Assignment Specification

International Business BUSN 407

Fall 2016-2017
Marks- 20
A. Choose any one of the following topics:
Evolution of globalization
Role of culture on marketing strategies of any giant consumer goods
firms.
Unethical practices in cotton and textile sector.
Adaptation and standardization strategies of five MNCs.
Halal products (Halal Cosmetics, Halal Tourism, etc.) in international
market
Intellectual Property Rights ( patent, copyright, gray market, fake
products)
Ready Made garments from India.
Export and import documentation in UAE
Business opportunities for readymade garments in the Gulf Countries.
Distribution of FMCG in foreign market

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B. After selecting the topic, the students should give details on the
following points:
S.
No.

Componen
ts

Introductio
n

2
Main Body

2 Case
studies

Conclusion

Reference

Requirements
-Meaning and concepts
-Objectives
-Details on
characteristics, such as
features, types, growth,
-opportunities and
challenges
Two companies
practices of the chosen
topic in UAE/Middle
East.
Conclusion
10 references with intext citation

Approxi
mate
Words
400

Marks
4

1300

700

100

2
2

C. Important Points
1. Individual work
2. Do write each point from the above requirement column to
complete the work.
3. Word limit 2500 words
4. Submit the work in word document only through UMS portal, i.e., no
hard copy accepted
5. File or assignment name should be with your first name, and the
topic name (first two words), example, Hamad_halal products
2

6. Submission deadline on or before November 5, 2016

7. Delayed submission may deduct your marks reasonably.
8. *Not more than 20 percentage of copy or plagiarism in your report,
otherwise your marks will be deducted.
9. Reference should include journal articles, magazines, or any
published materials, and the example of reference style is as below:
Alam, R. (2015), Mobile marketing: a study of buying intention,
Journal of Economics, Management & Trade, 7 (3), 218-229,

10. Formatting: Cover page, Table of content, font size 14 for

heading and sub-heading, 12 for the texts, page number and your
Name and ID No. at the footer, page marging-1*1*1*1.5
Instructor:
Dr. Mohammed Rizwan Alam
Assistant Professor International Business/Marketing
m.rizwan@ums.ae
www.ums.ae
UMS-Dubai