SPECIALTY MARKETS

A creative way to reach high-end customers

with various products
WHAT THE PRODUCERS HAVE
• Handicrafts

• Food items

• Indigenous / Traditional treasures

• Beauty products
WHAT THE MARKET WANTS
• Original products

• Natural and Organic

• Fair trade / socially responsible products

• Environment-friendly products
WHAT ARE THE GAPS?
INTERVENTIONS

• Product design

• Product development

• Packaging
 MAKING THE FIT
• Does the product satisfy a need?

• Does the product align with trends?

• Does the product have quality?

WHY SPECIALTY MARKETS?
• Mass market is NOT for every producer.

• There is beauty in being small.

• There is a specialty / niche to be filled.

CHALLENGES IN SETTING UP
• High cost for store set up

• Sustainability of supply

• Product costs / margins

• Capital / Equity
Evolved into…
 MARKETING AND PR
• Being FIRST always generates media attention

• Word of mouth

• Press briefings / lectures

• eVIEW newsletter
e NVIRONMENT &
c OMMUNITY
h OPE
o RGANIZATION
 PHILOSOPHY
To nurture and sustain

• Self: through a holistic, healthy and clean lifestyle

that integrates personal development through an
integral approach of Body-Mind-Spirit
• Community: through conscious consumerism,
promoting fair trade and poverty alleviation
programs
• Planet: through eco-friendly purchases
ECHOstore
ECHOstore
 PRODUCTS & COMMUNITIES
Malunggay Products

Products include capsules, personal care, and

food.
Part of the proceeds will go to the
Malunggay Green Kids, a feeding
program, to help malnourished kids 6 years
old & below
 PRODUCTS & COMMUNITIES
Kababaihan Masigla ng Nueva Ecija

Products include sundried tomatoes, tomato

jelly, guava jelly, rice coffee.
These are livelihood projects of the farmers’
wives in Nueva Ecija to augment their
income.
 PRODUCTS & COMMUNITIES
Heaven’s Cure

Coconut and apiculture value-added products

that help to uplift the standard of living of
local coconut farmers.
 PRODUCTS & COMMUNITIES
Gawad Kalinga

Zesto Bags, candles, rosaries and frames made by the

various GK communities.
 PRODUCTS & COMMUNITIES
Rags2Riches

Purses, totes, and bags made by the women in

Payatas, supported and designed by Rajo Laurel.
 PRODUCTS & COMMUNITIES
Crafters Joy Cornhusk Products

Handcrafted from waste, products are made

from cornhusk by farm folks in and around
Basista, Pangasinan – a 5th class municipality.
 PRODUCTS & COMMUNITIES
Correctional Institute for Women (CIW)

Hand-woven baskets and envelopes made from

recycled phone book directories, newspapers, and
magazines.
 PRODUCTS & COMMUNITIES
Invisible Institute

Crocheted by the women of Malibay, Pasay from used

plastic bags and computer wires.
 PRODUCTS & COMMUNITIES
Ilog Maria

Honey and propolis based products from the

honeybee farm in Silang, Cavite.
Products include: shampoo, probiotic, soaps,
massage oils.
 PRODUCTS & COMMUNITIES
Reusable Shopping Bags

Beansprout Bags

Green Leaf Bags Luntian Bags

 PRODUCTS & COMMUNITIES
Messy Bessy Cleaners

Non-toxic, environment-friendly, all-natural, and

biodegradable home cleaning products.
In partnership with the Virlanie Foundation, employs
disadvantaged youth; teaching accountancy,
merchandising.
 PRODUCTS & COMMUNITIES
Z.E.N.

Lyf Saver

Massage Oil
Body Scrubs
 PRODUCTS & COMMUNITIES
Milagro

All around home cleaning

disinfectant made out of banana
enzyme.
 PRODUCTS & COMMUNITIES
Gifts & Graces
Works with artisans and marginalized groups to help improve their
livelihood programs through product development and gaining market
access.
Products include mobile phone charms, door knob charms, key chains.
 PRODUCTS & COMMUNITIES
Human Heart Nature

Organic personal care products such

as shampoos, soaps, hand gels
by Gandang Kalikasan.
 PRODUCTS & COMMUNITIES
Indie Art & Brown Label

Journals, CD envelopes, money

envelopes made out of recycled
paper & magazines.
HEALTHY FOOD SELECTIONS
No MSG products and healthy alternatives to products
loaded with artificial preservatives.
 GIFT PACKAGES

Personal Care Barako, Malunggay Powder, Tablea ECHO Staple Goods

 ECHOstore
• Skin Care Products – Php50 to Php600
• Food Products – Php40 to Php400
• Accessories – Php30 to Php1,500
• Paper Products – Php30 to Php900
• Home Cleaning Products – Php60 to Php500
• Home Décor & Accessories – Php50 to Php600
• Clothes & Apparel – Php300 to Php1,500
ECHOstore GONDOLA
ECHOteach
 PARTNER GROUPS, COMMUNITITES, &
ORGANIZATIONS
• Amu’in • Ilog Maria
• Anvil Publishing • Indie Art & Brown Label
• Association of Negros Producers (ANP) • Indigo Baby
• Association of Traditional Health Aid Givers (ATHAG) • Invisible Institute
• Atalyer • Kablon Farm
• Basic Benefits • Luntian Bags
• Beansprout Bags • Maverick by Design
• Bios Dynamis • Messy Bessy Cleaners
• Carewell Community • Mom’s Inc.
• Coconut of the Body • Mother Earth
• Correctional Institute for Women (CIW) • Naturescast
• Crafter’s Joy Cornhusk Handicraft • Organics Asia
• Daila Herbal Community Enterprises, Inc. • Outlandish
• Federico’s Island Wines • Papel Handicrafts
• Filipinas Fair Trade Ventures • Philippine Business for Social Progress
• Fresca Fragrances • Planet Noah
• Foundation for People Development • Rags2Riches
• Full of Grace • Rhygie Enterprise
• Gawad Kalinga • Seven Seas Multi-Ventures
• Gifts & Graces • Smokey Mountain Cooperative
• Gram Zero • Talleres de Nazaret
• Green Leaf • Tamila Trading International
• Heaven’s Cure • Wild Organics
• Holystics Haven • Yosemite Enterprise
• Z.E.N
Making a difference in people’s lives…

One product at a time,

One job at a time,

One community at a time.