Académique Documents
Professionnel Documents
Culture Documents
by - @AreMorch
Introduction!
10
14
Account Features!
16
Password!
17
Mobile!
18
Design!
20
Apps!
21
22
#Discover!
22
Time To Tweet!
27
Compose a Tweet!
Twitter Basics!
28
35
36
Interaction!
39
Retweet (RT)!
40
41
42
Favorites!
42
Lists!
43
45
47
Twitter #hashtags!
51
Short Urls!
51
53
54
58
Twitter Search!
61
General Search!
61
Username Search!
62
64
Advanced Search!
66
68
Twitter Directories!
68
Twitter Clients!
68
Twitter Alerts!
68
Twitter Info!
69
Introduction
Follow the steps I have lined out here, and you will have great Twitter
platform for branding your Hotel.
Start join the conversation on Twitter with filling out your new Twitter user
info.
Plan your Hotel Twitter profile for building new relationships & spark
engagement.
Join Twitter Today
Go to Twitter.com and start create your new Hotel Twitter account.
This is how the Twitter Signup page will look like. Now its time to fill in your
info.
1.
2.
3.
4.
5.
For the name you can either use Hotel name, or provide name of
the person that Tweets
Provide a valid email
Use a combination of characters and numbers in your password. I
personally rotate my password for security reasons
Find a unique Twitter Username that is related to your Hotel brand,
if your Hotel Name is available then use it. Twitter will also provide
some suggestions. Note* There is a limit of 15 characters for the
Username
Go over everything before you click Create my account
This is now your basic Twitter Home page for your new Twitter account.
This the primary default Twitter Dashboard that you access via live via
Twitter.com
Navigation Bar => On the top here you have your Twitter Navigation bar
that will bring to various action or information areas of your Twitter Profile
Box A => Twitter Personal or Brand Profile
Box B => Network Status
Box C => This is where your Twitter Streams (live updates) will show
Box D => Extended Twitter Information
Are Morch - Hotel Blogger!
To start attract new friends and followers to your Twitter profile you
want to add a picture and a short Twitter Bio for your Hotel.
Tweets and updates from Hotel X. Follow us for the latest updates
Click on Edit your profile to start setting up your profile.
Picture
Here you can change your default picture/avatar.
Tip: Do NOT use the Twitter default avatar!
Browse and add a picture of your Hotel logo. Don't use a picture of
someone/something that has no relationship with your Hotel.
If this is your personal profile, use a professional picture of yourselves.
Name
Here you can change the name on your profile. If possible use the name of
your Hotel, if not use recognizable abbreviation of the Hotel Name.
There is a limit of 20 characters available for the Name.
Are Morch - Hotel Blogger!
Location
Make sure you add in your actual location here.
Web
Add a link to your Hotel Web site.
Bio
You have 160 characters available to give a short description of your Hotel
brand. Note* Twitter will also allow one link in your Bio.
Facebook
You will also have the option to send your tweets to your Facebook Profile
or Facebook Fan Page.
If you opt to post your Tweets to Facebook you will be asked to Connect to
Facebook.
This is where you select if you want to connect your Hotels Tweets to your
Facebook Fan Page or your profile.
Change Your Account
Her you can change your Twitter Username, update your email, change
your language settings and time zone.
Changing your Username will not effect existing followers or direct
messages. If you choose to change Username make sure you notify your
followers. Because if they continue use the old username to connect with
your Hotel this is like sending mail to an address that no longer exists.
For the email I recommend hooking of Let others find me by my email
address. In this case make sure you use an public email. We will see later
that this will also help your Hotel Network to find and follow your Twitter
profile.
Account Features
Tweet Location
Under your Account Setting you can also choose to add a location to your Tweets. Now
if you primarily Tweet from your Hotel then I recommend turn this on.
If you Tweet from a location that you dont want others to see then it can be wise to
leave this field blank for privacy and security reasons. Some applications will allow you
to Tweet from a general location. If you have concerns here, leave it blank and then
check out your options first.
Tweet Media
If you post sensitive images you want to check the options under Tweet media. For
most Hotels this should not be a concern. There is an option also if someone post a
improper image on Twitter to Flag It.
Tweet Privacy
You have the option to protect your Tweets. Basically then you are approving who you
allow to follow your Tweets.
I do not recommend this option for your primary Hotel Twitter account. You are allowed
to have more then one Twitter account, as long you use separate email accounts. So if
need a private Twitter Follower group then create a unique Twitter account for this
purpose.
HTTPS only
Secure browsing is today getting common for almost all Social Networks. This is to help
prevent hackers and spammers to access our Twitter accounts.
Country
Select the Country that match your Hotel location.
You can also Deactivate your account here.
Password
Goto Settings=>Password
If you need to change your current password you do so under Settings => Password.
I usually change my password once a month. I also change password if I learn about
spam attacks or other incidents that raise a concern.
Are Morch - Hotel Blogger!
Mobile
You can add your Mobile connection to Twitter to start receive notifications.
Goto Settings=>Mobile
Notifications
You can control how often Twitter sends you email notifications, and also
what type of notifications you want sent to the email you signed up with.
Goto Settings=>Notifications
When you start out with Twitter it can ok to select a broad selection of
notification. Obviously as get more followers you might want to be more
restrictive, since it can tend to be very noisy in your inbox if you keep
having a broad selection.
I recommend selecting to receive all the updates from Twitter. This is good
way to stay informed on whats going on with Twitter. If you also want more
info the check out the Twitter Blog.
Design
Twitter provides you with 19 different default designs you can utilize as your
Twitter background wall.
Goto Settings=>Design
Or you can do like many Hotels that already are on Twitter have done,
create your own design.
Dont worry if dont have the skills to do this. There are plenty of Web
designers that assist you for a very reasonable price today. This can be
something that is well worth to invest in.
Apps
Twitter has an open API (Application Program Interface). This allows for third party
programs to be integrated with your Twitter Profile.
Goto Settings=>Apps
=>Browse categories
You can also search and invite your email contacts to join and follow you on
Twitter.
Click on
=>Find friends
Twitter also has a list of suggested accounts to follow. You find a large
variety of user accounts here.
Click on
=>Who To Follow
Activity is where you can discover what the people you care about are
engaging with on Twitter. Activity shows the latest Favorites, Retweets,
and Follows made by the people you follow on Twitter all in one place.
Click on
=>Activity
One really great feature with Twitter is that capture some of the more
popular stories that people on Twitter is talking about.
You can find stories Worldwide, in the country and also in specific cities.
Click on
=>Stories
These stories are aggregated from Worldwide trends. You can choose to
Change this and then you can Choose a trend location.
This can be of great value when your researching info that add value to
your Hotel. Or if you find a local story that your Hotel can do a spin off on.
Time To Tweet
We have to this point built a foundation for your Hotel Twitter platform. Now
it is time start interact and engage with your Network.
On Twitter when you write your info there is a limit of 140 character for the
message you send to your network. This little tidbit of info is what is called
a Tweet.
140 characters does not sound like a lot, but as you get used to it you will
get hang of presenting valuable info within 140 characters. And you should
actually try keep your Tweets within 120 character if possible. I explain later
why this can be beneficial, so stay tuned.
The 140 characters available includes numbers, letters, special characters
and space. So learn to be creative with your tweets.
Compose a Tweet
Click on
and then start compose your first Tweet. When you click
on the box that says Compose new Tweet... then see below the box that
there is counter that starts on 140. This will number decrease as you start
type in your message.
And below is how it looks when you have typed in some text in the Tweet
box.
When you have less then 20 character left the numbers turn brown.
And when you have less then 10 character left the numbers turn red.
And if your Tweet goes over 140 characters the numbers will become
negative. Plus if you try to send a Tweet that is over 140 characters Twitter
will notify you that your Tweet was over 140 characters, and you need to be
more clever.
If you click on Add your location a new box will pop up asking if you want
to turn on your location.
Images can speak more then 1000 words. So select images to will add
value to your Twitter profile.
Click on the
timeline.
And as you can see if you put a little thought into your tweet it will stand out
in the Twitter stream.
Twitter Basics
Here are the simple Twitter Strategies your Hotel should follow to get the
most out of Twitter.
Building relationships with friends and followers
Develop trust between your brand and your friends/followers
Create positive attention towards your products, campaigns, events,
specials etc
Either you are new or experienced with Twitter these principles is what will
make a difference to how the Twitter community will review you. If you do it
right you will be become a well respected authority on Twitter that your
friends and followers will return back to for more information.
Start out building quality relationships with your friends and followers. Then
you want to continue with build trust between you Hotel brand and your
friends and followers. When your friends and followers start returning back
to you for more information, then can start apply techniques that allow you
to introduce them to your products, campaigns, events, specials etc..
Customer today do business with who they know, like and trust.
Note: This is a continuous process. Always return back and find out how
you can improve the various steps in this process.
@replies and mentions
Click on
and then click on Mentions which brings you to your
Twitter mention section.
As soon you start engage with your customers, they start responding back
to you.
People with protected accounts cannot send replies to people who aren't
following them, and mentions won't be seen by non-followers either. And
tweets from a protected account is only visible to the ones you have
approved.
Interaction
Click on
and then click on Interaction. Which bring you to your
Twitter dialog section.
Here your Twitter timeline shows you how others have been interacting with
you on Twitter. It will tell you when someone marks your Tweet as a
favorite, mentions your username, follows you, or retweets your content.
This dialog section is a great way to find who is engaging with your
Hotel. Make sure you take time to follow up. Often a simple Thank
You will do the job.
It is when you start providing proper responses to your Twitter
Network you will start learn and discover the real value of this Social
Network.
Retweet (RT)
Twitter stream.
You re-tweet someones tweet and its instantly visible to the
public stream and to your twitter friends.
Credit passed along by tagging the original poster and current
posters name. So it kind of works in a polite viral manner.
Slowly but most likely build contacts related to your interests and
topic.
Passive marketing of thyself by helping others
When you select to RT one of your friends Tweets this will cause Twitter to
lock a certain number of characters in your Tweet.
RT @yourname "Your Tweet" =>here 12 characters is used for RT
@username.
Keep this in mind if you want your tweets to viral.
This is the reason why you want to keep your Tweets within 120-125
characters it makes it easier for your friends and followers to retweet your
message.
Direct Messaging - DM
Click on
and then click on 1 View my profile page. This will bring
you back to the Twitter Dashboard. Here you click on 2 Followers.
Click on
Click on
and then click on 1 View my profile page. This will bring
you back to the Twitter Dashboard. Here you click on 2 Tweets.
Click on 3
to mark a Tweet as one of your Favorites. This is a
great way to keep track of Tweet you want to follow up on.
Once you click on
it will be switch to
Lists
Twitter allows you to organize your tweets into groups called Lists. You
can add anyone into the group, even if they dont follow you. Your list will
provide a stream of Tweets only from the ones you have added to this list.
Lets take a look on how this can add value to your Hotels tweets.
Click on
and then click on 1 View my profile page. This will bring
you back to the Twitter Dashboard. Here you click on 2 Lists.
Then click on
You can only add 20 lists to one Twitter Profile. And each list can only have
500 members.
Your Twitter lists name can max be 25 characters.
You can make your lists public or private.
You can use Twitter lists in mentions => @username/listname
You can use 100 characters to describe the list.
You can make your list Public - Anyone can follow this list, or you can
make your list Private - Only you can access this list
You can control all your Lists from the Lists Dashboard. Click on
then click on Lists.
and
You can follow or Subscribe to other peoples Twitter lists. This is great
way to capture valuable info from your Hotel Network.
When other people add you to their lists then you will be able to see this
under Lists you are Member of.
This will bring you directly to the dashboard of the selected List.
You can start finding new members to add to your list by searching for
them. Fill in their name and then click
And you will now included this @username to your Twitter list.
If you have more then one list then they have to select which of your lists
they want to subscribe to. When you the user has identified which of your
lists they want to subscribe to, then they have to click on
And after the user has subscribed to your Twitter list he/she will be added
to your subscriber database.
Twitter #hashtags
# or hashtags as they are called on Twitter is another great way to organize
Tweets or Tweet discussions.
#hashtags is often used to mark a specific topic or keyword.
#hotel is used more as Keyword for people talking about a specific Hotel or
Hotel experience.
#smtravel is more related to topic relevant to Social Media for Travel.
#luxchat is a live, interactive Twitter discussion around luxury brands and
social media.
#TTOT is another Travel Talk on Twitter.
Some topics can be ongoing daily discussions. Other topics can be
monitored, and set for a specific time. #linkedinchat is set for 8:00pm EST
every Tuesday. And usually this last for 1 hr.
When the Twitter discussion is monitored it is common that questions for
the discussion is set in advance on the monitors blog. This is a great way to
prepare yourself for a ongoing topic conversation. And then take time to
listen and get involved.
Short Urls
Twitters limit of 140 character can sometimes provide a challenge if you
want to share a long link.
One of my links would look something like this:
http://aremorch.com/2012/02/01/why-social-media-roi-is-so-complicatedfor-hotels/
Here the link itself contains 81 character which leave me with 59 character
left to personalize my Tweet. With only 59 characters left it is very limited I
can say. What we need to do when this occurs is to find a way to make this
link shorter.
Fortunately there are several third party services that let us do this.
Twitter has it own service that allows you to shorten long links =>
http://t.co
This is a service that not only shorten links but it also protect you from
malicious sites that engage in spreading malware, phishing attacks, and
other harmful activity.
If you click on
and then post the link in the Whats Happening? box
it will look like this;
Twitter will provide a default notice telling you that Link will appear
shortened. So as you see here I still have 120 character left to type in my
info.
There are also many third party short url services. One I recommend is
http://bit.ly. This service also provide some analytic data that is helpful in
identifying which of your links that gets the most clicks.
Click on
and then click on 1 View my profile page. Then click on 2
Followers. You now is showing a list of your followers which you can send
a Direct Message to. Then select a follower that you want to provide a oneon-one conversation with 3 Send a Direct Message.
When you start receive Direct messages it will start indicate how many
messages you have not responded to yet. Click on
Direct messages.
If you click on 1
then you can start produce a new message
to your followers. To respond to a direct message 2 click on the message
itself.
You will type in your response. Note* you have a limit of 140 characters for
your response. When done with your message click on
. And
you will then have started a dialog session with your Twitter follower.
Since Twitter is limited to 140 characters you might want to suggest at one
point in the dialog to bring the dialog to a platform where you provide more
information. If you do so I suggest you give value first before expecting to
receive anything.
One of my DMs can look something like this;
Great chatting with you, shoot me an email at info@aremorch.com for
more info and I will send you a free report on the topic
ON: turns ALL your authorized Twitter updates and notifications on.
OFF, STOP, QUIT, END, CANCEL or UNSUBSCRIBE: turns ALL
phone notifications off.
ON [username]: turns on notifications for a specific person on your
phone. Example: ON tthotels
OFF [username]: turns off notifications for a specific person on your
phone. Example: OFF tthotels
FOLLOW [username]: allows you to start following a specific user, as
well as receive SMS notifications. Example: FOLLOW tthotels, or f
tthotels, for short.
UNFOLLOW [username]: allows you to stop following a specific user.
LEAVE [username]: this command allows you to stop receiving SMS
notifications for a specific user without having to unfollow them. When
you log into twitter.com from the web you will still see this user's
updates in your timeline. Example: LEAVE johndoe, or l johndoe, for
short.
Twitter Search
Twitter Search is a great way to find information that will add value to your
Hotel in real time.
General Search
then click on 1
and type
Username Search
Twitter also lets your provide searches for @username or full name.
then click on 2
In both examples it gives me the most relevant search result first. As you
see in both cases the search will provide results for both @username and
full name relevant to your search.
This can often be a good starting point to identify the information you are
looking for. But most of the times this type of search will provide very broad
information. And you want to utilize Twitter to find more specific information
that will add value to your Hotel.
#hashtag & Keyword Search
The first step to find more specific info on Twitter is start search on
#hashtags and keywords of interest for your Hotel.
Click on
and then 3
enter a #hashtag or keyword you want to perform a search on.
. And
If you do a search for a #hashtag you will get the latest info posted. Here
you will also see a list of top recommended @usernames that contribute
under the related #hashtag. You see top videos and images from
@usernames that posted under the #hashtag.
If you do a search for a keyword you will get the latest info posted. Here
you will also see a list of top recommended @usernames that contribute
under the related keyword. You see top videos and images from
@usernames that mention keyword in their Tweets.
Advanced Search
Twitter has implemented some unique options to identify tweets of extreme
value for your Hotel. If you learn how to master Advanced Search then
you have a backstage pass to the most powerful information for your Hotel.
Click on
Here is a list of Advanced Search operators you can use with Twitter
Search.
The best way to learn Advanced Search is to start play around with it a
little, and then write then the different outcomes of your results.
Start adding your Hotel Twitter profile to some of the great Twitter
directories.
Twellow - Twitter Yellow Pages
Wefollow - User powered Twitter Directory
Localtweeps - Great directory to let locals find you
Twitter Clients
Twitter clients is third party programs that allows you to stay in touch with
your friends and followers either on the web, on your desktop or on your
mobile phone.
TweetDeck by Twitter is one of the most popular client for PC/Mac
HootSuite is a great Web client
Twitter for iPhone is one of the many options for the iPhone
Twitter Alerts
Part of your Listening Strategies will be to add some alerts when your
Twitter username is mentioned.
There are couple great and very simple options for doing this very effective.
TweetBeep keep track of conversations that mention you, your products,
your Hotel, anything, with hourly updates directly to your email.
Goggle Alerts keep track of relevant search terms for your brand.
Remember that your brand can be mentioned outside Twitter. Make sure
you know when someone mention your brand.
Twitter Info
Twitter - Twitters home page
Twitter blog - Twitters official blog
Twitter status - Here you find status updates for Twitter
Twitter help - Twitters official help and support
Twitter TOS - Twitters Terms Of Service
Twitter goodies - here you will find Twitter Widgets you can use on your
blog or website. You also will find some great applications that will help
improve your Twitter experience
I will thank you for allowing me the opportunity bringing this information to your Hotel. I
hope you have enjoyed this report and that I gave some constructive ideas and advices
to work with.
I have two assignments for you.
1. Share this report with your friends, colleagues and Hotel family members. Feel
free to distribute this mini workshop through Twitter, Facebook or LinkedIn. Shot
some videos of your progress, and how you have implemented these advises.
Upload these videos on YouTube.
2. Take this report to the next level. I am passionate about this, and I want to help
you and your hotel. I will be your friend, coach and mentor. Together we will build
a workshop that is specially designed for your Hotels and Small business needs
and wants.
Contact Me and lets get started. The time for adapting and change has never been
better. New trends and markets are evolving like never before.
I will also do case-studies and demonstrate to customers what we have put in place to
meet their needs and wants.
Learn more about how to get a Social Media Assessment Serve Your Guest for your
Hotel.
Connect
Blog: Are Morch - Hotel Blogger
Facebook: Are Morch
Facebook Page: Hotel Strategist
Facebook Page: Hotel Marketing & Social Media Strategist
Twitter: @AreMorch
LinkedIn: Are Morch
Google+: Are Morch
Google+ Page: Are Morch - Hotel Blogger
YouTube: Hotel Advisor
FourSquare: Are Morch
Gmail: aremorch@gmail.com
Email: info@aremorch.com
Cheers
Are Morch
Hotel Blogger
Are Morch - Hotel Blogger