Clash of Clans

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Clash of Clans

Developer(s)

Supercell

Publisher(s)

Supercell

Platform(s)

iOS
Android

Release date(s) iOS

WW

August 2, 2012[1]

WW

October 7, 2013[2]

Android

Genre(s)

Strategy

Mode(s)

Massively multiplayer online

game

Distribution

Digital distribution

Clash of Clans is a 2012 freemium mobile MMO strategy video game developed and published
by Supercell, a video game company based in Helsinki, Finland.[3]
The game was released for iOS platforms on August 2, 2012.[1] For Android, it softlaunched in Canada and Finland on September 30, 2013.[4] On October 7, 2013, it was released
on Google Play internationally.[2]
Contents
[hide]

1 Gameplay

1.1 Troops

1.2 Buildings

1.3 Clan wars

1.4 Gems

2 Marketing

3 Critical reception
3.1 Commercial reception

4 See also

5 References

6 External links

Gameplay
Clash of Clans is an online multiplayer game in which players build a community, train troops, and
attack other players to earn gold and elixir, which can be used to build defenses that protect the
player from other players' attacks, and to train and upgrade troops. [5] The game also features a
pseudo-single player campaign in which the player must attack a series of fortified goblin villages. [5]

Troops
Troops are divided into Tier 1, Tier 2, Tier 3, Dark Elixir Troops, and Heroes.

Tier #1 - Consists of Barbarians, Archers, and Goblins.

Tier #2 - Consists of Giants, Wall Breakers (skeletons that carry bombs), Balloons (Wall
Breakers in hot air balloons that drop bombs), and Wizards.

Tier #3 - Consists of Dragons, Healers, and P.E.K.K.A.s (heavily armored sword-wielding

warriors whose exact identity is unconfirmed).

Dark Elixir Troops - Consists of Minions (which resemble

flying imps), Hog Riders, Valkyries, Golems, Witches, and Lava Hounds (a group of flying fiery
hound-like golems that target air defenses). These troops are created by using "dark elixir", a
special type of elixir that is only available at higher levels, and are also trained in their own "dark
barracks".

Heroes - Consists of the Barbarian King and the Archer Queen. Heroes are immortal and are
only trained once. They are summoned by an altar rather than being trained in the barracks (or
dark barracks) like the other troops. They are trained and upgraded exclusively with dark elixir.

Buildings

Gameplay in Clash of Clans. A player is attacking another player's village. The amount of resources available for
capture are on the top left. The troops available for deployment are along the bottom of the screen.

To earn and store gold and elixir, players must build gold mines and gold storages and elixir
collectors and elixir storages, respectively. Elixir is used to train new troops, carry out research in the
laboratory to upgrade troops and to build and upgrade certain buildings, mostly pertaining to
buildings used in attacking another player's base. Gold is used to build defensive buildings and to
upgrade the town hall, which allows access to more buildings and higher levels for existing buildings.
At higher levels, dark elixir becomes available; this type of elixir is used to train and upgrade dark
elixir troops and heroes, as well as fuel the "inferno tower", a defensive building that is available only
at very high levels. To earn and store dark elixir, players must build dark elixir drills and dark elixir
storages.[6]
There are a number of buildings available to the player to defend their community,
including cannons, mortars, bombs, traps, archer towers, and wizard towers. Players can also build
walls, which can be upgraded as they increase in level.[6][7]

Clan wars
Clans are groups of players who join together to support each other, either materially (donating
troops) or verbally (giving advice). Players can join clans once they rebuild the special Clan Castle
building early on. A major component of the gameplay of Clash of Clans is clans facing off against
one another. Clan leaders and co-leaders can begin wars against other clans. Each clan is then
given one "preparation day" and one "war day." When a player attacks a member of the opposing
clan, they receive stars based upon the amount of destruction they cause to the opponent's
community. Each player is limited to two attacks per war, and the team with the most stars at the end
of the war day is declared victorious, with players receiving bonus war loot if he/she use their attacks
in the war and a one more war win record in the clan description. [8]

Gems
Aside from gold and elixir, the game also uses gems as a currency. Gems are awarded for reaching
certain milestones, completing achievements and randomly awarded when clearing certain
obstacles in your compound. However, the main way to acquire gems is through in-app purchases
using real world money. Gems can be used to speed up every aspect of the game, from construction
times to troop training to lab research. They can also be used to purchase more resources and
builders.[5]

Marketing
In February 2015, Supercell released their Clash of Clans Super Bowl XLIX commercial,
featuring Liam Neeson parodying his character from Taken.[9] On February 6, VentureBeat reported
the ad was the most viewed of those that appeared on the Super Bowl. [10] YouTube users later voted
the advertisement the second best Super Bowl ad, behind Nissan's "With Dad" ad.[11]

Critical reception

Clash of Clans
(iOS version)
Aggregate scores
Aggregator

Score

GameRankings

80.00%[12]

Metacritic

74/100[13]

Review scores
Publication

Score

148Apps

[7]

Gamezebo

[5]

Modojo

3/5[14]

Pocket Gamer

9/10[6]

Clash of Clans has received generally positive reviews. The iOS version holds an aggregate score of
74 out of 100 on Metacritic,[13] and 80.00% on GameRankings.[12]
Gamezebo's Leif Johnson was impressed, scoring the game 4.5 out of 5. Although he felt the
gameplay was heavily skewed to encourage the player to purchase gems, he praised the addition of
a single-player campaign. He concluded that "Clash of Clans is a simple game, but that's more of a
strength than a weakness. It's simple enough to provide quick, painless matches on an iPhone in an
idle moment, and there are enough different units to choose from in the battle mode to make playing
against other players endlessly rewarding. Best of all, the option to fight against NPC goblins
gives Clash of Clans a small edge over similar strategy games that rely almost entirely on playerversus-player combat."[5]
Pocket Gamer's Peter Willington was equally impressed, scoring the game 9 out of 10 and giving it a
"Gold Award". Reviewing the game several months after it was released for iOS devices, Willington
praised the game for requiring real strategy to play. He wrote that the gameplay was built on the
progression of "requiring more and more sophisticated units, asking you to strategise and really think
about which elements you should focus on building within your camp." He concluded that "Clash of
Clansis a superb game, freemium or otherwise, with more nuance than most give it credit for. That's
why it's passed the test of time since its launch and still has an active community devotedly
constructing elaborate fortresses in the hope of becoming invincible." [6]
148App's Rob Rich scored the game 3.5 out of 5, writing "It's great to play an online freemium game
that doesn't shy away from the single-player experience but also offers up some honest-to-goodness
direct interaction, which is a very rare combination these days. It probably won't warm the hearts of
any haters out there, but it does give genre fans something with a bit more action and strategy than
they might be used to."[7]
Modojo's John Bedford was less impressed, scoring the game 3 out of 5. He was critical of freemium
gaming in general, writing "The novelty hasn't just worn off this particular style of greedy gaming, it's
shriveled up and condensed itself into an infinitely dense singularity of self-loathing." Of the game
itself, he concluded "This is a game that follows in the footsteps of no small number of titles that

have made feverish demands on our wallets in exchange for just a slightly thicker slice of the
gameplay. It's possible you have an unending appetite for these micromanagement titles, in which
case we recommend getting heartily stuck into Supercell's latest game. While Clash of Clans brings
something new to accompany its competent but unexceptional empire gameplay, for most of us it'll
be a case of too little, too late."[14]

Commercial reception
The game has been very successful for Supercell. By April 2013, Supercell had only two games on
the App Store, Clash of Clans and Hay Day, which together had grossed $279 million. Daily revenue
was at $2.4 million,[15] with 8.5 million daily players, and Forbes projected a revenue of between $800
million and $1 billion by the end of 2013.[16][17] They ultimately earned $892 million (compared to $101
million in 2012).[18]
Clash of Clans became an App Store top 5 download between December 2012 and May 2013, [19] and
this success has been described as helping to usher in a new era in conjoint gaming on mobile
devices.[20][21] In 2013, Clash of Clans was the third highest game in revenue generated on the App
Store and Google Play.[22]

See also

Clash of Clans Tips

1. Battle other players right out of the gate.
When you start playing Clash of Clans, you are exempt from other players attacks for your first three
days of play. While this is nice and gives you some time to develop your village, the protection that
your shield offers isnt really necessary due to a game feature known as the loot penalty.
Essentially, the loot penalty reduces the amount of resources that high-level players can receive from
raiding the villages of low-level players. This means that when you are starting out, relinquishing your
newcomers protection to start raiding other players villages early on wont hurt you. Most players will
know the loot penalty for attacking low-level players, and likely skip over your village when they are
looking for a match. Also, even if you do get raided, the amount of resources that you lose will be
minimal compared to the amount that you could potentially recieve by raiding another players village.

2. Learn the loot penalty.

The Clash of Clans loot penalty is one of the defining rules of the game that, unfortunately, most
players need to learn the hard way. As explained in Tip 1, the purpose of the loot penalty is to ensure
that still-new players dont get decimated by more experienced and powerful players. The loot
penalty is based around the level of a players Town Hall. For each additional level that your Town
Hall has compared to your opponents, the resources that you receive from a raid are reduced. For
one level higher, you will receive 90% of the resources that you can normally receive. For a two level
difference, you will only receive 50% of the loot. For three levels, only 25% of the loot. And if your
Town Hall is four levels higher than your opponentswell, you get the point.

3. Dont spend too much on high-tier troops.

Though high-tier troops are nice to have if you want to feel powerful, when you break it down to the
bare necessities, higher-tier troops arent always worth the high cost of resources. Instead, invest
your resources in the production of a larger quantity of low-tier troops that are more expendable.
They take less time to produce, are still effective in battle, and wont run your resource reserves dry.

4. Dont spend all your gems right away.

When you begin you Clash of Clans journey, you automatically start with 500 gems. By the time you
finish the tutorial, you end up losing 50 gems in completing structures. However, it will serve you best
if you actually save those gems and use them add extra builders at a much quicker rate. While you
wont be able to add builders 4 or 5, you will be able to access builder 3 easily. This will of course
help you construct more buildings all at once rather than have it spread out over time.

5. Dont ever spend all of your gold.

Along with gems, you should also try and not spend all of your gold. This is because there are some
features you will most definitely want to use them for. For instance, make sure to have some gold
stored so that you skip past bases that you might not want to attack when playing matchmaking. So,
resist the urge to to spend all of your gold on upgrades, and always keep a small amount in reserve
that you can use to make yourself more gold.

Clash of Clans Strategy

An Inside Look At The Craziest Airplane Cabins Of The Future (The Daily Western)
Youre going to need more than an army of barbarians and dragons to get through all of the carnage
of Clash of Clans. If youre looking to reign supreme over your foes carcass, youll need to to have
complete command over your warriors and base of operations. To get to that point, youre going to
gave to employ a solid strategy. Thats where we come in! Weve put together a complete and
comprehensive guide of Clash of Clans offensive and defensive strategies.

Clash of Clans Strategy

Troops:

Our guide of Clash of Clans troops will help you get to know the men, women, dragons, beasts, and
everything else in-between. Well teach you how to best utilize their skills in battle so that you never
end up six feet below. Read more about Troops.

Defensive Buildings

The defensive buildings in clash of clans. Protect your village with these
buildings. We cover all of it. From upgrade statistics to needed town hall levels.