QFD Template

February 28, 2007

Interrelationship between technical

decriptors (correlation matrix)
HOWS vs. HOWS
+9
+3
-3

Strong Positive
Positive
X

Negative

Relationship between customer

requirements and technical

-9

Strong Negative

descriptors
Technical Descriptors
(HOWs)

WHATs vs. HOWs

Primary

Strong
Medium

+1

Weak

Absolute Weight and Percent

0
0

Sales Point

0
0

Scale-up Factor

Prioritized Technical
Descriptors

0
0

Target Value

0
0

Importance to Customer

0
0

B's Product

0
0

Assessment

0
0

A's Product

0
0

Competitive

Target Value
Absolute Weight and Percent
Relative Weight and Percent

B's Product

Our Product

Assessment
Degree of Technical Difficulty

Our Product
A's Product

Customer

Technical
Competitive

Prioritized Customer
Requirements

Customer Requirements
(WHATs)

Secondary

Secondary

Primary

+3

+9

Performance Aesthetics

Customer Requirements
(WHATs)

Secondary

Primary

QFD Example
Step 1 - List Customer Requirements (WHATs)
February 28, 2008

Resonable Cost
Aerodynamic Look
Nice Finish
Corrosion Resistant
Lightweight
Strength
Durable

QFD Example
Step 2 - List Technical Descriptors (HOWs)
February 28, 2008

Performance Aesthetics

Customer Requirements
(WHATs)

Resonable Cost
Aerodynamic Look
Nice Finish
Corrosion Resistant
Lightweight
Strength
Durable

Forging

Sand Casting

Die Casting

Welding

Titanium

Aluminum

Steel

Secondary

Primary

Secondary

Powder Metallurgy

Primary

Technical Descriptors
(HOWs)
Material
Manufacturing
Selection
Process

QFD Example
Step 3 - Develop a Relationship Matrix Between WHATs and HOWs
February 28, 2008

Relationship between customer

requirements and technical
descriptors

Die Casting

Sand Casting

Forging

Welding

Titanium

Steel

Secondary
Resonable Cost
Aerodynamic Look
Nice Finish
Corrosion Resistant
Lightweight
Strength
Durable

Aluminum

Performance Aesthetics

Customer Requirements
(WHATs)

Primary

Secondary

WHATs vs. HOWs

+3

Strong
Medium

+1

Weak

+9
Powder Metallurgy

Primary

Technical Descriptors
(HOWs)
Material
Manufacturing
Selection
Process

QFD Example
Step 4 - Develop the Interrelationship Matrix Between HOWs
February 28, 2008
Interrelationship between technical
decriptors (Correlation Matrix)
HOWS vs. HOWS
+9
+3
-3

Strong Positive
Positive
X

Negative

Relationship between customer

requirements and technical

-9

Strong Negative

descriptors

Die Casting

Sand Casting

Forging

Welding

Titanium

Steel

Secondary
Resonable Cost
Aerodynamic Look
Nice Finish
Corrosion Resistant
Lightweight
Strength
Durable

Aluminum

Performance Aesthetics

Customer Requirements
(WHATs)

Primary

Secondary

WHATs vs. HOWs

+3

Strong
Medium

+1

Weak

+9
Powder Metallurgy

Primary

Technical Descriptors
(HOWs)
Material
Manufacturing
Selection
Process

QFD Example
Step 5 - Competitive Assessment
February 28, 2008
Interrelationship between technical
decriptors (Correlation Matrix)
HOWS vs. HOWS

descriptors

Primary

Technical Descriptors
(HOWs)
Material
Manufacturing
Selection
Process

Welding

Die Casting

Sand Casting

Forging

0
0
5

5
0
0

0
5
0

5
0
4

0
5
0

0
0
0

0
0
0

0
0
0

Steel

Secondary

Titanium

Technical
Competitive
Assessment

Resonable Cost
Aerodynamic Look

Nice Finish
Corrosion Resistant
Lightweight
Strength
Durable
Our Product
A's Product
B's Product

+3

Strong
Medium

+1

Weak

+9

Aluminum

Performance Aesthetics

Customer Requirements
(WHATs)

Primary

Secondary

WHATs vs. HOWs

3
4

4
5

2
3

4
4

5
4

3
2

3
3

4
3

2
4

4
B's Product

Strong Negative

Assessment

Relationship between customer

requirements and technical

A's Product

Negative

Competitive

Our Product

-9

Strong Positive
Positive

Customer

+3
-3

Powder Metallurgy

+9

QFD Example
Step 6 - Develop Prioritized Customer Requirements
February 28, 2008
Interrelationship between technical
decriptors (Correlation Matrix)
HOWS vs. HOWS

descriptors

Durable
Our Product
A's Product
B's Product

0
0
5

5
0
0

0
5
0

5
0
4

0
5
0

0
0
0

0
0
0

0
0
0

3
4

4
5

2
3

8
5

4
4

1.3 1.5 16
1 1.5 8

4
4

5
4

3
2

5
2

4
4

1
1

1
1

5
2

3
3

4
3

2
4

7
5

4
3

1.3
1

2
1

19
5

Prioritized Customer
Requirements

Absolute Weight and Percent

Forging

Lightweight
Strength

Weak

Sales Point

Sand Casting

Nice Finish
Corrosion Resistant

+1

Scale-up Factor

Die Casting

Strong
Medium

Target Value

Welding

Steel

Secondary

Titanium

Technical
Competitive
Assessment

Resonable Cost
Aerodynamic Look

+3

+9

Aluminum

Performance Aesthetics

Customer Requirements
(WHATs)

Primary

Secondary

WHATs vs. HOWs

Importance to Customer

Primary

Technical Descriptors
(HOWs)
Material
Manufacturing
Selection
Process

B's Product

Strong Negative

Assessment

Relationship between customer

requirements and technical

A's Product

Negative

Competitive

Our Product

-9

Strong Positive
Positive

Customer

+3
-3

Powder Metallurgy

+9

QFD Example
Step 7 - Develop Proritized Technical Descriptors
February 28, 2008
Interrelationship between technical
decriptors (Correlation Matrix)
HOWS vs. HOWS

Negative

Strong Negative

Relationship between customer

requirements and technical
descriptors

Primary

Technical Descriptors
(HOWs)
Material
Manufacturing
Selection
Process

+3

Strong
Medium

+1

Weak

Forging

Powder Metallurgy

1
1

9
1

3
9

9
3

3
3

1
9

3
4

4
5

2
3

8
5

4
4

Nice Finish
Corrosion Resistant

3
1

9
9

9
9

1
1

9
3

1
3

3
3

9
3

4
4

5
4

3
2

5
2

4
4

1
1

1
1

5
2

Lightweight
Strength

1
9

9
3

9
9

1
1

3
3

4
3

2
4

7
5

4
3

1.3
1

2
1

19
5

Durable

0
0
5

5
0
0

0
5
0

5
0
4

0
5
0

0
0
0

0
0
0

0
0
0

1
5

6
5

9
5

4
4

7
5

3
0

6
0

9
0

Importance to Customer

Target Value

Scale-up Factor

Sales Point

Absolute Weight and Percent

Technical
Competitive
Assessment
Degree of Technical Difficulty
Target Value
Absolute Weight and Percent
Relative Weight and Percent

Steel
Our Product
A's Product
B's Product

168 227 193 92 162 122 132 125

252 410 312 167 213 203 165 172
Prioritized Technical
Descriptors

B's Product

Sand Casting

9
1

Assessment

Die Casting

A's Product

Welding

Resonable Cost
Aerodynamic Look

Secondary

Titanium

+9

Aluminum

Performance Aesthetics

Customer Requirements
(WHATs)

Primary

Secondary

WHATs vs. HOWs

1.3 1.5 16
1 1.5 8

Prioritized Customer
Requirements

Competitive

-9

Strong Positive
Positive

Our Product

+3
-3

Customer

+9