/;/5/H7<34@=;A1//0=CBB@3<2A;/@93BA/<20CA7<3AA<¡  

wmill ghost s
a
O
ook: The s

utl
ook: The s
utl
O

wm
ill ghost s
7<1=<B7<3<13
=<B63@7A37</
4/BB3@E=@:2


/4@71/9719A=44( =:2>/>3@
31=<=;71B753@A ;/167<3A3BA<3E
7<B63A6/2=E E=@:2@31=@2

B63;/<E6=6/A
A33<B6307::7=</7@3A
=4B634CBC@3

an
0CG723/ new methods for innovation

47</<13A16==:( /<<C/:;33B7<5(A1/7<1@3/A3A>@=47B
 Content N 2 2010

5]]RWRSOaO`SQ`cQWOZ
T]`[O\gQ][^O\WSa
7\dWbW\USfbS`\OZ
Y\]eZSRUSW\b]bVS
W\\]dObW]\^`]QSaa
W\Q`SOaSabVSdOZcSO\R
W[^OQb]TOQ][^O\ga
SfWabW\U@2

6
7<<=D/B7=<7A<=:=<53@/<

7<B3@</:
;/BB3@0CB/
<3BE=@9>@=13AA
 "A6/>3C>
Where will you find a 20-story skyscraper made of
wood? Which Swedish city is one of the five most
sustainable in the world? Find the answers in
Shape up’s pages.

$A6/>31=D3@
The process of finding new ideas is not what it used
to be. Today, companies get help in developing new
products from the most unexpected sources.

"³'B@3<2>/53A
Africa faces a kick-off in a double sense: Besides
14 the soccer World Cup, the continent is in an econo-
mic lift-off. Also, new countries are at risk of being
hit by the obesity crisis of the Western world.

>@=47:3
David Gottfried is an environmental capitalist
who aids construction companies with sustain-
able thinking. He believes that the billionaires of
the future will be green.

"B316<=:=5G
In Germany, a nearly 40-year-old paper machine
has set a record in paper production. Read about
how SCA in Neuss made that happen.

20 $A1/7<A723
Shape paid a visit to SCA’s Annual General
Meeting in Sundsvall and took a peek inside the
18 giveaway bags.

!=CB:==9
The Bollstabruk sawmill has a long history. Its
mansion has seen people come and go over the
years, but one tenant remains.

!"31=<=;G
31 Despite increasing commodity prices, SCA
increased profit during the first quarter.

A1/AVO^SWaO[OUOhW\ST`][A1/^`W[O`WZgUSO`SRb]eO`RaVO`S
V]ZRS`aO\RO\OZgabaPcbOZa]T]`X]c`\OZWaba]^W\W]\ZSORS`aO\R]bV
S`aW\bS`SabSRW\A1/aPcaW\SaaO\RRSdSZ]^[S\bAVO^SWa^cPZWaVSR
T]c`bW[SaOgSO`BVS\SfbWaacSWaRcSW\AS^bS[PS` 
/RR`SaaA1/1]`^]`ObS1][[c\WQObW]\a0]f  !Ab]QYV]Z[
AeSRS\BSZS^V]\S"$&%&&#4Of"$&$%&&!
>cPZWaVS`O\R;O\OUW\U3RWb]`/\\OASZPS`U
3RWb]`WOZ/\\OASZPS`UA1//\\O5cZZS`a5‡`O\:W\R
O\R9`WabW\>wSdO/^^SZPS`U2SaWU\B]\S9\WPSab‡ZO\R
;O`WO:W\R{\/^^SZPS`U>`W\bS`A‡`[ZO\Ra5`OTWaYO
/09Ob`W\SV]Z[1]dS`^V]b]7ab]QY^V]b]

A1/AVO^SWa^cPZWaVSRW\AeSRWaVO\R3\UZWaVBVSQ]\bS\baO`S^`W\bSR]\5`O^V]1]bS&U`O[T`][A1/@S^`]RcQbW]\]\ZgPg^S`[WaaW]\]TA1/
1]`^]`ObS1][[c\WQObW]\aBVS]^W\W]\aSf^`SaaSRVS`SW\O`SbV]aS]TbVSOcbV]`a]`^S`a]\aW\bS`dWSeSRO\RR]\]b\SQSaaO`WZg`STZSQbbVSdWSea]T
bVSSRWb]`a]`A1/G]cQO\acPaQ`WPSb]A1/AVO^S]``SORWbOaO^RTObeeeaQOQ][

I  KA6/>3A1/ !
A6/>3C>

Brazil and Sweden =aQO`

<WS[SgS`
;caSc[
03ABE7B6
1c`WbWPO
0`OhWZ
ACAB/7</0:3
17B73A ESabS`\
6O`P]`W\
;OZ[‡
AeSRS\

BVS`SO`S[O\gZWaba]TbVSe]`ZR¸a[]abacabOW\OPZSQWb
WSaPcbbe]QWbWSa¿Uc`SObbVSb]^]T[O\gacQVZWaba(1c`Wb
WPO0`OhWZO\R;OZ[‡AeSRS\@SQS\bZg1c`WbWPOe]\bVS
5Z]PSAcabOW\OPZS1Wbg/eO`R T`][5Z]PS/eO`RO\]b
T]`^`]¿b]`UO\WhObW]\eV]aSOW[Wab]^`][]bSacabOW\OPZS
RSdSZ]^[S\bW\a]QWSbg7\bVSW`RSQWaW]\bVSg\]bSO[]\U
]bVS`bVW\UabVObµBVSQWbg]T1c`WbWPOaV]ea[Obc`WbgW\
bVSW`c\RS`abO\RW\U]TacabOW\OPZSQWbgRSdSZ]^[S\b³P]bV
`SUO`RW\U^]ZWQgO\RW[^ZS[S\bObW]\¶/Za]W\QZcRSRO[]\U
bVS¿dS¿\OZWabaeOa;OZ[‡eVWQVVOab`O\aT]`[SROVSOdg
W\Rcab`WOZQ]`SeWbVZO`USaQOZS[O\cTOQbc`W\UTOQWZWbWSaW\Wba
ESabS`\6O`P]`W\b]O\c`PO\WhSRQWbg\SWUVP]`V]]ReWbVO
T]Qca]\S\S`UgO\RbVSS\dW`]\[S\b

challenges >`]dWRSQZSO`[SaaOUSa]\bVS
QZW[ObSQVO\USW[^OQb]T^O^S`
^OQYOUW\U

T]`^O^S`^OQYOUW\U
[OYS`aOQQ]`RW\Ub]
BSaQ]aAbSdS>WhS`
^OQYOUW\UbSQV\WQOZ
@SQ]U\WhSbVSU`]eW\UW[^]`bO\
QS]TeObS`caSOaS\dW`]\[S\bOZ
`S_cW`S[S\baUSbb]cUVS`
!6SZ^Qcab][S`aabO`bb]a^SQWTg
^OQYOUW\UPOaSR]\^S`T]`[O\QS
`S_cW`S[S\ba`ObVS`bVO\VWab]`W
QOZa^SQW¿QObW]\a

[O\OUS` A]c`QS(eee^OQYOUW\U\SeaQ]cY

"A1/A6/>3I  K
AYgaQ`O^S`
[ORS]Te]]R

03<AB/<A/::/4>53BBG7;/53A
>`]bSab]`aW\:]\R]\eSO`W\U[OaYa
RS^WQbW\UT]`[S`0`WbWaV>`W[S;W\WabS`
5]`R]\0`]e\>`]bSab]`ac`USRbVS
>`W[S;W\WabS`b]bOQYZSbVSUZ]POZ
aO\WbObW]\Q`WaSa

/ ab]`gPcWZRW\U 4]`[OZW\ST]`

[ORSS\bW`SZg]Te]]RWa
PSW\U^ZO\\SRW\9W`YS\Sa
W\\]`bVS`\<]`eOgA][S
PSbbS`VgUWS\S
"QcPWQ[SbS`a]T =dS`&^S]^ZSO`]c\RbVS
UZcSZO[W\ObSR^W\SO\R¿` UZ]PST]`[SRPObV`]][ZW\Sab]^`]
eWZZPScaSRT]`bVSPcWZR bSabbVS[WaS`OPZSaO\WbO`gQ]\
W\UeVWQVeWZZVOdSOb]bOZ RWbW]\aacTTS`SRPg[cQV]TbVS
]Ta_cO`S[SbS`aO\RU]SaPg e]`ZR¸a^]^cZObW]\ASdS\bgSWUVb
bVSe]`YW\U\O[Sµ0O`S\ba6]caS Q]c\b`WSab]]Y^O`bW\]\S]TbVS
4c`bVS`bSabW\U]\eW\RaS\aWbWdWbgWa []abW[^`SaaWdSaO\WbO`gW\WbWObWdSa
abWZZ\SSRSRPST]`SbVS¿\OZRSQWaW]\b] W\gSO`a(bVSe]`ZR¸aZ]\USabPObV
QO``g]cbbVS^`]XSQbQO\PS[ORSBVS `]][ZW\SBVS^`]bSabeOa]`UO\
abcRWSaO\RQOZQcZObW]\a[ORSb]RObS WhSRW\Q]\Xc\QbW]\eWbVE]`ZR
aV]ebVObWTbVSeW\RWaPZ]eW\UOb ' EObS`2Og]\;O`QV bVWagSO`
[SbS`a^S`aSQ]\RbVSb]^]TbVSPcWZR @SOR[]`SOb(
W\U[]dSa'%[WZZW[SbS`a eeee]`ZRb]WZSb_cScS]`U

F IN A N CE SCH O
OL
2=3A1/>7B/:G73:2@3AC:BA-
A1/¸a¿\O\QWOZbO`USbaO`SZW\YSRb]Wba
`Sbc`\]\QO^WbOZS[^Z]gSR0cbeVObWa
[SO\bPgQO^WbOZS[^Z]gSR-/\ReVObW\
T]`[ObW]\R]SabVWa`ObW]^`]dWRS-AVO^S¸a
aQV]]Z]T¿\O\QSSfO[W\SabVSbS`[
A1/VOaO\]dS`OZZ¿\O\QWOZbO`USbT]`
bVS5`]c^PcbbVSdO`W]caPcaW\SaaO`SOa
OZa]VOdSbO`USbaPOaSR]\bVSW`RWTTS`S\b
Q]\RWbW]\aBVS5`]c^aV]cZRVOdSO`Sbc`\
]^S`ObW\UOaaSba/\SOageOgb]QOZQcZO
bSbVWaWab]Q][PW\SaVO`SV]ZRS`aS_cWbg
O\RW\bS`SabPSO`W\UZWOPWZWbWSaBVS[S
Oac`ST]`^`]¿bWacacOZZgbVS]^S`ObW\U
[O`UW\bVObWaSO`\W\UaPST]`S¿\O\QWOZ
WbS[aO\RbOfSa
B]`OWaS@=13O^O`bT`][W\Q`SOaW\U
SO`\W\UabVSaVO`S]TW\bS`SabPSO`W\U
ZWOPWZWbWSaQO\PS`SRcQSRT]`W\abO\QSPg
'# billion SEK:
The value of
]\QO^WbOZS[^Z]gSR@=13]T!^S`QS\b
]dS`OPcaW\SaaQgQZSBVSQ]``Sa^]\RW\U
aSQc`W\U[]`Sac^^ZWS`Q`SRWb Sweden’s
¿Uc`ST]`>S`a]\OZ1O`SWa!^S`QS\bT]` @Sbc`\]\QO^WbOZS[^Z]gSRW\ ' net export of
BWaacS!^S`QS\bT]`>OQYOUW\U^S`QS\b
O\RT]`4]`Sab>`]RcQba^S`QS\b
’A1/bVS5`]c^'^S`QS\b
’>S`a]\OZQO`S '^S`QS\b forest products
BVS@=13¿Uc`SaV]eaV]eST¿QWS\b
ZgQO^WbOZWacaSRO\ReVSbVS`bVS`SWa
’BWaacS^S`QS\b
’>OQYOUW\U ^S`QS\b
in 2009. For
S\]cUV^`]¿bb]^OgW\bS`Sabb]ZS\RS`a ’4]`Sab>`]RcQba&^S`QS\b manufacturing
AS E ! products
O\R[SSbbVSaVO`SV]ZRS`a¸gWSZR`S_cW
`S[S\ba1O^WbOZS[^Z]gSRW\QZcRSaOZZ
N ' T E R
DO the number
was 66 billion.
I  KA6/>3A1/ #
A6/>31=D3@

nn

$A1/A6/>3I  K
 Open
novat on
New ideas are critical to today’s global companies in
finding new business opportunities. The road
to new innovations is becoming increasingly varied.
More and more ideas are emerging through collaboration
with external designers, researchers and customers.
B3FB(ACA/<</:7<25@3<>6=B=(>GAA36=:;03@5

t VSW[OUSof the loneresearcher

or research team hatching
new and revolutionary prod-
ucts in utmost secrecy is close
to obsolete. In recent years,
the development of new technology,
new consumer products or fashion
apparel has often taken place out-
side the research and development
departments of the companies produc-
ing them. “Open innovation” – exter-
nal knowledge collaborating with
in-house resources – is becoming ever
more common. H&M creates new cus-
tomer experiences by offering extreme
design à la Jimmy Choo. SCA is using
its worldwide network of researchers to
develop new product solutions.
The search engine company Google
lets its users help in editing, changing
and updating its products and often
releases products that are not fully
worked out. Companies are expanding
their opportunities by taking in know-
how from the outside, but open innova-
tion may also involve giving ideas that
were dreamed up in a company’s R&D
department the chance to grow and
develop outside the company or hav-
ing other companies use them in their
operations.
63<@G163A0@=C56an adjunct
professor and executive director of
the Center for Open Innovation at the
Haas School of Business at the Univer-
sity of California, Berkeley, coined the
term “open innovation” and has fol-
lowed its development over many years.
He believes a more open approach to
ideas and exchange in research has con-
siderable advantages.
“It’s a model that increases the value
and impact of the R&D a company

I  KA6/>3A1/ %
A6/>31=D3@
Google is continu-
ously working to
create an innova-
tive corporate cul-
ture, all in order to
maintain the feel-
ing found in a tiny
start-up company.
already has,” Chesbrough says. “It’s
not a prerequisite for development, but
those who use open innovation increase
the odds of meeting their objective.”
Nicklas Lundblad, who is stationed
at Google’s head office in Mountain
View, California, and works with pub-
lic policy and international research
contacts, is a strong supporter of an
open innovation process.
“Innovation is no longer an internal
matter for a company but rather a net-
work process between the company
and the community,” Lundblad says.
7<@=193B@3A3/@16 for exam-
ple, companies once built something
remarkable that gave them competitive
advantages for years to come. Today,
Lundblad says, a comparison can be
made between innovation and evolu-
tion. Innovation, like evolution, is an
&A1/A6/>3I  K
incredibly wasteful process. Sea tur-
tles lay a million eggs but only a thou-
sand or so get as far as the water. It’s
the same with ideas.
“It’s the challenges in our environ-
ment that give rise to inventions, and
ideas and products are developed much
more rapidly under intense competi-
tion,” says Lundblad.
63;3<B7=<A5==5:3¸A Gmail
e-mail tool as an example of how com-
petition gives rise to new ideas. Cus-
tomers here have maximum freedom.
In just a few minutes, they can down-
load their e-mail and then switch to
another e-mail service because custom-
ers can’t be locked into the architecture
– the company has to develop services
that are really good.
Google is continuously working to
create an innovative corporate culture,
all in order to maintain the feeling found
in a tiny start-up company. Employees
are encouraged to spend 20 percent of
their working hours on something other
than their actual duties.
“The fact that people can spend one
day a week on their own work doesn’t
mean they have time off,” Lundblad
says. “Everyone provides an account of
what they’ve done, but in return they’re
allowed to be innovative.”
Even though in the 12 years of its
existence Google has grown into a cor-
poration with offices around the globe,
the image of Google as a great innovative
playground has been preserved. How
can this kind of innovative corporate cul-
ture be translated to other industries?
B/9327/>3@;/<C4/1BC@3@A
Not only do they make a product, but
they also have to think about the prob-
lem it solves – that babies cannot use a
toilet. They go from creating a prod-
uct to solving a problem, so they can ask
themselves what other solutions there
are for this problem. It may mean that
completely new things are developed
or that something that already exists is
improved.
“Regardless of whether they do like
Google and set aside time for innova-
 tion, which is fairly common in the US,
most people spend a large part of their
time thinking about things that aren’t
their immediate task,” says Dariush
Ghatan, founder of the consultancy
fi rm Googol, which works with innova-
tion and corporate venturing.
“It’s a question of channeling this
energy in a direction where the organi-
zation has an ability and interest in
offering solutions, so that it will be
commercially viable and also capture
and develop the flow of ideas in the
right direction,” Ghatan says. “Other-
wise it’s easy to spend energy on things
that never generate value.”
An idea box in the cafeteria is by far
the worst way to capture these ideas,
he says. What’s needed is a clear, devel-
oped strategy that encourages employ-
ees, as well as customers, suppliers and
other interested parties, to come up
with good ideas.
“The traditional research mind-
set still exists in companies to far too

COMPANIES THAT SPENT THE MOST ON R&D IN 2008

@2A>3<27<5
@/<9 &7<CA2 16/<53 /A/=4
& % 1=;>/<G ;7::7=<A 4@=; % A/:3A 63/2?C/@B3@A 7<2CAB@G

  B=G=B/ &''" #% "" 8O^O\ /cb]

 " <=97/ &%!! #% & 4W\ZO\R 1][^cbW\UO\RSZSQb`]\WQa

! & @=1636=:27<5 &$& ## '" AeWbhS`ZO\R 6SOZbVQO`S

" % ;71@=A=4B &$" "$ !# C\WbSRAbObSa A]TbeO`SO\R7\bS`\Sb

# 53<3@/:;=B=@A & ³  #" C\WbSRAbObSa /cb]

$ ! >47H3@ %'"# ³& $# C\WbSRAbObSa 6SOZbVQO`S

A=C@13(0==H1=;>/<G

% # 8=6<A=<8=6<A=< %#%% ³! ' C\WbSRAbObSa 6SOZbVQO`S

& $ 4=@2 %! ³ % # C\WbSRAbObSa /cb]

'  <=D/@B7A % %    %" AeWbhS`ZO\R 6SOZbVQO`S

  A/<=47/D3<B7A $$'# & $$ 4`O\QS 6SOZbVQO`S

I  KA6/>3A1/ '
A6/>31=D3@
large an extent,” Ghatan says. “The
marketing and research sides are too
separate, which means that many com-
panies have a poor understanding of
their customers’ needs and how these
can be satisfied. If these are integrated
culturally and structurally in the inno-
vation process, amazing value can be
extracted.”
63<=B3A B6/B successful compa-
nies work more with developing their
business models than before. He men-
tions Apple’s iPod as an example. It
wasn’t the first MP3 player or the best.
It didn’t have the most functions and
wasn’t the cheapest. Still it was the one
that sold the best.
“It wasn’t because of any killer
advertising but because Apple launched
its iTunes at the same time, which made
it easy for customers to build up their
music libraries and manage their music
digitally,” Ghatan says. “The combina-
tion of a new product launch, new busi-
ness model and customer experience
was an enormous success.”
Other examples can be found in the
cellphone industry. While engineers
/43E7<<=D/B7=<AE7B67<A1/(
B6347@AB4C::G4=@;3227/>3@
7<'#$7\abSOR]TT]ZRW\UORWO
^S`[ORS]TQSZZcZ]aSeORRW\UW\b]
\SbbW\UOaPST]`SbVS`SeOa\]e
O`SORgRSRWO^S`e]`\eWbV
^ZOabWQ^O\baO\Ra\O^aT]`bVS
¿`abbW[S
B63B27/>3@7<'%#4]`bVS
¿`abbW[SbVS`SeOaORWO^S`[ORS
POaSR]\eVObeOaQ][T]`bOPZS
T]`QVWZR`S\VSZRW\^ZOQSPgY\Wb
^O\ba7b[SO\bTSeS`W``WbObSRQVWZ
R`S\¸aPSVW\RaPSQOcaSbVS^ZOabWQ
RWR\]baWbRW`SQbZg]\bVSW`aYW\O\R
bVS^ZOabWQbOPabVObQVOTSRbVSW`
aYW\eS`S\]Z]\US`\SSRSR
 \S\QS^ORbVOb¿bbVST]`[]T
B63/</B=;71/:A/<7B/@G>/2
7<'%$]`bVSXSO\a^OROaWbeOa
A1/A6/>3I  K
competed to create advanced functions,
it turned out that the technology was of
little interest to the general public.
µA7;>:GE7B65==2:==97<5
design, Nokia captured 40 percent of
the market, which was an almost invin-
cible lead,” Ghatan says. “Now Apple
has grabbed a big market share with
its iPhone. They managed to
get paid by operators while
users developed solu-
tions for one another,
all according to a busi-
ness model in which
Apple has now com-
mercialized its rela-
tions.”
Open innovation
carries certain risks. One
important question is who owns
the license or patent.
“Intellectual property has to be
more tightly linked with the innovation
process in an open innovation company
than it normally is,” Chesbrough says.
“There are all kinds of licensing solu-
tions. The problem is when seven peo-
ple come up with the same idea.”
QOZZSRPSQOcaS]TbVS^WQbc`S]\bVS
^OQYOUW\UBV`SSRW[S\aW]\OZ
T]`[¿bbW\UO\RbV`SSQS\bW[SbS`a
bVWQYeWbVO`WRUSW\bVS[WRRZSWb
eOabVS¿`abaO\WbO`g^ORORO^bSRb]
Oe][O\¸aP]RgO\R\]bb]^`]RcQ
bW]\S_cW^[S\b
B63B=@9G@=::bVS¿`ab^O^S`
b]eSZ`]ZZbVObc\`]ZZSRT`][bVS
W\aWRS]cbabS[aT`][bVSZObS%a
BVSRWa^S\aS`ZOc\QVSRObbVSaO[S
bW[SeOabVSYSgb]bVSacQQSaa
B6347@AB@3/:7<1=<B7<3<13
>@=2C1BW\bVSSO`Zg'$a7\'%&
bVSBT]`[eOaZOc\QVSRO\W\Q]\bW
bVSP]RgO\ReOab]bOZZgc\ZWYS
bVSQ][^SbWbW]\¸adS`aW]\a
Brussels is thinking
outside the box
3/162/G6C<2@32A of new kinds
of boxes and packaging solutions are
designed for SCA’s customers across
the globe. That accounts for a lot of
creativity, but the really cutting-edge
innovation is going on in Brussels.
“Here’s where we develop the pack-
aging concepts that customers don’t
know they need yet,” says European
design director Wim Wouters, who
heads SCA’s Innovation Center in
Brussels, which is three years young.
Industrial designers, artists and
architects from different parts of the
world work in collaboration with local
design centers to predict future scenar-
ios and develop concepts that won’t be
used for years to come.
“Here in Brussels, we work with
developing concepts that our custom-
ers don’t know anything about yet but
can’t afford to be without,” Wouters
says. “Our customers are increasingly
looking for advice and inspiration, and
we want to be the packaging supplier
that can provide this service.
“In the future, it will be more and
more important to look at the areas
packaging is being delivered to,” he
says. “Many packaging solutions are
sold in retail stores. If we want to be
better, the packaging has to work even
better in a store environment.”
To fi nd new solutions, SCA is work-
ing in close cooperation with custom-
ers in different industries. Together
they defi ne the strategy for collab-
oration, both for the short and long
term. “It’s a new way of working in the
industry,” Wouters says.
E6/B2=3AB63>/19/57<5 of
the future look like? Recyclable, intel-
ligent, store-friendly and customer-
friendly, he says. 7baW[^]`bO\bb]Sf^O\R
2O`Sb]QVOZZS\USQ]\dS\bW]\OZ
That may not sound so revolution- g]c`WRSOaa]bVObg]cR]\bS\R
bVW\YW\UW\]`RS`b]¿\R
c^eWbVbc\\SZdWaW]\
ary. But when Wim Wouters talks bVSa[O`bSaba]ZcbW]\a
about future innovations, they involve
pioneering ideas such as entirely novel Challenge 2009 was to “create a new
concepts for retail sales. chocolate experience in-store.” This
“It’s a bit like a concept car,” he says. year’s challenge goes under the head-
“It’s there to be looked at, but you can’t ing “fat-free packaging,” where the
operate it because the fuel that’s needed objective is to develop packaging that is
hasn’t been developed yet. Yet the car is close to nature, where – as in nature –
there and expands your way of think- everything has a function.
ing and allows you to take small steps
forward and continue working with µG=C1/<¸B=CBA=C@13 your
some of these ideas.” design work, but somewhere in the
For the second year in a row, SCA innovation process you have to open up
has challenged design students from to new ideas, expand your ideas so that
around the world to fi nd new pack- you don’t end up with tunnel vision,”
aging solutions. The test in its Design Wouters concludes.
I  KA6/>3A1/ 
A6/>31=D3@

Brokers provide
research know-how
4=@/43EG3/@A<=ESCA has
been working with innovation inter-
mediaries – knowledge brokers who
procure knowledge in fields in which
SCA lacks skills or know-how. The sys-
tem is simple. Let’s say that SCA wants
to increase its knowledge about sub-
stances that absorb odors or is look-
ing for a substance that has specific and
desirable qualities for a given product.
“We outline the technical essentials
of the question that we’re looking for groups providing answers to each ques-
an answer to,” says Bengt Järrehult, tion,” Järrehult says. “We’ve sent out 25
Director of innovation and knowl- questions so far. But we only pay those who
edge management for SCA’s Personal manage to provide a solution to a set of pre-
Care products. “Without identifying determined conditions, and that’s about
who is asking the question, the ques- half of them.”
tion is sent out to selected segments of So far, collaboration with the knowledge
a worldwide network of 180,000 sci- network InnoCentive in Boston has led to
entists.” Researchers who think they SCA’s R&D finding completely new materi-
have answers can sign a confidential- als and analytical methods.
ity agreement and then access more “Sure, it’s fun to find out things on your
detailed information about the issue. own, but it can be more important to build
“This mainly concerns questions on what others have done,” Järrehult says.
in pure physics and chemistry, and we “It requires a bit more humility and even
have had between 150 and 650 research more intelligence.”

 A1/A6/>3I  K



moderate and heavy

absorbency

thin design
for comfort

advanced odor
protection

 

 


 
 

Absorbency and discretion are in this season; TENA
introduces the first Ultra Thins for moderate and
heavy bladder protection. A revolutionary new core
fits our super absorbent microbeads into a smaller
space. It’s heavy protection in a thin pad. For a free
sample call 1- 800 -781- 3298 or visit www.TENA.us



 

Found in aisles where bladder control products are sold. Consult your doctor about bladder control problems.
TENA® (formerly Serenity) is a registered trademark of SCA Hygiene Products.
  
 
B@3<2

Kick -off
4=@/4@71/
When the financial crisis hit the global economy, Africa
was quickly presumed to be the biggest loser. But predictions
of misery came to naught, and the continent is now
poised for a kick-off – and not just in soccer.
"A1/A6/>3I  K
 B3FB(;/BB7/A/<23@AA=<>6=B=(7AB=19>6=B=
t 67AG3/@Africa has more
to cheer about than the soc-
cer World Cup taking place in
South Africa. Today the conti-
nent is one of the fastest growth mar-
kets out of the economic starting block
following the fi nancial crisis. Only
China and India have recovered more
quickly.
In 2009 as well, when the fi nancial
crisis cast a chill on the global econ-
omy, growth in Africa chugged along
at a respectable 2 percent.
Over the next few years, the Interna-
tional Monetary Fund predicts a rapid
recovery: 4.5 percent this year and 5.5
percent next year.
“If there is any part of the globe with
the potential for record growth over
the next few years, it’s Africa,” South
African President Jacob Zuma said
recently. “The opportunities range
<=B8CAB>==@
>3=>:37</4@71/
52>^S`QO^WbO(
3_cOb]`WOZ5cW\SO !$$
0]baeO\O !
A]cbV/T`WQO 
1VW\O $$
7\RWO !
9S\gO $ aim was to provide a new and differ-
 '
from mining operations to investments
in infrastructure to manufacturing and
the service sector to a growing African
middle class.”
If visions of an Asian-style growth
miracle on the African continent were
previously dismissed as the product of
national leaders’ enthusiasm for castles
in the air, many analysts today are pre-
pared to conclude that Zuma is right.
While a recovering Chinese appetite
for raw materials is one explanation for
the expanding economy, there are also
local factors. Two-thirds of Africa’s
total economic growth over the last
few years has come from domestic con-
sumption. The service sector’s share
of GDP in Africa’s 10 largest countries
is 40 percent, not much lower than
India’s 53 percent share.
It is a tragic reality that the world’s
image of Africa is still mainly one of
starvation, bloody civil wars and cor-
rupt despots. Yet there is also a general
inability to discern the many nuances
of a large and multifaceted continent.
;/<G=4/4@71/¸A 1 billion people
live in abject poverty. But the continent
also has a middle class of 300 million
fairly well-off individuals.
When the American economist
Vijay Majahan gathered material for
his book Africa Rising (2009), the
ent image. But many of the Africans he
I  KA6/>3A1/ #
B@3<2
BVSgaW[^ZgQ]cZR\]b
PSZWSdSbVObO\g]\S
T`][O\/[S`WQO\
PcaW\SaaaQV]]Ze]cZR
PSW\bS`SabSRW\^]aWbWdSOa^SQba
]TRSdSZ]^[S\bW\/T`WQO #PWZZW]\CA2 PWZZW]\
encountered were resigned to a world
that is half-blind.
“The most difficult thing was to get
people to do interviews,” Majahan says.
“They simply could not believe that any-
one from an American business school
would be interested in positive aspects
of development in Africa. They were
only used to Americans who came either
providing aid or reporting on violence.”
But a growing number of interna-
tional companies are discovering the
continent’s potential. While foreign
direct investment fell by 20 percent glo-
bally in 2008, it reached a record high
in Africa.
/11=@27<5B=one study, 954 pub-
licly traded African companies had a
return on capital between 2000 and
2007 that was 65 percent higher on
average compared with similar com-
panies in China, India, Vietnam and
Indonesia.
By far the continent’s brightest star
is South Africa, where per capita GDP
is significantly higher than in either
China or India.
Moreover, unlike China, South
Africa is a democracy with fairly fi rm
ground rules for international compa-
nies. The world’s 18th-largest stock
exchange is located in Johannesburg.
The people of South Africa and their
leader do not lack for challenges on the
road ahead. Unemployment is high,
over 30 percent, and widespread crime
$A1/A6/>3I  K
is a national trauma. Major economic
disparities from the apartheid era per-
sist, creating bitterness and a breeding
ground for controversial figures like
Julius Malema, the leader of the Afri-
can National Congress Youth League.
While the world has been fi xated pri-
marily on Jacob Zuma’s many wives
and illegitimate children, the South
African president has pursued policies
that have made thrifty use of economic
resources. Unlike the US and a number
of European countries, South Africa
has not weathered the crisis by generat-
ing enormous and growing deficits.
When the kick-off for the fi rst World
Cup game takes place on June 11 in
front of a global audience of billions,
it may well also be the fi rst chapter in a
new and brighter story from Africa.
27/>3@A5@=E4/AB7<A=CB6/4@71/
A1/VOaRSdSZ]^SRW\A]cbV/T`WQO
bV`]cUVQ]ZZOP]`ObW]\B]USbVS`eWbV
Z]QOZ^O`b\S`<O[^OYBWaacSA1/
VOaPSS\]^S`ObW\UAO\QSZZOA/aW\QS
''#eWbVWba]e\VgUWS\S^`]RcQba
TOQWZWbg]cbaWRS8]VO\\SaPc`U @A/¸a1cRRZS`aPOPgRWO^S`aOZ]\U
µ/T`WQOWaO\W[^]`bO\bU`]ebV
[O`YSbT]`A1/eWbV`SOZZg^`][Wa
W\URSdSZ]^[S\b]^^]`bc\WbWSa¶
aOga0‡`XS2OZa[]2W`SQb]`PcaW
\SaaRSdSZ]^[S\bA1/>S`a]\OZ
1O`S;3/µESVOdSab`S\UbVS\SR
]c`T]Qca]\U`]ebVSa^SQWOZZgW\
A]cbV/T`WQO¶
A1/7<
A=CB6/4@71/
AOZSa(/`]c\RCA2!"[WZZW]\
W\ '/T`WQOb]ROgOQQ]c\ba
T]`Xcab ^S`QS\b]TaOZSaPcb
Wa]\S]TbVSe]`ZR¸aTOabSab
U`]eW\U[O`YSba
BVSUZ]POZ[O`YSbT]`POPg
RWO^S`aWae]`bV`]cUVZgA39
O\RWaSf^SQbSRb]U`]ePg
OP]cb$^S`QS\bOgSO`BVS
aVO`^Sab[O`YSbU`]ebVWa
W\/aWO:ObW\/[S`WQOO\R
/T`WQOeVS`SPW`bV`ObSaO`S
VWUVO\RV]caSV]ZRW\Q][Sa
O`S`WaW\U
/[OX]`Wbg]TQVWZR`S\W\bVS
e]`ZRc\RS`bVSOUS]T abWZZ
ZOQYbVS^`OQbWQOZST¿QWS\b
VgUWS\S]TRWa^]aOPZSRWO^S`a
5`]ebVW\RWO^S`aO\R^ORaVOa
PSS\ab`]\UW\`SQS\bgSO`a7\ '
A1/aaOZSa`]aS[]`SbVO\"^S`
QS\b
µBVS[OW\R`WdW\UT]`QSWaAO\QSZZO
eWbVaO\WbO`g^`]bSQbW]\c\RS`bVS
:WTSabgZSP`O\R¶2OZa[]aOga
1cRRZS`aVOaO\&^S`QS\b[O`YSb
aVO`SeWbVOab`]\U\c[PS`be]W\bVS
TOabU`]eW\UµdOZcS¶aSU[S\beVWZS
:WTSabgZSVOaSabOPZWaVSRWbaSZTOaO
ab`]\U\c[PS`]\SW\bVS^O\bgZW\S`
aSU[S\b" ^S`QS\b[O`YSbaVO`S
/RW\1VW\OSf^`SaaW\UbVObOTbS`VOdW\U
abO`bSRcaW\UB3</W\Q]\bW\S\QS^`]
RcQbabVSUW`Z¸a[]bVS`Waa[WZW\UOUOW\
B@3<2

=03A7BG OTTSQbW\U\SeQ]c\b`WSa
The world’s population is growing fatter and fatter.
Countries that never had problems with an overweight population
before may be hit by an obesity epidemic.
B3FB(3:7A/03BB/>7=<3CE7@B6>6=B=(7AB=19>6=B=53BBG7;/53A

&A1/A6/>3I  K
 Urinary incontinence is
attracting growing atten-
tion as an obesity-related problem.
global obesity epi-
/
demic could be on the
horizon, the World
Health Organization
(WHO) has warned,
as obesity is increas-
ing alarmingly in industrial and some
developing countries.
Official statistics indicate that the
world’s population is becoming fat-
ter and fatter, but also that the obes-
ity rate varies from country to country.
WHO’s most recent figures show that
over half the population in places like
Samoa and other Pacific islands
suffer from obesity. Kuwait in the
Middle East comes in second, fol-
lowed by several countries in
eastern Europe. According to
the European Association
for the Study of Obesity,
almost a third of all peo-
ple in the EU are overweight
and more than one in 10 are
clinically obese.
µ7<1=C<B@73A that had ne-
ver been associated with obe-
sity and overweight before, it
may be somewhat of an epi-
demic,” says Arvo Hänni,
a doctor who specializes in
obesity at Uppsala University
Hospital in Sweden. “However, new
data indicate that the number of over-
weight people seems to be leveling off,
at least in western Europe and the US.
This is true especially among younger
people and school-age children. The
major problem is that those who are al-
ready fat are getting even fatter. This is
a group that is also at risk of suffering
medically.”
The causes of overweight and obesity
are numerous and complex. Hereditary
factors play a part, but the sharp rise in
recent decades is not due to changes in
genetic makeup, researchers say. Ele-
ments in our environment have changed
radically. The most likely cause is a sed-
entary lifestyle in cars and in front of
the computer and TV combined with
fatty foods and sugary drinks. Obes-
ity itself is not a disease, but being seri-
ously overweight increases the risk
– and the cost to society – of several
major diseases such as cardiovascu-
lar ailments, high blood pressure,
stroke, certain types of cancer
and type 2 diabetes. Urinary
incontinence is attract-
ing growing attention as an
obesity-related problem.
To stem the obesity epi-
demic, scientists around the
world have proposed a number
of measures, including more
research and wider dissemina-
tion of information, particular-
ly to help children and young
adults lay the foundations for
a healthy lifestyle. A growing
number of people with a high
body mass index are also un-
dergoing gastric bypasses, an operation
that drastically shrinks the stomach
and helps reduce weight significantly.
“With an operation like that, other
problems can also be remedied, such
as urinary incontinence, which often
affects people who are overweight or
obese,” Hänni says.
272G=C9<=E¬
/^S`a]\WaQ]\aWRS`SRb]acTTS`
T`][]PSaWbgWTVS]`aVSVOa 
^S`QS\b[]`SP]RgTObbVO\Wa
\]`[OZT]`a][S]\S]TbVObOUS
VSWUVbaYSZSbOZab`cQbc`SO\RaSf
BVWaWa]TbS\[SOac`SRPgP]Rg
[OaaW\RSf]`0;7
;]`SbVO\![WZZW]\]TbVS
`]cUVZg$PWZZW]\^S]^ZSW\bVS
e]`ZRacTTS`T`][]PSaWbg
7bWaSabW[ObSRbVOba^S\RW\U
]T]dS`b`WZZW]\AeSRWaVY`]\]`
CA2!&PWZZW]\W\bVS3CSOQV
gSO`WaObb`WPcbOPZSb]]dS`eSWUVb
O\R]PSaWbg
A]c`QS(7\bS`\ObW]\OZ/aa]QWO
bW]\T]`bVSAbcRg]T=PSaWbg
=03A7BG/<2
7<1=<B7<3<13
7\Q]\bW\S\QSeVWQV]QQc`a
eVS\O^S`a]\W\d]Zc\bO`WZg
ZSOYac`W\SWaab`]\UZgZW\YSRb]
aWU\W¿QO\b]dS`eSWUVbO\R]PSa
WbgSa^SQWOZZgO[]\Ue][S\
1VWZRPW`bVW\Q`SOaW\UOUSO\R
aSdS`OZRWaSOaSaO`S]bVS`TOQb]`a
Q]\b`WPcbW\Ub]W\Q]\bW\S\QS
A1/VOaaSdS`OZB3</W\Q]\
bW\S\QSQO`S^`]RcQbaT]`ZO`US
^S]^ZSeV][Og`S_cW`SOaaWab
O\QSW\QVO\UW\UbVS^OR
B3</4ZSfWa]\SSfO[^ZSOaWb
WaTOabS\SReWbVOPSZb¿bbSReWbV
DSZQ`]bOPaO\RbVS`SWaOZa]O
'QS\bW[SbS`Z]\UPSZbSfbS\
aW]\T]`caS`aeV]VOdSZO`US`
eOWabaPcbR]\]b\SSRU`SObS`
OPa]`PS\QgeWbVbVS^`]RcQb
7\<]`bV/[S`WQOeVS`SO\
SabW[ObSR ^S`QS\b]TbVS
^]^cZObW]\WaRS¿\SROa]PSaS
A1/VOaRSdSZ]^SRW\Q]\bW\S\QS
^`]RcQbaT]`bVS\c`aW\UV][S
aSQb]`T]`·0O`WOb`WQ¸`SaWRS\ba
^ObWS\baeWbV]PSaWbg(B3</FF:
O\RFFF:0O`WOb`WQP`WSTa
µBVS\SSRT]`FF:O\RZO`US`
aWhSaWaU`]eW\UO\RA1/WaZ]]Y
W\Ub]TcZ¿ZZ¶A^S\QS`2SO\SOb
A1/>S`a]\OZ1O`S
I  KA6/>3A1/ '
A1/A6/>3I  K
David Gottfried, founder of the U.S. Green
Building Council, is proving that sustainable practices
and enviable profits go hand in hand.
B3FB(/:3B/E/BA=<>6=B=(;/@B7<9:7;3953BBG7;/53A
deep green
17@/13<B@3
>67:/23:>67/
A1//[S`WQO¸aVSOR_cO`bS`a
Z]QObSR]\bV`SSÀ]]`a]TbVWa
]T¿QSb]eS`VOaO5]ZR:332
QS`bW¿QObW]\O\R`SQSWdSRbVS
VWUVSabOeO`RT`][bVSC\WdS`
aWbg]T1OZWT]`\WO³0S`YSZSg¸a
1S\bS`T]`bVS0cWZb3\dW`]\[S\b
W\ &BVSRSaWU\P`W\UaROg
ZWUVbW\b]W\bS`W]`h]\Sa]TbVS
]T¿QSO\RS\ac`SaVWUV_cOZWbg
W\R]]`OW`0SQOcaSWb¸a\SO`bVS
QWbg¸ab`O\aWbQS\bS`a][S'
^S`QS\b]TbVSS[^Z]gSSaQ][
[cbSb]e]`Y]\[Oaab`O\aWb how they can profit from green strat-
A1/a2Wa^S\aS`7\\]dObW]\
1S\bS`W\>VWZORSZ^VWOWaOZa]
:332QS`bW¿SR
5=7<5
2/D725=BB4@732no longergoes to
work every day in designer suits, zips
around in a flashy BMW or conducts
business in a luxuriously appointed
office — all the trappings of his early
career as a high-powered real estate
developer.
These days Gottfried, 50, pursues
conservation rather than conspicuous
consumption. The founder of the U.S.
Green Building Council wears jeans to
work, bicycles to the office and runs his
trio of businesses out of a sunlit suite in
Berkeley, California, with bare concrete
walls and a desk made of wheat board.
He lives with his wife and two daugh-
ters in a 1915 Craftsman bungalow,
remodeled to the highest environmental
standards, and drives a City Car Share
vehicle, which he checks out whenever
he needs private transportation.
For all his environmentalist sensibili-
ties, however, Gottfried remains a cap-
italist through and through. He makes
his living showing large corporations
egies, and he sees no conflict between
making money and doing the right
thing for the planet.
“I would say I’m an environmen-
talist but I’m not a tree-hugger, and I
come from business,” Gottfried says. “I
decided to take on the Earth and how
we make things, but not take on capi-
talism.
“Capitalism is the delivery mecha-
nism for the new Earth,” he adds. “But
an embedded rule is if you’re not green,
you’re not going to do well. If you’re
very green you’ll make billions.”
Gottfried is one of the world’s preem-
inent consultants on sustainability
strategy for builders, corporations and
governments. He’s one of the experts
in SCA’s Tork Green Hygiene Council.
His client list reads like a Who’s Who of
international corporations.
@/7A327<Southern California, the
consultant says his love of nature began
when he backpacked in the Sierra
Nevada mountains as a boy. “I fell in
love with Yosemite and trees,” he says.
His environmental awareness was
raised at Stanford University, where
he studied engineering and resource
management and took solar energy
classes from Professor Gilbert Mas-
ters. “He talked about the Earth and no
one, even at Stanford, back in the ‘80s
talked about the Earth that much,”
Gottfried recalls. “He woke us up.”
I  KA6/>3A1/
6/
/ / 

Environmentalism took a back seat
to consumerism after college, however,
when Gottfried joined a booming real
estate development fi rm in Washing-
ton, D.C. He recounts those years in his
memoir Greed to Green: The Transfor-
mation of an Industry and a Life. When
the real estate bubble burst in the early
1990s, though, he began again looking
for ways to promote environmentally
friendly construction practices.
B63CA5@33<Building Coun-
cil grew out of his conviction that the
best way to create standards to encour-
age sustainable buildings was to bring
together environmental groups, archi-
tects and building materials manufac-
turers in a nonprofit coalition. It began
in 1993 with a meeting of 60 fi rms
and has grown to more than 18,000
member organizations. Perhaps its
most significant accomplishment is the
voluntary Leadership in Energy and
Environmental Design (LEED) build-
ing rating system, which set stand-
ards for construction and design. In
2002, Gottfried also founded the
A1/A6/>3I  K
World Green Building Council, which
now includes representatives from 66
national green building councils.
Sustainable buildings sit lightly on
the Earth. They conserve water and
energy, reduce greenhouse gas emis-
sions and improve interior air quality.
They use renewable materials and min-
imize waste by reusing and recycling
wherever possible.
One of the most impressive buildings
Gottfried has worked on is the David
Brower Center, where his offices and
the headquarters of many environmen-
tal and nonprofit groups are located.
The building, named for a prominent
American environmentalist, generates
electricity with photovoltaic cells, col-
lects and reuses rainwater, and controls
lighting to use natural daylight when
possible. It is expected to earn LEED
Platinum, the highest possible rating.
Although Gottfried began his con-
sulting business in 1994 with a focus on
green building, he later branched out to
look at green strategies for every aspect
of running a business. More recently,
he established Regenerative Ventures, a
E/B3@4@=<B
0C7:27<5
BVS\SeA1/5`]c^VSOR_cO`
bS`aW\Ab]QYV]Z[Z]QObSR\SO`
1S\b`OZAbObW]\Wa]\S]TAeSRS\¸a
[]abacabOW\OPZSPcWZRW\UaO\R
[SSbabVS`S_cW`S[S\ba]TbVS3C
5`SS\0cWZRW\UabO\RO`RBVSR]c
PZSUZOhSRTOzORSe]`YaOaOa]ZO`
Q]ZZSQb]`O\ReObS`T`][9ZO`O
:OYSWacaSRb]Q]]ZbVS^`]^S`bg
separate company devoted to partner-
ing with 10 clean technology compa-
nies in the building industry. He invests
his expertise as a member of the com-
pany’s advisory board in return for
stock in much the same way that ven-
ture capitalists invest money.
7</>@7:  he took the partner-
ing concept a step further when he
launched the U.S. Regenerative Net-
work, which will bring together a small
and select group of environmental lead-
ers in the building industry to share
best practices and introduce them to
high-profi le customers looking for sus-
tainable products and services. The
goal is to spread environmentally sen-
sitive products throughout the market
and help its members deepen their sus-
tainability performance.
Proving the business case for true
sustainability has become Gottfried’s
mission in life. “I believe the billion-
aires of the future are going to be deep
green,” he says, “and I’m going to work
my darnedest to create that deep green
economy.”
7PSZWSdSbVSPWZZW]\OW`Sa
]TbVSTcbc`SO`SU]W\Ub]
PSRSS^U`SS\

I F FF KA6/>3A1/  !
B316<=:=5G
World record i
In February, SCA’s tissue machine PM2 broke
the world record in producing paper.
Considering that PM2 is almost 40 years old,
that’s pretty impressive. Here’s how SCA in
Neuss made that happen.
B3FB(63<@793;7:A=<7::CAB@/B7=<(;/8/;=2p<
E63<A1/¸A>; tissue machine
in Neuss, Germany, produced 2,200
meters a minute for more than 24 hours
on February 3-4 this year, it meant not
only that it broke the world record.
Much more remarkable is the fact that
PM2 was purchased and installed in
1972. “Especially when the competition
consists of machines that are three, five
or 10 years old,” says operations man-
ager Jan Wohlbold at SCA in Neuss.
When SCA took over the plant in
2007, PM2 produced up to 2,000
meters of facial tissues a minute. Since
the takeover, the previous record for
the machine had been 2,100 meters
"A1/A6/>3I  K
a minute, but this has been gradually
increasing. What is the secret behind
making the machine faster, particularly
for one as much as 38 years old?
µE6/BE36/D3shown with this
machine is that age is not as important
as the people at the machine and how
they do their job,” Wohlbold says.
“That has been our focus over the last
two years, and we’ve worked a great
deal on the collaboration between the
maintenance experts and the process
people – that they understand each oth-
er. You can’t just run a machine at full
speed until it breaks down. At the same
n paper
time, the people who are in charge of
maintenance have to understand the
processes and the requirements invol-
ved.”
B63/7;E/Anot to break the world
record. The old record, incidentally,
was held by a Mexican paper com-
pany that managed to produce 2,160
meters a minute. The overall goal was
to achieve the quality required at the
best cost.
“One of our objectives was to get
more tons out of the machine, and we
understood that the best way to do
this was not through technology but
rather by motivating the team work-
ing with the machine,” Wohlbold says.
“We noticed that the higher we set tar-
gets for the team, the more psyched they
were and the better the results, provided
they had the right tools to work with.”
Naturally, with higherspeeds, more
paper is produced. Another effect the
team noted was that the quality of
the paper actually improved. That’s
because attaining such high speeds
calls for better process control and
good maintenance of the machine,
requirements that are less stringent at a
level of production 200 meters lower.
In all, Wohlbold and the PM2 team
produced 182.4 tons of facial tissue for
the Tempo brand over a 24-hour period
to set the record. But can they beat their
own record by further fine-tuning their
processes and maintenance?
“For PM2 in Neuss? Short-term,
no,” Wohlbold says. “There are some
machine parts that have limits, and
we’ve checked with the component sup-
pliers to see if it’s possible, but for the
time being we’ve reached a limit. Nev-
ertheless, there are opportunities mid-
and long-term.”
/BA1/7<;/<<637;a record
was also set recently with their TAD
(through air drying) machine of 1,680
meters a minute.
“The world record for newsprint
is 2,011 meters a minute,” Wohlbold
says. “But the overall record for any
kind of paper machine is 2,200 meters
a minute. It’s a little like the world
of boxing. You have different weight
classes and champions, and then you
have a champion for all classes, and
that’s our PM2 in Neuss. There is no
faster machine.”
;=@3B6/<
'$>3@13<B-
EVS\A1/¸a>; W\<Scaa
P`]YSbVSe]`ZR`SQ]`RW\4SP`c
O`gbVS[OQVW\SeOa]^S`ObW\U
Ob'$^S`QS\bST¿QWS\Qg1O\
bVObPSW[^`]dSR-
µESQO\¸bSaQO^SbVS"^S`QS\b
SOaWZg¶aOga8O\E]VZP]ZR]^
S`ObW]\a[O\OUS`µBVObW\QZcRSa
QZSO\W\UbVS[OQVW\SO\RQVO\U
W\UbVSa^]]ZSdS`g"#[W\cbSa
3OQVa^]]ZQVO\USbOYSaOP]cb
b]!aSQ]\RaO\RbVWaVO^
^S\a"bW[SaOROgBVOb[SO\a
OP]cb [W\cbSaOROgeVWQVWa
ObW[SZ]aa]TOP]cb#^S`QS\b
>ZcaZ]aaSaT]`bOWZ]`W\UbVS^O^S`
T]`Q]\dS`bW\U]TOP]cb#^S`
QS\bO\RQZSO\W\UbeWQSOROg
I  KA6/>3A1/  #
 A1/7<A723

E63@3(In Tonhallen, Sundsvall,

Sweden.
<C;03@=4>/@B717>/<BA(
360 registered shareholders, includ-
A^`W\UbW[S
T]`aVO`S
ing 250 from Västernorrland in
northern Sweden. The place was
packed!
E3/B63@( Spring winds with sun-
shine, birdsong and melting snow-
drifts.
@34@3A6;3<BA( Prepared plates
with an Italian theme. Bubbly in
V]ZRS`a
glasses. @SZOfSR^ZSOaO\bO\ReSZZ
1=<B3<BA=4574B0/5( Per-
sonal care items, newsletter, fuel
]`UO\WhSR³bVObeOaAVO^S¸a www.libero.se

pellets, a little box of candy, forest W[^`SaaW]\]TA1/¸a/\\cOZ;SSbW\U

seedlings. W\/^`WZB3FB(;/BAE75/@2B>6=B=A(A1//<2;/@5/@3B/632
3F1C@A7=<( Before the meeting

started, 220 shareholders climbed

aboard six buses for a three-hour
B63;3AA/534@=;B6313=
tour of the area.
13::>6=<3A@7<57<5( Just two,
but very persistently.
B316<=:=5G( Everything went
smoothly and without incident.
>@3;73@3(A charming fi lm about
a spring collection of diapers in a
soccer setting.
/BB7@3(Dark suits dominated the
podium. Checkered shirts were com-
mon in the audience.
0@3/92=E<0G53<23@(We
haven’t gotten that far…
27D723<2/2=>B324=@ '(
SEK 3.70.
– Despite a large-scale financial Forest Products opera-
crisis and recession, operating tions.
profit for 2009 was more than – SCA is one of the
9.6 billion kronor, making it one world’s most sus-
of the best years in SCA’s history. tainable and ethi-
– SCA’s hygiene products busi- cal companies. SCA
ness, which are less sensitive to ranks first on the
fluctuations in the economy than Swedish insurance
Forestry and Packaging, had a company Folksam’s
good 2009, with higher earnings index of responsible
and higher sales. business enterprises.
– Packaging operations had a – If the world’s forests
really tough 2009, reporting were managed the same
lower sales and reduced earnings. way as SCA’s, the problem of
– Despite the difficult market sit- climate change would be
uation, 2009 was a good year for greatly improved.

$A1/A6/>3I  K
 $ glimpses
SC A Products
AB
Forsman & Bodenfors

=4=E<3@A B3FB/<2>6=B=A(;/BAE75/@2B

;/@73:7<2AB@r; % 63<@79<=@2?D7AB '

Ac\RadOZZ( Ac\RadOZZ(
EVgR]g]c]e\aVO`SaW\A1/- EVgR]g]c]e\aVO`SaW\A1/-
7PSZ]\Ub]bVSAeSRWaVAVO`S 7b¸aOPWUQ][^O\gbVOb¸aZ]QObSR
V]ZRS`a¸/aa]QWObW]\O\RP]cUVb W\Ac\RadOZZeWbVOaVO`SbVObVOa
bVSaVO`Sa[gaSZT OPSbbS``Sbc`\]\RW`SQbW\dSab
EVObR]g]cbVW\YbVSaVO`S [S\bbVO\OaOdW\UaOQQ]c\b
eWZZR]- EVObR]g]cbVW\YbVSaVO`SeWZZ
7b¸aOPWbc\QS`bOW\`WUVb\]e7\ R]-
bVSZ]\UbS`[Wb¸aOabOPZSaVO`SPcbWb¸a\]b[]d A1/¸aaVO`SaV]cZRPSaSS\OaOZ]\UbS`[W\dSab
W\UOZZbVOb_cWQYZgObbVS[][S\b [S\b7b¸aVSZRTOW`ZgabSORgT]`O^`SbbgZ]\UbW[S
EVgRWRg]cQV]]aSb]Q][Sb]bVS[SSbW\U- PcbWbabWZZTSSZaZWYSOa]ZWRW\dSab[S\b
A1/WaY\]e\T]`VOdW\UU]]Rab`cQbc`SeWbV EVgRWRg]cQV]]aSb]Q][Sb]bVS[SSbW\U-
bVSW`[SSbW\UaO\R`S^]`baESaV]cZR\¸bPS 0SQOcaSWb¸aPSW\UVSZRW\Ac\RadOZZ
VSO`W\UO\gac`^`WaSa
6/;>CA@/;AB@r;$
>/C:>3@AA=<%'/Z\‡( Ac\RadOZZ(
EVgR]g]c]e\aVO`SaW\A1/- EVgR]g]c]e\aVO`SaW\A1/-
7P]cUVbOTSeA1/aVO`SaeVS\ 7U]bOTSeaVO`SaOaOPW`bVROg
7[]dSRVS`ST`][Ab]QYV]Z[7 ^`SaS\ba][SgSO`aOU]
VOROZWbbZS>@¿`[O\RRWRa][S EVObR]g]cbVW\YbVSaVO`S
X]PaT]`A1/ eWZZR]-
EVObR]g]cbVW\YbVSaVO`SeWZZ 7T]ZZ]ebVSA1/aVO`SO\RPSZWSdS
R]- W\bVSQ][^O\g3dS`gROgQ]\
7[OgPS\OWdSZg]^bW[WabWQPcb7 ac[S`U]]RaO`SOU]]R[O`YSbO\R7bVW\Y[g
PSZWSdSW\A1/O\RbVSW`^`]RcQba aVO`SaeWZZW\Q`SOaSW\dOZcS]dS`bVSZ]\UbS`[
EVgRWRg]cQV]]aSb]Q][Sb]bVS[SSbW\U- EVgRWRg]cQV]]aSb]Q][Sb]bVS[SSbW\U-
7b¸abVS¿`abbW[S7¸dSObbS\RSRO[SSbW\U7QO\¸b 7¸[VS`SOaOUcSab
PZO[SWbO\g[]`S]\\]bVOdW\UbW[S7¸[\]b`SOZZg
ac`SeVOb7Sf^SQbPcbWbaV]cZRPSW\bS`SabW\U 5C::/<37</@AA=<%
Ac\RadOZZ
9C@B<=@AB@r;%#/Z\‡( EVgR]g]c]e\aVO`SaW\A1/-
EVgR]g]c]e\aVO`SaW\A1/- 7caSRb]e]`YObA1/O\RP]cUVb
0SQOcaS7e]`YSROaO^`]RcQbW]\ bVSaVO`Sa[gaSZT
S\UW\SS`ObA1/T]` gSO`a EVObR]g]cbVW\YbVSaVO`SeWZZ
EVObR]g]cbVW\YbVSaVO`SeWZZ R]-
R]- 6O`Rb]aOg7bVOa\¸bR]\SOZZ
7beWZZU]R]e\]\QSRWdWRS\Ra bVObe]\RS`TcZZg]dS`bVSZOabaWf
O`SRWab`WPcbSROTbS`bVS[SSbW\U []\bVaOPWbc^O\RR]e\O\RWb¸aVOROVO`R
³WbOZeOgaR]Sa³PcbbVS\WbeWZZ bW[SQZW[PW\UOP]dSY`]\]`7b¸a\]b`SOZZgO
U]c^OUOW\ _cSabW]\]T[OYW\UOTSe_cWQYYWZZW\UaPcbA1/¸a
EVgRWRg]cQV]]aSb]Q][Sb]bVS[SSbW\U- aVO`SabWZZTSSZaaOTSO\Ra]ZWR
7b¸aTc\b]VOdSWbW\Ac\RadOZZBVSgaV]cZRR] EVgRWRg]cQV]]aSb]Q][Sb]bVS[SSbW\U-
bVOb[]`S]TbS\ 0SQOcaSWb¸aPSW\UVSZRW\Ac\RadOZZ7b¸aPSS\O
Z]\UbW[SaW\QSWbeOaZOabVSZRVS`S

I  KA6/>3A1/  %
 <3E;/5/H7<3
4@=;A1/
Reduce impact EU’s public Natural carbon
to create procurement storage for a
an impact goes green safer future

A MAGAZINE FROM SCA ON SUSTAINABILIT Y Nº 12010

SENSE Sense is a new sus-

tainability mag-
azine from SCA
that describes and
Slimmer waste
with Tork
Xpressnap
presents the many
sustainability
projects that SCA is
27A1@33B
working with daily.
;/:3>@=B31B7=<
CODE OF CONDUCT
Sense is geared pri- A1/`SZOc\QVSabVS\SeO\R
MAKING SURE
YOUR COMPANY ZWUVbS`[OZSW\Q]\bW\S\QS^`]R
STAYS ETHICAL
marily toward cus- cQb(B3</;S\:SdSZBVS\Se
tomers but also for ^`]RcQbWaa[OZZS`O\RbVW\\S`bVO\
A Russian S NEW
lesson in PAT HOPP public officials and PST]`SO\R]TTS`aRWaQ`SSb[OZS
GRE TERN ING
womanhood EN S S journalists. The mag- ^`]bSQbW]\T]`Q]\ac[S`aeWbV
PAG AGENDET
E6 A azine is published dS`gZWUVbOPa]`^bW]\\SSRa3dS\
900 IDEAS THAT
SAVE MONEY bVS^OQYOUW\UT]`B3</;S\Wa
twice a year in Eng-
– AND THE PLANET W[^`]dSRb][SSb[OZSQ]\ac[
lish. S`a¸\SSRaT]`RWaQ`SSbO\R_cWQY
aV]^^W\UbVObR]Sa\]b`S[W\R
bVS[]TbVSW`Q]\RWbW]\BVSB3</
PACKAGING – A DESIGN CHALLENGE  WHERE NATURE TAKES CARE OF THE WASTE
;S\^`]RcQbaO`SQ][W\Ub]ab]`Sa
/^RTdS`aW]\]TbVS¿`abWaacS OQ`]aa3c`]^S\]e
QO\PS`SORObA1/˜aV][S
^OUSeeeaQOQ][

/bbVSPSUW\\W\U]T;O`QV b]W[^`]dSaO\WbO`gQ]\RWbW]\aW\ BVS Sc`]aU]b]'

@][W\OEOaQVYS^`]RcQb[O\ CUO\RO Z]QOZEObS`/WR^`]XSQb^O`b\S`a
OUS`T]`A1/¸aBS[^]b]WZSb^O^S` 1]\ac[S`aW\/cab`WOO\R5S` W\CUO\ROB]USbVS`eWbVZ]QOZ
VO\RSR]dS`O Sc`] [O\gQ]cZR^O`bWQW^ObSW\bVSW\W OcbV]`WbWSabVSgeWZZPcWZReObS`
QVSQYb]/\R`Se1]]YRS^cbg bWObWdST`][[WR<]dS[PS` ' a]c`QSaO\RZOb`W\Sa/P]cb!
QVWSTSfSQcbWdS]TbVS\]\^`]¿b c\bWZbVSS\R]T4SP`cO`g Oa ^S]^ZSeWZZVOdSaOTSOQQSaab]
]`UO\WhObW]\EObS`/WRBVS[]\Sg QS\baT`][SdS`gBS[^]b]WZSb QZSO\R`W\YW\UeObS`O\RO\]bVS`
eOaQ]ZZSQbSRPgbVSBS[^] bWaacSQO[^OWU\^OQYa]ZReS\bb] #^S]^ZSeWZZUSbVgUWS\S
6gUWS\S7\WbWObWdSO\ReWZZPScaSR bVSEObS`/WR^O`b\S`aVW^ b`OW\W\U

&A1/A6/>3I F FF K
 A1/7<A723

E7>7<57< 
QVOZZS\UW\US\dW`]\[S\ba

A1/aB]`YVOaZOc\QVSR
OP`O\R\SeagabS[T]`
e]`Y^ZOQSeW^W\UW\[]`S
RS[O\RW\U^ZOQSaacQVOa
e]`YaV]^aBVS\SeQ]ZZSQ
bW]\Q][^`WaSaOabObS]T
bVSO`bQ]ZZSQbW]\]T\Se
RWa^S\aS`abVObVOdSPSS\
S\UW\SS`SRa^SQW¿QOZZgb]
Tc\QbW]\ObOVWUVZSdSZeWbV
B]`YeW^S`aBVSagabS[
B]`Y>S`T]`[O\QSWaabSOR
WS`a[O`bS`O\RSOaWS`b]
caSbVO\O\g]bVS`agabS[
]\bVS[O`YSb

&#%  A1/5@=C>
B=B/:A/:3A7< '
;A39
A=C@13(A1//<<C/:@3>=@B '

<3E=<
0=F3AE7B6
B638=0
1O[WZZOESW\S`VOaPSS\
/BB7BC23 O^^]W\bSRAS\W]`D>1]`^]
`ObS1][[c\WQObW]\aeWbVW\
A1/bWaacSP]fSaVOdS\SeRSaWU\a A1/AVSVOaSfbS\aWdSSf^S
bVObO^^SOZb]QVWZR`S\O\R[OYS `WS\QST`][aS\W]`^]aWbW]\a
bVSeW^W\USf^S`WS\QS[]`STc\BVS W\Q][[c\WQObW]\aAVSQc`
\SeO\W[OZbWaacSP]fSaO`SO`SacZb `S\bZgV]ZRabVSQ]``Sa^]\RW\U
]TOX]W\b^`]OQbWdSRSaWU\^`]XSQb ^]aWbW]\Ob/fT]]R1O[WZZO
PSbeSS\A1/>OQYOUW\U¸a7\\]dO ESW\S`¸aT]`[S`S[^Z]gS`a
bW]\1S\b`SW\0`caaSZaA1/BWaacS W\QZcRS/VZaSZZO\RASQc`WbOa
>`]RcQb2SdSZ]^[S\bO\R7\\]dO eVS`SaVSVSZRaS\W]`Q][
bW]\W\;O\\VSW[O\R1]\ac[S`BWa [c\WQObW]\a^]aWbW]\aW\P]bV
acS@SUW]\3OabA]TO`bVS`SO`S Q][^O\WSa
bV`SSO\W[OZabVObO^^SO`]\bVS
P]fSa(OQ]eOQ`]Q]RWZSO\ROZW]\

I F FF KA6/>3A1/  '

 A1/7<A723

/P]fT]`
SdS`gbOabS

Protection with style BVWaa^`W\UT]`bVSbVW`RgSO`W\O`]eA1/¸aTS[W\W\SQO`S

P`O\RaW\3c`]^SObbOQVSRPSOcbWTcZbW\ab]bVSW`^OQYOUSa
]TZW\S`aO\Rb]eSZaBVSQ]ZZSQbW]\Q][^`WaSRRWTTS`S\b
bW\RSaWU\aO\RbVWagSO`^OQYOUSa]TZW\S`aW\QZcRSR]\S]T
¿dSabgZWaV^c`aSaT]`ZW\S`a

B]^QV]WQS 4=@@CAA7/<0=BB=;A
3dS`ggSO`Oa^O`b]TbVS@caaWO
<ObW]\OZ0`O\R/eO`RVc\R`SRa
]TbV]caO\Ra]TQ]\ac[S`ad]bS
T]`eVObbVSgQ]\aWRS`b]PSbVS
PSabP`O\RaW\bVSQ]c\b`g0OaSR
=
=> 4B6
! 
3@/ 3A
]\bVWagSO`¸ad]bW\U`SacZba 4@= B7 1
:WPS`]eOa\O[SR@caaWO¸ab]^ ;A <5> /5@=
1/ 3::7< @=47B C>˜A
POPgRWO^S`P`O\R]T '
BVS@caaWO<ObW]\OZ0`O\R
@3
/eO`Raac`dSg]\Zg^`]dWRSa >@=5>3@ 1=;
^`]RcQbQObSU]`WSaO\RR]Sa A= 2C A=< 3A
\]bZWabO\ga^SQW¿QP`O\R
C@
13 1BA /:
\O[SaT]`Q]\ac[S`ab]
(A1
<<
//  
C/
QV]]aST`][BVWa[SO\a :@ 3
>=
@B
bVObQ]\ac[S`a`Sa^]\R  
 '
S\bW`SZgOQQ]`RW\Ub]bVSW`
]e\W\RS^S\RS\bT`O[Sa
]T`STS`S\QS

!A1/A6/>3I  K
 w mi l l
Saown ghost wi t h
its ill in Bo l lsta br uk
as a
urked in
l ong
, Sweden, h the former
history.

SCA’s sawm they say, a ghost has l ven today, the lost
For years, co m p an y director. E ing the top floor.
the am
residence of Lady can be heard ro
ray
soul of the G
:3/27<5/1B@3AA(B635@/G:/2G
A1@7>B(;/BAE75/@2B
I F FF KA6/>3A1/ !
 /0=CB0=::AB/
A/E;7::(
A1/OQ_cW`SRbVS0]ZZabO
aOe[WZZW\ !
;OX]`W\dSab[S\baW\QZcRW\U
O\SeaOeZW\SVOdS[ORSbVS
[WZZ]\S]TbVSZO`USabO\R
[]ab
[]RS`\^W\SaOe[WZZaW\3c
`]^S
AOe\bW[PS`T`][0]ZZabOWa
Tc`bVS`^`]QSaaSRW\b]^`]
RcQbaacQVOaaVSZdW\Uc\Wba
T]`793/
0]ZZabOWa]^S`ObSRPg"
S[^Z]gSSaO\RQ]\b`OQb]`a
AOeQO^OQWbg("#[! 

l l i n Bo l ls tabruk was
th ce nt ury the sawmi mi l ls i n E urope.
19 in e
During the est and most modern p
rg
one of the la

! A1/A6/>3I F 
FFKK
 of fe red to come to
e l ie ve i n ghosts and f ro m his Bible
dn’ t b al o ud
n who di reading
A clergyma ish the Gray Lady by never to return.
ban ose
the house to de one attempt and ch
ma

;7<7<5>@=D7232the foundation dence. No one knows what happened

for industrialization in Norrland, Swe- to the maid.
den’s northernmost province. Along However, what is known is that the
the Ångermanälven River, a blast fur- girl was never at peace following the
nace was erected in the 18th century at death of her baby. A lost soul, she has
what came to be Bollstabruk. continued to wander through the up-
On that same site, a sawmill opera- per floor of the manor house, dressed
tion developed during the 19th cen- in thick gray clothing to avoid attract-
tury, with a mill that is now one of the ing new erotic advances.
largest and most modern pine mills in There are numerous stories about
Europe. All that remains of the blast the Gray Lady at the Bollsta residence.
furnace is a slag heap. Many people say they have seen and
But the imposing residence that heard her – yet she has made herself
housed the sawmill's director is still known only to men, never to a woman.
there.
In the beginning, this elegant struc- /<756BE/B16;/<from Sunds-
ture served as a residence for the com- vall lasted only one shift and then
pany’s bosses. The building was later refused to come back. He told how he
converted into the corporate head heard someone groaning and follow-
office for Graningeverken. Today it ing him all night long, only to fi nally
houses the regional offices of LRF, the encounter a beautiful woman dressed
Federation of Swedish Farmers. in gray near the barn.
People have come and gone, but one A clergyman who didn’t believe
tenant seems to remain. Ever since the in ghosts and offered to come to the
end of the 18th century, a lost soul has house to banish the Gray Lady by
been said to be groaning and roaming reading aloud from his Bible made one
the upper floor of the residence. attempt and chose never to return.
It is also said that the manager of
/AB63AB=@G5=3A a beautiful Graningeverken, Gerard Versteegh,
maid working at the residence aroused told of a beautiful woman dressed in
the carnal lust of the company direc- gray who often followed in his wake as
tor. She became pregnant, which at he passed from room to room at night.
that time amounted to a personal Versteegh’s private chauffeur, Tage
disaster. Unmarried mothers were re- Wallin, also spoke a few years ago
jected by both the community and the about the Gray Lady. He was once
church, and their children were con- asked to take care of his employer’s
sidered the offspring of whores. dog, which was scared stiff one night
The only way out for this despond- and with hairs bristling refused to
ent maid was to conceal her pregnancy return to its bed in the residence’s
and then surreptitiously kill the baby. kitchen.
According to the legend, she in- Dogs sense ghosts, Tage said.
cinerated the baby in one of the tiled Something – or someone – had scared
stoves in the company director’s resi- the dog silly.

IF
I   FF
KA6/>3A1/ !!
31=<=;G

Higher earnings despite sharp

increase in raw material costs
Sharp price increases in raw materials affected SCA during
the first quarter, but the profit was still 16 percent better
than the same period last year. B3FB(5r@/<:7<2
>@=47B034=@3B/F was 1,748 percent compared to 2009. Earnings tic. Demand for SCA’s Personal Care
million Swedish kronor (excluding for Forest Products decreased 16 products continues to be stable, with
restructuring costs of 244 million kro- percent as a result of lower prices for good growth in priority growth mar-
nor), which was 16 percent better than publication paper. In Personal Care, kets.
the fi rst quarter of 2009. however, the positive trend continued,
Operating profit fell by 5 percent and operating profit rose 5 percent, 7<B7AAC3;/@57<A will improve
to 2,027 million kronor. CEO Jan mainly due to higher volume and lower with price increases and lower costs,
Johansson explained that earnings, raw material costs. which is expected to produce results in
which were adversely affected by ex- the second half of the year.
tremely sharp price increases in raw >/19/57<5E67166/A had a dif- “Market demand in Packaging is
materials like recovered paper and ficult time during the fi nancial crisis, expected to increase. The publication
pulp – increases that cannot be imme- also managed a higher operating pro- paper market in Europe also shows
diately offset by raising prices. fit, in part because the restructuring signs of some recovery, and in sawn
program is now yielding results. solid wood products, the market ba-
7<1@3/A3A7<@/E material pri- CEO Jan Johansson is confident lance continues to be good,” said Mr.
ces had the greatest impact on Tissue, about the rest of the year. Market fore- Johansson.
where operating profit decreased 18 casts are on whole cautiously optimis-

B7AAC36/AB63 >3@A=</:1/@3 >@=47B67563@

67563ABBC@<=D3@ B6307553AB>@=47B B6/<:/ABG3/@
AVO`S]TaOZSa? AVO`S]T]^S`ObW\U^`]¿b? >`]¿bPST]`SbOf;A39
#
 &

4]`Sab
''

>`]RcQba 
>S`a]\OZ
"

# 4]`Sab
1O`S
>`]RcQba
%"&
%!

 >S`a]\OZ
! #
1O`S
#
"!&

!#
#

>OQYOUW\U >OQYOUW\U 

% '

BWaacS #
!$
BWaacS
!!

'
" &

 &

! '
&

? '


" '





? 














!


?
?
?

?
?

3fQZcRW\U`Sab`cQbc`W\UQ]aba

!"A1/A6/>3I  K
SC A Pro du c ts AB Fo rsma n & B o de n fo rs

www.libero.se
 DWROR`Saaw\R`W\USZZS`][\WSX‡\aYO`S`VyZZO 
AVO^S[SRRSZORS\PO\YT]\RY][[WaW]\w`a][

T‡`S`bD>Y]\b]
@Sbc`OR`Saa(
Ab`‡[PS`U
A3 &&Ab]QYV]Z[

Awaken the eye.

And tummies will rumble.
No wonder competition about looks is a killer. We know how you can be
the winner. We work with it every day.

Our arena is the quickest growing system for outdoors

advertising on the market – easyad. With unique advantages
when it comes to print, special effects and handling.

We offer billboards, accessories, design, mounting, print, logistics, posters

and service.

Get in touch directly: display.info@sca.com or info@entevor.se

SCA PACKAGING SWEDEN AB ENTEVOR AB

Division Display Lagervägen 28 . 136 50 HANINGE
Box 760 . 601 17 NORRKÖPING Telefon: 08-504 100 40 . Fax: 08-500 111 23
Telefon: 011-28 03 00 . Fax: 011-31 39 80