Running Head: BUSINESS

Marketing and Strategy Case

Students Name
University Name

Running Head: BUSINESS

Q1: If Roy Choi has any plans of growing the business internationally, I will recommend for the
business to fully adapt a multi-domestic strategy. In simpler sense, a multi domestic organization,
infrequently called a locally responsive organization, takes after a system that permits each of its
remote nation operations to act decently and freely (Steers and Nardon, 2005).
A multi-domestic procedure is a system by which organizations attempt to accomplish greatest
neighborhood responsiveness by tweaking both their item offering and advertising methodology
to coordinate distinctive national conditions. Generation, promoting and R&D exercises have a
tendency to be built up in every significant national business sector where business is finished.
A substitute utilization of the term depicts the association of multi-national firms. Global or
multinational organizations pick up economies of scale through shared overhead and business
sector comparative items in different nations (Jeyarathmm, 2008). Multi-domestic organizations
have separate home office in various nations, in this manner accomplishing more limited
administration yet at the higher expense of renouncing the economies of scale from cost sharing
and centralization.

Upper hand among competitors - While considering a venture into another business sector, it
bodes well for any firm to pick a locale where it as of now has an upper hand. On the off
chance that a business can offer an item or administration nobody else is as of now giving, it
will have a high risk of progress. Roy Choi can pick its business sectors more deliberately

than another and concentrates on them so it can augment the impact of upper hand.
Decentralized - A multi-domestic organization is more decentralized and it permits the
administration in every nation to work with some level of independence and to embrace
varying practices from each other. On account of this, multi-domestic organizations should
be more adaptable and fit for acclimating to various business situations. Littler organizations

Running Head: BUSINESS

are less ready to arrange the activities of their different offices because of their restricted

assets thus decentralization is additionally regularly a matter of need.

Freedom - Regularly in multi-domestic organizations, the numerous branches of the
organization get to be free of each other. In spite of the fact that they all depend on the same
budgetary assets, they can work and recognize their suppliers independently from each other.
This can be leverage Roy Chois business with regards to conforming to nearby conditions,
however it can likewise turn into a test if the different branches wind up rivaling each other

over who ought to get a higher need.

Society - Distinctive business societies will create taking into account the way of life of
another nation or industry. As an organization ventures into business situations that have
diverse prerequisites such as Roy Chois, it bodes well to end up multi-domestic, as this
considers the development of discrete however viable hierarchical societies. Hierarchical
societies can't be basically commanded starting from the top however should rise up out of
the everyday errands of a business, as specialists look to find what the best practices will be.

One of the country's most famous ground sirloin sandwich chains is a case of a multi-domestic
procedure. The organization inquires about every nation's neighborhood traditions and
sustenance before making its menu things and opening up a store. For instance, the eatery's
stores in India don't offer any sandwiches made with meat, since the Indian society considers
dairy animals to be consecrated. American amusement parks give another case of multidomestic
organizations. One surely understood park has effectively extended its operations into France.
The amusement park takes into account neighborhood traditions and tailors the rides and
attractions to the tastes of the European open. At the point when the recreation center at first
opened, business endured on the grounds that the way of life was excessively new. The

Running Head: BUSINESS

organization accomplished more research, custom-made the recreation center to neighborhood

inclinations, and saw business increment.
For its products and services, I would recommend Roy Choi to adapt to product standardization
as it may be able to utilize standard promoting globally. Additionally, it will be advantageous
because first, Roy Choi does not need to pay for exceptional promoting for every business sector.
One promoting methodology can be utilized as a part of numerous zones of the world, in this
manner slicing the expense of developing a few advertising methodologies and second, a solid
brand can have the same impact in various regions around the globe. What makes a solid
nearness in one nation, can have the same impact in different nations.
Q2: Since Xiaomi already is already adapting the global market, I would recommend for the
company to realize globalization in order to be on top of its numerous competitors. The
following are the benefits which Xiaomi can have when the business will expand globally:

Send out Opportunities for Small Businesses - Going worldwide is an essential open door for
little entrepreneurs in the United States. Any business person can utilize the Internet to
market items and administrations to purchasers in outside business sectors (Herbig, 1998).
Xiaomi should manufacture a framework for fulfilling the requirements of remote
purchasers, for example, shipping products abroad and paying proper fare expenses.
Different sorts of organizations that give the greater part of their administrations through the
Internet can go worldwide, showcasing to outside shoppers on the web, without a portion of
the troubles of making a worldwide store network and diverse dispersion systems.

Finding Successful Foreign Partnerships - Another advantage of going worldwide is

delighted in by organizations of various sizes, not simply little businesses. Xiaomi can

Running Head: BUSINESS

assemble associations with neighborhood organizations and people in outside nations. These
business accomplices can help you build the organization's worldwide foundation.
Commonly, the business spares cash since costs, (for example, work costs) charged by
business accomplices abroad are less expensive. Additionally, outside laborers doing
Xiaomis organization's operations are acquainted with the necessities of neighborhood
customers; they live and work in the same remote society.

Expansion - Another advantage of globalization is that an organization can enhance its

purchaser base and income streams. An organization that business sectors just to U.S.
purchasers is particularly defenseless against local monetary patterns. With purchasers in
different nations purchasing your items and administrations from the global division, Xiaomi
can keep up income streams in outside business sector (Jeyarathmm, 2008). The business can
stay above water notwithstanding when the U.S. economy neglects to give enough buyers.

Draw in Large Business Customers - When Xiaomi takes its business global, it expands the
capacity of the business to pull in huge enterprises as customers. These organizations as of
now have their own particular worldwide operations, and they have to give their business to
globalized organizations enhanced and organized to suit their requirements (Steers and
NArdon, 2005). In case Xiamoi is attempting to market items and administrations to
substantial organizations, globalization will stand out enough to be noticed, demonstrating
huge customers that the organization forcefully seeks after development in remote markets.

The effect of globalization on business can be put into two general classes: market globalization
and production globalization (The Global Marketplace, 2014).

Running Head: BUSINESS

For Xiaomis product, I will recommend for the company to adapt to localization as it allow to
give a product the look and feel of having been made particularly for an objective market,
regardless of their dialect, society, or area.

Works Cited:
Herbig, P. A. (1998). Chapter 2: The standardization versus adaptation debate: Wherefore art
thou now? In E. Kaynak & P.A. Harbig (Eds.), Handbook of Cross-Cultural Marketing
(pp. 31-50). Haworth Press, Inc., Philadelphia, PA, USA. [Business Source Complete]
Jeyarathmm, M. (2008). Chapter 12: Strategy in a global environment. Strategic Management.
Himalaya Publishing House. Mumbai, IND, pp. 155-165. [Ebrary. Note: you dont have
to read the whole chapter just up to page 165. The rest of the chapter will be covered in
Module 4]
Steers, R. M., & Nardon, L. (2005). Chapter 10: Developing global business strategies.
Managing in the Global Economy. Armonk, NY, USA: M.E. Sharpe, Inc. [Ebrary]

Running Head: BUSINESS

The global marketplace (2014). Pearson Learning Solutions. New York, NY.