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NBC News/WSJ/Marist Poll

October 30, 2016


North Carolina Questionnaire
Residents: n=1,136 MOE +/- 2.9%
Registered Voters: n=1,018 MOE +/- 3.1%
Likely Voters: n=780 MOE +/- 3.5%
Totals may not add to 100% due to rounding.
Screener
<Marist Poll Introduction> Are you 18 years of age or older?
Do you consider your permanent home address to be in North Carolina?
HH SELECTION LANDLINE FRAME ONLY
GENDER GUESS

Do you approve or disapprove of the job Barack Obama is doing as president?


LIKELY VOTERS
Approve
Disapprove
Unsure
Total

October 30, 2016


50
45
5
100

October 13, 2016


48
46
5
100

REGISTERED VOTERS

October 30, 2016


49
44
7
100

October 13, 2016


49
45
6
100

RESIDENTS

October 30, 2016


48
43
9
100

October 13, 2016


50
44
6
100

October 30, 2016


50
44
3
2
2
100

October 13, 2016


48
43
5
1
3
100

October 30, 2016


48

October 13, 2016


48

43
4
2
3
100

41
6
1
3
100

Approve
Disapprove
Unsure
Total

Approve
Disapprove
Unsure
Total
If November's presidential election were held today, whom would you support if
the candidates are [including those who are undecided yet leaning toward a
candidate or already voted]:
LIKELY VOTERS
Hillary Clinton and Tim Kaine, the Democrats
Donald Trump and Mike Pence, the Republicans
Neither
Other
Undecided
Total
REGISTERED VOTERS
Hillary Clinton and Tim Kaine, the Democrats
Donald Trump and Mike Pence, the Republicans
Neither
Other
Undecided
Total

NBC News/WSJ/Marist North Carolina Poll October 30, 2016; Page 1

Would you say you strongly support <candidate>, somewhat support them, or do
you think you might vote differently on Election Day?
LIKELY VOTERS WITH A CANDIDATE PREFERENCE
Strongly support

October 30, 2016


69

October 13, 2016


71

29
2
1
100

23
5
1
100

October 30, 2016


66

October 13, 2016


67

31
2
1
100

25
6
2
100

October 30, 2016


47

October 13, 2016


45

41
8
2
2
100

41
9
2
3
100

October 30, 2016


46

October 13, 2016


45

40
9
2
3
100

39
10
2
4
100

Somewhat support
Might vote differently
Unsure
Total
REGISTERED VOTERS WITH A CANDIDATE PREFERENCE
Strongly support
Somewhat support
Might vote differently
Unsure
Total
If November's presidential election were held today, whom would you support if
the candidates are [including those who are undecided yet leaning toward a
candidate or already voted]: *
LIKELY VOTERS
Hillary Clinton, the Democrat
Donald Trump, the Republican
Gary Johnson, the Libertarian
Other
Undecided
Total
REGISTERED VOTERS
Hillary Clinton, the Democrat
Donald Trump, the Republican
Gary Johnson, the Libertarian
Other
Undecided
Total
*Green Party candidate Jill Stein has write-in status.

NBC News/WSJ/Marist North Carolina Poll October 30, 2016; Page 2

Overall, do you have a favorable or an unfavorable impression of Hillary Clinton?


LIKELY VOTERS
Favorable

October 30, 2016


41

October 13, 2016


42

55
4
100

56
2
100

October 30, 2016


40

October 13, 2016


41

55
5
100

57
2
100

October 30, 2016


40
54
5
100

October 13, 2016


41
57
2
100

October 30, 2016


35
60
6
100

October 13, 2016


35
60
4
100

REGISTERED VOTERS

October 30, 2016


33
60
7
100

October 13, 2016


33
62
5
100

RESIDENTS

October 30, 2016


32
60
7
100

October 13, 2016


32
63
6
100

October 30, 2016


48
48
2
3
100

October 13, 2016


46
46
2
6
100

October 30, 2016


46
48
2
4
100

October 13, 2016


46
45
2
7
100

Unfavorable
Unsure/Never heard
Total
REGISTERED VOTERS
Favorable
Unfavorable
Unsure/Never heard
Total
RESIDENTS
Favorable
Unfavorable
Unsure/Never heard
Total

Overall, do you have a favorable or an unfavorable impression of Donald Trump?


LIKELY VOTERS
Favorable
Unfavorable
Unsure/Never heard
Total

Favorable
Unfavorable
Unsure/Never heard
Total

Favorable
Unfavorable
Unsure/Never heard
Total

If November's election for U.S. Senate in North Carolina were held today, whom
would you support if the candidates are [including those who are undecided yet
leaning toward a candidate or already voted]:
LIKELY VOTERS
Deborah Ross, the Democrat
Richard Burr, the Republican
Other
Undecided
Total
REGISTERED VOTERS
Deborah Ross, the Democrat
Richard Burr, the Republican
Other
Undecided
Total

NBC News/WSJ/Marist North Carolina Poll October 30, 2016; Page 3

Would you say you strongly support <candidate>, somewhat support <candidate>,
or do you think you might vote differently on Election Day?
LIKELY VOTERS WITH A CANDIDATE PREFERENCE
Strongly support

October 30, 2016


55

October 13, 2016


57

39
5
1
100

34
8
2
100

October 30, 2016


52

October 13, 2016


53

40
7
1
100

36
9
2
100

October 30, 2016


51
45
2
2
100

October 13, 2016


49
48
1
3
100

October 30, 2016


50
45
3
3
100

October 13, 2016


48
47
1
4
100

October 30, 2016


73
24
2
1
100

October 13, 2016


57
34
8
1
100

October 30, 2016


70
26
3
1
100

October 13, 2016


54
36
8
2
100

Somewhat support
Might vote differently
Unsure
Total
REGISTERED VOTERS WITH A CANDIDATE PREFERENCE
Strongly support
Somewhat support
Might vote differently
Unsure
Total
If November's election for governor in North Carolina were held today, whom
would you support if the candidates are [including those who are undecided yet
leaning toward a candidate or already voted]:
LIKELY VOTERS
Roy Cooper, the Democrat
Pat McCrory, the Republican
Other
Undecided
Total
REGISTERED VOTERS
Roy Cooper, the Democrat
Pat McCrory, the Republican
Other
Undecided
Total

Would you say you strongly support <candidate>, somewhat support <candidate>,
or do you think you might vote differently on Election Day?
LIKELY VOTERS WITH A CANDIDATE PREFERENCE
Strongly support
Somewhat support
Might vote differently
Unsure
Total
REGISTERED VOTERS WITH A CANDIDATE PREFERENCE
Strongly support
Somewhat support
Might vote differently
Unsure
Total

NBC News/WSJ/Marist North Carolina Poll October 30, 2016; Page 4

Are you male or female?


LIKELY VOTERS

October 30, 2016


46
54
100

October 13, 2016


47
53
100

REGISTERED VOTERS

October 30, 2016


47
53
100

October 13, 2016


47
53
100

RESIDENTS

October 30, 2016


48
52
100

October 13, 2016


48
52
100

Male
Female
Total

Male
Female
Total

Male
Female
Total

Nature of the Sample: NBC News/WSJ/Marist North Carolina Poll of 1,136 Adults
This survey of 1,136 adults was conducted October 25th and October 26th, 2016 by The Marist Poll sponsored and funded in partnership
with NBC News and The Wall Street Journal . Adults 18 years of age and older residing in the state of North Carolina were contacted on
landline or mobile numbers and interviewed in English or Spanish by telephone using live interviewers. Landline telephone numbers
were randomly selected based upon a list of telephone exchanges from throughout the state of North Carolina from ASDE Survey
Sampler, Inc. The exchanges were selected to ensure that each region was represented in proportion to its population. Respondents in
the household were randomly selected by first asking for the youngest male. This landline sample was combined with respondents
reached through random dialing of cell phone numbers from Survey Sampling International. Assistance was provided by Luce Research
for data collection. After the interviews were completed, the two samples were combined and balanced to reflect the 2013 American
Community Survey 5-year estimates for age, gender, income, and region, except for race, which is from the 2010 census. Results are
statistically significant within 2.9 percentage points. There are 1,018 registered voters. The results for this subset are statistically
significant within 3.1 percentage points. There are 780 likely voters defined by a probability turnout model which determines the
likelihood respondents will participate in the 2016 Presidential Election based upon their chance of vote, interest in the election, and past
election participation. The results for this subset are statistically significant within 3.5 percentage points. The error margin was not
adjusted for sample weights and increases for cross-tabulations.

For nature of the sample and additional tables, please visit The Marist Poll

NBC News/WSJ/Marist North Carolina Poll October 30, 2016; Page 5