Job Description

Job Title:

Media Officer

Reporting to:

Director of Communications and Campaigns

Based:

London Barbican

Hours:

5 days per week (4 days a week/flexible working would also be considered)

Salary:

c 30,000 (pro-rata if part-time)

Young Womens Trust supports and represents women aged 16-30 struggling to live on low or no pay in
England and Wales and who are at risk of being trapped in poverty. The charity offers free coaching and
personalised advice on job applications, conducts research, runs campaigns and works with young women
to build confidence and advocate for fair financial futures.
With over a million young women facing a lifetime of financial, social and emotional disadvantage because
they dont have a job or are in low paid, insecure work, the need for our work couldnt be more important.
As our Media Officer you will play a crucial role in making sure that young womens voices are heard, in
supporting our influencing work and in raising the profile of the charity. This is an exciting opportunity to
join a small dynamic team based in central London, with lots of scope to work across the range of the
charitys activities.
If you share our commitment to transforming opportunities for some of the most disadvantaged young
people in the country and if you have proven experience of working with the media to change hearts and
minds then we would like to hear from you.
We welcome applications from everyone regardless of age, gender, ethnicity, sexual orientation, faith or
disability.
Overall Purpose

Support the implementation of the charitys external communication strategy

Develop and undertake media relations work which builds the reputation of the charity as the leading
authority on the impact of poverty, inequality and discrimination on the lives of young women and
which showcases the practical ways the charity can support young women
Identify key opportunities to promote the work of the organisation in the media and to a range of
stakeholders
Sensitively promote the voice of the young women who engage with and participate in our work and
identify key opportunities to offer case studies and get their voices heard
Build and maintain positive relationships with key journalists to promote the work of the organisation
Working as a member of the Communications and Campaigns team, help shape and support our
communications and influencing strategy.

Key Activities

Identify opportunities for the organisation to promote its message and raise the profile of its work

Build and maintain positive relationships with key journalists and press/media staff in partnership
organisations
Development and delivery of the organisations media relations work including:
o Drafting and distributing press releases promoting the organisations work
o Drafting articles, blogs and letters to promote the views of the charity
o Devising creative means to engage young women and other stakeholders with the work of YWT
o Writing and promoting materials to raise awareness of service delivery and fundraising activity
Ensure swift and effective responses to press enquiries
Oversee and manage the press and media relations work at organisational events
Support young women to be spokespeople for the Young Womens Trust, and to share their
experiences
Monitor news and current affairs to alert senior team to all relevant items, advising on when and how
we should respond
Work closely with Digital Engagement Officer and others to ensure integrated and consistent external
communications
Supporting campaigning activity and other YWT activity as needed, including through digital media

Experience

Proven experience of press and media relations in the UK and track record of securing national press
coverage (ideally working in or with the charitable/not for profit/public sector)
Excellent written and verbal communication skills with proven ability to convert complex messages into
simple accessible language
Proven ability to develop clear media stories from complex organisational messages
Experience of building relationships with journalists
Organised, flexible, able to work accurately and quickly under pressure and to deadlines
Excellent news sense and able to generate media stories and ideas
Experience of organising media events and promoting products and campaigns
Experience of promoting a complex message to the media in a crowded marketplace
Experience of using digital media to communicate effectively
Experience of sensitively supporting people, including vulnerable people, to share their stories and
experiences

All staff members are expected to:

Work from the office in London

Engage with the charitys beneficiaries
Contribute to the strategic development of the charity

If you feel you are the person to fulfil this role please send a covering letter (1-2 pages A4) being sure you
demonstrate how you match the job description along with your CV to
sharon.roberts@youngwomenstrust.org

The closing date for applications is Midday, Friday 12 August. Shortlisting w/c Monday 15 August
Please let us know in your covering letter if there are dates that you would not be available for interview.