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BY GROUP 4 (SECTION A)
Name
Rajinder Sharma
Reena Prasad
Sandipan Bhattacharjee
Saurabh Talwadia
Swetank Sisodia
Roll No.
WMP11037
WMP11038
WMP11040
WMP11041
WMP11042
TABLE OF CONTENTS
Project Report ............................................................................................... 1
Abstract......................................................................................................... 3
Introduction .................................................................................................. 3
Social media .................................................................................................. 4
Mobility ......................................................................................................... 5
Analytics ........................................................................................................ 5
Cloud computing............................................................................................ 5
A new way forward for business ..................................................................... 6
SMAC Statistics .............................................................................................. 6
SMAC- driven Growth .................................................................................... 7
SMAC in practice............................................................................................ 8
Conclusion................................................................................................... 10
References .................................................................................................. 11
ABSTRACT
The information and technology in this era is spinning our life to a great
extent, two technologies became integral part of our lives, well at least
for the younger or tech savvy generation, mobile phones and social
media. Such is the power of these two, that business were forces to
integrate these in their marketing and customer support strategies.
This forced business to make analytics a part of their marketing
strategy. A quick statistical analysis of performance, cost and
comparison to rival product is helping the consumer make a quick and
informed decision. High and global availability of information and its
compatibility with various devices became cost effective with cloud
technology. While each of these four are capable for enhancing the
business on its own, integrating these four together as a stack has
changed the way businesses are looking to maximize their customer
base, enhance brand value and off course, profit. Social Mobile
Analytics and Cloud SMAC, the new four-letter word is now on every
entrepreneurs lips, IT companies included!
INTRODUCTION
In the fast-paced, jargon-filled world of the Indian information
technology industry, a new acronym is being marked in bold. "Smac",
the acronym for social, mobility, analytics and cloud, is not just the
latest buzzword but it's also quickly becoming a business reality.
Prevalence of social media, smart devices, instant connectivity have
radically altered expectations of customers. So while this year might be
the year of recovery, growth in 2016 is going to be driven by the
opportunity in SMAC [social, mobile, analytics, cloud] technologies.
Moreover, integration and confluence of these technologies will form
the bedrock of future solutions.
The emergence of new technologies over the past few years has
resulted in a transformational change in the world around us. From the
rise of social media with its over 1 billion subscribers worldwide, to the
ubiquitous spread of mobile phones and the resulting explosion of big
data and big analytics, the world around us is changing faster than any
one of us could ever imagine. Add to this the ever expanding presence
of cloud computing in our life, and were probably witnessing the
zenith of the technological age. India believes that four key
technologies will hold the key to success for enterprises across the
world. It includes, SMAC technology will help companies to move into
high-margin businesses due to its global reach, low overheads and high
availability. In this paper we will discuss about potential of SMAC in
upcoming years.
SOCIAL MEDIA
Mobile devices have changed the way people access digital content.
Smartphones and tablets have brought rich, digital content to the
fingertips of consumers. Mobile banking has emerged as one of the
most innovative products in the financial services industry. Shoppers
are increasingly using their mobile devices for everything from
browsing to comparing to buying products. Governments are also
reaching out to their citizens, using mobile devices as an efficient
channel. Enterprises must also jump on to the mobility bandwagon,
and ensure that their applications are mobile ready.
ANALYTICS
SMAC STATISTICS
SMAC IN PRACTICE
The media company Netflix is often cited
as an example of a business that has
successfully harnessed the power of
SMAC.
For example, when a Netflix member
streams a TV show from the Netflix cloud to their iPad, they are
given the option of signing into Netflix with Facebook's social
login.
After viewing a show, members are given multiple ways to
provide social feedback. They can rate content with stars, write
reviews and/or share what they just watched with friends on
Facebook or Twitter.
Customer data is stored in the cloud and Netflix can break down
its analysis to such a granular a level that its recommendation
engine can personalize suggestions for individual family members
who share the same account, a concept known as 1:1 marketing.
CONCLUSION
The evolving technology industry has opened new gates for the Indian
IT-BPO vendors in the form of nexus of four forces SMAC (Social
Media; Mobility; Analytics; Cloud). As the enterprises globally adopt
new technology formats for operational efficiency, cost optimization
and for additional business advantages, to address this and growth
issues, Indian IT-BPO vendors can develop their SMAC strategies.
SMAC collectively is considered to be a multi-billion-dollar opportunity,
globally for the IT-BPO vendors. The enterprises are increasingly
adopting these technologies, as they become more agile with
information sharing within organization and seek more insights about
their customers to serve them better.
SMAC has the potential to be a multibillion dollar opportunity in the
forthcoming years.
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REFERENCES
1. SMAC
the
next
growth
driver
for
SMEs
in
India,
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2FPublication%2FvwLUAssets%2FEY-SMAC-the-next-growth-driver-for-SMEs-inIndia%2F%24FILE%2FEY-SMAC-the-next-growth-driver-for-SMEs-inIndia.pdf&usg=AFQjCNEGhIR1S94nAF-9XS5KuEf5su8L9A&sig2=eVPE7Dch3F8JCm_C-ZFpkw
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3. SMAC: Better together Improving health care efficiency with social, mobile, analytics, and cloud
technologies,
https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&v
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