Name

Age

1. Do you drink soft Drinks

o Yes
o No
2. If yes, which Cold Drinks
o Pepsi /coke/Thums up
o Dew/Sprite
o Lemon flavours
. Please check your preference for.
o Diet cold drinks
o Non-diet cold drinks
4. If you prefer cold drinks,its due to
o
o
o
o
o
o

Taste
Price
Advertising influence
Packaging
Quantity
Other

What induces you to buy Soft Drinks?

o
o
o
o
o
o
o
o

Price & Quantity

Health Drink
Status symbol
Taste
Variety
Advertisement
Packaging
Availability

In what occasions, do you often consume the soft drinks?

o
o
o
o

Feeling thirsty
Without any reason
Parties /Celebrations
Hard work

6. Would you visit another store, if you do not find in one store
o Yes
o No
7. Frequency of consumption of cold drink
o
o
o
o

Daily
Alternate day
Weekly
Occasionally

9. Is quantity a concern for u to buy cold drinks

o Yes
o No
10. If yes, which one you prefer most
o
o
o
o
o

150 ml
300 ml
500 ml
1 ltr
2 ltr

Do advertisements affect your purchases?

o
o
o
o
o

To Greater Extend
To Great Extend
Neutral
To Less Extend
To Lesser Extend

11. Is Adversisement frequency change your buying decision?

o Yes
o No
12. Promotion in sports event (World cup, Olympics) changes your
preferences of brand of cold drinks.
o Yes
o No
13. Which Flavor cold drink would you like most?

o
o
o
o
o
o
o
o
o

Mango
Orange
Lemon
Apple
Grapes
Vanilla
Strawberry
Cola
Others

Considering the TV adv, Which soft drink adv do you like most?
o
o
o
o
o
o

Coca cola
Pepsi
Mirinda
Thumsup
Maaza
Other specify

After seeing the ad did you like to switch on to that one?

o Yes
o No
Have these drinks caused any health problems for you?
o Yes
o No
After the incident like pesticides in coke have you reduced consuming
soft drinks?
o Yes
o No
What are the things that govt. need to do, to stop the unhealthy practices
carried down by soft drink companies?
o Increase standards
o Frequent quality check
o Control on Advertisement
Do you prefer the usage of plastic bottles of soft drinks?
o Yes
o No
13. Please indicate your level of agreement or disagreement with each of
the following statements:

Statement

STRONGLY
STRONGLY DISAGREE
AGREE

1. I have a preference for one brand in the soft

drink class.

1
7

2. If I received information that was contrary to

my preferred soft drink, I would still keep my
preferred brand.

1
7

3. If my preferred brand of soft drink is not

available at the store, it makes little difference
to me if I must choose another brand.

1
7

1
7

1
7

4. My preferred brand of soft drink helps me

attain the type of life I strive for.
10. Most of the brands of soft drink are all alike.