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  • RecommenderSystems1 Overview 1

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    aditandadit
    19 vues11 pages
    The document is about recommender systems and mining massive datasets. It discusses how recommender systems became necessary as the abundance of online information increased choices for consumers. It describes different types of recommender systems, from editorial to tailored individual recommendations. The key aspects of recommender systems are collecting user ratings data to create a user-item utility matrix, extrapolating unknown ratings from known ones, and evaluating recommendation methods. The challenges are that the utility matrix is sparse and dealing with new users and items without historical data. The three main approaches to recommender systems are content-based, collaborative, and latent factor modeling.

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    recommender systems 1

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    The document is about recommender systems and mining massive datasets. It discusses how recommender systems became necessary as the abundance of online information increased choices for consumers. It describes different types of recommender systems, from editorial to tailored individual recommendations. The key aspects of recommender systems are collecting user ratings data to create a user-item utility matrix, extrapolating unknown ratings from known ones, and evaluating recommendation methods. The challenges are that the utility matrix is sparse and dealing with new users and items without historical data. The three main approaches to recommender systems are content-based, collaborative, and latent factor modeling.

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    © All Rights Reserved
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    19 vues11 pages

    RecommenderSystems1 Overview 1

    Transféré par

    aditandadit
    The document is about recommender systems and mining massive datasets. It discusses how recommender systems became necessary as the abundance of online information increased choices for consumers. It describes different types of recommender systems, from editorial to tailored individual recommendations. The key aspects of recommender systems are collecting user ratings data to create a user-item utility matrix, extrapolating unknown ratings from known ones, and evaluating recommendation methods. The challenges are that the utility matrix is sparse and dealing with new users and items without historical data. The three main approaches to recommender systems are content-based, collaborative, and latent factor modeling.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 11

    Mining

    of Massive Datasets

    Leskovec, Rajaraman, and Ullman


    Stanford University

    Search

    Recommendations

    Items

    Products, movies,
    music, news items,

    Shelf space is a scarce commodity for

    tradi3onal retailers

    Also: TV networks, movie theaters,


    The web enables near-zero-cost

    dissemina3on of informa3on about products


    From scarcity to abundance
    Gives rise to the Long Tail phenomenon

    Number of purchases / week

    The economics of abundance:


    Items might be books, music, videos,
    or news articles

    Retail
    And Online

    Items available
    only online

    Items ranked by popularity


    4

    More choice necessitates beKer lters

    Recommenda3on engines
    How Into Thin Air made Touching the Void a
    bestseller (hKp://www.wired.com/wired/archive/12.10/tail.html)

    Examples

    Books, movies, music, news ar3cles


    People (friend recommenda3ons on Facebook,
    LinkedIn, and TwiKer)

    Editorial and hand curated

    List of favorites
    Lists of essen3al items
    Simple aggregates

    Top 10, Most Popular, Recent Uploads


    Tailored to individual users

    Amazon, Ne]lix, Pandora


    Our focus here
    6

    C = set of Customers
    S = set of Items
    U5lity func5on u: C

    S R

    R = set of ra3ngs
    R is a totally ordered set
    e.g., 0-5 stars, real number in [0,1]

    Avatar

    LOTR

    Matrix

    Pirates

    Alice
    Bob

    Carol
    David

    0.2
    0.5

    0.2

    0.3
    1
    0.4

    (1) Gathering known ra3ngs for matrix


    How to collect the data in the u3lity matrix

    (2) Extrapolate unknown ra3ngs from the


    known ones
    Mainly interested in high unknown ra3ngs
    We are not interested in knowing what you dont like
    but what you like

    (3) Evalua3ng extrapola3on methods


    How to measure success/performance of
    recommenda3on methods
    9

    Explicit

    Ask people to rate items


    Doesnt scale: only a small frac3on of users leave
    ra3ngs and reviews
    Implicit

    Learn ra3ngs from user ac3ons


    E.g., purchase implies high ra3ng

    What about low ra3ngs?

    10

    Key problem: matrix U is sparse

    Most people have not rated most items


    Cold start:
    New items have no ra3ngs
    New users have no history

    Three approaches to recommender systems

    1) Content-based
    2) Collabora3ve
    3) Latent factor based
    11

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