ENTREPRENEURIAL ORIENTATION (W)

BUSINESS MODEL

ROCK&ROLL DELIVERY SERVICES

By

MAHENDRA SINGH TARAGI

2015PGP192
PGP 2015-17
Under the guidance of

Prof. D.L.Sunder

INDIAN INSTITUTE OF MANAGEMENT, INDORE

INDORE 453556 (INDIA)
OCTOBER, 2016

MISSION AND OBJECTIVE

The mission will be to exceed the customers expectations in every sense by providing food at
ungodly hours at night.
FOOD AT YOUR DOORSTEP
The food will please the customers hearing, taste, smell, touch and sight, and provide an
exciting exceptional customer service and will be empowered to make decisions based on the
business philosophies.
OVERALL STRATEGY
Financial

Broaden revenue max

Improve operating efficiency
Improve enterprise financial health

Business

Develop new channels

Understand customer segments
Reduce cycle time
Provide rapid response

Customer

Service excellence
Trusted business partner

Learning & Growth

Hire Key Technical talent

Implement cross training
Align personal goals

BUSINESS EXCELLENCE MODEL

SWOT ANALYSIS

Strength

Weakness

Opportunity

Threat

Strengths & Opportunities

We will provide reasonable customer satisfaction.

We will provide tasty and hygienic food at doorstep.
With a reasonable rate & quantity.
All the members of management team are properly qualified for this sector.
Help from E-Cell (IIM Indore)

Weakness & Threats

Lack of adequate knowledge about the sector.

The service is new and not established
Space for low profit margin
COMPETITION
NO competitors offer the SERVICE that our organization plans to establish.
NOBODY DOES IT BETTER

FINANCIAL PLAN
It is reasonable to assume that given the location, size of operation, and unique concept of this
venture, that it will produce sales in excess of the existing operation.
The projections set out in this plan, however, are based on a more conservative estimate.
ITEMS

ESTIMATE

Number of potential customers

750-800

Minimum charge on delivery

Below Rs. 200

20

Above Rs. 200

10% of bill

Minimum daily orders (Expected)

80-100

Market Growth (y-o-y)

10%

Initial Investment

Rs. 150000

Number of employees

05

Employees salary

Rs. 5000 pm

OPERATIONS PLAN

Hire a Minidor for transportation of food to hostels.

Have a collaboration with suppliers like Mess 1, Mess 2, Pi-Shop etc.
Have people order food in bulk through online portal and deliver in batches to the
hostels at specific hours.
Have students order grocery and stationary from Pi-Shop a day before and deliver at the
requested time.
Bills on deliveries will be collected after the order has been delivered to respective
customers.

MARKET PROMOTION

Online Advertising- Email, Facebook

Magazines- Institute magazines
Posters- In hostels

CUSTOMER ATTRACTION

Coupons
Discount
Membership Cards

CHALLENGES

Develop website, android app

Payment gateway issue
COD issues
Permission from institute
Unethical practices by students
Future scalability
Competition in future

REQUIRED MANPOWER

Minidor Delivery van 1 (maybe in future)

Delivery & Pick-up boy 3 (initial)+2 (in future)

RISKS & REWARDS

If the supplier decides to increase the cost, we will have to switch our providers because
our profitability will be affected
The customers who frequently use our services will be rewarded at the end of every
month.