ZARA

TRF

TRF Weight

Knit
9%

TRF
22%

TRF is currently the 3rd

section by weight in the
store and it is also top
grossing. The same stats
in the zone are 23%.

T-Shirts TRF
4%

Woman
25%
Basic
31%

T-Shirts TRF is 6th section

and is currently at loss. It
is noticeably lacking
weight with comparison to
the zone of 6%.

Section Analysis
TRF weekly increase as well as the accumulative sales are both
in great profit. With 49% and 61% growth in amount respectively.
And 34% growth in units. All subfamilies in TRF are in profit.
34%
49%
10% 6%
-3% -12%

Basic Woman

9% 7%
-1% -16% -30% -16%
-28%
-48%

TRF

Amount

Knitwear W+B

TS TRF Acces.

Units

There are multiple reasons why

TRF is doing so well in this
season. New I AM DENIM
collection turned out to be very
successful among the
customers. Also there is a big
variety of folder pants and
dresses that stand out from
ones in basic and woman.

Top Subfamilies
Folder pants
1) I AM DENIM
2) Essential fits
3) High Elasticity

T-Shirts
1)Applications and
stickers
2)Interesting signs

Top Subfamilies
Dresses
1) Vibrant colours
2) Stripes and checks
3) Fitted style

Shirts
1) Poplin
2) Checks
3) Opened shoulders

Collections
Geometric preppy

Amount
12 299
Units
4

It is the latest collections in

TRF. It is a very summerish
collection that brings floral
prints and warm colours
with natural cloths and
various cutouts.

I AM DENIM (Area)
The most popular and original
collection in TRF as of now. A
lot of customers show great
interest in this collection and
find it very attractive due to the
very strong trend of applications

Amount
249 316
Units
84

Collections
Amount
92 678
Units
22

Vintage Boho
One of the trends of the
current season is vintage
style. It combines contrast
colours and damaged denim.

Seattle grunge
This collection is close to
Rock as it has most of its
aspects. Also it is a very
c re a t i v e e x p o s i t i o n t h a t
combines different type of
clothes in one great look.

Amount
76 770
Units
30

Collections
Sexy Floral
Perfect for summer evenings.
Combines different prints and
warm colours and follows
general trends of this summer
(e.g. opened shoulders).

Amount
64 273
Units
27

Amount
71 477
Units
23

Floral Masculine
Interesting presentation of
pyjama stylised clothes
perfectly fits into this teenage
oriented collection.

TRF Image
Last season cartels were first presented to public. Now it is hard to
imagine TRF without cartels. With great variety of products, came new type
of cartels for essential fit denim. They attach directly to the table. Such
extraordinary solutions drags customers attention, helps them to choose
suitable product and defines the look of the section.

Expectations (August - September)

One of the trends of the upcoming fall is denim jackets. They
fit almost everything and give a certain style to various looks.

We would love to see different types of denim jackets like

insulated jackets that can be used as light coats, jackets with
tweed or wool and of course models with applications.

Expectations (August - September)

Another strong trend of
the following season is
redesigned pea coat. It
can be adjusted to fit
different styles (e.g. it
can be combined
with bomber jacket). As
the weather in Russia is
cold during this time of
the year it would be very
reasonable to include
this type of garment in
TRF outwear.

Expectations (August - September)

One of the trends that came from 90s and recently became
very popular among designers is hoodies. It is a perfect type
of product to present in TRF as it is a soul of teenage
fashion. There is no doubt that such type of hoodies with vivid
colours, unorthodox images and funky signs would be a huge
success in TRF.

Expectations (August - September)

As always, one of the most

successful pieces of clothing
in TRF are dresses. And it
would be a waste to miss an
opportunity when futuristic
clothing is trending in fashion
industry. Bright and vivid
colours, mixed with random
geometric shapes make a
perfect combination for
young and decisive
generation.

Our store is mostly oriented on office workers rather

than teenagers but still TRF remains very popular and
competitive in comparison to other sections as it offers
a great range of products for the most affordable price.
Mainly the key aspect of the section is difference. If you
want something to stand out from the crowd, than TRF
is definitely your choice.