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Amazonsetsuplogisticscompanyin
Indiatodeliverproductsdirectlyto
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ByHarsimranJulka,ETBureau|Updated:Mar24,2015,12.42AMIST

READMOREONTechnopak|SnapDeal|India|Gati|Flipkart|EasyShip|DHL

NEWDELHI:Amazonhassetupalogistics
companyinIndiatodeliverproductsdirectly
toconsumers,openinganewfrontinthe
battlefortophonoursinthecountry'sfast
growingonlineretailindustry.

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AmazonTransportationServicesPrivate
Limited,asubsidiaryofUSbasedAmazon,
willshipgoodsfromsellerswhotransacton
thecompany'sonlinemarketplaceinIndia.
Industry
Auto
Banking/Finance
Cons.Products
Energy
Ind'lGoods/Svs
Suchaserviceisalreadyonofferfrom
Consultancy/Audit
Education
Hotels/Restaurants
Property/C'struction
Retail
Travel
FlipkartthroughlogisticscompanyeKart,
andSnapdeal,whichboughtastakein
Share Youand3.7Motherslikethis.
deliveryfirmGojavaslastweek.

Healthcare/Biotech

Services

More

Alllargemarketplaceshaveopenedtheirownlastmile
logisticsarmsinIndiaasthecapabilitytodelivergoodsnext
daydoesntexistinIndiaslogisticssector,saidBisen.

RELATEDCOMPANIES

SPOTLIGHT
CreatingDesire

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"WewanttochangehowIndiashops,"said
Gati
1.35(0.98%)
SamuelAugustineThomas,directorof
transportationforAmazoninIndia."The
BlueDart
58.20(1.14%)
logisticsarmhasbeensetuptoaidinlast
BattleforMosul
miledeliveryasproductscanbeshipped
faster,"hesaid.ProductssoldontheAmazonmarketplacearenowshippedtosome
19,000pincodesacrossthecountry.
ATSLwillbeoneofthelogisticspartnersforAmazon'sIndianmarketplace.
Thecompany'sIndianmarketplaceexpectstosellgoodsworthoverRs12,000crore($2
billion)thisfiscal.ThecompanywillcontinuetoworkwithotherpartnersincludingIndia
PostandcouriercompanieslikeGati BSE0.98% ,BlueDart BSE1.14% andDHL.

SamsungIndiatodrivefestive
saleswithS7

ISleaders'abandon'Mosulas
Expertsareoftheviewthat"lastmiledelivery"willincreasinglybeacrucialfrontinthewar
Iraqforcesclosein

Thecountryslargestsmartphonemakerwill
alsovacatethe3Gsmartphonespaceand
allitsupcominglauncheswillonlybe4G
handsets,aseniorcompanyexecutivesaid.

"WearetellingDaesh(IS)thattheirleaders
2.5lakhcrore)by2018.
areabandoningthem.We'veseena
movementoutofMosul,"saidUSMajor
Startupsspecialisinginprovidingthirdpartydeliverylogisticstoetailershaveemerged
GeneralGaryVolesky,whoheadstheanti
IScoalition'slandcomponent.
acrossthecountry,includingDelhivery,whichmostrecentlyraisedfundingofabout$35

JLRmaylocallyassemblesportsutility
vehicles
PernodRicard'ssalesgrowthinIndiahits
regulatorybump

forleadershipinIndia'secommerceindustry,whichisexpectedtobeworth$43billion(Rs

million.Butinrecentmonths,thetoponlinemarketplacesarestrengtheningtheirown
inhouselogisticsfleets.

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10/21/2016

AmazonsetsuplogisticscompanyinIndiatodeliverproductsdirectlytoclientsTheEconomicTimes

"AlllargemarketplaceshaveopenedtheirownlastmilelogisticsarmsinIndiaasthe
capabilitytodelivergoodsnextdaydoesn'texistinIndia'slogisticssector,"saidAnkur
Bisen,seniorVPatretailconsultingfirmTechnopak.
Also,companieswithlogisticscapabilitycandelivergoodsforcompetitors,creatinga
TOPSELLING,PRICESDROPP<

>

potentialnewlineofbusiness."Itmakessensetohiveoff(logisticsdivisions)oroperate
asseparatearmsastheymayachieveascaleandreachtheirfullpotentialbyservicing
otherecommercecompanies,"saidBisen.
Amazoncurrentlyoperatesninefulfilmentcentres,ecommercejargonforwarehouses,in
eightIndianstates.Itwasthefirstonlinemarketplacetooffertwodayandoneday
guaranteeddeliveryinIndia,anormintheUSmarket.ThispromptedSnapdealand
Flipkarttofollowsuitandlaunchsamedaydeliveryaswell,withFlipkartannouncing
planstolaunchthreehourdeliverythisyear.BengalurubasedFlipkartisduetospinoff
logisticsarmeKartwhichsofarhasbeenadivisionofWSRetailasaseparateentity
thisyear.

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AmazonIndiaalsorecentlylaunchedEasyShip,anassistedshippingplatformfor12,000
outofits20,000sellers,aplatformwhichthecompanyhasnowtakenglobal.
"WithEasyShip,oursellerscannowchoosetheircourierpartners,andshipevenonthe
sameday,"saidanAmazonIndiarepresentative.
Withlittletochoosebetweenthetoponlineretailersandcapitalnolongeraconstraint,
logisticsisprovingtobethedifferentiator.
"Morethan60%ofourcustomersareeligiblefornextdayshippingonproductsfulfilledby
Amazon,"saidaspokeswomanforAmazon.

WhileFlipkartguaranteesnextdaydeliveryatanextrapriceofRs90pershipment,
AmazonchargesRs99pershipment.Forsamedaydelivery,FlipkartandAmazon
Cons.Products
Energy
Ind'lGoods/Svs
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chargeaboutRs140andRs149extra,respectively.
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TheregulatoryfilingsmadebyATSLshowthatapartfromThomas,KuldeepSinghBisht
andRakeshMohanBakshiarealsodirectorsattheDelhibasedcompany,whichhasa
paidupcapitalofaboutRs24.8crore.Thomaswasearlierthemanagingdirectorfor
westernandsouthernoperationsofFederalExpress,theUSbasedcouriercompany.
Bakshi,AmazonIndia'slegalheadisadirectoronAmazonWholesale(India)Private
LimitedandAmazonInternetServicesPrivateLimited.Bishtisalsoadirectorwith
AmazonInternetServicesPrivateLimited.
(WithinputsfromEvelynFokinBengaluru)
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RecentMessages(11)

Rahul
131daysago

AmazondeliveryserviceisthemostpatheticserviceIhavecameacross.Theydonthavethecorrect
numberfortheirdeliveryagentsinGurgaonPincode122001.Mostlythecellphoneisswitchedoffand
eventhedeliveryteamhasnoinformation.Ihaveexpirencedthisinthelast4ordersiplaced
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