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ENTREPRENEUR WALKABOUT 2
BUSINESS PLAN :
FRUITY DELIGHT
FINASS ENTERPRISE
NurSyashabillah Binti Nor
Norilyani Izzati Binti Hasanuddin
Nur Atikah Binti Salleh
Nur Filza Binti Mohd Fuad
Siti Nadhirah bt Awang Ladin
Sharifah Nur Amalina binti Syed
Salleh
2014658816
ACKNOWLEDGEMENT
With gratitude, all praises go to Him, The Creator of all. After all
obstacles and hardship that obstruct our path, finally we reach our goal. With
satisfaction, now we are already finished our business plan report. Hereby,
without doubt we would like to say that, during the completion of this course,
ample of knowledge and experiences have been obtained. Though,
undeniably, it is quite difficult for us to complete the task, it is worthy and we
learn much. Alhamdulillah, thank you to the all mighty ALLAH S.W.T because
of His divine guidance which has enabled us to finish our business plan.
We would like to thanks to our entrepreneurship walkabout , Sir Jamil ,
for his guidance, support and advice. He also shares his knowledge and
experience to ensure us finish this business plan in accordance to the
requirements for the completion of HPD 228.
Flash back to our memories while working on this report and in the
process of completing it, we succeed to build a strong bond of friendship
among our team members. The strong bond that has been created and cooperation that existed help up a lot in achieving our aims. All the team mates
play vital role that contribute to our success.
Lastly, we hope the knowledge that we have gathered from this
course can help us to manage our own business and guide us to be a
successful entrepreneur in the future. We would like to apologize for all the
mistakes that happened with or without our concern. Please do forgive us.
Once for all, a great gratitude to Allah and others that have been helping us
so much. Only Allah can repay all of your good deeds. Bouquet of thank.
1.0
INTRODUCTION
Our company named as FINASS Enterprise. This name the combination
of the initial name of our 6 managers, F for Filza ; I for Ilyani; N for Nadhirah ;
A for Atikah ; S for Syasya and another S for Syarifah. As for the assignment,
we would like to take this great opportunity to involve in this business based
on the healthy and fresh fruit caf that we name it Fruity Delight. We think
that there are too many unhealthy foods but too little healthy food thus our
caf could promote a healthy eating habit by providing beverages with main
ingredient is fruit. This caf at the same time will have a potential to be a
successful cafe since it can be consume by all stages of age be it kids,
teenagers, adults or folks. Besides, we want to implement all the knowledge
and skills gained from our study. We are provide product that have the
certificated as Halal food products from Jakim.
The purpose for creating this business is to introduce more to our
Malaysians and especially tourists about the taste of tropical fruit in
Malaysia. We aimed this because our business located at city of tourism in
Bandaraya Malacca. This strategic location will gain many tourist and
Malaysians to buy our product.
The planned business is based on partnership that consisted of six
members. The members consist of General Manager, Administration
Manager, Operational Manager, Operational Manager II, Marketing Manager
and Financial Manager. As many idea and skills can be compiling together,
our company can be managed neatly and become tough business ever in
Malaysia.
In line with governments desire to produce more Bumiputera
entrepreneurs in expanding the Halal based food product, FINASS Enterprise
hopes to be competitive and progressive company, thus able to expand our
business even to the international market.
tool we need to convince investors to come on board. This business plan also
can help us get concession from suppliers or customers. Finally we need this
business as a motivation for the employee and the employer to achieve and
aim our target. This also to make the entire employee and the employer
know about the target of the company.
Bandaraya Malacca where a lot of local residents and tourist located there.
We will make our customers satisfied with our product and make sure our
company very well known within 5 years and 10 years in overseas. This will
be realized by the full cooperation and efforts among the partners to
promote this company. The cafe is welcome to the costumers daily at 10.00
am until 10:00 pm. Fortunately, This is because the presence of customers
on these days may bring profitable to the restaurant.
Various uniqueness will we apply in the cafe such as offering luscious
fruit shake with yogurt added on our shake. With this special addition we
believe that our customers will gain the benefits and at the same enjoying
the real fruit shake.. We have a total 18 delight shake that our customer can
choose there are; Coconut Delight, Banana Delight, Papaya Delight,
Rambutan Delight, Mango Delight, Watermelon Delight, Guava Delight,
Mangosteen Delight, Pineapple Delight and Durian Delight. Customer can
add on the topping that we prepare on their own shake to make it become
more delicious and attractive.
Other than offering our top delight shake, we at Fruity Delight also
prepare side dishes that are also mainly highlighting the benefits of
consuming fresh fruit in our everyday life. We have Banana split that serve
banana with an ice-cream, Mango with colek, the cut mango will be serve
with a unique paste that come from Terengganu will give a different taste to
our fruit lover customers. For those who love something simple and sweet we
have Fruity Waffle, Fruity Pizza and Fruity Ice Cream.
To the customers, fruit that is used at the caf is fresh guaranteed
because we at Fruity Delight directly get the fruit and serve to customers. All
the fruit here will be double check to ensure the fineness and the quality of
the fruit is at the great condition before make the shake, to give satisfaction
to our customers. With a great condition of our fruit we believe our shake will
be highly rich in vitamin A, vitamin C, Vitamin E that is good people that
consume our products. With nowadays increasing disease that is cause by
unhealthy diet, we at Fruity Delight will serve our nutritious and delicious
shake to customer and believe this kiosk will be a huge successful.
A marketing plan is an invaluable tool to help keep us on track and
moving in direction that we want to go. A business plan is important to keep
focused and understanding our vision, including suppliers, customers,
employees, friends, and family.
Name
of
FINASS Enterprise.
Company
Business address
Mahkota,
Bandar Hilir
75000, Melaka.
Telephone
06-4349612
number
Fax number
Email address
06-4349612
fruity_delightcafe@yahoo.com
Main activity
Date
of
registration
Registration
RN 12345
Partnership
number
Form of business
Initial capital
RM 120 000
Name of bank
BANK ISLAM
Bank
13-017-02-110451-9
number
account
Fruity Delight is the name of our caf. Fruity representing our main
products that are based on fruits while Delight can be defined as a
feeling of extreme gratification aroused by something good or desired
such as delectation, enjoyment, joy, pleasure.
Hence, Fruity Delight served the enjoyment of consuming fruits in
different ways. The used of variety of colors to the word FRUITY shows
the various colors and types of fruits served by the Fruity Delight.
The variety type of fruits in the glass and the ice shows that our main
product is based on the fruits and the ice, that is fruity shake delight.
From the logo, it is understandable that the colours that we have
choose as our personality and image of the business is the variety of
colours.
ii)
Position
Capital
Name
IC Number
Address
Position
Capital
:
:
:
:
:
iii)
Name
IC Number
Address
Putatan,
Sabah
Position
: Marketing Manager
Capital
: RM 20,000.00
iv)
v)
Name
IC Number
Address
Kelantan.
Position
Capital
: Operational Manager
: RM 20,000.00
Name
IC Number
Address
Batu
vi)
Position
Capital
Pahat Johor
: Financial Manger
: RM 20,000.00
Name
ic no
:890416-03-5509
address
Position
Capital
Kelantan
: Operational Manager II
: RM 20,000.00
____________________________
- NURSYASHABILLAH BINTI NOR
- GENERAL MANAGER
- 831030-10-6284
____________________________
-SITI NADHIRAH BT AWANG LADIN
-ADMINISTRATION MANAGER
- 830811-06-5723
____________________________
-NUR ATIKAH BINTI SALLEH
-MARKETING MANAGER
- 821110-12-6453
____________________________
-SHARIFAH NUR AMALINA BINTI SYED SALLEH
-OPERATIONAL MANAGER
- 820416-03-5509
____________________________
-NUR FILZA BINTI MOHD FUAD
-FINANCIAL MANAGER
- 790113-12-5998
____________________________
-NORILYANI IZZATI BINTI HASANUDDIN
-OPERATIONAL MANAGER II
- 890416-03-5509
NAME
IC NO
: 831030-10-6284
ADRESS
: bylavampire@yahoo.com
NO.TEL
DATE OF BIRTH
: 30 OKTOBER 1983
AGE
: 30 YEARS OLD
MARITAL STATUS
: MARRIED
ACADEMIC QUALIFICATION
COURSES ATTENDED
: ENTREPRENEURSHIP (ETR)
SKILLS
EXPERIENCE
: EXECUTIVE MANAGEMENT
PREVIOUS BUSINESS
: NONE
NAME
IC NO
: 830811-06-5723
ADRESS
: reaper_king@yahoo.com
NO.TEL
: 013-9352751
DATE OF BIRTH
: 11 OGOS 1983
AGE
: 30 YEARS OLD
MARITAL STATUS
: SINGLE
ACADEMIC QUALIFICATION
COURSES ATTENDED
: COMMUNICATION SKILL
SKILLS
: COMPUTER LITERACY
EXPERIENCE
: NONE
PREVIOUS BUSINESS
: FAMILY BUSINESS
NAME
IC NO
: 821110-12-6453
ADRESS
: atie82@yahoo.co.uk
NO.TEL
: 012-8688862
DATE OF BIRTH
: 10 NOVEMBER 1982
AGE
: 31 YEARS OLD
MARITAL STATUS
: SINGLE
ACADEMIC QUALIFICATION
COURSES ATTENDED
: ENTREPRENEURSHIP
SKILLS
EXPERIENCE
PREVIOUS BUSINESS
: FAMILY BUSINES
NAME
IC NO
: 820416-03-5509
ADRESS
: wmuhdhakimi@gmail.com
NO.TEL
: 017-9723064
DATE OF BIRTH
: 16 APRIL 1982
AGE
: 31 YEARS OLD
MARITAL STATUS
: MARRIED
ACADEMIC QUALIFICATION
: DIPLOMA IN MICROBIOLOGY
BACHELOR IN HUMAN RESOURCES
COURSES ATTENDED
: COMMUNICATION SKILL
SKILLS
: COMPUTER LITERACY
EXPERIENCE
PREVIOUS BUSINESS
: NONE
NAME
IC NO
: 790113-12-5998
ADRESS
: adylia_dewi@yahoo.com
NO.TEL
: 014-7753567
DATE OF BIRTH
: 13 JANUARY 1979
AGE
: 34 YEARS OLD
MARITAL STATUS
: MARRIED
ACADEMIC QUALIFICATION
: DIPLOMA IN MARKETING
BACHELOR OF MARKETING
ENTREPRENEURSHIP
COURSES ATTENDED
: ENTREPRENEURSHIP
SKILLS
EXPERIENCE
: FINANCIAL MANAGER
PREVIOUS BUSINESS
: FAMILY BUSINESS
NAME
IC NO
:890416-03-5509
ADRESS
: norilyani_izzati@gmail.com
NO.TEL
: 017-9723064
DATE OF BIRTH
: 16 APRIL 1989
AGE
: 26 YEARS OLD
MARITAL STATUS
: SINGLE
ACADEMIC QUALIFICATION
: DIPLOMA IN MICROBIOLOGY
BACHELOR IN HUMAN RESOURCES
COURSES ATTENDED
: COMMUNICATION SKILL
SKILLS
: COMPUTER LITERACY
EXPERIENCE
PREVIOUS BUSINESS
: NONE
2.1 VISION
To commercialized excellence marketable healthy fruits eating habits
globally.
2.2 MISSION
services.
To generate a business that is able to compete with other related and
existed business.
To ensure that the products and services firmly fix the market and are
2.3 OBJECTIVE
customers.
To give guarantee to our customer that can product and service that
in restaurant.
To generate a surrounding of work where all the workers that involved
in this business can co-operate one to another without fear any locality
and rank.
To establish a fully moral such as teamwork, honesty, integrity in
managing our business by giving moral supports among our workers
and help each other.
Siti Nadhirah bt
Awang Ladin
Administration
Manager
Sharifah Nur
Amalina bt
Syed Salleh
Operational
Manager
Nur Atikah
Binti Salleh
Marketing
Manager
Nur Filza bt
Mohd Fuad
Financial
Manager
Norilyani Izzati
Binti
Hasanuddin
Operational
Manager II
POSITION
General Manager
Managing and
coordinating work of
process managers working
under the General
Manager.
Devising and planning of
company policies, and
discussing them for final
approval
Overseas activities
directly related to making
products and providing
services.
Preparing long term plan
Administration Manager
Provides communication
systems by identifying
needs, evaluating options,
orienting, maintaining
equipment and improving
invoices.
Maintains administrative
staff by recruiting,
selecting, orienting, and
training employees.
Maintaining a safe and
continuing needs.
Distributing works based
on specific duties.
Managing all expenses
that are related to the
office.
Oversee activities directly
related of making
products and providing
services.
Ensure daily operations
are carried out in an
efficient manner.
Responsible in supervised
systems.
Carry out the exchange of
input sources such as
human power, equipment,
and raw material into an
Marketing Manager
output sources.
Manage all the
maintenance of machines.
Carry out proper analysis
on the market research
data.
analysis report
Develop an effective
marketing strategy that
takes into account all the
Financial Manager
purchase negotiations.
Strengthen the companys
funding base.
Adhere to the companys
finance policies.
Conduct regular audits.
eat fruit that is serve at our cafe. This is because nowadays there are too
many unhealthy foods but too little healthy food thus our cafe would like to
fulfill customer need by providing our main product fruit shake with the use
of pure and fresh fruit at a very reasonable price. This marketing plan will go
in detail on the customers need and want in order to developed our product
so that our sales performance and overall business successfully.
Delight Starfruit. Other that our company also provide fruit as dessert. This is
to add more speciality to our cafe to persuade customers in consuming our
product.
Other than that, we also sell dessert such as Fruity Ice-Cream Delight ,
Fruity Pizza Delight, Fruity Waffle Delight, Banana Split Delight, and Mango
Colek Delight.. these can be take away or eat it right away at our caf. Below
is the price of items and goods that our Fruity Delight Cafe sell and the
estimation of the market size monthly and annually.
Items
Price/unit (RM)
a) Fruit shake
RM 4.50
b) Desserts
(RM)
(RM)
RM 24.00 / RM 3.00
Fruity Ice-Cream
3.50
Delight
Fruity Waffle
3.50
Delight
Waffle Delight
3.00
Banana Split
6.00
Name of
Company
Tutti Frutti
Strength
Weakness
known in the
market
Only serve
smoothies
Have lots
experiences when
promoting and
Cool Blog
of pricing.
greet customer.
Have lots
experiences when
that contain
promoting and
preservative
greet customer.
Quite popular
Yogen Fruz
flavour
among teenager.
Have a beneficial
Expensive
yogurt in the
Difficult method of
smoothies
pricing
world-wide
Table 3.7.1: Strength and Weaknesses of Competitors
Strength
Use fresh fruit
Promote a healthy diet
Weakness
First timer established
Does not have many franchise
by adding special
ingredient yogurt
Promoting our local
fruits to foreigners.
The price is affordable.
Products are Bumiputra made
Colourful franchise
b) Pricing Strategy
Our price of the product is based on cost with average mark up 22% on
cost per unit and some of our product also based on competition among
another two competitors in Sunway Pyramid. Besides that, our factors
affecting price of the product is according to our product concept, cost target
market, our marketing objectives and targeted profit. We also look to
economic conditions, government regulation, social concerns and consumer
in order to setting the price.
c) Place Strategy
FINASS ENTERPRISE is located in the center of attraction and has a
large target market. Bandaraya Malacca is a place where a lot of local
residents and tourist come when visiting Malaysia. Malacca is famous with
historical place and have many famous place to visit. Besides, there are a
few university and school located near our caf . Thus, we can make them as
our target market.
d)Promotion strategy
i)
design attractively using bright colours to make sure that our target
can be achieved. Besides, we also will be providing important
information on our signboard such as contact no and address.
ii)
iii)