Académique Documents
Professionnel Documents
Culture Documents
Transaction Processing,
Functional Applications &
Integration
Information Technology For Management 6th Edition
Turban, Leidner, McLean, Wetherbe
Based on lecture slides by L. Beaubien, Providence College
Chapter 9
Integrated or independent
Interfacing
Chapter 9
Planning production/operations
Prospective Customer Lists and Marketing Databases. All firms need to know and track
who their existing and potential customers are. These prospective-customer lists can be
analyzed and sorted by classification for direct mailing, e-mailing, or telemarketing.
Personalization. Special product offers are made, based on where the customer spent
their time and on what they may have purchased (Cookies)
Chapter 9
10
Sales Analysis And Trends. Marketing. TPS collect sales figures that can be
searched for trends and relationships.
New Products, Services, and Market Planning. New products and services can
be an expensive risk. Will it sell? Requires careful analysis, planning,
forecasting, and market research. (positionin, surveys, P&G)
11
12
Investment Management
Financial Analysis (NPV calculation to assess different investment
options)
Access to Financial and Economic Reports (Lexis Nexis)
Control and Auditing
Budgetary Control and Auditing
Financial Ratio Analysis
Profitability Analysis and Cost Control
Product Pricing
Risk assesment (Morgan Stanley)
Chapter 9
13
Chapter 9
14
Integration
Business
areas
Need for integration of functional information systems
Possibilities include integration using Web services or
Middleware, or use of ERP systems (Enterprise
Resource Planning), which support business
processes throughout the organization
Chapter 9
15
Integration
Discussion
Chapter 9
16
Case Study
Prepare
Chapter 9
17