Campo Belo Building / RoccoVidal Perkins+Will

01:00 - 11 December, 2014

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Campo Belo Building / RoccoVidal Perkins+Will
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 Daniel

Ducci

+38

Architects

RoccoVidal Perkins+Will

Location

So Paulo - State of So Paulo, Brazil

Architect in Charge

RoccoVidal Perkins+Will, Agres

Interiors

RoccoVidal Perkins+Will

Area

8400.0 sqm

Photographs

Daniel Ducci
More Specs
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 Daniel Ducci
From the architect. Based on open and flexible architecture concepts, MaxHaus Campo Belo
(located in the southern region of the city of So Paulo) was designed by businessman Jos
Paim de Andrade, and along with the offices of the RoccoVidal
Perkins+Will architecture firm, it is currently the most significant representation of the idea.
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 Daniel Ducci
The building has 68 units with open floor plans distributed throughout 17 floors of a
single residentialtower. Each unit is 70 m2 and has no walls except a central core that encloses
the bathroom and the wiring/plumbing shaft. In addition to this flexibility, each of these units
can be connected to the unit next to it, both horizontally and vertically. This can increase the
area to 140 m2, 210 m2, 280 m2, or even more in a compostable system.
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 Daniel Ducci
Removing the divisions between the apartments and cutting into concrete slabs to provide
access to the stairs allow for this flexibility. Double paned plate glass maxim-ar windows are
strategically placed so they will not interfere with these customizations. This is also the case
for the exposed concrete on the floor and ceiling which provide a modern feel and make other
wall dressings unnecessary. Another feature to facilitate changing the units is the choice
between a raised, monolithic or PVC floor embedded in the structure.
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 Daniel Ducci
The items present in every unit are finishing touches and accessories that emphasize the
technology and design of the building, and include: a rainfall showerhead, a bathroom with
pighes marble, maxim-air windows with a brushed stainless steel frame and automatic
switches controlled by an exclusive MaxHaus Apple application. However, the real attraction
is the stamped aluminum door, because in addition to an award-winning design, it has a letter
holder, unique peephole, a customized doorbell, the apartment number incorporated in the
design of each piece, and can be operated with a remote control. These accessories and
finishing touches show a combination of high residential standards and the cutting edge
technology of the corporate world, which is present in the common areas.
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Floor Plan
The building follows the MaxHaus construction style, and shows an evolution of the concept.
The unique design and size of the facade is completely different from other MaxHaus
buildings. Moving away from traditional facades, RoccoVidal P+W projected a building that
would play with size, color and lines to break the monotony of the rows of windows,
revealing the compostable elements. Through framing and marking done by reflective,
corrugated metallic panels and highly resistant polystyrene plates, a facade with different
compositions is created.Even the concrete in the lead is part of the effect.

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 Daniel Ducci
The building is on a 1,800 m2 piece of land located between two steep sloping roads, which
allowed for two partially underground floors that can be accessed from Rua Jesuno Maciel.
In order to keep these underground floors from becoming large walls with hollow blocks for
the urban environment (which is a common solution in these cases), RoccoVidal
Perkins+Will decided to enhance the space between the building and the street with some
landscaping and make a small but important public area for leisure. For the parking lots,
vertical concrete blocks run up the two floors, along with the platband and openings for light
and ventilation. The pedestrian entrance looks like a recessed niche under a large metal cube
with the property logo.
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 Daniel Ducci
The common areas include a pool, sauna, fitness caf and entrance hall, with a central core
that is completely covered in wood and concrete floors and walls. Art is displayed in the milk
glass elevators and touch screen panels at MaxHaus Campo Belo. In the elevator shaft, a
transparent glass wall displays graphite drawings by plastic artist Loro Verz, which
accompany residents and visitors on their vertical journey.