Lesson 6 Consumer Attitude Formation and Change

1.

2.

3.

Attitudes might propel consumers toward a particular behavior or repel them

away from a particular behavior, therefore attitudes have a
..quality.
a.

behavioural

b.

motivational

c.

threatening

d.

driving

e.

defensive

According to the , attitudes cinsist of three major

components; a cognitive component, an effective component, and a conative
component.
a.

dual mediation model

b.

tricomponent attitude model

c.

self-perception theory

d.

multiattribute attitude model

e.

functional approach

..include the knowledge and perceptions that are acquired by

a combination of direct experience with the attitude object and related
information from varied sources.
a.

Affectations

b.

Emotions

c.

Cognitions

d.

Objectives

e.

Conations

4.

5.

6.

7.

In marketing and consumer research, the conative component of the

tricomponent attitude model is frequently treated as an expression of the
consumers .
a.

attitude

b.

level of familiarity

c.

intention to buy

d.

attitude toward the object

e.

ego-defensive function

Jake feels that shopping in thrift shops shows a lack of class and
sophistication. This attitude would be captured by which of the following
multi-attribute attitude models?
a.

theory of reasoned action model

b.

trying to consume model

c.

attitude toward object model

d.

attitude toward behavior model

e.

attitude toward the ad model

The shift from no attitude to an attitude is a result of ..

a.

biological pressures

b.

environment

c.

learning

d.

genetic predisposition

e.

self-defense

Marketers that offer coupons and free samples of new products to entice
consumers to try them understand the importance of ..in
attitude formation.
a.

subjective norms

8.

9.

10.

b.

indirect experience

c.

ego defense

d.

attribution

e.

direct experience

Which of the following is true of consumer brand beliefs in the context of

changing consumer attitudes?
a.

Consumers tend to interpret ambiguous information in ways that

challenge their pre-existing attitudes.

b.

Consumers frequently resist evidence that challenges strongly held

attitudes or beliefs.

c.

The easiest way to change consumer attitudes is to attack longstanding brand beliefs.

d.

Consumers generally embrace evidence that challenges strongly held

attitudes and beliefs.

e.

Brand loyalty is very rare and so it is relatively easy for marketers to

change brand beliefs.

According to ., discomfort occurs when a consumer holds

conflicting thoughts about a belief or an attitude object.
a.

attitude-change strategies

b.

cognitive dissonance theory

c.

attribution theory

d.

self-perception theory

e.

attitude research

When consumers give themselves credit for the outcome of a behavior, they
are engaging in .
a.

subjective attribution

b.

internal attribution

c.

objective attribution

d.

defensive attribution

e.

external attribution