Q. What should Debeers do to increase or stablize its share !

It should have a direct contact with the diomand mining firms,

colabrate with them by providing them with the funds.
Understand the political matters of that country and try to
colabrate with the mining firms.
Open their own franchises of diomand finish gating in the
country where diomand mining are done.
Try to give them a offer such as for eg. Debeers company
provide you the 70% of total cost of mining, on allow the to
contribute just 30% of the cost and give them offer that the
income generated from mining its 30% will be provide to them.
To take the Govt. relief them give 5% of mining income to the
government.
Thruogh these ways debeers with the cost cutting can
generate its large no. of share in the mining fields and he can
purchase its own only.
Then they can sale it at their price.

Q.2 How do you manage market share in such high

competition market.
By making changes in the policy of buying & selling of
Diomands allowing(producer) the mining company to
participate with debeers in the market by giving them shares.
By opening large no. of thir branches in the different part or
by providing franchises to the different part of the country.
In its shape or in its franchises shop selling diomand at
the low price of its cartel agreement, This should be important
by making others also to sell at the same price debeers sells.
Heavy advertising for making people aware that the your
own debeers have came up with own shops so have your
quality diomand from your own safe place.

Q. 3 How does debeers can form the cartel / Should keep or

Leave cartel !
Debeers should keep the cartel through these method they
can regain their market again.
By making the Govt. of mining company in its favour by
providing them funds for the development of country.
Debeers should come up with the new agreement of cartel
such as

Doing Joint Venture with the mining

company

100% mining
dEBEERS
Local Miners
80%
20%
Profit Sharing
80%
20%
Routan mins
10

Through this process total generate diomands 70% going to be

with the debeers, by giving a some good amount they can have
the further more diomand of the local miner through the clause
of cartel.