ACKNOWLEDGEMENT

I have taken efforts in this project. However, it would not have been possible
without the kind support and help of many individuals and organizations. I would
like to extend my sincere thanks to all of them.
I am highly indebted to (Name of your Organization Guide) for their guidance and
constant supervision as well as for providing necessary information regarding the
project & also for their support in completing the project.
I would like to express my gratitude towards my parents & member of
(Organization Name)for their kind co-operation and encouragement which help me
in completion of this project.
I would like to express my special gratitude and thanks to industry persons for
giving me such attention and time.
My thanks and appreciations also go to my colleague in developing the project and
people who have willingly helped me out with their abilities.

INTRODUCTION TO FOUR FUNCTION OF MANAGEMENT

Planning
Organizing
Leading
Controlling

PLANNING:
Planning includes defining the organizations goal, establishing strategies to
accomplish those goals and developing plans to accommodate and coordinate
equally work activities. The process begins with environmental scanning and
checking which simply means that planners must be aware of the critical situations
faced by their organization in terms of favorable and unfavorable economic
conditions, competitors, and their customers. Planners must then attempt to predict
future conditions. This prediction and forecasting forms the basis for planning and
provides direction. It reduces ambiguity while playing a major role in minimizing
wastes, repetition and risks. It also in a way sets the standard for controlling
process.

ORGANIZING:
Organizing includes the structuring and arranging of work to achieve
organizational goals. Its an important process during which managers form an
organizational design and structure. Organizing also involves deciding what type
of management structure is appropriate. When managers organize, they found that
what tasks are to be done, who is responsible to do them, how the tasks are to be
grouped, who reports to whom, and where the decisions are made.

LEADING:
Every organization has people, and a managers job is to work with and through
peoples to accomplish goals. This is the Leading function. Leading refers to the
process of motivating, directing and guiding the employees in the organization for
carrying out their work as per plans and objectives. Leading suffers a very
important part in the business organization. A leader is defined as someone who
sets direction in an effort and motivates, encourage people to follow that direction.

CONTROLLING:
Its the process of monitoring, comparing and to rectify work performance. All
mangers should control even if their peoples are performing as planned because
they cant really know that unless they have figure out what activities have been
done and compared their actual performance with the desired standard. This
function does not include that managers should attempt to control or to handle the
personalities, values, attitudes, feelings or emotions of their subordinates. Instead,
this function of management concerns the managers role in taking necessary
actions to ensure that the work-related activities of subordinates are regular and
contributing towards the achievement of organizational and departmental
objectives.

INRODUCTION TO COMPANY
PepsiCo serves 200 countries and is a world leader in providing food and beverage
products. Its brands consist of Frito-Lay North America, PepsiCo Beverages North
America, PepsiCo International and Quaker Foods North America. Some of
PepsiCo's brands are over 100 years old, however the company was only founded
in 1965 when Pepsi-Cola merged with Frito-Lay. PepsiCo then attained Tropicana
and Gatorade when they merged with the Quaker Oats Company. The combined
retail sales average about $92 billion. The company is focused on being the
premier producer in supplying the world with convenient foods. They offer a wide
variety a food options as well, including healthy options.
PepsiCo stands out as a company because of its sustainable advantage. It includes
widely known brands, innovative products, and powerful market skills. The
company also tries to benefit the community. To make themselves a sustainable
company, they have put a focus on the environment and benefiting society with
their business. Recently, PepsiCo released information of their plan to drive
sustainable water practices and improve rural water in Africa, China, India, and
Brazil.
Public Relations people have great opportunities to improve the company's
reputation because of the size and financial stability of the company. PepsiCo is
extremely well known in the world as a leading source of food and beverage
products with immense revenue. The challenge for the Public Relations people is
that if something negative were to affect PepsiCo it would put a damper on all of
the products that the company makes. Therefore, the PR people would have a lot of
crisis management in their hands.

MISSION AND VISION STATEMENT OF PEPSICO

VISION STATEMENT:
PepsiCos vision statement is to deliver top-tier financial performance over the
long term by integrating sustainability into our business strategy, leaving a positive
imprint on society and the environment. PepsiCo adds that this vision statement is
built on the idea of Performance with Purpose. Based on these considerations,
PepsiCos vision statement has the following main points:
1. Top financial performance
2. Sustainability
3. Corporate social responsibility.

PepsiCo emphasizes high financial performance as one of the aims included in its
vision statement. This factor is a basic business expectation. In addition, the vision
statement indicates that PepsiCo integrates sustainability in business activities.
Sustainability enhances corporate and brand image. Also, PepsiCos vision
statement includes corporate social responsibility. This factor is a major influence
on the companys policies and strategies on organizational development, especially
with regard to its impact on stakeholders. All of these points of the vision statement
motivate PepsiCo to achieve high performance.

MISSION STATEMENT:
PepsiCos mission statement is to provide consumers around the world with
delicious, affordable, convenient and complementary foods and beverages from
wholesome breakfasts to healthy and fun daytime snacks and beverages to evening
treats. This mission statement highlights PepsiCos desire to satisfy customers. In
conjunction with the mission statement, PepsiCo also states, We are committed to
investing in our people, our company and the communities where we operate to

help position the company for long-term, sustainable growth. The main points of
PepsiCos mission statement are as follows:

1.

Consumers around the world

2.

Delicious, healthy and fun products

3.

Affordability

4.

Convenience

PepsiCos mission statement focuses on consumers and product characteristics. For

example, the mission statement shows that the company targets all consumers
worldwide. This implies that PepsiCo aims to provide products that appeal to all
consumers despite differences in backgrounds, cultures, and other variables. The
mission statement also defines the basic characteristics of PepsiCos products. The
point on affordability implies PepsiCos approach to pricing. Moreover, based on
the mission statements convenience point, PepsiCo makes its products easily
accessible, implying the firms market strategy.

BRIEF DESCRIPTION OF PEPSICO

PepsiCo, Inc was came into being through the merger of Pepsi-Cola and Frito-Lay
company. In the late 1890s, Pepsi-Cola was created by Caleb Bradham, a New
Bern, N.C pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito
Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company,
founded by Herman W. Lay, also in 1932.

BRIEF DESCRIPTION OF PRODUCTS:

PEPSI:
The drink Pepsi was first introduced as Brads drink in New Bern, South
Carolina, United States , in 1893 by Caleb Bradham, who made a local drugstore
where the drink was sold.
1893 , Pepsi Diet , Pepsi , Cherry Vanilla , Pepsi Max and Pepsi Zero sugar are the
product line of Pepsi.

LAYS:
Lays is the brand name for the number of potato chip varieties as well as the name
of the company that founded the chip brand in 1932. Lays has been by PepsiCo
since 1965. In U.K Lays is known as Walkers.
The flavors of lays include: French Cheese, Salted, Masala, Barbique, Yogurt and
Herb and etc.

GATORADE:
Gatorade is an energy drink and was firstly manufactured by The Gatorde
Company Inc. Now it is manufactured by PepsiCo and is distributed in over 80
countries. The beverage was first developed in 1965 by a team of researchers at the
University of Florida, to make up the combination of water, carbohydrates, and
electrolytes. It was originally produced and marketed by Stokely-Van Camp, the
Gatorade brand was bought by PepsiCo in 2000. As of 2010, Gatorade is PepsiCos
4th-largest brand, on the basis of worldwide annual retail sales. It competes with
Coca-Cola's Powerade, and Vitamin water brands worldwide, and with Lucozade
Sport in the United Kingdom. Within the United States, Gatorade has
approximately 75 percent market share in the sports drink category.

QUAKER OATS:
In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills.
Schumacher begin the German Mills American Oatmeal Company; in Akron, Ohio
and Stuart commence the North Star Mills in Ontario, Canada. In 1870,
Schumacher ran his first established cereal advertisement in the Akron Beacon
Journal newspaper. In Ravenna, Ohio, on 4 September 1877, the first logotype for
a breakfast cereal, "a man in 'Quaker garb'", was practiced by Henry Seymour,
holder of the Company. In 1879, John Stuart and his brother Robert, got connect
with George Douglas to design majestic Mill and set up store in Chicago, Illinois.
In 1881, Henry Crowell acquires the Quaker Mill Company.
PRODUCTS INCLUDE: Hot-cereals, Cold-cereals, sacks bars, rice snacks, real
medleys etc.

TROPICANA:
Tropicana, it was founded in 1947 by Anthony T .Rossi the company which makes
fruit-based beverages. In 1952, Rossi purchased the Grapefruit Canning Company
in Bradenton. The fresh fruit division and orange juice business were so successful
that he discounts production of fruit boxes. He developed FLASH
PASTEURIZATION in 1954, a process that immediately raised the temperature of
juice for a short time to maintain its fresh taste. For the first time, consumers could
have the fresh taste of pure not the concentrated juice in a ready to distribute
chilled package. The juice, Tropicana Pure Premium, became the companys head
product. The company made a logotype cartoon mascot for the brand called
Tropic-Ana. Since 1998, than it has been owned by PepsiCo.
TROPICANA FLAVORS: Calcium Smooth-orange, Original (pure premium
orange juice), Pressed Apple (pure premium Apple), RED GRAPE (pure red
grape), Tropicana KIDS, TROP 50 (with 50% less calorie).

MOUNTAIN DEW:
Mountain Dew is a carbonated Soft Drink brand produced and owned by PepsiCo.
The original formula was invented in 1940 by Tennessee beverage bottlers Moses

and Ally Hartman. The rights to this formula were obtained by the Tip
Corporation. On August 27, 1964, the Mountain Dew brand and production rights
were acquired from Tip by the Pepsi-Cola company, at which point distribution
expanded more widely across the United States and Canada.
Production was first extended to the UK in 1996, but was phased out in 1998. A
similarly named but very different-tasting product has been sold in the UK under
the name "Mountain Dew Energy" since 2010 and in Ireland since Spring 2011.
The product was renamed in 2014 to simply just Mountain Dew. As of 2009,
Mountain Dew represented a 6.7 percent share of the overall carbonated soft drinks
market in the U.S. Its competition includes The Coca-Cola Company's Mello Yello
and Surge. Mountain Dew accounts for 80 percent of citrus soft drinks sold within
the US.

CHEETOS:
Cheetos is a brand created by Frito-Lay, a branch of PepsiCo. The initial success
of Cheetos was a contributing factor to the merger between The Frito Company
and H.W. Lay & Company in 1961 to form Frito-Lay. In 1965 Frito-Lay became a
subsidiary of The Pepsi-Cola Company, forming PepsiCo, the current owner of the
Cheetos brand.
In 2010, Cheetos was ranked as the top selling brand of cheese puffs in its primary
market of the United States; worldwide the annual retail sales totaled
approximately $4 billion. The original Crunchy Cheetos are still in production but
the product line has since expanded to include 21 different types of Cheetos
in North America alone. As Cheetos are sold in more than 36 countries, the flavor
and composition is often varied to match regional taste and cultural preferences
such as Savory American Cream in China, and Strawberry Cheetos in Japan.

BUSINESS STRATEGY OF PEPSI CORPORATION:

PepsiCo is a global food and beverage corporation established in New York.
PepsiCo achieved net revenues of more than USD 65.4 billion for 2012 and its
main competitors include The Coca-Cola Company in beverage industry, whereas
a set of firms such as Nestle S.A, and Kellogg compete with PepsiCo in food and
beverage industries.

SEVEN PRINCIPLES OF PEPSICO STRATEGY:

The most prominent aspects of PepsiCo strategies are based on the following seven
principles.

INTERNATIONAL MARKET EXPANSION STRATEGY:

This strategy is based on mergers and acquisitions. Recently, PepsiCo committed
in important mergers and acquisitions such as acquisition of juice in Russia, Lucky
snacks and Mabel cookies in Brazil, and Dilexis cookies in Argentina.

FORMATION OF STRATEGIC ALLIANCES IN GLOBAL

SCALE:
Important strategic alliances are made by PepsiCo at home markets as well.
Specifically, by forming a strategic alliance with Starbucks a global coffee house
chain, PepsiCo has been able to claim its share from increasing energy drink
market segment.

FOCUS ON EMERGING MARKET:

The share of net revenues from developing and emerging markets such as China,
India, and Russia have been increased from 24% in 2006 to 35% in 2012 through
mergers and acquisitions as well as, on the basis of formation of direct subsidiaries.

FOCUS ON ORGANIZATIONAL CULTURE:

Organisational culture can be defined as the collection of words, actions,
thoughts. PepsiCo CEO Indra Nooyi is widely believed to be an unconventional
corporate leader for a good reason. It has been noted that shes been known to
walk the halls at Pepsi barefoot, sometimes even singing along the way and this
fact communicates her willingness to embrace her differences with positive
implications on employee morale and organisational culture.
The same message is effectively communicated to organisational stakeholders and
integrated into Pepsi Brand as well in a way that the brand marketing message is
associated with making the most of the moment, and embracing own
individuality.

DEVELOPING AND PROMOTING THE IDEA OF ONE

PEPSICO:
The CEO has been striving to increase the level of association of individual brands
with PepsiCo company values and philosophy through promoting the idea of One
PepsiCo. This is meant to be facilitated through sharing supply-chain management
and infrastructure, operational costs for many brands within PepsiCo portfolio have
been decreased.

INNOVATION IN MARKETING INITIATIVES:

A wide range of innovative marketing initiatives developed by PepsiCo marketing
team include Do Us a Flavor campaign that involved consumers in 17 countries
submitting flavour ideas, development of Lipton Brisk Star Wars game application
for mobile phones, and using celebrity endorsement in an innovative manner by
attracting a popular singer amongst Pepsi brand target customer segment.

 FOCUS ON INCREASING CORE ORGANIC REVENUE:

Core organic revenue can be explained as a type of revenue that is achieved
through increasing the volume of production and sales. PepsiCo core organic
revenues were increased by 5% during 2012 (Annual Report, 2012) and the
company strategic level management is committed to further increase the levels of
core organic revenues through maintaining high quality standards and applying
effective marketing strategy.

SERVICES BY PEPSICO
PepsiCo employees in daily basis volunteer their time, skills and creative insights
to help those who are in need. Whether helping out in easy ways or seeking
solutions to global challenges, PepsiCo employees help to make a meaningful
difference in the lives of others and have an withstand impact on the communities
where they live and work. In 2012, PepsiCo estimate that more than 33,000
volunteer hours were completed by PepsiCo employees around the world.

Mother Water Cellar Project in China:

In China, PepsiCo employees constructed a water purification tower for a rural
school in southwest China to benefit over 700 students and teachers. In addition to
installing the tower, PepsiCo volunteers provided sanitation and health training,
presented an educational film on water-saving strategies, conducted a water
purification experiment and visited rural families in the area.

FOOD FOR GOOD:

Food for Good was established in 2009 by PepsiCo employees who were inspired
and energized by the company's Performance with Purpose vision. The goal and

mission of Food for Good is to make nutritious foods more accessible in inner
city communities.
Through association with community and government partners, the program
support free, nutritious meals and fun physical activities to kids during the summer
months, when they are out of school and therefore do not have access to
government subsidized meals. Together with our valued partners, Food for Good
served 700,000 meals during the summer of 2012. The program started in 2009,
PepsiCo has served 1.6 million meals to inner city children.