ASSIGNMENT FRONT SHEET <No.

1>
Qualification

Edexcel BTEC Level 5 HND Diploma in Computing and Systems

Development

Unit number and

title

Unit 01: Business Skills for ECommerce

Assignment due

Assignment submitted

Learners name

Tran Ngoc Thien

Assessor name

Learner declaration:
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.
Learner signature

Date

Grading grid
P1.
1

P1.
2

P2.
1

P2.
2

P3.
1

P3.
2

P3.
3

P3.
4

P3.
5

M1

M2

M3

D1

D2

D3

Assignment title

ULKOM BICYCLE HIRE

In this assignment, you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found.

Assessment criteria

Expected evidence

Task
no.

Assessors Feedback

LO1. Understand the structure and aims of business organisations

1.1 assess an
organisations core
business functions
1.2 evaluate an
organisations business
aims and show how
they relate to
stakeholders

What type of organization

ULKOM is and what is their
main aim?

A full SWOT analysis table.

LO2. Understand the impact of e-Commerce

- The benefits to customers

and to the organization of
introducing the e-Commerce
solution.

2.1 analyse the impact,

including the risks, of
introducing an e- The potential cost of
Commerce system to
implementing the system,
an organisation

2.2 discuss the global

impact of e-Commerce
on society

any support staff that might

be needed and what back-up
Your discussion should
include a comparison of two
countries across the world.
Consider for example, the
impact of e-Commerce in the
US and UK.

LO3. Be able to design e-Commerce solutions

3.1 investigate market

potential for an eCommerce opportunity

3.2 evaluate current eCommerce systems in

use by organisations

You must find organizations

that are involved in the same
kind of business.

3.3 discuss the

financial implications
of an e-Commerce
solution

3.4 design an eCommerce solution

Use block diagrams to fully
design the structure for the
proposed system.

3.5 evaluate the

suitability of an eCommerce solution

Assessment criteria

Expected Evidence

Feedback
(note on Merit/Distinction if applicable)

M1 Analyse concepts,
theories or principles to
formulate own responses to
situations.
M2 Analyse own
knowledge, understanding
and skills to define areas
for development.
M3 Exercise autonomy and
judgement when
implementing established
courses of action.
D1 Evaluate approaches to
develop strategies in
response to actual or
anticipated situations.
D2 Evaluate and apply
strategies to develop own
knowledge, understanding
and skills.
D3 Determine, direct and
communicate new courses
of action.

Summative feedback

Assessors
Signature
IV Grading Check:

Date
Comments if any:

Agree
Disagree

IV Signature

Modify grade to

Date

<ATTACHED EVIDENCE>
Task 1:
https://en.wikipedia.org
Task 3:
http://ecommercenews.eu
http://www.ukessays.com
Task 4:
https://en.wikipedia.org

Task 1
Ulkom Bicycle Hire is a (B2C), (B2G) and (B2B) organization which the main aim is to
help everyone can hire a bicycle in convenient way which brands place at London,
Manchester and Cardiff to served British people. They have a really excellent aim
but its also the reason company want to lead. Because today the world is more
polluted by exhaust from car or works, building. So that is the way Ulkom want to
become and to help the environment is better. Or to make a chance for people who
doesnt have a good income can have a good vehicle with cheaper price than the
money we spend for our car in every year. The aim is good but the way they deploy
seem like not effective with high reach. Because today technology was developed to
far but all of business activities always write by hand. That is the point company
want to improve, if not they may be faded with many difficult like managed bike and
badly they lost bike from liar customer or something else reason.
To overcome that big weakness. So here is the SWOT analysis table of Ulkom Hire
Bicycle can help them see clearly all the thing of their organization:

Organization
Ulkom Hire Bicycle

Opportunities-O
1.Cross-selling.
2.New markets.
3.New services.
4.Alliance/Co-branding.
5.Change infrastructure
from write by hand to
store in database.
6.Change the way from

Strength-S
1.Have many experience
in field.
2.Customer can return
bike to any of the three
branches.
3.Existing brand.
4.Existing customer base.
5.Existing distribution.
6.The best location.
7.Comfortable bike and
good accessories.
SO-strategies
1. Leverage strengths to
maximize opportunities =
Attacking strategy.
2. Investigate the market
of other cities and expand
the brand to different
cities not just only in
Manchester , Cardiff and

Weaknesses-W
1.Brand reception.
2. Intermediary use.
3.Techology/skill
4.Cross-channel support.
5.Can return bike from
hired location to another
branches.
6.Weakness as manage all
bike in three branches.
7.Natural disaster (flood).
WO-strategies
1. Counter weaknesses
through exploiting
opportunities = Build
strengths for attacking
strategy.
2. Decide to co-op with
different organization to
support bike for us if

work to improve
efficiency.
7. The amount of booking
bike had growth every
year.
Threat-T
1.New entrants.
2.New competitive
products.
3.Channel conflict.
4.Attact from hackers to
the website.
5.Lost information by
managed all information
by papers.
6.Can lose bike from liar
customer because of
technology.
7.Lack of reputation.
8.Existing competitors.

London.

amount of booking is too

high.

ST-strategies
1. Leverage strengths to
minimize threats =
Defensive strategy.
2. Use all of strength of
this organization and
develop better to make a
different thing or strong
push to another
competitor such as:
. Using mountain bike and
accessories.
. Location.
. Existing brand.

WT-strategies
1. Counter weaknesses
and threats = Build
strengths for defensive
strategy.
2. Focus on promotion
regularly.
3. Decide to make a
contract with customer to
avoid lose bike from fake
customer.

With business strength at this time I confidence Ulkom will easy to aid the
company to achieve the business aim. Because at this time, in the hire bicycle
field, UK it is the young market and have a lot of potential and Ulkom is one of
the pioneer leading company in this field. So we can approach more customer
with less competitors. From that we can build an existing customer base is one
of our strength to create a different to our rivals. May be in the first time we
can start slowly because this is the young market. But it will make a motivation
for us to do better in further. For example, Citi Bike is a privately owned public
bicycle sharing (hire) serves parts of New York City. Also slow at the begin but
with some reasonable plans they had come back in 2012. And now they had
supplier and support 6000 bike for over New York and Brooklyn. See far in the
further, based on strength and opportunities of SWOT analysis table. We see
Ulkom had made many change to impact to the stakeholders and their interests
with the main aim of company. This is the thing company also want to lead.

Because they need the support from stakeholders and their interests for
investment part or support bike for company in high booking situation. With full
detail evaluated and identified the company will growth better in the future may
be they can look like Citi Bike or something better.
Task 2
According to what we had done for ULKOM to build an e-Commerce system for
this company. With deploy an e-Commerce system they will see what they had
done good and not good. And then they will consider what they really need to do
to change to improve their efficiency, relationship with customer or to expand
their brand to make more profit. Because of the impact of introducing eCommerce system, they most important thing they need to change immediately
is change all the system from write to computer or to the Internet. And with
introducing e-Commerce the customer can have more benefit with Ulkom like
good transaction than before or they can enjoy the upgrading service maintain
better when Ulkom had upgrade the infrastructure. With the sign is e-Commerce
system and its impact. At now, they had known what is the right road to earn
greater in the future. Just do right to the plan, may be in several years later their
company will greatest in the world wide.
But sometime its not easy than we thought. Its also have some risks. And this is
the risks I want to mention. In e-Commerce we have many risks related to
security, information, transaction...
My risk related to these title:
o Spoofing: low cost, professional looking website creation means that
copying a legitimate website and purporting to be an established
organization is now commonplace. Criminals often obtain credit card
information from customers who mistake a fake website for a genuine
one.
o Unauthorized disclosure: when information relating to an electronic
transaction is transmitted without proper internet security safeguard,
hackers can intercept the transmission and collect sensitive customer
information, such as credit and details.
o Unauthorized action: a website can be altered so that it does not
function properly or refuses service to customers and potential
customers.
o Data alteration: while in transmission, information is vulnerable to being
altered intentionally or accidentally.

This is some risks can occur. It can damage more or less and depend on how
we prepare to deal with them.
Today, the impact of economic and social of e-Commerce on society have a
strong affect to the worldwide. The easy example, we can see closely is
website Facebook. For many years since Facebook has begun to start, we see
it had changed the face of the world. After that for a few years to continue
develop. Now they had become one of the largest company in the world.
Facebook had changed the way people contact with other people, the way
people trade the product with other. And with those impact on society it had
promoted the development, economic, social of America to the next
generation.
The privacy issue also impacts to society by Internet. Physical and
technological barriers to gathering personal information about customer are
rapidly disappearing. While companies have always gathered and resold
information about their customers purchasing habits, so the e-Commerce
solution is the tools to constrain this situation. On the positive side, companies
generally collect customer information to provide more personalized service to
speed up the transaction. Such as Amazon.com recommendation services
combine information about a customer's past purchases with those of other
customers with similar interests.
Task 3
According to investigate statistics to the UK field and according to the field in
the give scenario. In my idea, the UK market is the potential field for the eCommerce solution of the company like ULKOM in the scenario. With
population about 63.7 million people, internet usage per year come to 82%,
profit from online sales about 110.5 billion in 2013. We understand how big
market in UK is. In UK with Internet had growth in insane speed for several
years, almost the transaction and payment had change into online. All of the
part almost depend on Internet. According to data from the Center for Retail
Search online sales in the United Kingdom account for 10.7% of total retail
sellers. Its worth 110.5 billion euros according to IMRG/Capgemini. For
example, the biggest player in the UKs online retail market are Amazon (16
percent market share), followed by Tesco (9%) and eBay (8%). Other big online
retailers are Asos, Argos, Play.com, Next and John Lewis and Citi Bike in US.

After we had known, now we return to ULKOM. When they had realized the
important of e-Commerce of the UK market. Because ULKOM place at United
Kingdom and the statistic aim to UK market so this is the plan of this solution.
In additional, not just only these potential in UK. In here, the potential also
related to customer, the leading skill and training markets in the future,
physical store, quite important. One more thing for ULKOM IRMG has
catalogued the growth in E-retailer sales for an even longer period so it a good
change for ULKOM to pushing faster for rebuild infrastructure. So that is all
about me investigate may helpful for ULKOM or in the future.
Three competitive organizations:
o British Bike Hire:

They have a good e-Commerce solution. In their website we see all

the necessary of hire bike company organization should have.
Different than ULKOM, just make people to hire bike in 3 branches
in London. In here, they also use the website to organize event to
race bike to win. Its very helpful to define their brand to other
competitive. One strong point of them is we can book bike with
one of group people at the same time that is the thing ULKOM
dont have.

o The Malvern Bike Hire Company:

Different with British Bike Hire still traditional business but they
had optimized the business to minimum by focusing on main
function like hire. And additional, by introducing some best place
for biker to trip and reasonable price. They had been voted for
Best View in Britain by Rambling Association.

o New Forest Cycle Hire:

Almost have main function like two competitive. But in here they
had a special function than another is routine. This function can
help people to make a schedule for all activities they want to do in
one week and related to bicycle and the company will send many
bike to suitable with their plan.

E-Commerce is the process of managing online financial transaction by

individual and companies. This includes business-to-business (B2B), businessto-customer (B2C), and business-to-government (B2G) transaction. The focus
of e-Commerce is on the system and procedures where by financial document
and information of all types and exchanged. This include online credit card
transaction, e-cash, e-billing, e-cheques, electronic invoice, purchase order
and financial statements. E-Commerce is particularly concerned with
technologies that enable EDI-type functionally on the Internet. For the
company, it is revolutionizing the operation of, and access to whole sale and
retail markets. It is transforming local and cross border service provision and it
is acting as a catalyst for the creation of new financial service and new
business model. In transform process ULKOM need to define what is
advantaged and disadvantaged of financial impact. Because they are in
rebuild infrastructure process so it really important for them to control risks
when it coming. Because nature of financial impact is expense or fall in
revenue arising out of disaster, change in the market conditions, failure of a
product, or other event under or beyond a managements control. In the future
may be they will be effect of economic recession, the budget of company is
heavy damaged, can hold on in a next few years, they will go to bankrupt. So
they need to prepare a reserve budget to deal when something happens to
quick and can predicted. As a local financial services sectors operator I believe
that we need to give particular attention to the UK initiatives being taken so
that we will face the challenges ahead with confidence and success (Mr.
Joseph FX Zahra, is Chairman of Financial Services Section, Malta - Chamber of
Commerce and Chairman of the Bank of Valletta).

Task 4
Based on what Ulkom Hire Bicycle need in the scenario. This is the plan of me
for building an e-Commerce solution for this company to improve their
performance and works performance better. So here is my solution:
. Web Design:
. Beautiful interface, innovative, modern, consistent with the brand
identity of the business.
. The design gives the impression to the user friendly search tools.
. Integrated automated functions in e-commerce sites such as ordering,
billing, reporting, process management.
. Account log-in for customer to booking.

. Provides detailed information about the products help customers to

easily select appropriate products.
. Enhanced multimedia experience by embedded video on website.
. Use flat design to make customer feel friendly an easier to use than
before.
. Security Services:
. Apply the most modernize at the present standards of security like
ISO/IEC 27001:2005 (Safety Management Systems Information)
or ISO/IEC 13335 (Safety Management information technology).
. Use multi firewall to make high distance from hacker and virus.
. Recommend for Bitdefender software to protect whole the web system.
. Tighten the security policies in the operation and maintenance of web
applications.
. Early detection of vulnerabilities on web applications help to timely
prevent, intervene attackers exploiting weaknesses.
. Awareness of the risk of web application security.
. Know who has physical access to fixed and removable data-storage
media and devices.
. Virtual private networks and the IPsec protocol.
. Online Marketing:
. Use the strength of social network to advertise about website.
. Investigate the customer information and use email marketing for
advertise.
. Business analytics to support marketing decision making (including
statistics/econometrics, sales response models, operational planning).
. Built-in features of website promotion on the Internet, allowing
optimization of product image promotion and enterprise.
. Data Storage:
. Use stored data to local memory and also combine stored data to cloud
platform to avoid lose data from every situation.
. Implement a tiered data protection and security model including
multiple perimeter rings of defense to counter applicable threats.
. Avoid letting data security become a bottleneck to productivity.
. Data encryption.
. Always backup data.
. Marchant processing:
. Optimize buy button for customer to do anything easier.

. Providing diverse payment methods, flexible directly or indirectly

through prestigious partners.
The solution way to for retaining customers and increasing sales by using CRM
(Customer Relationship Management):
. Sell and the sell again: so many people do an excellent job of making the
initial sale, then drop the ball and get complacent, ignoring the customer,
while they chase more business. We need to strike while the iron is hot to
allay your customers fears and demonstrate by your actions that you really
care.
. Product or service integrity: Long-term success and customer retention
belongs to those who do not take ethical shortcuts. There must always be
total consistency between what you say and do and what your customers
experience. Customers will be attracted to you if you are open and honest
with them, care for them, take a genuine interest in them, dont let them
down and practice what you preach and they will avoid you if you dont.
. Reducing attrition: virtually every business loses some customers, but few
ever measure or recognize how many of their customers become inactive.
The easiest way to grow your business is not to lose your customers.
. Frequent Communications Calendar: avoid losing your customers by
building relationships and keeping in touch using a rolling calendar of
communications. This is a programmed sequence of letters, events, phone
calls, thank yous, special offers, follow-ups, magic moments, and cards or
notes with a personal touch etc. that occur constantly and automatically at
defined points in the pre-sales, sales and post-sales process, reinforces the
reason theyre doing business with you and makes them feel part of your
business so that they want to come back again and again.