Name: Chaitanya Bhansali

PGID: 85150012

Strategic Industry Model: Emergent Technologies

Answer 1
According to the perceptual being shown, there are 11 bases of
competition and 14 different attributes. These attributes tell the
new entrants in the market where to be positioned in the market
along with confirming the customers perception about them. We
can find three strategic groups here:
1.) Those who are good at technology and hardware
2.) Those who have a price advantage
3.) Those who have good marketing and support functions.
Answer 2
Emerging technologies has a good position in time to market for
new technology as it is only behind by 1 month. It has an upper
hand at some other attributes as well such as hardware service,
support response, warranty and processor speed.
Answer 3
This perceptual map displays the importance of each attribute for
each of the companies positions them on the basis of their
strengths in each of these attribute area. This helps Emergent
technologies to actually judge where does it stand as compared to
the respective companies in each attribute area along with the
approach to follow to position itself in the market.
Answer 4
Based on the factor level sensitivity table, the most important
attributes for the consumers are Price, Payment terms, Installation
and Maintenance, Hardware Service and Processor Speed. No,
the factor sensitivity report does not give insights into
segmentation in the market as the companies cannot see where
they should place their products according to the different
segmentation bases such as Demographics, socioeconomic
characteristics, generation, geography etc.
Answer 5

As per the data, the key areas it can leverage itself is time to
market, financial ability, support response, training and market
support.
Answer 6
Key points for Emergent Technologies to increase its market share:
-Increase the warranty period from current 9 months to at least 12
months in order to gain market share by 7% without adding any
costs.
-Increase its payment terms from 36 days to 50-60 days in order to
increase its market share by 6% without adding any costs.
-Reduce response time to support issues.
-Reducing response time on hardware issues.

Answer 7
If Emergent technologies follow above-mentioned strategies, its
can hurt Kojima, Clones and Alliance on the aspects of price and
market support.
Answer 8
Emergent Technologies can increase its market share by following
below points:
Provide financing service from only end user to both end user and
reseller.
Increase warranty time from current 9 months to 24 months
Shorten its hardware support time from 2-3 days to same day
Fasten its support service system
Emergent can increase its market share by 2.8 points to 10.3%
from the existing 7.5 %.
Answer 9
We can simulate multiple scenarios and strategies to see how
Emergent can benefit from various possible combinations of
attributes improvement.
Answer 10
This type of analysis by can be used in various industries such as
Mobile phone industries, Cars, Watches etc.