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NOTE:
Read
through
these
thought
provoking
questions
(even
if
its
a
quick
skim)
BEFORE
you
watch
the
video.
Were
talking
about
MUCH
DEEPER
persuasion
and
the
moment-by-moment
internal
selection
processes
ALL
your
customers
go
through.
1)
Clickthrough
rates
have
fallen
by
about
__?__%
since
20
_
_.
What
are
the
key
forces
contributing
to
that
drop
off?
How
do
YOUR
click-through
rates
compare
over
the
last
3
to
5
years?
Or
even
further
back,
if
youve
been
in
business
that
long?
2)
All
marketing
media
are
subject
to
two
unstoppable
forces:
N_________
and
F__________.
What
have
been
the
key
F___________
factors
affecting
YOUR
business?
Where
have
you,
personally,
seen
N___________
give
way
to
boredom?
COPYRIGHT LEVIS INTERNATIONAL MARKETING: The material contained in this publication is protected
under International and Federal Copyright Laws and Treaties & may in no way be reproduced or
transmitted without the express written permission of the publisher. Any unauthorized reprint or use of
this material is expressly prohibited.
3)
Of
the
new
marketing
media
listed
on
the
video,
how
many
does
YOUR
business
try
to
master?
How
does
that
compare
to
the
biggest
companies
with
an
army
of
employees?
Whats
the
biggest
mistake
you
can
make
with
these
media?
4)
If
you
could
only
use
ONE
marketing
media,
what
would
it
be?
Choose
from
the
following:
Facebook,
AdWords,
Twitter,
LinkedIn,
Magazines,
SEO,
Pinterest,
Instagram,
Newspapers,
Podcasts,
Google+,
Tumblr,
StumbleUpon,
Email,
YouTube,
Radio,
Blogging,
Television.
WHY
would
you
choose
it?
5)
On
the
videos
quick-quiz,
whats
YOUR
score
for
an
average
day?
Can
you
sense
the
pointless
addiction?
Think
back
to
when
youve
actually
received
some
substance
and
how
fulfilling
it
is,
and
how
much
more
willing
you
are
to
slow
down
and
really
take
it
in.
Look
in
your
inbox
and
notice
what
criteria
you
use
to
sort
and
select.
NOTE
not
mentioned
on
the
video:
Psychologist
B.F.
Skinner
showed
that
variable
reinforcement
is
far
more
powerful
than
being
rewarded
for
every
action.
Its
the
driving
force
in
Las
Vegas,
where
a
random,
occasional
reward
KEEPS
you
pursuing
the
goal,
almost
indefinitely.
Skinner
demonstrated
this
phenomenon
with
pigeons
pecking
a
lever
for
a
pellet
of
food.
COPYRIGHT LEVIS INTERNATIONAL MARKETING: The material contained in this publication is protected
under International and Federal Copyright Laws and Treaties & may in no way be reproduced or
transmitted without the express written permission of the publisher. Any unauthorized reprint or use of
this material is expressly prohibited.
6)
The
experts
have
been
telling
us
for
decades
that
ATTENTION
is
the
most
valuable
marketing
commodity
in
the
world
today
and
it
WAS.
But
what
has
replaced
it?
Whats
the
deeper
driving
force
that
fuels
our
online
addictions?
C___________
attention
is
also
defined
as
I__________.
What
could
you
do
right
NOW
to
satisfy
your
customers
longings?
What
is
the
simplest,
least
expensive
thing?
Think
of
your
favorite
marketers
the
ones
that
you
trust.
Look
deeper
into
WHAT
qualities
have
made
you
like,
trust,
admire
or
whatever
it
is
thats
hooked
you.
7.
LIST
BUILDING
is
DEAD!
What
has
replaced
it
(the
birth
of
F___________)?
What
marketers
can
you
think
of
whove
taken
advantage
of
this
phenomenon?
Name
3
niches
that
use
an
E__________,
that
the
F__________
can
join
together
against?
8.
From
engineering
hundreds
of
successful
email
campaigns
targeting
millions
and
millions
of
end-users
(and
actually
standing
over
people's
shoulders
and
watching
them
and
asking
them
how
they
do
this)
Whats
MORE
IMPORTANT
than
the
SUBJECT
LINE?
COPYRIGHT LEVIS INTERNATIONAL MARKETING: The material contained in this publication is protected
under International and Federal Copyright Laws and Treaties & may in no way be reproduced or
transmitted without the express written permission of the publisher. Any unauthorized reprint or use of
this material is expressly prohibited.
Go
to
your
inbox
(even
before
you
watch
the
video),
and
see
how
you
sort
your
EMAIL.
Slow
w
-
a-
a
-
a
-
y
down,
so
you
notice
your
internal
process
at
work
because
you
DO
have
one.
COPYRIGHT LEVIS INTERNATIONAL MARKETING: The material contained in this publication is protected
under International and Federal Copyright Laws and Treaties & may in no way be reproduced or
transmitted without the express written permission of the publisher. Any unauthorized reprint or use of
this material is expressly prohibited.