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ABC Software

Competitive Positioning
Market Attractiveness
Market Size (Value in bubble)

Range
1-9
1-9
1-5

Metro Munic
3.3
3.1
5

District Munic
6.6
4.6
2

Local Munic
5.3
6.4
3

Water Boards
5.5
4.5
2

GE MATRIX - ABC Software - Municipal Accounting


Metro Munic

District Munic

Local Munic

Water Boards

9.0

Low

Medium

High

Market Attractiveness

6.0

3.0

Low

Medium

0.0
0.0

3.0 HighCompetitive
6.0
9.0Positioning

M
Coy:

ABC Software

Unit:
A

Municipal Accounting
MARKET ATTRACTIVENESS

A.1
A.2
A.3
A.4
A.5
A.6

Market Size (R000,000's)


Market Growth Rate
Demand Variability
Industry Profitability
Industry Rivalry
Global Opportunities

Value
80
5%
40%
10%
1-V-High
2-V-Low

Metro Munic
Rating
Weight
9
6
1
3
1
2

1
3
3
3
3
1

3.14

WEIGHTED AVERAGE RATING:


B

COMPETITIVE POSITIONING

Value

Rating

Weight

B.1
B.2
B.3
B.4
B.5
B.6

Market Share
Growth Trend in Market Share
Brand Equity
Access to Distribution Channels
Production Capacity
Profit Margins vs Competition

0%
0%
7-Low
3-Low
3-Low
4 -5%

1
5
3
3
3
4

1
2
3
3
2
1

3.25

WEIGHTED AVERAGE RATING:


C

MARKET SIZE INDICATORS

80

MARKET SEGMENT SCORECARDS

Munic
Description

Value

Normal
Critical
Critical
Critical
Critical
Normal

30
5%
30%
25%
3-M-High
7-M-High

District Munic
Rating
Weight
4
6
3
6
3
7

Local Munic
Description

Value

1
3
3
3
3
1

Normal
Critical
Critical
Critical
Critical
Normal

50
5%
10%
25%
6-L-Med
8-High

4.64
Description

Value

Rating

Weight

Description

Value

Normal
Important
Critical
Critical
Important
Normal

20%
35%
3-M-High
7-M-High
6-H-Med
6 +5%

3
8
7
7
6
6

1
2
3
3
2
1

Normal
Important
Critical
Critical
Important
Normal

10%
5%
3-M-High
4-L-Med
5-Med
7 +10%

6.58
30

50

S
Local Munic
Rating
Weight
6
6
7
6
6
8

1
3
3
3
3
1

Description

Value

Normal
Critical
Critical
Critical
Critical
Normal

30
5%
20%
15%
3-M-High
5-Med

6.36

Water Boards
Rating
Weight
4
6
5
4
3
5

Description

1
3
3
3
3
1

Normal
Critical
Critical
Critical
Critical
Normal

4.50

Rating

Weight

Description

Value

Rating

Weight

Description

2
6
7
4
5
7

1
2
3
3
2
1

Normal
Important
Critical
Critical
Important
Normal

20%
5%
5-Med
5-Med
7-M-High
7 +10%

3
6
5
5
7
7

1
2
3
3
2
1

Normal
Important
Critical
Critical
Important
Normal

5.33
3

5.50
30

MARKET ATTRACTIVENESS TABLES


Ref

Description

Rating

COMPETITIVE POSITIONING TABLES

Score

Weight

Ref

Description

0
10
20
30
40
50
60
70
80

1
2
3
4
5
6
7
8
9

1
1
1
1
1
1
1
1
1

Market Share

-100%
-35%
-20%
-5%
0%
5%
20%
35%
50%

1
2
3
4
5
6
7
8
9

3
3
3
3
3
3
3
3
3

Market Share Growth

Rating

WEIGHTING FACTORS

Score

Weight

Ref

0%
10%
20%
30%
40%
50%
60%
70%
80%

1
2
3
4
5
6
7
8
9

1
1
1
1
1
1
1
1
1

1
2
3

-100%
-35%
-20%
-5%
0%
5%
20%
35%
50%

1
2
3
4
5
6
7
8
9

2
2
2
2
2
2
2
2
2

Market Size

Market Growth

Demand Variability

0%
5%
10%
15%
20%
25%
30%
35%
40%

9
8
7
6
5
4
3
2
1

3
3
3
3
3
3
3
3
3

Brand Equity

1-V-High
2-High
3-M-High
4-H-Med
5-Med
6-L-Med
7-Low
8-V-Low
9-Zero

9
8
7
6
5
4
3
2
1

3
3
3
3
3
3
3
3
3

Industry Profitability

0%
5%
10%
15%
20%
25%
30%
35%
40%

1
2
3
4
5
6
7
8
9

3
3
3
3
3
3
3
3
3

Channel Access

1-Zero
2-V-Low
3-Low
4-L-Med
5-Med
6-H-Med
7-M-High
8-High
9-V-High

1
2
3
4
5
6
7
8
9

3
3
3
3
3
3
3
3
3

Industry Rivalry

1-V-High
2-High
3-M-High
4-H-Med
5-Med
6-L-Med
7-Low
8-V-Low
9-Zero

1
2
3
4
5
6
7
8
9

3
3
3
3
3
3
3
3
3

Production Capacity

1-Zero
2-V-Low
3-Low
4-L-Med
5-Med
6-H-Med
7-M-High
8-High
9-V-High

1
2
3
4
5
6
7
8
9

2
2
2
2
2
2
2
2
2

Global Opportunities

1-Zero
2-V-Low
3-Low
4-L-Med
5-Med
6-H-Med
7-M-High
8-High
9-V-High

1
2
3
4
5
6
7
8
9

1
1
1
1
1
1
1
1
1

Profitability vs Comp

1 -20%
2 -15%
3 -10%
4 -5%
5-Same
6 +5%
7 +10%
8 +15%
9 +20%

1
2
3
4
5
6
7
8
9

1
1
1
1
1
1
1
1
1

Importance
Normal
Important
Critical

MARKET SIZE INDICATORS


Weight
1
2
3

Ref
A

MARKET SEGMENTS

Mkt Size

Score

Ref

0
20
40
60
80

1
2
3
4
5

1
2
3
4

Segment Name
Metro Munic
District Munic
Local Munic
Water Boards