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Simon Lenz, Alexandra, Alberth, Ronja Bach

BMW SWOT
THREE IDEAS

ANSOFF
SURVEYS + STATISTICS

SWOT Analysis

Electric engine of BMW proactive engine


No gas consumption just green energy
Same power as the hybrid
Huge energy saving potential

Change

BMW Remote Control Concept Board

Get yourself the future:


Connect your car with your phone
Remote it with your phone
Obtain fingerprint security

BWM Remote Control

Ansoffs growth strategies matrix

Product Development
1.
2.
3.

Electric engine
After sales service by
chip
Remoted car

Electric engine of BMW proactive engine


No gas consumption just green energy
Same power as the hybrid
Huge energy saving potential

Change

BMW Remote Control Concept Board

Get yourself the future:


Connect your car with your phone
Remote it with your phone
Obtain fingerprint security

BWM Remote Control

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