Learning

for
Outcome

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Las Pias Church Cape Engao Lighthouse

College of San Juan de Letran

- Ayala y Compaia (Makati City, NCR)

- Las Pias Church (Las Pias City, NCR)
- Nakpil-Bautista Ancestral House (Quiapo, Manila, NCR)
- College of San Juan de Letran (Intramuros, Manila, NCR)
- Ruins of the Catholic Church of Dingras (Region I)
- Cape Engao Lighthouse (Palaui Island, Region II)
- Church of Barosoain (Bulacan, Region III)
- House of Apacible (Batangas, Region IV-A)
- Freedom Park (Marinduque, Region IV-B)
- The Escuela Pia of Priteo Diaz (Sorsogon, Region V)
- Hechanova House (Iloilo, Region VI)
- Santa Cruz Fort (Bohol, Region VII)

- Palo Hospital (Leyte, Region VIII)

- The Royal House (Zamboanga del Norte, Region IX)
- Fort of Concepcion y del Triunfo (Misamis Occidental, Region X)
- Caraga Church (Davao Oriental, Region XI)
- Immaculate Concepcion Church of Tamontaka (Cotabato City,
Region XII)
- Former Site of Philippine Military Academy (Benguet, CAR)
- Sheik Makdum Mosque (Tawi-Tawi, ARMM)
2. Cultural Tourism It involves the immersion of tourists in the way of life of
the locals, discovering their heritage and traditions, tasting their foods,
celebrating in their events, and appreciating the local products. Some
examples of cultural tourism are:

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Parraw Regatta

Pahiyas Sa Quezon

Maskara Festival

- Dinagyang (Iloilo) - It is a colorful whirl of thousands of people

dressed in unique costumes dancing and chanting all day and night.
- Zambulawan (Pagadian City, Zamboanga del Sur) - The founding

of Pagadian City showcases the Subanon tribe's rich cultural heritage by way
of songs, dances and exhibits of musical instruments.
- Parraw Regatta (Iloilo City) - An exciting boat race among native
outriggers in the strait between Guimaras Island and Iloilo City.
- Pak'kaat Kallo (Magpet, Cotabato) - An annual feast of the
Manobo tribal community of Magpet in celebration of a bountiful harvest.
- Lamilamihan Festival (Lamitan, Basilan) - A yearly festival
coinciding with the founding of Lamitan Municipality; it showcases the
traditional Yakan customs and traditions, music and dances, and traditional
crafts.
- Pista'y Dayat (Lingayen, Pangasinan) - A day of thanksgiving for
bountiful harvests and abundant fishing observed all over Pangasinan with
the traditional mass offering on beautiful beaches and fluvial parade.
- Pahiyas sa Quezon (Lucban, Tayabas, Quezon) - Homes are
decked with kiping (multi-colored paper thin, leaf-shaped rice kropeck) and
harvested vegetables; trade fair; civic parades, procession and other
activities.
- Pintados Festival (Tacloban City) - Street pageantry and contest
focusing on the Leyteos' old custom of tattooing that signifies courage and
status in the community.
- Lemlunay-T'Boli Tribal Festival (Lake Sebu) - An annual authentic
T'boli tribal festival staged at Lake Sebu. It features tribal rituals that start at
early dawn amidst the sounds of gongs and native music, culminating at the
town plaza where cultural dances and ethnic sports like horsefight are held.
- Maskara Festival (Bacolod City, Negros Occidental) - The
biggest annual event that reflects the Bacoleos love for fun and gaiety.
Coinciding with Bacolod City's charter day celebration, the festival features
sports competitions, cultural programs, carnivals, beauty contests and a long
Mardi grass-style costumed and masked street dancers.

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- Ibalong Festival (Legaspi City) - A celebration depicting Bicol's
early beginnings as portrayed in the "Ibalong" epic that tells of super heroes
Handiong, Batlog and Oryol, and villains and wild animals that roamed in
ancient times. In music and dances, revelers parade on the main streets
wearing masks of these heroes and villains. Festival activities include tours,
trade fairs, exhibits and beauty pageants.
- Pagdidiwata (Puerto Princessa, Palawan) - A thanksgiving
celebration by the Tagbanua natives of Palawan expressed in ritual dances
and food offerings to their deities and souls of departed kin
3. Religious Tourism More than visiting temples and churches, tourists
share faith and devolution together with the locals in glorifying the Almighty
Creator through participating in their prayers, processions, biblical
dramatizations, singing and dancing. Here are some activities signifying the
religious tourism:
Via Crusis

Ati-Atihan

Feast of Black Nazarene

- Obando Fertility Rites (Obando, Bulacan) - Childless couples,

thankful parents, grateful farmers and fishermen dance along the streets
together with colorfully costumed women to pray for children and a good
harvest.
- Antipolo Pilgrimage (Antipolo, Rizal) - A month-long celebration
that brings devotees and pilgrims to venerate the Our Lady of Peace and
Good Voyage enshrined in Antipolo Church and afterwards, picnic to nearby
Hinulugang Taktak.
- Pulilan Carabao (Pulilan, Bulacan) - Hundreds of festively adorned
carabaos are paraded by their farmer-owners on the street leading to the
church; there, they are made to kneel down to pay homage to San Isidro de
Labrado, the patron saint of farmers.
- Manaoag Pilgrimage (Pangasinan) - Annual pilgrimage to the
Shrine of Our Lady of Manaoag. Known to local pilgrims/tourists as
miraculous, the Virgin's image has become one of Manaoag's main
attractions. Pilgrims' vehicles are blessed every Saturday.

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- Turumba (Pakil, Laguna) - A procession of the centuries-old image
of the Virgin Mary through the streets, singing and dancing to the Turumba.
- Ang Pagtaltal sa Guimaras (Jordan, Guimaras) - Lenten
presentation on the hillside of Jordan with locals as actors. This alaOberrammergou event has been attracting hundreds of foreign and domestic
tourists. Local devotees' visit usually culminates in the trek to "Balaan Bukid"
or Holy Mountain where a huge cross is planted by the chapel overlooking
Guimaras Strait and Iloilo City.
- Eid-El-Fitr Muslim Festival- A worldwide Muslim festival
celebrating the end of the month-long fasting period of the Holy Month of
Ramadan.
- Via Crusis (Cebu City) - A lenten activity where devotees from Cebu
City and its neighboring cities and towns do their penitential procession of the
Stations of the Cross built on 12 hectares of rolling hills. The life-size statues
of the 14 Stations of the Cross have been patterned after the Way of the
Cross in Lourdes, France.
- Feast of Our Lady of Candles (Jara, Iloilo City) - The blessing of
candles and the yearly procession of the patroness, the Nuestra Seora de
Candelaria is followed by the fiesta queen and her court which highlights the
celebration.
- Feast of the Black Nazarene (Quiapo, Manila) - This festival
centers on the image of the Black Nazarene which was transported by
galleon from Mexico to Manila in the 17th century.
- Ati-Atihan (Kalibo, Aklan) It is a celebration in honor of the Sto.
Nio. Revelers don colorful costumes and paint their bodies black and dance
to the distinctive beat of "Hala bira!" around the town.
4. Adventure Tourism This pertains to tourism attractions that invite
tourists looking for extreme activities that will test their endurance and

strength. Tourism activities under this group are:

Water Rafting

Hot Air Ballooning

Rock Climbing

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- Sky Diving (Tanauan, Batangas)
- Hot air Ballooning (Clark Field, Pampanga)
- Mountain Biking (San Mateo, Rizal; Santa Rosa, Laguna; Sagada;
Loboc, Bohol)
- Rock Climbing (Montalban, Rizal; Atimonan, Quezon; El Nido and
Coron, Palawan)
- Trekking (Mount Pulag in Luzon; Mount Apo in Mindanao; Mount
Pinatubo in Pampanga)
- Cave Exploration (Sagada and Palawan)
- Sea Kayaking (Palawan, Subic Bay, Boracay)
- Scuba Diving (Anilao, Batangas; Puerto Galera, Mindoro; Balicasag
Island, Bohol; Tubbataha Reef, Puerto Princesa)
- Water Rafting (Coron, Palawan; Chico River in the Cordillera
Mountains; Cagayan De Oro River)
- Surfing (La Union, Zambales, Leyte, Surigao)
5. Environmental or Eco-Tourism Nothing really beats the beauty of
nature. In fact, this is the best place to go when you want to feel wellness,
relaxation, and freedom from all sorts of worries. Tourists engaged in ecotourism normally enjoy sightseeing, interacting with ethnic groups of the place
and experiencing their means of survival in their everyday dealings with
nature as their habitat. Here are some recommended places for you to visit:

Chocolate Hills

Tubbataha Reef

Cordillera Rice Terraces

- Agusan Marsh in Mindanao

- Batanes Islands
- Chocolate Hills in Bohol
- Cordillera Rice Terraces
- Donsol Whale Shark Interaction
- Hundred Islands National Park
- Mount Bulusan National Park
- Puerto Princesa Subterranean River
- Tubbataha Reef National Marine Park

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- Taal Volcano in Tagaytay City
- Siargao Island
6. Culinary Tourism This is the best recreational activity for tourists with
big appetite in tasting native delicacies and good learning experience for
aspiring chefs. Culinary tourism may be defined as a combined passion for
traveling and eating. While your mind is being fed with facts, history and rich
culture of the place, you also have the chance to literally taste the native
cuisines. Some of the treasured delicacies that keep tourists from going back
on the place it is originated are:
Sisig

Batchoy

Pancit Malabon

- Curacha or steamed sea crab (Zamboanga)

- Inasal na manok (Negros)
- Kaldereta (Luzon)
- Kinunot or shredded meat of stingray cooked in
coconut milk (Bicol)
- Laing (Bicol)
- Sisig (Pampanga)
- Batchoy (Iloilo)
- Dinengdeng (Ilocos)
- Sinanglaw (Ilocos)
- Pancit Tuguegarao (Cagayan)
- Pancit Malabon (Tagalog)
- Pinakbet (Ilocos)
- Biskotso (Iloilo)
- Rosquillos (Cebu)
- Barquillos (Negros Occidental)
- Belekoy (Bulacan)
- Espasol (Laguna)
- Piaya (Negros Occidental)

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7. Medical Tourism This involves the provision for effective medical
facilities in the country that leads the local and foreign visitors of availing
health care services such as medical diagnostics, surgery, therapy, weight
loss programs, and more.
St. Lukes Medical Center

Makati Medical Center

Then, after the stressful treatment, patients may decide to visit some
tourist attractions near the place to make way for enjoyment. Here are some
of the world class medical facilities in the country:
- St. Lukes Medical Center

- Makati Medical Center

- Manila Doctor Hospital
- Metropolitan Medical Center
- University of Perpetual Help Dalta Medical Center
- World Citi Medical Center
- Manila Philippine Orthopedic Institute
- Institut Santre NuHart Hair Clinic
- Instituto Estetico Manila Enhance Cosmetic Surgery and Skin Care
Center
- Beverly Hills 6750 Cosmetic Surgery and Skin Institute
- Eye Republic Ophthalmology Clinic
8. Recreational Tourism These pertain to attractions that visitors can enjoy
to relax, bond with the family members and friends during their leisure time
which includes national parks, amusement parks, zoo, theme parks, botanical
garden, resorts and beaches, concert hall, coliseum, shopping malls, sports
centers, theaters and movie houses, and others. Some of the recommended
attractions to visit are:

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Enchanted Kingdom

Manila Ocean Park

Sky Ranch

- Enchanted Kingdom (Laguna)

- Star City (Manila)
- Ocean Adventure (Subic, Zambales)
- Quezon City Memorial Circle
- Rizal Park (Manila)
- Colon Street (Cebu City)
- Manila Ocean Park (Manila)
- Araneta Shopping Complex (Cubao)
- Burnham Park (Baguio City)
- Sky Ranch (Tagaytay City)
- Fantasy World (Batangas)
Tourism Facilities For Business Travelers
Unlike leisure travelers, these visitors are engaged in traveling mainly
for corporate purposes, and sometimes also for some short leisure. Their
activities are done indoor that needs to be conducive for them to become
productive in doing their work. Lodging establishments should provide
facilities that are essential in performing office tasks such as DLP projector,
telephone, office table and chairs, fax machine, photocopier, computers and
printer. Some tourism establishments that can provide such services are
hotels, resorts, and convention centers.

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A. MIX AND MATCH
Direction: Write the following tourist attractions according to its
appropriate classification.
1. Cave Exploration
2. Bacolod Inasal
3. Fantasy World
4. Institut Santre NuHart Hair Clinic
5. Parraw Regatta
6. Cape Engao Light House
7. Tubbataha Reef National Marine Park
8. Mascara Festival
9. Via Crusis
10. Dinengdeng
11. Santa Cruz Fort
12. Eye Republic Ophthalmology Clinic
13. Sea Kayaking
14. Pulilan Carabao
15. Hundred Islands National Park
16. Sky Ranch
17. Hechanova Ancestral House
18. Chocolate Hills in Bohol
19. Manila Philippine Orthopedic
Institute
20. Enchanted Kingdom
21. Pintados Festival
22. Feast of Black Nazarene

23. Pahiyas sa Quezon

24. Pancit Tuguegarao
25. Mountain Biking
Review of Learning Outcome 2

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Historical
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Cultural
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Religious
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Adventure
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Environmental
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Culinary
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Medical
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Recreational
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______________

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B. ESSAY
Direction: Answer the following questions in a clean sheet of paper.
1. What is the difference between travel packages offered for leisure travelers
and business travelers?

2. Why is it important to determine the kind of tourism that can be offered in

different places?
3. As leisure traveler, how does your interest affect your decision to choose
the right travel destination?

Learning Outcome 3 Assess and Match Travel Destination

Suitable for Travelers
Objectives
At the end of this lesson, you are expected to:
1. know the criteria for assessing destination traits and
attractions;
2. apply the criteria to assess a specific destination traits
and attractions; and
3. evaluate the desirability of the travel destination.
After a long travel adventure, it became a habit to everyone of us to
talk about the experiences that we had along the journey; some often do this
while sitting on a sofa together with friends sipping a cup of coffee. Actually,
the conversation is not only about the attractions in the place, but also on
what you observed, performed, and enjoyed along the trip. After all, industries

believe that the best form of advertisement is the word-of-mouth or personal

SCORING RUBRICS FOR ASSESSING THE ESSAY
2 Beginning
4 Developing
6 Approaching
8 Proficient
10 - Advance

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referrals. What people say about your business and the products and
services it offer matters a lot. As you satisfy every customer, they will never
stop talking about it until almost everybody knows about the good news that
you have a business that is one of a kind.
Setting good impression about the characteristics of the destination or
place to be visited significantly affects the decision of the visitors to pursue
their travel.

Prior to a travelers visit, one must consider first some factors that may
bring fulfillment or struggle on the endeavor such as:
1. Transportation Is the place accessible enough to all modes of
transportation whether by air, land, or sea? Is the distance from one
destination to another not consume much of your time? Is it safe enough to
move to different places? How much budget will be allocated for traveling?
2. Infrastructure How well is the development in the place in terms
of street and road conditions, state of airports and piers, and stability of
buildings and establishments? Does the place address the travelers need for
water, electricity, communications and sewage?
3. Attraction How desirable is the travel package in terms of

inclusive attractions in every destination? How much will it cost to avail the
travel product? Are there discounts and promos? Are there restrictions to be
observed?
4. Hospitality How accommodating are the service staffs in the
establishment? Does the tour cater for exclusive or general public services?
Are the establishments generous enough to let tourists use all their facilities
and amenities?

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Matching Markets with Destinations
In the previous quarter, it was explained that travel products offered
by a travel agency must match according to the clients declared budget
requirement. Unconsciously, a travelers buying capability have lot of
influence on their decision-making; whether to pursue certain travel activities
or not during their stay. Perhaps, if there is a zipline facility in a theme park
visited, some travelers might not take the chance to try this if it requires
separate fare from the tour package. Tourists might enjoy sightseeing, sun
bathing, and swimming activities in the beach rather than availing an extra
ride in the banana boat for it means additional expense on the budget.
Therefore, travelers are looking at travel products that include all activities
that they need without incurring extra cost from their limited budget.

A traveler can be categorized into three (3) types based on their

buying capacity and attitude towards travel.
1. Budget Traveler One who travels without a stable source of income or
merely relies on his/her parents income such as students and free lancers.
His/her cash on hand is usually accumulated savings from daily allowances or
excess from earned income after deducting the basic expenses; that is why,
he/she seeks for services that can give best value for the money. He/She
may travel either in a group or as an individual. Economy is the major
consideration than quality of service provided to him/her.
2. Regular Traveler One who is an average earner with stable job but with
limited time for traveling since he/she is holding vital responsibilities in the
workplace and just chooses to travel shortly to escape from the stressful
routine. He/She has the tendency to travel in group together with office
mates, family, or as an individual. He/She also seeks for the best value for
money and considers comfort in his/her stay but does not deem it essential.
3. High-End Traveler This type of traveler already has a stable economic
status and luxury of material resources; usually retiree or owner of his/her
established business. He/She either travels together with love ones or friends,
often sometimes at his/her own expense. He/She is willing to pay more as
long as the best travel service will be given to him/her. This visitor always
demand for quality than economy.

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Destination Evaluation
As you are done with all the enjoyment and tiring activities, it is about
time for you to evaluate the quality of service offered in the travel. To help you
decide on this aspect, here are some key indicators for you to review.
1. Accessibility Were there any distractions that led you to consume longer
time in moving from one place to another like traffic or road constructions?
Are there available transport facilities in the place for the entire day?
2. Comfort and Convenience Did the local staffs and private personnel of
establishments assist you willingly? Did the travel establishment provide all
basic the needs of guests in terms of appetizing food, conducive/comfortable
lodging facilities, fast internet and phone connections, sponsored personal
necessities like toothbrush, bath soap, towel, etc.?
3. Education and Entertainment Did you learn new things from your
travel? Did these experiences bring you fulfillment, relaxation, and delight?
4. Service, Safety and Security Did the trip met your expectation as
leisure/business traveler? Did you feel the safety and belongingness in the
places you visited?

A. Fill in the Box

Direction: Below are guiding questions that describe the key
indicators in assessing and evaluating travel characteristics. Identify each of
them by writing your answer in the boxes provided.

1. Does the place address the travelers need for water, electricity,
communications and sewage?

2. Did the trip meet your expectation as a leisure/business traveler?

3. Were there any distractions that led you to consume a longer time in
moving from one place to another like traffic or road constructions?
Review of Learning Outcome 3

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4. How desirable is the travel package in terms of inclusive activities in every
destination?

5. Did the local staff and private personnel of establishments assist you
willingly?

6. How accommodating are the service staffs in the establishment?

7. Did you learn new things from your travel?

8. Is the distance from one destination to another not consume much of your
time?

9. Did these experiences bring you fulfillment, relaxation, and delight?

10. Did you feel the safety and belongingness in the places you visited?

B. QUICKWRITE
Direction: Complete the diagram below by writing your

understanding about the details of the concept given.

Budget Traveler
______________________
______________________
______________________
______________________
______________________
______________________
______________________
______________________
___________________
Regular Traveler
______________________
______________________
______________________
______________________
______________________
______________________
______________________
______________________

___________________
High-End Traveler
______________________
______________________
______________________
______________________
______________________
______________________
______________________
______________________
___________________
Types of Traveler

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Learning Outcome 4 Read and Interpret the Map
Objectives
At the end of this lesson, you are expected to:
1. know how to read and interpret a map;
2. understand basic principles of geography through
distinguishing different land forms and bodies of water;
and
3. explain the different types of map and its uses.
Map is an essential guide for travelers in determining the exact
location of the place they are not familiar with especially for tourists visiting
out of the country destinations. Although maps are graphical illustrations of
the lands and bodies of water, many have difficulty in using them because of
various symbols, lines, colors and other indicators which are not known to
many. Before you become proficient in reading maps, it is a must to first
identify the different lines, symbols, color and details that you can found in a
map.
Icon for
Learning
Outcome

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Parts of the Map
1. Title This label gives you the idea about the purpose and type of
information that the map tries to show.
2. Compass Rose It is usually a circular guide for
directions located at the corner of the map. Aside from
indicating the upward location of the map, it also describes
the main (east, west, north, south) and the intermediary
(northeast, northwest, southeast, southwest) directions
toward all locations.
3. Labels It details the different items that can be seen in the areas of the
map like the names countries and capital cities, famous landmarks, names of
bodies of water, and others.
4. Legend/Key This is usually enclosed in a box
and situated at the side of the map. It defines all
symbols, colors and other markings used in the map.
5. Scale It describes the ratio between the length of
the map as compared to the real unit distance of lands
and bodies of water on earth. For example, one
centimeter of map area is equivalent to 500 miles of its
actual land mass.

6. Symbols These are graphical representations of

different items that can be found in the map locations
such as mountains, rivers, capital cities, natural
resources, and economic activities.
7. Longitudes or Meridians - These are imaginary lines drawn from North to
South Pole of the earth equidistant to one another.
- Prime Meridian It is the first longitude (0 degree) that passes
through Greenwich of London.
- International Date Line It is the last meridian where the +180
degrees and -180 degrees meet.

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8. Altitudes These describe the imaginary horizontal lines that runs from
east to west of the map. Some other important lines that runs through the
Altitudes are:
- Equator the imaginary line situated at the middle of the earth
- Tropics of Cancer the imaginary line 23 degrees north of the
Equator
- Tropic of Capricorn the imaginary line 23 degrees south of the
Equator
- Arctic Circle the imaginary line that surrounds the North Pole
where the Arctic is located.
- Antarctic Circle the imaginary line that surrounds the South Pole
where the Antarctic is located.
9. Absolute and Relative Location The absolute location pertains to the
place on earth that fall exactly at the point where the altitude and longitude
meets; whereas, relative location describes any place surrounding the altitude
and longitude.
10. Inset Map This pertains to a larger scale
representation of a portion of the map and is usually
projected on the uncluttered side of the map.
11. Locator Map It shows the highlighted area of
land and its location into the context of the globe.

Land Forms

Continent a huge connected bodies of land

Island a mass of land surrounded by water
Archipelago islands surrounded by water
Isthmus a narrow strip of land between two large bodies of water
Peninsula large projection of land into water
Plateau an elevated land mass with flat surface on its crest
Cape a projection of land into water
Mountain an elevated land mass that is peaked
Elevation the height of land above sea level
Volcano a land mass the same with mountain but emits lava and other
materials when active

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Bodies of Water
Ocean the largest body of water that makes up 2/3 of the earths surface.
The different oceans that surround the earth are the Pacific, Atlantic, Indian,
and Arctic.
Sea second to the largest body of water. Some of which are the Black Sea,
Dead Sea, and Caspian Sea
Gulf a large body of water that extends beyond into land
Bay a smaller body of water than the Gulf that protrudes into land
Lake a body of water surrounded by land
Strait the water passage between lands
Fjords narrow inlets of sea between steep slopes
Types of Maps
Maps vary depending on the details and purpose it is intended. Here

are some of the common types of maps to be remembered:

1. Physical Map It identifies all landforms and bodies of water that can be
found in different parts of the earth.
2. Topography Map It is somewhat similar to the Physical Map for showing
different landforms and bodies of water; but instead of colors, contour lines
are used to illustrate the elevation and changes in the landscape of the earth
features.
3. Thematic Map More than the usual details of lands and bodies of water,
it also includes some additional information for the convenience of travelers
such as climatic condition in the place, population density, economic activity,
historical trends, and political boundaries.
4. Political Map This map is intended to describe the state and national
boundaries of places.
5. Climate Map This describes the kind of climate that can be expected by
travelers in the place of visit. Climatic zones are scientifically determined
through measuring the amount of temperature, rainfall or snow, humidity,
number of cloudy days and other conditions in the place.
6. Economic or Resource Map It determines the presence of natural
resources in the area which are marked with specific colors and symbols in
the Legend.
7. Road Map It is the most common type of map that is widely used by
travelers. This specifies the major highways and roads in the area that
travelers may tract to arrive at the desired destination.

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A. MATCHING TYPE
Directions: Match the definitions in Column A with its corresponding
term in Column B. Write your answer on your answer sheet.
Column A
Column B
Definition
Term
______1. The map that determines the presence
of natural resources in the area
______2. A body of water surrounded by land
______3. The imaginary line situated at the middle
of the earth
______4. The map intended to describe the state
and national boundaries of places.
______5. A narrow strip of land between two large
bodies of water
______6. The map that illustrates the elevation and
changes in the landscape of earth features
through contour lines
______7. The imaginary lines drawn from North to
South Pole of the earth

______8. It shows the highlighted area of land and

its location into the context of the globe.
______9. It describes the ratio between the lengths
of the map as compared to the real unit
distance of lands and bodies of water on earth.
______10. It defines all symbols, colors and other
markings used in the map.

A. Equator
B. Map Locator
C. Climate map
D. Political map
E. Longitude
F. Scale
G. Economic map
H. Isthmus
I. Legend

J. Topography map
K. Lake
Review of Learning Outcome 4

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B. QUICKWRITE
Direction: Shortly explain the difference between the two given
terms below.

Altitude
_________________________
_________________________
_________________________
_________________________
Longitude
_________________________
_________________________
Physical Map
_________________________
_________________________
_________________________
Topography Map
_________________________
_________________________
_________________________
Absolute Location
_________________________
_________________________
_________________________
Relative Location
_________________________
_________________________
_________________________
Inset map
_________________________
_________________________
_________________________
Locator map
_________________________
_________________________
_________________________
_________________________
Island
_________________________
_________________________
_________________________
Archipelago
_________________________
_________________________
SCORING RUBRICS FOR ASSESSING THE QUICKWRITE
2 Beginning
4 Developing
6 Approaching
8 Proficient
10 - Advance

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Learning Outcome 5 Recognize Famous Tourist
Destinations in the World
Objectives
At the end of this lesson, you are expected to:
1. identify the International Air Transportation Association
(IATA) areas;
2. describe political boundaries and topography in each
IATA area of operation; and
3. locate countries and cities and describe the tourist
attractions.
The International Air Transportation Association (IATA) is the trade
association that formulates industry policy and standards to ensure safety,
security, work simplification of the airline operations across the globe. The
headquarters of IATA is situated in Montreal, Canada. It represents around
240 airlines or more than 84% of the total air traffic.
In order to employ effective supervision of airline industries and better
understand the expanse of locations worldwide, IATA identified three (3)
areas of operations:
Area I It is composed of all the North and South American Continent and
the adjacent islands, Greenland, Bermuda, the West Indies and the islands of
the Caribbean Sea, the Hawaiian Islands.
North America is a continent entirely within the Northern Hemisphere

and almost within the Western Hemisphere. It is approximately at 15

degrees north of the globe and expands northward from the Tropic of
Cancer. It covers an area of about 24,709,000 square kilometers
(9,540,000 square miles), or about 4.8% of the planets surface. Most
of the continents land area is dominated by Canada, the United States
of America, and Mexico.
The United States of America earned $126.2 billion in 2012 and
became the top International Tourism Receipt for said year.

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Some of best tourist attractions in North America that must be
visited are:
Niagara Falls

Washington, D.C. Cape Cod, Massachusetts

o Cape Cod, Massachusetts, United States of America

o Washington, DC, United States of America
o Niagara Falls, Ontario, Canada
o Banff National Park, Alberta, Canada
o Lassen Volcanic National Park, California, USA
o Walts Disney World, Florida, United States of America
o Whistler, British Columbia, Canada
o Myrtle Beach, South Carolina, United States of America
South America is the next sub-continent of Americas situated in the
Western Hemisphere, mostly in the Southern Hemisphere, with a
relatively small portion in Northern Hemisphere. It has a land area of
17,840,000 square kilometers (6,890,000 square miles). It is bordered
by two big bodies of water: the Pacific Ocean in the west and Atlantic
Ocean towards North-East. It is composed of twelve sovereign states
namely: Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Guyana,
Paraguay, Peru, Suriname, Uruguay, and Venezuela; as well as the
two non-sovereign areas, the French Guiana and Falkland Island.
South America is also one of the worlds best tourist destinations.
Some of the tourist attractions that may be visited by travelers are:
Machu Picchu Angel Falls
o Machu Picchu, Peru
o Amazonia, Ecuador
o Angel Falls, Venezuela

Rio de Janeiro

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o Torres del Paine, Chile
o Salar de Uyuni, Bolivia
o San Pedro de Atacama, Chile
o Galapagos Island, Ecuador
o Rio de Janeiro, Brazil
o Buenos Aires, Argentina
Central America has a land area of 524,000 square kilometer
(202,000 square miles). It is the center of the Americas connected to
the South America on the southeast and isthmian portion of the North
America. There are seven countries that cover the Central America
areas namely: Belize, Costa Rica, El Salvador, Guatemala, Honduras,
Nicaragua, and Panama. Some of the well-known tourist attractions in
Central America are:
Lago de Atitln Panama City

Isla de Ometepe

o Lago de Atitln, Guatemala

o The Hummingbird Highway, Belize
o Bay Islands, Honduras
o Isla de Ometepe, Nicaragua
o Monteverde & Santa Elena, Costa Rica
o Panama City
o Arenal Route, Costa Rica
o Ruta de Las Flores, El Salvador
According to the United Nations World Tourism Organization
(UNWTO), over 163.1 million international tourist arrived at various regions of
the Americas in 2012. This is 4.6% higher compared to in 2011. In fact, the
North America ranked second as the most visited Continent for that particular
year.
Area II It comprises all of Europe; including the European part of the
Russian Federation and the adjacent islands, Iceland, the Azores, all of Africa
and adjacent islands, Ascension Island, that part of Asia lying west and
including Islamic Republic of Iran.

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Europe is the second to the smallest continent with a surface area
of about 10,180,000 square kilometers (3,930,000 square miles). With
approximately 50 countries in the continent, Russia covers the largest
land area, while the Vatican City is the smallest. Europe is the third
with the largest population next to Asia and Africa. According to
UNWTO, France is the most visited country in the world with recorded

international tourist arrivals of 83.0 million in 2012, and 81.6 million in

2011 or an increase of 1.8%; while Spain is second as top earner in
the Tourism Industry for the respective year. Here are some other
recommended tourists attractions in Europe:
London, England Paris,France

Rome, Italy

o London. England
o Paris, France
o Rome, Italy
o Barcelona, Spain
o Dublin, Ireland
o Madrid, Spain
o Amsterdam, The Netherlands
o Prague, Czech Republic
o Vienna, Austria
o Moscow, Russia
Middle East is the land with great concentration of Islamic nations
around the southern and eastern shores of the Mediterranean Sea,
extending from Morocco to the Arabian Peninsula and Iran and
sometimes beyond. The central area was formerly known as Near
East. The states or territories of this region include Turkey, Lebanon,
Cyprus, Iraq, Syria, Iran, Israel, Jordan, Egypt, Saudi Arabia, Kuwait,
Yemen, Oman, Sudan, Libya, Bahrain, Qatar and United Arab
Emirates. Tourist attractions in the Middle East are uniquely different
from other places because of the influence of rich Islamic culture,
history and civilizations. Some territories of vast deserts are now
transforming into beautiful cities to make way for industrialization and

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tourism possibilities. Some majestic tourist attractions in Middle East
are:
Cairo, Egypt

Petra, Jordan

Istanbul, Turkey

o Petra, Jordan
o Sanaa, Yemen
o Qalat, Bahrain
o Sabratha, Libya
o Cairo, Egypt
o Istanbul, Turkey
o Dubai, United Arab Emirates
o Jerusalem, Israel
o Doha, Qatar
Africa is the second to the largest continent and also second to the
most populated region in the world. It is about 30.2 million square
kilometers (11.7 million square miles) including the adjacent islands or
6% of the earths surface area. Algeria has the largest land area. The
continent is surrounded by bodies of water; Mediterranean Sea to the
north, Suez Canal and Red Sea to the Northeast, Indian Ocean to the
Southeast, and the Atlantic Ocean to the West. There are 54
recognized sovereign countries, 9 territories, and 2 independent states
with limited or no recognition encompassing the entire African
Continent. Among these territories, Nigeria has the largest population
of estimated 173.6 million which is the seventh largest in the world in
2013. In terms of tourism, 49.5 million international tourists arrived in
Africa in 2011. This is an increase of 0.85 over 2010. Some of the best
tourist attractions in Africa are:
Marrakech, Morocco

Victoria Falls, Zimbabwe

Carthage, Tunisia

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o
o
o
o
o
o
o
o

Cape Town Central, South Africa

Marrakech, Morocco
Mombasa, Kenya
Victoria Falls, Zimbabwe
Serengeti National Park, Tanzania
Swakopmund, Namibia
Carthage, Tunisia
Ranomafana National Park, Madagascar

Area III It covers all Asia and the adjacent islands, except that portion
included in IATA Area II, all of the East Indies, Australia, New Zealand and
adjacent islands, the islands of the Pacific Ocean, except those included in
IATA Area I.
Asia (East of the Urals) is the largest among the seven continent
and also the most populated. It covers 8.7% of the earths surface area
and is situated mainly in the eastern and northern hemisphere. The
continent is surrounded by the three large bodies of water: Pacific
Ocean in the east, Indian Ocean towards south, and Arctic Ocean in
the north. The region is inhabited by 60% of the worlds total population
of about 4.3 billion people. Furthermore, the Philippines is situated in
the Southeast Asian region. Some of the wonderful tourist attractions
in Asia are:
Taj Mahal
o
o
o
o
o
o
o
o
o
o

Temple of Angkor

Halong Bay

Boko National Park, Cambodia

Borobudur, Indonesia
Batanes, Philippines
Halong Bay, Vietnam
Mount Everest, Nepal
Taj Mahal, India
Temples of Angkor, Cambodia
Victoria Peak, Hong Kong
Bangkok, Thailand
Hokkaido, Japan

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Oceania (Australia, New Zealand and South Pacific Islands) is the
region centered on the islands of the Pacific Ocean. Oceania is divided
into 3 subregions: the Melanesia, Micronesia, and Polynesia;
comprising 14 sovereign countries and around 24 dependent
territories.
Australia covers the largest land area among other political
boundaries in Oceania. Some of the known hidden paradise of the land
are:

Great Barrier Reef

o
o
o
o
o
o
o
o
o

Ayers Rock Bora Bora

Ayers Rock, Australia

Milford Sound, New Zealand
Bora Bora, French Polynesia
Guadalcanal, Solomon Island
Kokoda Trail, Papa New Guinea
Burden of Maui, Tonga
Kangaroo Island, Australia
Great Barrier Reef, Australia
Saipan, Northern Mariana Islands
In 2012, over 233.5 million international tourists arrived in Asia and

the Pacific; whereas, China was ranked third as the most visited country in
the world during the said year.

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A. CLASSIFICATION
Direction: Determine whether the following tourist attractions belong
to IATA Area I, Area II or Area III. Put the answer on your paper.
1. Marrakech, Morocco
2. Cairo, Egypt
3. Milford Sound, New Zealand
4. Banff National Park, Alberta, Canada
5. Machu Picchu, Peru
6. Mount Everest, Nepal
7. Great Barrier Reef, Australia
8. Ranomafana National Park, Madagascar
9. Paris, France
10. Niagara Falls, Ontario, Canada
11. Petra, Jordan
12. Vienna, Austria
13. Galapagos Island, Ecuador
14. Borobudur, Indonesia
15. Jerusalem, Israel
B. TRUE OR FALSE
Direction: Write TRUE if the statement is correct; otherwise, write
FALSE if the statement is wrong. Put the answer on your paper.
1. Africa is the most populated continent in the world.
2. Australia belongs to the South American region.
3. Vatican City is the smallest sovereign territory in the world.
4. Nigeria has the largest land area in the African continent.
5. France is the most visited country in the world in 2012.
6. South America is situated around the southern and eastern shores of the
Mediterranean Sea.
7. Hawaii belongs to the American continent.

8. Asia has the largest land area among the seven continents.
9. Canada belongs to Oceania.
10. Algeria is the most populated country in Africa.
11. Russia covers the largest land area in Europe.
12. The central Middle East was formerly known as the West Indies.
Review of Learning Outcome 5

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13. The Philippines belongs to Southeast Asia.
14. Brazil belongs to the IATA Area II.
15. United Nations World Tourism Organization formulates standards to
ensure safety, security, and work simplification of airline operations across
the globe.

SELF ASSESSMENT QUESTIONS

Direction: Answer the following questions in any clean sheet of paper.
1. Among the different types of tourism you have learned, what motivates
you the most to visit places? Why?
2. Why is it important to assess first your tourist destination then evaluate
the experiences that you had after the travel?
3. As a beginner traveler, what are the ten (5) most important basic things
that you should have in your bag upon travel to ensure safety and order?

Research Time
Choose your desired topic to research on the internet.
Topic # 1: Puerto Princesa Subterranean River
Topic # 2: Tubbataha Reefs Natural Park
Topic # 3: Coron Island

Visit websites associated with the chosen topic and compile

information about the following areas:
1. Unique description of the tourist destination
2. Government and NGO environmental protection programs
3. Role of the public in the preservation of the environment and
heritage sites
L
e
ts
D
o
it!
E
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m
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A
ctivy

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Learning Outcome 1 Practice the Internet and E-Travel

Commerce
Objectives
At the end of this lesson, you are expected to:
1. understand the true impact of the internet in the travel industry;
2. appreciate the contribution of technology to the growth and maturity of
the travel business; and
3. identify the advantages and disadvantages of internet to consumers
and to travel agents.

Since air travel began, technology has provided the solid foundation
on which travel agents build and develop their businesses...There are so
much technology out there, and whether beneficial or not, these technologies
are converging to offer the next wave of how travel will be conducted. Travel
agents will need to take advantage of these opportunities and be willing to
adopt new innovation. These statements were given by the Abacus
International president and CEO Robert Bailey during the celebration of the
companys 23
rd
year in the travel industry.

LESSON 2 THE INTERNET AND E-TRAVEL

COMMERCE (ET)
Icon for
Learning
Outcome

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The existence of technology has evidently changes the traditional role
of travel agency as intermediaries in the distribution of travel products and
services between suppliers and customers. Internet is a perfect source of
information and a distribution channel for travelers nowadays; it can perform
almost all vital functions of a travel agency that savvy clients can deal it all by
themselves. As explained by Mr. Bailey, Travel agents will need to take
advantage of these opportunities and be willing to adopt new innovations in
order to survive in the tight competition brought by digitalization. Perhaps,
marketing the business online is a rapidly growing trend in the travel and
tourism industry.
Traditional Travel Distribution

New Travel Chain via Internet

Rosenbloom (1999) and Horvat etal (2001) identified some of the

advantages and disadvantages of the internet as a distribution mechanism
between the consumers and suppliers/travel agents.
Advantages of the internet in the travel business

1. It gives the customer the freedom to gain control over the search.
2. It gives a global space for limitless marketing of travel products and
reaches international competition.
3. It helps improve services provided to final consumers and manage the
contact with them.
4. It facilitates tangibility of the tourism product through transmission of
colored images.
5. It increases sales and profit on the part of supplier/TMC.
6. It avoids payment of commissions on the part of customer.
7. It provides rapid and convenient transactions.
VS
Vendors
(Airline, Car hire, Hotel, etc.)
Vendee
(Travelers)
Travel
Tour
Operators
Agencies
(Airline,
Vendors
Car
hire, Hotel, etc.)
Vendee
Travel
Agencies
(Travelers)
Tour
Operators

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8. It has information processing efficiency and flexibility.
9. It allows database management and relationship capabilities.
10. It imposes reduction of fixed and variable costs of business activities,
especially distribution costs.
11. It helps improve the companys image.
12. It reduces paperwork.
Disadvantages of the internet in the travel business
1. It causes web clutter and confusion because some web information is
unstructured, badly organized and takes time and energy to access.
2. It can be slow and awkward.
3. It ignores personal motivation.

4. It requires security when purchasing.

5. The technologies are changing too rapidly.
6. It has some consumer limitations such as the need for computer skills,
accessibility of computer and connection to internet, habit of using and buying
on the internet, using credit card in buying online and others.
7. Lack of trust regarding security and privacy issues.
8. Lack of clear legal environment.
Profitable medium of sales promotion is probably the best contribution
of internet to the modern day travel agencies and TMCs. This time, product
distribution does not anymore rely and be limited on the printed ads and
brochures, it can now reach to millions of computer users worldwide;
therefore, internet provides selling services of travel agencies/TMCs on
demand. In order to perform these marketing activities, travel agencies/TMCs
use effective promotional visualization of tourism services in the World Wide
Web, send and receive computer-controlled text, emails, sounds and images.
Through the internet, multimedia and database, travel businesses can offer a
much rational and fast online communication, direct contact with the market
and its business partners, integration and automation of business process,
delivery and access of tourism information.
According to www.statisticbrain.com, internet booking revenue has
grown by more than 73% over the past five years. In 2013, 57% of all travel
bookings were made on the internet and 65% of same day hotel reservations
were made from a smartphone. Some of the top visited travel sites are
Booking.com (part of Priceline.com), Expedia.com, Hotels.com,
Priceline.com, Kayak.com, Travelocity.com, Orbitz.com, Hotwire.com, and
others.

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A. QUICKWRITES
Direction: Shortly explain the advantages and disadvantages of
internet in travel services on the following concepts. Write your answers on a
clean sheet of paper.
Gathering Information
Advantages
Disadvantages

Processing of Transactions
Advantages
Disadvantages

Value for Money

Advantages
Disadvantages

Review of Learning Outcome 1

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Major GDS Today
1. Amadeus
Amadeus was originally a neutral Global
Distribution System (GDS) formed by Air France,
Iberia, Lufthansa and SAS in 1987. At present, it is
under the registered ownership of Amadeus IT Group
with headquarters in Madrid, Spain and its central
database located in Erding, Germany. It is the largest
booking share in Europe which was also intended to
offer as alternative to Sabre (an American GDS). The
company is sub-divided into two major areas of operation: Global Distribution
System, and its IT Solutions business. As GDS, Amadeus offers the following
major distribution solutions:

Direct e-commerce/web and mobile technology

Call center and airline ticket office technology
Travel agency leisure e-commerce technology
Travel agency leisure retail and call center shops
Corporate travel agency desktop technology
Travel agency mid and back-office solutions
Travel agency IT consulting services
Corporate self-booking tool technology
Technology to link airlines PSS to other GDS/sales channels
A strategy of equal functionality across channels at the airlines choice

2. Sabre
Sabre Global Distribution System was
founded by American Airlines and IBM in 1964. Its
headquarters is situated in Southlake, Texas, USA. Sabre
connects to more than 350,000 travel agents, 400 airlines,
100,000 hotels, 25 car rental brands, 50 rail providers and
14 cruise lines worldwide.

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Sabre business solutions are sub-divided into four units:
Sabre Travel Network global distribution solutions for travel industry
Sabre Airline Solution airline technology solutions for air transportation

industry
Sabre Hospitality Solutions hotel technology solutions for hospitability
industry
Travelocity online travel agency

3. Worldspan
Worldspan was founded by Delta Air Lines,
Northwest Airlines, and Transworld Airlines in 1990.
It merged with Galileo in 2006 under the Travelports
GDS. Its headquarters is located in Atlanta,
Georgia. As GDS, Worldspan contributes to 15% of
the world market share in the distribution of
electronically generated travel information, internet
products and connectivity, and e-commerce
capabilities for travel agencies, and travel service
providers.
Some of the leading Worldspan solutions are as follow:
Worldspan Car Rental Distribution Solutions
Worldspan FareSource- one of the most comprehensive and accurate
fares and pricing solutions for airlines worldwide.
Worldspan Go! combining browser-based travel technologies and the
power of the Worldspan GDS.
Worldspan Hotel Distribution Solution industry leading technologies for
hotel distribution, shopping and booking
Worldspan Interactive Maps for Hotels advanced shopping and booking
solution that lets users shop, price, compare and book hotels in a visual
environment.
Worldspan Meridian multi-host technology platform for airlines
worldwide.
Worldspan SecuRate Air travel industrys most powerful solution for
managing negotiated fares.
Worldspan WorldGroup provides superior block space management
capabilities for airlines worldwide.

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Worldspan XML Pro global data exchange tool for building fully
functional travel applications and establishing GDS direct connect via the
internet.
Travelport e-Pricing global standard in low-fare shopping technology.
Travelport Fare Verified comprehensive pre-ticketing fare audit tool that
protects airline companies against incorrectly priced or reissued tickets.
Travelport Rapid Reprice the industrys itinerary re-pricing tool when
traveler itineraries change.
Travelport ViewTrip offers 24/7 online access to detailed, personal
itineraries to travelers who hold a Worldspan booking record.

4. Galileo
Together with Worldspan, the Galileo is owned
by Travelports Global Distribution System. Its
headquarters was moved from Denver, Colorado to
Atlanta, Georgia a year after the merging of Travelport
and Worldspan companies. Although they now share
the same datacenter, both still run at separate systems.

A. MULTIPLE CHOICE
Direction: Read the statement carefully and write the letter that best
describes the statement on your quiz notebook.

1. The location of the headquarters of Amadeus IT Group

a. Atlanta, Georgia USA
b. Madrid, Spain
c. Denver, Colorado USA
d. Southlake, Texas USA

Review of Learning Outcome 2

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2. All of the following GDS belongs to Travelports company, except
a. Apollo
b. Worldspan
c. Galileo
d. Sabre
3. This European Global Distribution System was earlier developed to serve as the
alternative of an American GDS
a. Galileo
b. Amadeus
c. Travelports
d. Sabre
4. The Sabres global distribution solutions for travel industry
a. Travelocity
b. Sabre Hospitality Solutions

c. Sabre Travel Network

d. Sabre Air Solutions
5. All of the following are typical functions of a Computerized Reservation System
(CRS), except
a. provide reservation information
b. sell tickets for multiple airlines
c. cancel existing reservations and tickets
d. confirm seat availability information
6. The Worldspans pre-ticketing fare audit tool that protects airline against
incorrectly priced or reissued tickets.
a. Worldspan FareSource
b. Worldspan SecuRate Air
c. Travelport Rapid Reprice
d. Travelport Fare Verified
7. The following are travel distribution solutions offered by Amadeus IT Group,
except
a. Travel agency mid and back-office solutions
b. Direct e-commerce/web and mobile technology
c. Corporate self-booking tool technology
d. All of the above

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8. This is one of the airline company that founded the Sabre in 1964.
a. Northwest Airlines
b. American Airlines
c. Air France
d. Transworld Airlines
9. It offers 24/7 online access to detailed, personal itineraries to travelers who hold
a Worldspan booking record.
a. Travelport ViewTrip
b. Worldspan WorldGroup
c. Travelport e-Pricing
d. Worldspan Go!
10. This allows clients to compare travel information and transact from various
tourism service providers online.
a. Computerized Reservation System (CRS)
b. Global Distribution System (GDS)
c. IT consulting services
d. either a or b
B. QUICKWRITES
Direction: Observe and interpret the graphical illustration below. Write your
understanding on a clean sheet of paper.

Agency
Travel
Airline
GDS
Hotel
Car
Hire RUBRICS FOR ASSESSING QUICKWRITES
SCORING
Traveler
2 Beginning 8- Proficient
4 Developing 10 - Advance
6 Approaching

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SELF ASSESSMENT QUESTIONS

Direction: Answer the following questions in any clean sheet of paper.
1. How did the existence of the World Wide Web change the Travel
Management Cycle?
2. What are the distinct difference between Computer Reservation System
(CRS) and Global Distribution System (GDS)?
3. List down at least ten (10) capabilities of GDS

Laboratory Exercises
Sign in at the Amadeus software and display the following information:
1. Open the country information for Austria and find some of the main
attractions in the place.

2. Seek for the general information about Belgrade, London airport and
determine how many kilometers it will take to travel from the airport to
the city.

E
n
h
a
ce
m
t
A
ctivy
L
e
ts
D
o
it!
SCORING RUBRICS FOR ASSESSING THE
HANDS-ON ACTIVITY
2 Beginning
4 Developing
6 Approaching
8 Proficient
10 - Advance

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Post Test 2
A. MULTPLE CHOICE
Direction: Read the statement carefully and write the letter of your
choice in your answer sheet.
1. This describes a traveler with stable job but with limited time for traveling
since he/she is holding vital responsibilities in the workplace.
a. Budget Traveler
b. Regular Traveler
c. High-End Traveler
d. Either a or b
2. It means to share faith and devotion together with the locals in glorifying
the Almighty Creator.
a. Historical Tourism
b. Culinary Tourism
c. Cultural Tourism
d. Religious Tourism
3. A European Global Distribution System founded by AirFrance, Iberia
Lufthansa and SAS
a. Sabre
b. Worldspan
c. Galileo
d. Amadeus
4. It is the imaginary line 23 degrees north of the equator.
a. Arctic Circle
b. Longitude
c. Tropics of Capricorn

d. Tropics of Cancer
Lets See How Much You Learned

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5. The type of travel motivator related to discovering other peoples tradition,
history, and way of life
a. Physical
b. Cultural
c. Interpersonal
d. Prestige
6. A thanksgiving celebration by the Tagbanua natives of Palawan expressed
in ritual dances and food offerings to their deities
a. Pagdidiwata
b. Ibalong
c. Lemlunay
d. Pistay Dayat
7. Part of the map that details the different items that can be seen in the areas
like the name, countries and capital cities
a. Label
b. Legend
c. Compass Rose
d. Title
8. The Product-Related variable that satisfies clients needs for travel whether

corporate or leisure activities

a. Length of stay
b. Distance traveled
c. Purpose of visit
d. Mode of transportation
9. A narrow strip of land between two large bodies of water
a. Archipelago
b. Isthmus
c. Island
d. Peninsula
10. The Bay Island of Honduras is part of this land area
a. Central America
b. Middle East
c. New Zealand
d. South Africa

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11. The IATA area where the Middle East belongs
a. Area I
b. Area II
c. Area III
d. Area IV
12. This map is intended to describe the state and national boundaries of

places.
a. Physical Map
b. Topography Map
c. Climatic Map
d. Political Map
13. All of the following are advantages of internet in the travel business,
except
a. It avoids payment of commissions on the part of the customer.
b. It gives the customer the freedom to gain control over the search.
c. It ignores personal motivation.
d. It reduces paperwork.
14. It is the most visited country in the world
a. Russia
b. Spain
c. France
d. Japan
15. The clients tendency to travel more often if they have better educational
attainment pertains to what market variable?
a. Socio-economic
b. Product-related
c. Psychographic
d. Physiological
16. Which of the following map guides is not aligned with the Altitudes?
a. Equator
b. Prime Meridian
c. Arctic Circle

d. Tropics of Cancer

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17. The aim of this type of tourism is to acquaint travelers of the way of life of
the locals which includes their customs and traditions.
a. Historical Tourism
b. Cultural Tourism
c. Culinary Tourism
d. Adventure Tourism
18. The first computerized information system used primarily to store and
retrieve clients data
a. Computerized Reservation System (CRS)
b. Global Distribution System (GDS)
c. Personal Reference Number (PNR)
d. World Wide Web (WWW)
19. The tendency of a big family to refrain from traveling activities because of
inconvenience and high cost of expenditures belong to what travel
demotivator?
a. Lack of interest
b. Lack of time
c. Family stage
d. Family bonding
20. The travel evaluation indicator that is addressed upon answering the

question: Did you learn new things from your travel?

a. Accessibility
b. Comfort and convenience
c. Safety and security
d. Education and entertainment

B. SPOT THE UNLIKE

Direction: Identify the word or phrase that is not included in the
group. Then write it on your answer sheet.
1. Ayala y Compaia
Pintados Festival
House of Apacible
Barasoain Church
Santa Cruz Fort

LM-Travel Services
Grade 10
164
2. Sabre
Amadeus
Galileo

StarCruise
Worldspan
3. Mode of Transportation
Safety
Social recognition
Relaxation
Family bonding
4. Fantasy World
Burnham Park
Water Rafting
Ocean Adventure
Star City
5. Male
Married
First class flight seat
College graduate,
25 years old
6. Taal Volcano
Agusan Marsh
Batanes Islands
Tubbataha Reef
Makati Medical Center
7. Festivals
Inexpensive fare
Company sponsored events

Busy work schedule

Fine weather

8. Indonesia
Vietnam
Jordan
Australia
New Zealand
9. Budget Traveler
Transportation
Infrastructure
Attraction
Hospitality
10. Ocean
Plateau
Bay
Strait
Gulf