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Retail Stores As An
Extension Of Your
Fulfillment Center
Erik Holm, Director of Product Management, Demandware
Sren Gundtoft Johansen, Head of Omnichannel, Bestseller
Johannes Wikstrm, Operations Manager, Peak Performance
Introduction of Speakers
Moderator
Erik Holm, Director of Product Management, Demandware
Speakers
Sren Gundtoft Johansen, Head of Omnichannel, Bestseller
Johannes Wikstrm, Operations Manager, Peak Performance
Sren Gundtoft
Johansen
Head of Omnichannel
Bestseller
ABOUT BESTSELLER
ABOUT
BESTSELLER
OUTLINE
HIGHLIGHTS
OMNICHANNEL INITIATIVES
- Click & Collect
- Pickup across brand portfolio of stores e.g. 30 brand stores vs 400 portfolio stores in
The Netherlands
10
HIGHLIGHTS
OMNICHANNEL INITIATIVES
- Click & Collect
- Pickup across brand portfolio of stores e.g. 30 brand stores vs 400 portfolio stores in
The Netherlands
- In-store returns
- Incentivize local store by sharing cost savings from online
11
HIGHLIGHTS
OMNICHANNEL INITIATIVES
- Click & Collect
- Pickup across brand portfolio of stores e.g. 30 brand stores vs 400 portfolio stores in
The Netherlands
- In-store returns
- Incentivize local store by sharing cost savings from online
- In-store assisted sales
- Multiple attempts with limited success barriers are zero friction and consumer demand
12
HIGHLIGHTS
OMNICHANNEL INITIATIVES
- Click & Collect
- Pickup across brand portfolio of stores e.g. 30 brand stores vs 400 portfolio stores in
The Netherlands
- In-store returns
- Incentivize local store by sharing cost savings from online
- In-store assisted sales
- Multiple attempts with limited success barriers are zero friction and consumer demand
- Mobile
- We invest into native Apps not because of profit today, but as a bet into the future
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15
JOURNEY TOWARDS
OMNICHANNEL
16
Q &A
17
Johannes Wikstrm
Operations Manager
Peak Performance
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20
21
22
E-Commerce
23
SHIP FROM
STORE
HIGH
BUSINESS IMPACT
Integrating the
loyalty programme
for retail with
online, thereby
enabling getting
loyalty points as
well as re-deeming
loyalty points
online.
LOYALTY
PROGRAMME
ORDER INSTORE
RETURN INSTORE
CLICK &
COLLECT
LOW
EASE TO IMPLEMENT
EASY
Ship-From-Store Model
MAKING STORE INVENTORY AVAILABLE ONLINE AND SHIP FROM STORE
CONSUMER
ONLINE STORE
WAREHOUSE +
WAREHOUSE
STORE
CARRIER
Why Ship-From-Store?
KEY BENEFITS:
INCREASED SALES
Exposes more available products for online consumers
IMPROVED SERVICE
Storage rooms
Premium delivery
Training
Process ownership
Daily routine
2015 Demandware, Inc. All Rights Reserved by their Respective Owners.
Store Concerns
E-commerce Concerns
web
Customer satisfaction
One brand, one message
Challenges
Sale periods
Out-of-stock situations
Successes
Full inventory on the web
Better inventory control and
utilization
Questions?
Q&A
34
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