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Re : chapter 3 (updated)

18 Oct 2016 09:10:05 PM

Posted By

NURSYAHIRAH BINTI ABD


RAZAK

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ANN NORENE ANAK NODIM

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18 Oct
2016
07:21:
06 PM

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Greeting,
Basically, equilibrium price is also called market clearing price because at this
price, the right amount that marketers bring to the market will be purchased
by consumers, and there is nothing to be "surplus". This is effective because
there is no excess supply and production or scarcity of waste and the home
market effectively. This is a central element of the price mechanism, and one
of its main advantages.
Based on my understanding,market equilibrium is achieve by combining the
two potential shift, the equilibrium is always subject to factors that lead to
changes in supply and factors leading to changes in demand. Because of the
demand curve downward slope and supply curve upward slope, they will
accidently cross at some point in a chart supply and demand. The equilibrium ,
it serves as a tracking price and quantity on the basis of the relevant entries in
actual demand an availability of supply. the changes will show an immediate
impact on the equilibrium , the equlibrium between the new demand or supply
of a equivalent volume and price development of appropriate data.

Read Re : chapter 3 (updated)


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ANN NORENE ANAK NODIM

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ANN NORENE ANAK NODIM

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19 Oct 2016
12:00:36 AM
18 Oct 2016
07:21:06 PM

greetings everyone. i just want to share my opinion based on the question


about the brochure. In my opinion, I think it is difficult to fix a price on a
brochure because it might gives an additional or reduction of charge for the
consumer. For example, if the tourist want to change the itinerary on the
brouchure whereby, he or she want to go to another place that requires extra
fees so the agency need to add on charges in their packages. Thus, there will
be changes of amount for the package due to their demand. Meanwhile, if he
or she want to reduces some of the activities or places that require payment,
so there will be deduction of amount in their packages. In a nutshell, I can
assume that it is easy to fix the price if the consumer are following the
itinerary or rules in the brouchure but if they tend to follow their own
decision, they might will get extra charge for their purchases.

Read Re : chapter 3 (updated)


Posted
By
:

GEMA ANAK CHUNDIE

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To
:

ANN NORENE ANAK NODIM

19 Oct 2016
12:12:00 AM
18 Oct 2016
07:21:06 PM

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hello everyone. i would like to share my point of view of brochure.


Brochure is an advertisement of a promotion. Brochure contains of
information that related to the promotion that they promote. They are
including the place, price, and other information as well. It is difficult to fix
the price that had been set on brochure because there is no consistency of
the price day-to-day. For example, like a destination promoter to promote a
destination. The price will be not remains the same where it come to a peak
time and off peak time. When it comes to a peak time, the price in the
brochure will be not fixed. It is due to the demand from the customers, and
supply be provided. Sometimes, on a peak time, the price will be cheaper,
and also can be expensive as the promoter is focus to their target market.
Such as, the luxury class tourist, middle class tourist, or the lower class
tourist. That is why the price in brochure is hard to fix as there are the

changes in the demand and supply.

Read Re : chapter 3 (updated)


Posted
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:

SHIRLEY MELISSA JAIDY

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To
:

ANN NORENE ANAK NODIM

19 Oct 2016
12:22:56 AM
18 Oct 2016
07:21:06 PM

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Greetings, I would like to share some tips from an article that I read on how to
pricing the tourism products in order to fixed the price in a brochure.
Basically there are many sides of the business need to be consider in fixing a
price of tourism products and services. The first one is considering the fixed
for instance rent and building and variable cost for example electricity and
maintenance. On top of that, tour operators also need to consider a cost of
distribution network which a lot of tour operators choosing this path because
of the improvement of the sales and the profitability.
Another additional pricing factors are competition which to find out how much
the competitors charging and also their pricing strategies. Secongly is
demand, this can be explain through considering what can be added to the
product offered to improve sales without sacrificing profit. Next is target
market which to do some research about the target market for example their
length of stay and their disposable income. Lastly is the seasonality whereby
it determines of the fluctuations in the business between high and low
season.

Read Re : chapter 3 (updated)


Posted
By
:

AARON ANAK ANJANG

19 Oct 2016
02:19:46 AM
18 Oct 2016
07:21:06 PM

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:
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nt :

ANN NORENE ANAK NODIM


Pricing Case study.doc

Greetings everyone, I would to point out my own findings regarding to the


question about why is it difficult to fix a price on the brochures. First of all,
brochures used widely by the travel agencies and the tour operators to
promote and sells their product in terms of tour packages. Based on the case
study article that I have reviewed, it is not easy to fix price of packages on
the brochures. This is because the tour operators finds out that they cannot
reduce or unable to control the output once the sales of their tour packages
sold to the market. The tour agencies need to reduce the price of the
packages sometimes usually on the earlier date before departures or
consuming time by giving discounts if the supplier such as an
airlines,hoteliers,caterings and so on did not match their contracting
production sales at the specific time whereby there is lacking of demand.
Thus, the tour operators will encourage earlier bookings to the consumer by
attracting more demand from them and eventually will increase the sales of
the airlines seats, room bookings and so on before the consuming period.
For more reviews and details, I already attached the case study article for
further readings regarding to the question.

New Re : chapter 3 (updated)


Posted
By
:

PUTERI DIYANA BINTI MEGAT JAMA

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To
:

ANN NORENE ANAK NODIM

19 Oct 2016
04:08:27 AM
18 Oct 2016
07:21:06 PM

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I would like to give some opinions pertaining the reasons why is it hard to
make the price on a brochure fixed. Basically brochure is medium to promote
our tour package or tour products. But the price that usually shown in the
brochure is not fixed and it changes depend on a certain factor like the

current flight ticket prices, seasonality and so on. Some of the customers also
prefer to give changes a little bit of the itinerary to suit their wants and this
basically can probably change the price of the package too. It is hard for the
tour operator to control the price and that is why the price shown is not
always the actual number that we have to pay as what we look on the
brochure a month ago,. it must suits the current changes and also not to
forget the current money exhcanges

New Re : chapter 3 (updated)


Posted
By
:

NIK NUR IWANI BT NIK ZAINUDDIN

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To
:

ANN NORENE ANAK NODIM

19 Oct 2016
04:39:12 AM
18 Oct 2016
07:21:06 PM

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Greeting,
I would like to add on factors that affecting supply which are technology and
transport condition. Based on the technology factor it can affect supply by
increasing production of product. If supply has a better technology, supply
can fulfill customers demand and increasing their production. For example, if
in 2014 Coca Cola Company only produces 20,000 bottles of Coca Cola per
year but in 2016 the Coca Cola Company bought a new machine to produce
their product then they can produce more Coca Cola product per year. When
the technology has been upgraded it will increase the production of the
product. While, transport condition can affecting supply side by having a
good transport facilities will increase the product produce by supply. For
example, in 2014 the supply using a road transportation to export their
product to customers it will take 3 to 4 days before it reach to the customers
destination depends on length of journey. But if the supply using another type
of transportation such as air transportation it will save time and customers or
marketer can get the product faster than before. Due to the reasons supply
can increasing their production of product.

Ne
Re : chapter 3 (updated)
w
Posted
By
:

MOHD AZRI BIN M.ZIN

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To
:

ANN NORENE ANAK NODIM

19 Oct 2016 08:58:42


AM
18 Oct 2016 07:21:06
PM

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Hello everyone, it seems like this topic is quiet difficult. However, I would like
to give my opinion towards the barrier to entry. In any business matter, you are
required to have a permit and license to continue a legal business. For
example, as the Proprietorship/Partnership, they needed to apply and
registered under Companies Commission of Malaysia, Suruhanjaya Syarikat
Malaysia (SSM). The act that they have to follow basically are the Registration
of Businesses Act 1956 (ROBA 1956) & ROBA Rules 1957. Well, every business
will be charged according to the business act, and everyone has to abide with
the law in country. You can follow the link below to find out a little details
regarding the act.

Link of Sole Proprietorship and Partnership:


https://www.ssm.com.my/en/sole/starting-a-sole-proprietorship-partnership

Requirement for business entity when opening up their business

Type of business entity

Link of Registration of Businesses Act 1956 (ROBA 1956):


https://www.ssm.com.my/sites/default/files/acts/fscommand/a0197.htm

Display of certificate of registration

The general penalty towards companies

Link of ROBA Rules 1957:


https://www.ssm.com.my/sites/default/files/acts/fscommand/pua0282y1957.ht
m

termination of business

verification by associates

fees and forms

New Re : chapter 3 (updated)


Posted
By
:

ARMIWATI BINTI HABIBUN

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To
:

ANN NORENE ANAK NODIM

19 Oct 2016
09:14:22 AM
18 Oct 2016
07:21:06 PM

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Greetings,
I would like to share the link to adding the information about the slide
presentation on slide number 27, which is talking about the factors that
affecting the supply in economics. Here, a good info to explain more about
primary factors affecting demand and supply in tourism in the world and also
how price affects tourism demand and supply.
Retrived from :
http://www.bestessayservices.com/blog/factors-affecting-demand-and-supplyin-tourism/
19 Oct 2016, 9.15am

NRe : chapter 3 (updated)


e

19 Oct 2016 09:30:26 AM

w
Poste
d
ELLYIKA RUDIK
By
:

18 Oct 2016 07:21:06 PM

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To
ANN NORENE ANAK NODIM
:
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ment No file attach
:

Greetings. I would like to give information and opinion about the leisure society pr
oblem that is contributing to the demand and supply of products and services for t
ourism industry. In slide 13, it is highlighting about how high unemployment rate a
ffect Europe and some factors for worldwide stage. It would be good if we can relat
e this to our current country situation to give a clear view about this and also it wil
l help us to cope with the problems in tourism industry view.
Leisure and recreation are two things that is connected well to each other. It is sai
d that Malaysian are actually got no shortage of healthy leisure entertainment esp
ecially with the landmarks, differences of society and public holidays that is trigger
ing leisure entertainment for Malaysian. But actually Malaysian seldom go for an o
utdoor type of recreation. Watching tv with families are the most popular leisure a
ctivity among Malaysian in all kind of group of age especially in rural area. This sh
ows that most Malaysian doesnt really into leisure and recreation activity for outd
oors.
Another barriers for Malaysian to do leisure and recreation activities are the curren
t economics state for the country itself. Unemployment are happening due to work
ers downsizing, prices for needs goods are rising and tax are rising as well. This le
ave most Malaysian to reduce their leisure and recreation activity for outdoors acti
vity as usually outdoors family recreation consume much cost. Scarcity of money e
nds up giving up leisure activity as an opportunity cost for us. We tend to prioritize
what is more important that can contribute to ourselves as we didnt have much r
esources to please ourselves with entertainments. Income is the most important el
ements in doing leisure and recreation activities in my opinion as more disposable
income arise, more leisure and recreation activity will be generated. Malaysia mus
t strive to achieve the status of high income nation to improve this situation. Itll b
enefit all party as tourism activity actually trigger many economics elements in na
tions.

New Re : chapter 3 (updated)


Posted
By
:

SITI KHALIJAH BINTI ROSLI

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To
:

ANN NORENE ANAK NODIM

19 Oct 2016
09:42:41 AM
18 Oct 2016
07:21:06 PM

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Greeting everyone, i would like to share on my opinion on why is it difficult to


fix a price on a brochure. Based on my understanding, brochure can be
classify as a small book or magazine containing pictures and information
about the product and the services. For travel agency it is a must to have the
brochure so that the customers will easy to read and know what the type of
the product and services that they are provided. Now, why is it difficult to fix
a price on a brochure? It is pertaining on the price that include on the
brochure may have subject to changes because on some reason. For
example, it may required additional charges when to add some services or
accommodation, the changes on air fare , suddenly the entrance fee increase
or other circumstances. When we look through the brochure, we can see
there are this symbol (*) which means there are subject to changes. Apart
from that, the customer would like to add some changes for example the
changes of the places they would like to go and maybe they would to go on
private car rather than use public transport. Thats all, thank you.

New Re : chapter 3 (updated)


Posted
By
:

AMIRAH BINTI MOHAMAD

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To
:

ANN NORENE ANAK NODIM

19 Oct 2016
10:02:02 AM
18 Oct 2016
07:21:06 PM

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Assalamualaikum and greetings to everyone, based on my reading and


understanding I would like to share my simplified understanding about the
difficulty to put fix price on brochure.The reason why is because there are
variable cost that need to be taken into consideration regardless of the
number of participant for example the maintanence and marketing. These
cost are variable and expected to change depends on the circumstances.
From my opinion and reading, what can be done with the difficulty in putting
fix price on brochure is, to put a higher profit margin and make sure to set
the terms and condition on the brochure. Please do correct me if this is
wrong, thank you and have a nice day.

New Re : chapter 3 (updated)


Posted
By
:

MOHD FAHMIHIZAMI BIN MORSHIDI

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To
:

ANN NORENE ANAK NODIM

19 Oct 2016
11:14:29 AM
18 Oct 2016
07:21:06 PM

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Greeting everyone, regarding to the entry and exit of firms, I want to add
some information about the barrier entry and exit firm.
Barrier to entry:

Capital intensive : a large capital investment per unit of output tends


to limit industry entry

Establish brand identity : industry dominated by branded product are


difficult to enter due to large amount time and money to create it

Permits requirements : industries where permitting and license are


required to establish production tend to have limited entry

Barrier to exit:

Specialized skill : the participant who highly skills by industry cannot


be utilized in other industry tend to be a barrier to leave the industry

High fixed cost : high levels of dedicated fixed cost tend to be an


barrier to exit industry

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