help us develop the more
durable and strong smart umbrella. We are also measuring and analyzing customers attitudes
toward competing brands and products .brand awareness research will help us determine the
effectiveness and efficiency of our messages and media. Finally we will use customer
satisfaction studies to gauge market reaction

Smart Umbrella

Marketing Mix

Product strategy
Smart umbrella including all the features describe in the earlier product review section, will be
sold with no warranty we will introduce a more strong and durable model of smart umbrella
during the following year. Building the smart umbrella brand is an integral part of our product
strategy. The brand and logo will be displayed on the product and its packaging and reinforced
by its prominence in the introductory marketing campaign.

Pricing strategy
The smart umbrella will be introduced at tk. 500-600 per unit. The price will be charged for
wholesaler at tk.520 & 540 for the retailers per unit. We expect to the lower price of our product
& we think this will be desirable and acceptable to the customers for its lower price. Moreover
we have set psychological price which will give us more competitive advantages.

Distribution strategy
Our distribution strategy is to use selective distribution, marketing smart umbrella through well
known stores and online retailers .During the first year; we will add channel partners until we
have coverage in all major market in Bangladesh. And the product will be included in our own
website. We will also investigate distribution through umbrella outlets by major carrier. In
support of our channel partners, smart umbrella will provide demonstration products, full color
photos & displays featuring the products. Finally, we plan to arrange special payment terms for
retailers that place volume orders.

Smart Umbrella
Promotion strategy
The smart umbrella will be introduced in February. Following are summarizes of the action
programs we will use during the first six months of nest year to achieve stated objectives.
January: We will launch a sales promotion campaign exhibit at major industry trade shows to
educate dealers and generate channel support for the product launch in December. Also, we will
create buzz by providing samples to selected product reviewers, opinion leaders, and
celebrities .Our training staff will work with retail sales personnel at major change to explain the
features, benefits, and advantages of smart umbrella.
February: We will start an intergraded Radio /TV/Internet campaign targeting middle to upper
income people and colleges and university students. The campaign will show how many
functions the smart umbrella can perform and emphasize the convenience of holding the handle
of the smart umbrella .This campaign will be supported by point of sales signage as well as
online-only ads and video tours.
March: As the multimedia advertising campaign continues, we will add consumer sales
promotion in which we will post videos to our web sites, showing how to use & run smart
umbrella. We will also distribute new point of purchase displays to support our retailers.
April: We will hold a trade sales contest offering prizes for the sales person & retail organization
that sells the smartest umbrellas during the 4 week periods.
May: We plan to roll out a new national advertising campaign this month. The radio & TV ads
will feature celebrities telling their smart umbrella to perform functions. The stylized print and
online ads will feature avatars of these celebrities holding their smart umbrella.
June: We will provide channel partner with new competitive comparison hand outs as a sales
aid. In addition we will tally and analyze the results of customer satisfaction service for use in
future promotions and to provide feedback for product and marketing activities

Smart Umbrella

SWOT Analysis
Strengths

Innovative product
Durability
Low pricing
Suitable for any period

Weakness
!
!

Lack of brand awareness.

The low price strategy tends to make customers suspicious of the reliability of the
product.

Opportunities

Availability of raw materials

New product , New Market
Market Expansion Internationally
Increasing demand

Threats
o Huge competition
o Increasing cost of raw materials
o Introduction of advance technology

Budget

Smart Umbrella

1.Land & Building

Tk. 12,00,000

2. Machinery & Equipments

a) Machine
b) Hand Tools Scissors, chisel, hammer, stamping
block, punches, measuring tape (tailors) etc.
c) Furniture Racks, cutting table etc
Total

2,00,00,000

3. Working Capital
a) Staff & Labor (Salary & Wages) (PM)
S No. Designation
1
Manager
2
Skilled Workers
3
Un-skilled worker
4
Clerk

Total (per month)

Total (570000*12)
b) Raw materials

No
10
35
15
05

Rate(Tk)
25,000
15,000
10,000
5,000

Amount(Tk)
2,50,000
2,45,000
1,50,000
25000

5,70,000
68,40,000

1) Steel Ribs
2) Plastic handles with coffee holder
3) Steel tubes (chrome plated)
4) Motor fan
5) Solar
6) Light
7) Spring ball cups
8) Water proof cloth

Smart Umbrella

Total (per year)

3,00,00,000

c) Other expenditure

1,50,00,000

Total Variable Cost

5, 18, 40,000

Cost of Production
Fixed Cost

2, 12, 00,000

Variable Cost

5, 18, 40,000
7, 30, 40,000

Profit Margin 10% of 7,30,40,000

Total Sales

(+)

Total Production Units (per year)

Product Price (per unit)

73, 04,000
8, 03,44,000

1,45,000

8, 03,44,000
1, 45,000
= 555

Controls

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Smart Umbrella
We are planning tight control measures to closely monitor quality and customer service
satisfaction. This will enable us to react very quickly in correcting any problems that may occur.
Other early warning signals that will be monitored for signs of deviation from the plan include
monthly sales and monthly expenses.

Reference

Principles of Marketing by Philip Kotler and Gary Armstrong

en.wikipedia.org
Scribd.com
Slideshare.com

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Smart Umbrella

The End

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