896 Braucker Rd

Union City, MI 49094

Denise B.
Draper

denisedraper.weebly.com

dbdraper15@my.trine.edu
517-617-3024
EDUCATION
Bachelor of Arts in Communication, with a focus in Public Relations Trine University, Angola, IN
Anticipated graduation: December 2016
GPA: 3.7 (4.0)
Associates Degree, General Studies Kellogg Community College, Battle Creek, MI
Graduated May 2015
GPA: 3.7 (4.0)
PROFESSIONAL EXPERIENCE
Humanities and Communication Department Intern
August 2016 - Current
Trine University Humanities and Communication Department; Angola, IN
Authors promotional pieces for department events and activities
Presents five-minute introductions before the Humanities Symposia and introduces speakers
Serves on a committee for on-campus event planning and promotions
Social Media Marketing Intern
August 2016 Current
2nd Story Marketing; Coldwater, MI
Researches and develops Facebook posts for two of 2nd Story Marketings clients
Posts three posts each week for Coldwater Alternative Medicine
Posts five posts each week for Head Start of Branch County
Public Relations and Marketing Summer Intern
March 2016 August 2016
2nd Story Marketing; Coldwater, MI
Created a web site for the non-profit organization, Women Who Care, using Weebly and HTML
Prepared six press releases, three radio ads, and six monthly newsletters for various clients
Created social media content for Coldwater Lake Marina and the Community Health Center
Marketing Assistant
January 2016 Current
Trine University Marketing Department; Angola, IN
Manages social media (Facebook, Twitter and Instagram) via SproutSocial
Creates and schedules 15 posts each week for Trine Universitys Facebook and Twitter accounts
Tracks social media analytics on a monthly basis for more than thirty Trine University social
media accounts
Increased Instagram followers on Trine Universitys Instagram account from 1,336 in June, to
1,525 in October.
Increased Twitter followers from 3,286 in June to 3,511 in October.
Increased the average Facebook impressions on Trine Universitys Facebook page from an
average of 486,448/month to 591,475/month from June to September.
Increased Twitter impressions on Trine Universitys Twitter account from an average of
72,720/month to 118,060/month

Researched and developed content for Trine Universitys blog (Spring 2016)

OTHER EXPERIENCE
Bartender/Server
February 2016 - Current
Ruby Tuesday; Angola, IN.
Provides an exceptional guest experience in terms of service and food and drink quality
Maintains a 35% tip percentage
Licensed Massage Therapist
February 2014 Current
Owner/Operator; Coldwater, MI
Maintained a 59% client return with new clients at peak operating period
Designed business cards, website, brochure and other promotional pieces
Established and maintained a Facebook page for my business
Met and developed relationships with 500+ clients
Received 30+ likes on the Facebook page in the first three weeks
Gained experience working for another Massage Therapist, renting space, contract work, and inhome visits
RELATED COURSEWORK
Rhetoric and Persuasion
Media Law and Ethics
Communication Theories and Research
Event Planning and Promotions
Media and Society
Digital Advertising
PR Writing and Production
Crisis and Emergency PR

SKILLS
Microsoft OfficeWord, Adobe: Photoshop, Bridge
Facebook, Twitter, Pinterest, SproutSocial, LinkedIn, YouTube, Basecamp, OU Campus
Tracking social media analytics