Académique Documents
Professionnel Documents
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DATA &
DESIGN
@changesciences
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myth
DATA = NUMBERS
Think of it like
ARCHEOLOGY
Its incomplete
TRACES
about
PEOPLE
myth
Be a bit Bayesian
Updates beliefs
Iterative
Incorporates multiple sources
Yes, and...
Never 100%
myth
BIGGER = BETTER
BIG DATA
THICK DATA
Big Data
Transactional data
Customer service logs
Analytics
A/B tests
Social media posts
Sensor data
Li:le Data
Its big data for one
Focused on personal goals
Individuals grant access to it,
rather than companies
Thick Data
Usability tests
Contextual research
Interviews
Diaries
Any study
Strive for
BALANCE
myth
myth
The key is
PAIRING
Data &
DISCOVERY
DISCOVERY PAIRINGS
Public datasets
Interviews
Behavioral analytics
Observations
Lean research
Competitive data
Ideation
Emotional analytics
Diaries
Data &
IMPROVING
IMPROVEMENT PAIRINGS
A/B tests
Usability tests
Surveys
Intercept interviews
Interviews
Analytics
Usability tests
myth
THERE IS NO
PERFECT METHOD
Decide on
MEANINGFUL
MEASURES
Be sensitive to
COMPLEXITY
changesciences.com
@changesciences