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BEGINNING KNOWLEDGE
BEGINNING KNOWLEDGE
analyses. Qualitative studies are very rich and provide unique perspectives. Researches may use
many tools to gather the data such as literature review, interviews, focus groups, field
observations, documents, photographs, videos, journals, and reports, among others. A lot of
time is spent in the field during the research process and interviews will have many rounds in
order to really get the data necessary, as it has to be analyzed, polished and reviewed.
Understanding your own personal view and bias is fundamental in qualitative research as well, as
the researcher becomes really involved in the study. For qualitative studies are not simple to find
the correct participants, since the process can be long and participants can drop out. I personally
define qualitative as a more passionate way of research rather then a more objective quantitative
approach. The quantitative on the other hand is a more traditional approach and uses the findings
for the general population, is based on objective statistical analyses and is performed on control
situation. The questions are defined in the beginning of the study rather then as the study
happens as the qualitative does. Some approaches for quantitative are experimental, survey, and
correlation among others. The quantitative research manipulates variables and the qualitative
does not.