Summary

Hello! My name is John Baker, I am a Marketing and Branding professional with

experience in both B2B and B2C markets. I believe successful marketing initiatives
are comprised of three elements:

John
Baker

Understanding that is data driven

Perspective that is creative and gutsy in both the planning and critiquing
Execution that is focused and efficient

Through my work as a Marketing Manager for the North American division of a

multinational company, I have learned how to think and collaborate with both a
local and global perspective. This perspective must be effectively communicated
and I believe that nothing replaces good communication skills. Visual, Written, or
Verbal - it is crucial to all marketing efforts.
If I were to summarize my philosophy into a few sentences I would say that
branding and marketing have different focuses but when properly aligned they
reinforce one another. A brand is a story. Marketing is sharing that story with
customer and demonstrating how the narrative is relevant to them.

Marketing/Branding

Experience
May, 2012 Present: Marketing Manager
Kee Safety, Inc.

About & Contact

Email:

admin@johnobert.me

We b s i t e :

www.johnobert.me

Phone:

716.940.0408

Address:

85 Smith Street
Brockport NY
14420

Hobbies:

Olympic Weight Lifting,

Photography, Packers
Football

Skills
Communication
Writing
Text Editing
Pu blic Speaking
Leadership
Brand Identity
Brand Consistency
Typographic Design
Digital Design
Idea Development
Bu siness Storytelling
Digital Photography
Photo Editing
Research
Basic HTML

Manage, Plan, and Oversee all matters related to marketing operations for:
Kee Safety, Inc.
Kee Safety, Ltd
LNA Solutions
Create all product literature using Adobe Creative Cloud Software
Responsible for website content updates including but not limited to:
News articles
Product application solutions
Technical product information updates
Development and implementation of target marketing campaigns
Oversee E-marketing to over 150,000 lead contacts
Frequently and closely collaborate with Technical, Sales, and Product
Development departments to improve marketing efforts and sales collateral
material
Responsible for all marketing invoicing and payment approval
Provide company write ups for publications
Oversee all North American Press Releases
Manage media calendars and create/edit/approve trade advertising
Manage brand consistency across all channels to ensure that Kee Safetys
message is never misconstrued or watered down

Oct, 2011 Sep, 2012: Marketing Relations Specialist

The Debtorwise Foundation

Primary contact for all customer relation matters with attorneys

Project manager of customer retention efforts consisting of polling and
contacting attorneys in order to optimize service and retain client base
Team leader for over a dozen projects. (Teams consist of 6-10 individuals)
Project manager for outbound call efforts to potential clientele. Reach of
approximately 300 attorneys a week
Development of social media marketing efforts to expand points of
interaction with attorneys
Write text and create source code for monthly email campaigns to over
27,000 law firms
Managed database editing and updating for accurate customer contact
information of over 35,000 law firms

Education
SUNY Brockport

Brockport NY
Bachelors of Science in Marketing
Graduated with honors

Monroe Community College

Brighton NY
A.A. Liberal Arts (General Studies)
Member of Phi Theta Kappa