Report

On
Ideation and Execution of a
Business Plan

Submitted toMrs. Alka Gupta, Mr. Avijit Ganguli, Mrs.

Deepmala Moorjani, Mr. Gaurav Vashisht, Mr.
Gaurav Singhal and Mr. Rahul Jain
School of Creative Business
Pearl Academy, New Delhi

Submitted ByDivya Jain, Nikita Singhal and Sakshi Gupta

(2014-2018)

In partial Fulfillment of the B.A (Hons)

Degree in Fashion Marketing and Retail
Management

Index
Declaration
Aim of the Project
Acknowledgment
Executive Summary
Company summary
1. Our profile
1.1 Values
1.2 Mission and Vision Statement
1.3 Brand Logo and tag Line
1.4 Unique Selling Proposition
1.5 Marketing Mix
2. Market Analysis
2.1 Business landscaping
2.2 5Qs
2.3 Value Proposition
2.4 Problem Identification
2.5 Nature of Startup
2.6 Approx. Market Size
2.7 Business Model
3. Strategy and implementation summary
31 Competitive edge
32 Marketing strategy
4. Financial plan
4.1 Important Assumptions
4.2 Initial Investment
4.3 Fixed Cost
4.4 Revenue Model
4.5 Income Statement for two years
4.6 Break-even point
4.7 Profitability ratios
5. Digital Plan
5.1 Website layout
5.2 Social media

and Display
marketing

5.3 Marketing Activities

5.4 Promotional Activities
5.5 Store layout
6. Franchising
6.1 Type of Franchise
6.2 Location Selection
6.3 Security Deposit
6.4 Furniture and Interior investment
6.5 Method of Payment
6.6 Contribution towards Advertising
6.7 Agreement Between the landlord and the firm
6.8 Agreement between the tenant and the firm
6.9 Vendor Agreement for provision of Food services
7. Social Initiatives
Referencing
Annexures

Declaration

We hereby declare that the research paper titled Ideation and Execution of
Business Plan submitted by us is based on actual and original work carried out by
us. Any reference to work done by any other person or institution or any material
obtained from other sources have been duly cited and referenced. We further certify
that the research paper has not been published or submitted for publication
anywhere else nor it will be send for publication in the future.
The work was done under the guidance of the faculty of Pearl Academy, New Delhi.

Aim of the Project

The aim of the project is ideate a business plan and to work towards its execution.
The research was to be done on consumers behavior, trends on retailing globally
and locally, working of operations, marketing and its practices, web analytics. The
research report is supposed to cover topics such as franchising, financing,
investment, marketing strategies, website construction, and a 3D layout of the retail
store.

Acknowledgement

The report has been given to us as part of the curriculum in B.A.(Hons) in Fashion
Marketing and Retail Management (FMRM). We have tried our best to present the
information as clearly as possible using the basic terms.
We would like to take this opportunity to express our profound gratitude and deep
regard to Mrs. Alka Gupta and Mrs. Deepmala Moorjani, for their exemplary
guidance, valuable feedback and constant encouragement throughout the duration
of the project. Their valuable suggestions were of immense help throughout our
project work. Their perceptive criticism kept us working to make this project in a
much better way. Working under them was an extremely knowledgeable experience
for us.
We are highly indebted to Mr. Avijit Ganguli and Mr. Rahul Jain for their guidance and
constant supervision as well as for providing necessary information regarding this
research and also for their support in completing this endeavor.
We would also like to show our gratitude to Mr. Gaurav Vashisht and Mr. Gaurav
Singhal for sharing their pearls of wisdom with us during the course of this research.
We thank our colleagues who provided insight and expertise that greatly assisted the
research. Mere acknowledgement may not redeem the debt we owe to our parents
for their direct/indirect support during the entire course of this project.

-Divya Jain, Nikita Singhal and Sakshi Gupta

Executive Summary

This report outlines the ideation of a business plan and its execution. In a market,
where teenagers and working professionals are becoming the norm, a PG service
provider is in high demand. Nidus is an online platform committed to providing hassle
free accommodations with homemade food.
With less discretionary income, consumers are unwilling to pay high-end prices for
products or services. Thus, we provide accommodations at moderate prices. In
planning for our launch we have put together a financial plan based on the forecasts
for the first two years of operations.
The companys marketing plan is designed to develop a strong and consistent image
in the mind of the target market. We target our services at college going students
and working professionals who primarily are looking for a Home away from home.
We believe that cultivating a strong bond between us and the owner of the PGs is
critical to our success.

Company Summary

Nidus is an online platform which provides PGs, in our dictionary, a second home,
without any hassle. We offer personalized services to all the users to help them find
suitable PGs at affordable prices. We help you find, book & pay your rent with the
help of few clicks. Hold on your breadth because we have more to unfold. We also
provide food services for all the foodies and people who cant live without home food.
All worries aside, even here you can have your room filled with games and confetti
and lovely pictures of you growing up. So there is no chance that you will feel away
from your home.
We are driven by the motivation and the problems that even we had to face once.
We had undergone the horrors of a house search (6 times in 2 years to be precise)
and still being clueless on the way to go about finding the right accommodation.
Thousands of youngsters look for apartments on rents and most of them are new to
the city. If you hail from a small town in India, you feel as if you have landed in a
different country altogether. Thats where we come in play. We, at Nidus, strive hard
to remove the middleman from the rental real estate industry and bring transparency
in the process and the same can be achieved by the best technology and design.
We have ensured that none of services come with the baggage of brokerage. The
users pay for only what they get and not a Rupee more.

1. Our Profile

I long, as does every human being, to be at home wherever I find myself.

-Maya Angelou
Nidus offers personalized and end-to-end solutions for both owners and paying
guests. We aim to build a platform that fixes youth housing facilities in cities as well
as helps the owners to earn more money by providing their rooms to the paying
guests hassle free.

1.1 Values
The values that the brand offers are honesty, integrity, team-work, cheerfulness,
excitement, commitment, reliability, and quality.

1.2 Mission and Vision Statement

1.2.1 Mission Statement
Our mission is to provide standardized and reliable, home like accommodations to
anyone and everyone who is searching for a temporary home- away from their
home. Also, we mission to provide fresh and quality meals to people staying in these
accommodations just like their homes.

1.2.2 Vision Statement

Our vision is to be the best in the sector of home rentals by providing with
standardized accommodations and good quality food. Also, we plan to expand this
business to other parts of India and later to go globally.

1.3 Brand Logo and Tag line

1.3.1 Logo

The logo depicts that Nidus provides safe and secured accommodations so one has
nothing to worry about. Nidus aims to provide reliability and is committed to provide
hassle free accommodations. Just like one feels secure at their home, Nidus also

makes sure its tenants feel safe and they feel as if they have found a Home away
from Home.
1.3.2 Tag Line
Live Good. Eat Good.
The tagline clearly proves that with Nidus you will have be provided with hassle free
accommodations along with good food. We make an informed decision with the least
amount of fuss and drain on your pocket.

1.4 Unique Selling Proposition (USP)

The unique Selling Point of Nidus is that it will be providing with One Click Solution
to its customers. Since most of people dealing with Nidus would be moving to a new
town, Nidus will ensure that they get hassle free accommodations along with good
quality food, movers and packers and maid services (last two in the later stages).
Thus, booking a home through Nidus will not only provide them with a standardized
and safe accommodation but will also provide them with other basic needs of living.

1.5 Marketing Mix of Nidus

1.5.1 Product
The products we are providing are PG accommodation and food services through
our app and website.
1.5.2 Price
We have two segments in our pricing that are

Budgeted (Rs.4,500-Rs.9499)
Premium (Rs.9,500-Rs. 11,500)

In the Budgeted and Premium segment we provide Common Pantry, Comfortable

pillow and Mattress, One AC per room, clean washrooms, Individual electrical
meters. The Premium segment differs from the budgeted ones as we provide
additional amenities like Common TV, Wifi router and Electricity Back up in each PG
falling in this segment.
1.5.3 Place
In starting we are operating only in Delhi (Nariana & Patel nagar). In next two years,
we plan to cover Delhi NCR and later cover pan India.
1.5.4 Promotion
We are doing both online and offline promotions.

Online promotions Facebook, Instagarm, Blog on tumblr & Vouchers

Offline promotions Campaigns, posters, banners, attending seminars

2. Market Analysis

2.1 Business landscaping

About the business: Nidus is an online platform which provides PGs, in our
dictionary, a second home, without any hassle. We offer personalized services
to all the users to help them find suitable PGs along with compatible
flatmates. We help you find, book & pay your rent with the help of few clicks.
We also provide food services for all the foodies and people who cant live
without home food.

What do I do well in my business: The main of Nidus is to provide hassle

free accommodations with good quality food to anyone and everyone who is
looking for a home, away from home.

My business USP: The unique Selling Point of Nidus is that it will be

providing with One Click Solution to its customers. Since most of people
dealing with Nidus would be moving to a new town, Nidus will ensure that they
get hassle free accommodations along with good quality food , movers and
packers and maid services (last two in the later stages). Thus, booking a
home through Nidus will not only provide them with a standardized and safe
accommodation but will also provide them with other basic needs of living.

Opportunities: The growth rate for Pgs in Delhi is showing a positive growth
rate year by year. This is because many students migrate to Delhi for further
studies while others come to Delhi looking for a job. This gives us an
opportunity to serve these people by offering them hassle free
accommodations along with good quality food.

Barriers: Finding good quality homes at appropriate locations is a barrier for

us. Nidus promises its customers with certain level of standardisation when
talking about the accommodations. Therefore, finding a suitable PG and
convincing the landlords for the upgradations can be a difficult task. Also,
there are some PG landlords who are not willing to take food facilities from us.
All this will reduce our profit margins.

Competitors & their USP:

Zocalo- Companys USP is that they provide proprietary reviews & rating
platform over the PG or rented space to help seekers choose the right
neighbourhood and accommodation.
Grabhouse- Your say. Your way Grabhouse is a platform for each and every
person who is searching for a rented accommodation. Whether you are a
student or a working professional or whether you are single or married
Grabhouse has something for everyone.

2.2 Five Qs

Question 1
What important customers problem can you solve?
We will be concentrating on the youth of India as our target audience, so we will be
helping them in finding a temporary home with the basic needs of living.
The main problem faced by people while moving to a new city for work/studies is
having difficulty in finding a standardized accommodation with quality food. Most of
their time and energy is spent on finding a Pg. So, Nidus has come up with one stop
solution for them. It provides them with convenience in finding and shifting to a new
home and also provides them with good quality food.
Question: 2
How are you going to do it?
We will start operating from the city- Delhi. Patel nagar and Naraina Vihar are the
two areas that we will be catering to in the initial stage. Nidus, as a brand, promises
to provide with safe and hassle free accommodations along with fresh and quality
meals through tiffin service. We have also created a customer friendly website and a
mobile app so as to provide ease in connectivity with our customers.
Later we plan to expand to other parts of India and go globally.
Question 3
How many customer are there who are willing to buy from you?
Question: 4
What is your USP?
The unique Selling Point of Nidus is that it will be providing with One Click Solution
to its customers. Since most of people dealing with Nidus would be moving to a new
town, Nidus will ensure that they get hassle free accommodations along with good
quality food , movers and packers and maid services (last two in the later stages).
Thus, booking a home through Nidus will not only provide them with a standardized
and safe accommodation but will also provide them with other basic needs of living.
Question: 5
How will you defend yourself in the long run?
First year: We will be starting our business with a user friendly website and a mobile
application for easy connectivity with our customers. By the end of first year we plan
to cover all the locations within Delhi.
Second year: We plan to expand our business in Delhi NCR (Delhi, Noida and
Gurugram).

Third year: We plan to expand to other metropolitan cities in India. Along with that
we also plan to launch a new category of renting apartments in Delhi NCR.

2.3 Value Proposition

Nidus is tech platform to book PG accommodation with modern facilities instantly
through a mobile app. Students & young professionals will find it easy, convenient &
economical to have pleasant stay in a new city (Delhi)thus saving time, money &
energy while eliminating brokers & dealers.

2.4 Problem Identification

People migrating to a different city have a problem finding accommodations. Owners
of the PG in various cities have a problem finding tenants. People who help these
owners and tenants charge high brokerage. Also, visiting each and every PG wastes
time, money and energy of the tenant. This problem can be solved with the help of
technology and on-ground expertise. We cater to the need of youth and working
professionals coming to Delhi/NCR & providing them standardized and reliable PG
accommodation and food services without any hassle and brokerage free.

2.5 Nature of the Startup

People think that connecting accommodation owners and accommodation seekers
by an app is simple task, but what is real difficult about it is the customers. Its a
service business and like any service business you need to treat your customers well
if you want them to return to your app/website.

2.6 Approximate Market Size

P1. This chart shows the total population of Delhi in India.
Total population of India
excluding Delhi
Total population of Delhi

98.75%
1.25%

1,210,193,422
15,127,418

1%

total population of
india 98.75%
total population of
delhi 1.25%

99%

Source- Census of India: Provisional population totals: India: Census 2011

P2. This chart shows the segregation between the male and female population in
Delhi
Total Males in Delhi
Total Females on Delhi

46%

54%

53.53%
46.47%

Total Males in delhi

53.53%
total Females on
delhi 46.47%

Source- Census of India: Provisional population totals: India: Census 2011

P3. This chart shows further segregation of males and females in Delhi on the basis
of age group.
Number of males between age
group (18-30) in Delhi
Number of females between age
group (18-30) in Delhi

20%
15%

43%

57%

number of males
between age group
(18-30) in delhi
number of females
between age group
(18-30) in delhi

Source- Census of India: Provisional population totals: India: Census 2011

P4. This pie chart shows how many people migrate to Delhi from other cities and
countries either for Education or Work.
Education
Work( skilled and un-skilled)
Migrants from other countries

42%
56%
2%

Source- Census of India: Provisional population totals: India: Census 2011

2%
42%
56%

education
work(skilled and unskilled)
migrants from other
countries

2.7 Business Model

People migrating to a different city have a problem finding accommodations.

Owners of the PG in various cities have a problem finding tenants.

People who help these owners and tenants charge high brokerage.

Also, visiting each and every PG wastes time, money and energy of the tenant.

This problem can be solved with the help of technology and on-ground expertise.

Nidus is a PG providing platform which aims to fix the youth housing

facility in in cities as well as helps the owners to earn more money by
providing their rooms to the paying guests hassle free.

We undertake huge efforts in ensuring that the information on the

website is authentic and detailed so that you as a user are empowered
to make an informed decision with the least amount of fuss and drain
on your pocket.

3. Strategy and Implementation Summary

3.1 Competitive Analysis

Points of
Differentiation
Facilities

Nidus

Locality

Zocalo

Broker Free
A.C rooms
Common
Pantry
Clean
Washrooms
Individual
Electricity
Meters
Common TV
Homemade
food
Comfortable
Mattress &
Pillow

Delhi (Nariana
& Patel nagar)

USP

Budgeted
(Rs.5,000Rs.9499)
Premium
(Rs.9,500-Rs.
13,000)

Home, away
from Home!

Broker Free
Movers &
Packers

Pricing

Grabhouse

Minimum
Hassles in
finding pg
Food
services

Delhi, Noida,
Gurgaon &
Mumbai
But they have
only 2 options
for Nariana

Rs 2500 Rs
25,000

Rs 3000- Rs
30,000

Your say, Your

way

Delhi,
Mumbai,Hydreb
ad,
Nodia,
Gurgoan,
Banglore,
Pune, Chennai,
Kolkata,
Ghaizabad,
Faridabad,

Strength

Weakness

Providing good
quality food
Providing PGs
at affordable
prices
Standardization
& Reliability
Broker free

From now only

operating
in
Delhi ( Nariana
& Patel nagar)

Already
covering most
parts of India
Broker free

They are not

catering
to
small
areas
like
naraina
and
many
more

Already
covering most
parts of India
Broker free

They charge for

every service.

3.2 Marketing Strategy

Phase One: (May-Jun-July)

Publish website and start the app

Sponsorship of Vagina Monologues
Performing Nukad Natak at places where our target audience is present in
majority.
Email Marketing
Google Ads and SEO
Vouchers
Campaign on Women Empowerment
Blog- Nidus and You
Optimize existing social media sites
o Facebook
o Instagram
o Nidus and You (Blog)

Phase Two: (Aug-Sept-Oct)

Optimize existing app and website

Evaluate the reviewed components and see which ones are yielding

consumer results
Identify the problem areas and whether or not it is the tool or how it is being

marketed towards the target customers

Create a plan of improvement for those tools that are falling short
Event Sponsorship concerts or sports

Giveaways and Group Discounts

Pamplets
Blog
Add new social media sites:
o Twitter
o Pinterest
Depending on the review spice up the following sites:
o Facebook
Every two days updates, pictures, and videos
o Instagram
Every two posts, links, and pictures

Phase Three: (Nov-Dec-Jan)

Optimize existing app and website

After six months, evaluate the reviewed components and see which ones are

yielding consumer results

Identify the problem areas and whether or not it is the tool or how it is being

marketed towards the target customers

Eliminate the tools that are no longer yielding results until a new plan of action

is formed to increase productivity

Facebook Ads
Blog
Giveaways
SMS Marketing
Add new social media sites:
o LinkdIn
o Youtube

Facebook:

Continue to utilize and update the optimized Facebook page

Update short tips and tricks
Offer give-a-ways
Offer polls and questions to engage fans and customers
Encourage fans to follow on Twitter
Encourage fans to read the blog

Instagram:

Offer tips
Offer prizes to followers
Pose questions to get followers to respond
Create trending topics
Encourage followers to join other social media sites

4. Accounts and Finance

4.1 Important Assumptions
We assume occupancy of 80% in the 1st year and 90% in the 2nd year.
We assume that all 80% of our customers will take meals from us in the 1 st
year and 95% of the customers will take meals from us in the 2 nd year.

4.2 Initial Investment

Invested on
Website Development
App development
Security Deposit for 2 months(office)
Licensing
Municipal License
Value Added Tax( VAT)
Service Tax
Tin number
PAN number
Income Tax
Registration as a Pvt. Ltd. Company
Total
Promotional/ Marketing Activities
Food and Movie Vouchers
Sponsorship of events
Email Marketing
Pamplets
Total
Total Initial Investment

Amount Spend (in Rupees)

60,000
1,20,000
10,000

15,000

30,000
45,000
1,50,000
4,00,000
5,000
50,000
6,05,000
8,40,000

4.3 Fixed Cost

Invested on
Website and app maintenance
Marketing Activities
Google AdWords
Facebook Ad
Total
Rent (Co-working space)
Employee Salary
1 Intern (Digital marketing)
2 Delivery Boys
Total
Cost of unoccupied rooms
Miscellaneous
Total Fixed Cost

Amount Spend (in Rupees) p.a.

9,600
78,300 (Rs. 10 and 87 clicks)
12,150 ( Rs. 3.6 and 37 clicks)
90,450
60,000
36,000 (3,000 per month)
36,000 (2*1500)
72,000
17,60,000
60,000
20,52,050

4.4 Revenue Model

4.4. 1. PG accommodations
(We assume to have 80% occupancy i.e. 80 customers per month)

Average rent = Rs 8000 ( per customer | per month)

Commission @ 10% = Rs 800

Total rent= Rs. 8000*80*11= 70,40,000

Total commission earned from 80 customers per annum= 80*11*800= Rs

7,04, 000 (per annum)

4.4. 2. Food
(According to the primary research, 80% of total respondents were not happy with
the quality of the food provided by their PG. Therefore, we assume out of the 80%
occupancy (80 tenants), 80% of occupants (64 tenants) will be taking food services
from us).
Per Person per Meal
Cost (in Rupees)
40
1200
10,800

Revenue (In Rupees)

80
2400
21,600

Duration (for 1 meal)

per day
per month
per annum

Out of the 64 tenants, 8% of the people (5 people) prefer to have one meal.
ThereforeCost incurred- 5*10,800= 54,000
Revenue generated= 5* 21,600= 1, 08,000
Operational Profit= Rs. 1,08,000 Rs. 54,000 = Rs. 54,000 per annum
Per Person for Two Meals
Cost (in Rupees)
Revenue (In Rupees)
Duration (for 1 meal)
80
160
Per day
2400
4800
Per month
21,600
43,200
Per annum
Out of the 64 tenants, 92% of the people (59 people) prefer to have one meal.
ThereforeCost incurred- 59*21,600= 12,74,400
Revenue generated= 59* 43,200= 25,48,800
Operational Profit= Rs. 25,48,800- 12,74,400=Rs12,74,400per annum

4.5 Income Statement

For 1st Year,
For Food, Total Sales= 25,48,800 + 1,08,000 =26,56,800

COGS= 12,74,400 +54,000 = 13,28,400

Sales
COGS
Gross Profit
Indirect expenses
Operating Loss
Non- Operating
Expenses
EBDIT
Depreciation
EBIT
Interest
EBT
Tax
Net Loss

PG(in Rupees)

Food(in Rupees)

10% of 70,40,000=
7,04,000
0
7,04,000
20,16,050
-13,12,050
0

26,56,800

Total (in
Rupees)
33,60,800

13,55,400
13,01,400
36000
12,65,400
0

13,28,400
20,05,400
20,52,050
-46,650
0

-13,12,050
0
-13,12,050
0
-13,12,050
0
-13,12,050

12,65,400
0
12,65,400
0
12,65,400
0
12,65,400

-46,650
0
-46,650
0
-46,650
0
-46,650

For 2nd Year,

We assume that we will have 85% of occupancy and out of which 95% of occupants
will be provided with our food services.

Sales
COGS
Gross Profit
Indirect expenses
Operating Profit
Non- Operating
Expenses
EBDIT
Depreciation
EBIT
Interest
EBT
Tax
Net Profit

4.6 Break Even Point

COGS

100= C.M.R
SALES

PG(in Rupees)

Food(in Rupees)

10% of 1,18,80,000=
11,18,000
0
11,18,000
21,16,853
-10,02,853
0

53,13,600

Total (in
Rupees)
65,01,600

27,10,800
26,02,800
37,800
25,65,000
0

27,10,800
37,90,800
21,54,653
15,62,147
0

-10,02,853
0
-10,02,853
0
-10,02,853
0
-10,02,853

25,65,000
0
25,65,000
0
25,65,000
0
25,65,000

15,62,147
0
15,62,147
0
15,62,147
0
15,62,147

13,28,400

100= 39.53 %
33,60,800

Break Even Point=

Cost
C .M .R

4.7 Profitability Ratios

Gross Profit Ratio:

5. Digital Plan

20,52,050
39.53

Gross profit
Sales

Operating Profit Ratio:

Net profit ratio:

*100= Rs. 51,91,120.67

20 , 05 , 400
33,60,800

Operating Profit
Sales

Net Profit
Sales

46,650
33,60,800

*100= 59.67%

(46,650)
33,60,800

*100=1.38%

*100= 1.38%

5.1 Website Layout Plan and Display

Website provides a clear view of our exact business and the customer market we
want and serve. It does all the job of providing information about the services we
provide. Our website is based on the following aspects

User Friendly
Simplicity
Reduced loading time
User should be able to view a clear picture of our work without scrolling
Big images attract customers.
Social media Icons
Live Chat
Link- http://homesnidus.wix.com/mysite

5.1.1 Home Page

5.1.2 About

Live Chat

5.1.3 Team

5.1.4 Product

5.1.5 FAQs

Go to Top
Button

5.1.6 Testimonials

5.2 Social media marketing

5.2.1 Facebook
Link-https://www.facebook.com/nidus99/?ref=hl

Likes

5.2.2 Instagram
Link- https://www.instagram.com/nidus99

5.2.3 Youtube Video Campaign

The following pictures show few scenes that our 1 st Youtube Video will have. The
video clearly depicts the problem faced by studenyts and younf professionals when
they look for PG in a new city. The second half of the video shows how Nidus helps
them to solve this problem with the help of just few clicks.

5.2.4 Blog
Link- nidushomes.tumblr.com

Linked to FB

5.3 Marketing Activities

5.3.1 SEO/Adwords

Keywords

5.3.2 Email Marketing

Email marketing is a commercial message to a group of people using emails.
1. The people who will download the mobile application will be sent emails regarding
their registration details and they will be sent emails on a regular basis regarding the
upcoming offers and events.
2. Direct emails will be sent to a large group of people to communicate a promotional
message.

5.3.4 SMS Marketing

Tired of Looking for PG accommodation? Get hassle free accommodations and
homemade food at affordable prices. Early Birds have a chance to win food and
movie vouchers. Download the Nidus app now.
Total Characters- 32
5.4 Promotional Activities
5.4.1 Vouchers

5.4.2 Online Banner Ad

5.4.3 Google GIF Ad

5.5 Office layout

6. Franchising
6.1 Type of franchise
Our firm is a business format franchise. A business format franchise is a
franchising arrangement where the franchisor provides the franchisee with an
established business, including name and trademark, for the franchisee to run
independently. The franchisor will allow the franchisee to sublet his property and the
franchisee will be responsible to get customers and to will work independently
without any interference from the franchisor.

6.2 Location selection

The franchisee will first start operating from Naraina and Patel Nagar and will soon
expand to other cities and will eventually cover pan India.

6.3 Security deposit

The tenant pays two months of rent as Security deposit before move-in. All payments
have to be paid either online or via demand draft. 100% of token deposit will be
refunded, if booking is cancelled within 3 days. 50% of the token deposit will be
refunded, if booking is cancelled between 3 - 5 days. No refund of token amount, if
the booking cancelled after 5 days. Security deposit shall be refunded within 3
working days of move-out.

6.4 Furniture and Interior investments

All the upgradations required to meet the franchisees criteria will be done by the
franchisor and relevant rates will be charged.

6.5 Method of payment

All the payment would be online with the help of online payment gateways like credit
cards, debit cards, net banking, Paytm, Freecharge or via demand draft in the name
of Nidus Pvt. Ltd.

6.6 Contribution towards advertising

All the advertising will be done by Franchisee and the franchisor or the vendor has
no role to play in it.

6.7 AGREEMENT BETWEEN THE LANDLORD AND THE FIRM

THE LANDLORD AGREES:
1. Parties: The parties to this agreement are the Landlord:

Name:_____________________________________
Address:____________________________________
_________________________ phone:____________________

City/State/Zip:

The firm:
Name:_____________________________________
Address:____________________________________
City/State/Zip:
_________________________ phone#____________________
2. Property: Franchisor allows the franchisee (named: NIDUS Pvt. Ltd.) to sublease
the property located at: Address: _____________________________________
City/State/Zip: ______________________________
3. The term of this lease shall be ________________commencing on: ___ (day) of
________ (month) ____ (year) until ___ (day) of ________ (month) ____ (year). This
lease shall automatically self-extend under the same terms and conditions as the
initial lease and shall continue in full force and effect from month- to -month unless
and until otherwise terminated.
4. The rent shall be Rs ____________ / month / room, payable on the
_______________ day of every month, in advance, so long as this lease is in force.
5. The following appliances and furniture: Stove, refrigerator, 15l geyser, A.C,
___________________________________________________________________________
are included in the rental of these premises.
6. The franchisor agrees not to disclose to the tenants (living in his subleased
premises) the figures of profits as discussed with the franchisee NIDUS PVT Ltd.
6. Use of property: Franchisor agrees not to engage in or permit any household
members, relatives, guests, invitees or agents, other than the franchisee NIDUS, to
engage in any unlawful use of the dwelling unit, common areas or grounds.
7. Alterations: The franchisor agrees to keep the following items in the premises
(either by upgrading the existing ones or putting up new ones) television set, water
purifier,
pillows
and
matrices,___________________________________________________________________
____in order to do business with the franchisee NIDUS.
8. Maintenance of Dwelling: The Franchisor agrees to maintain the premises in a
structurally sound condition and to otherwise comply with an Owner's obligations
under Article II of the Massachusetts State Sanitary Code. Substantial violations of
the State Sanitary Code shall constitute grounds for abatement of rent.

9. Destruction of Premises if the premises are rendered uninhabitable by fire, flood

or other natural disaster during the term of this agreement, this agreement shall be
thereupon terminated.
10. Notification of Termination Franchisor shall not terminate this lease except for
serious or repeated breach of tenant's obligations hereunder. In cases of nonpayment of rent, Franchisor may terminate the tenancy by a 14-day written notice to
vacate. In all other cases, Franchisor may terminate the tenancy by a 30-day written
notice to vacate.
11. No changes or additions to this lease shall be made except by written agreement
between Franchisor and franchisee . This lease and any attachments represent the
entire agreement between Franchisor and the franchisee.
12. WHEREFORE, We, the undersigned, agree to this Lease, by signing two copies
(one to be kept by the franchisee and one by Franchisor).
Franchisor:
(Signature)
(Date of Signature)

Franchisee:
(Signature)
(Date of Signature)

6.8 AGREEMENT BETWEEN THE TENANT AND THE FIRM

TENANT AGREES
1. Parties The parties to this agreement are the Landlord: Name:
_____________________________________
Address:____________________________________
City/State/Zip:
_________________________ phone#____________________
The
tenant:
Name:
_____________________________________
Address:____________________________________
City/State/Zip:
_________________________ phone#____________________
2.
Property
Landlord
rents
to
Tenant
a
dwelling
located
Address:_____________________________________City/State/Zip:
______________________________

at:

3. The term of this lease shall be ________________commencing on: ___ (day) of

________ (month) ____ (year) until ___ (day) of ________ (month) ____ (year). This
lease shall automatically self-extend under the same terms and conditions as the
initial lease and shall continue in full force and effect from month- to -month unless
and until otherwise terminated.

4. The rent shall be Rs ____________ / month payable on the _______________

day of every month, in advance, so long as this lease is in force.
5.
The
following
appliances
and
furniture:
Stove,
refrigerator,
___________________________________________________________________
________ are included in the rental of these premises.
6. Security Deposit: Upon the execution of this Agreement, Tenant shall deposit with
Landlord
the
sum
of
_________________________________________________________
Rupees
(Rs______________) Receipt of which is hereby acknowledged by the Landlord, as
security for any damage caused to the Premises during the term of the lease. In
accordance with ALM GL ch. 186, 15B, such deposit received by the Landlord shall
be held in a separate, interest-bearing account in a bank, located within the
Commonwealth under such terms as will place such deposit beyond the claim of
creditors of the Landlord. Such deposit shall be returned to the Tenant, with interest
at the rate of five per cent per year or other such lesser amount of interest as has
been received from the bank where the deposit has been held, and less any set off
for damages to the Premises upon the termination of this Agreement.
7. Such deposit will be returned to the tenant on vacating the premises and not
causing any damage to the property.
8. Notices All notices shall be in writing and shall be given to the Tenant at the
dwelling; all rents and all notices, which shall be in writing, shall be given to the
Landlord
at:
___________________________________________________________________
________________________ (name of landlord or landlord's representative)
(address) (phone) In case of emergency, Tenant shall contact the following person:
___________________________________________________________________
____________________ (name of landlord) (address) (phone)
9. Use of Property Tenant shall use the property for residential purposes only.
Tenant agrees not to engage in or permit any household members, relatives, guests,
invitees or agents to engage in any unlawful use of the dwelling unit, common areas
or grounds.
10. Notice of Absence from Unit Tenant shall notify the landlord in writing if the
dwelling unit will be left unoccupied by at least one adult household member for a
period of longer than 30 days, and shall advise Landlord how to contact Tenant
during such period.
11. Waste of Utilities Tenant shall make every reasonable effort to conserve the use
of utilities supplied and paid for by the Landlord and shall not waste the same.
12. Damage Tenant shall use all appliances, fixtures and equipment in a safe
manner and only for the purposes for which they are intended and shall not litter,

destroy, deface, damage or remove any part of the dwelling unit, common areas or
grounds. Tenant shall pay amounts due for repairs for property damage, reasonable
wear and tear excepted, caused by the intentional or negligent conduct of Tenant, a
member of the Tenant's household, relatives, invitees, guests or agents upon receipt
of a bill from Landlord. The written bill shall include items of damage, the corrective
action taken and the cost thereof.
13. Alterations No substantial alterations, addition or improvement shall be made
by Tenant in or to the dwelling unit without the permission of Landlord in writing.
Such consent shall not be unreasonably withheld, but may include the Tenant's
agreeing to restore the dwelling unit to its prior condition before moving out.
14. Locks Tenant shall not change, alter, replace or add new locks without written
consent of Landlord. Any locks so permitted to be installed shall become property of
the Landlord and shall not be removed by Tenant. The Tenant shall promptly give a
duplicate key to any such changed, altered, replaced or new lock to Landlord.
15. Noise Tenant agrees not to allow on his/her premises any excessive noise or
other activity which disturbs the peace and quiet of other tenants in the building.
Landlord agrees to prevent other tenants and other persons in the building or
common areas from similarly disturbing Tenant's peace and quiet.
16. Subleasing Tenant shall not assign this agreement or sublet the dwelling unit
without the written consent of Landlord. Such consent shall not be withheld without
good reason. This paragraph shall not prevent Tenant from having guests for
reasonably short periods of time.
17. Termination Upon termination of this agreement, Tenant shall vacate the
premises, remove all personal property belonging to him/her and leave the premises
as clean as she/he found them, normal wear and tear and damage by unavoidable
casualty excepted, and return all keys to Landlord immediately upon vacating. The
Tenant agrees that any personal property left in or about the premises after the
Tenant has vacated shall be considered abandoned property, and the Landlord may
sell or otherwise dispose of same without liability to the Tenant.
18. Permission for Landlord to Enter Unit Tenant agrees to allow landlord or its
agents to enter the dwelling upon reasonable advance notice in order to inspect the
premises, to exterminate for pests, to make repairs or to show the premises to
prospective tenants, purchasers, mortgagers or their agents. The Tenant will not be
unreasonable in denying entry. Landlord may also enter the premises without prior
consent if it appears to have been abandoned by the Tenant or in case of
emergency, and as otherwise permitted by law or court order.
LANDLORD AGREES
19. Maintenance of Dwelling The Landlord agrees to maintain the premises in a
structurally sound condition and to otherwise comply with an Owner's obligations

under Article II of the Massachusetts State Sanitary Code. Substantial violations of

the State Sanitary Code shall constitute grounds for abatement of rent.
20. Destruction of Premises if the premises are rendered uninhabitable by fire,
flood or other natural disaster during the term of this agreement, this agreement shall
be thereupon terminated.
21. Notification of Termination Landlord shall not terminate this lease except for
serious or repeated breach of tenant's obligations hereunder. In cases of nonpayment of rent, Landlord may terminate the tenancy by a 14-day written notice to
vacate. In all other cases, Landlord may terminate the tenancy by a 30-day written
notice to vacate. Notwithstanding the foregoing, the Landlord may immediately
terminate this Lease for any act or conduct of the Tenant, household member or
guest which entitles the Landlord to evict or enjoin the Tenant under Massachusetts
General Laws, Chapter 139, and Section19.
22. No changes or additions to this lease shall be made except by written
agreement between Landlord and Tenant. This lease and any attachments represent
the entire agreement between Landlord and Tenant.
23. No guests are allowed to stay overnight without prior written permission. The
host tenant shall be held responsible for conduct of his/her guests in the premise &
its consequences thereafter. Any financial losses incurred shall be borne by the host
tenant.
24. WHEREFORE, We, the undersigned, agree to this Lease, by signing two
copies (one to be kept by Tenant and one by Firm).
Landlords
Tenant

(Signature)
(Date of Signature)

(Signature)
(Date of Signature)

6.9 VENDOR AGREEMENT FOR PROVISION OF FOOD SERVICES

This agreement is made at ______ on this ____ day of _______ 2016 between
______________________________, an individual proprietor/partnership firm duly
registered under provisions of Partnership Act, 1932/ a company incorporated under
the provisions of Companies Act, 1956 having his/her/its address/registered office at
___________________________________________________________,
___________________________________
(acting
through
Mr.
_____________________________________, duly authorized to enter in to present
agreement by partners / board of directors ) (hereinafter referred to as the Vendor
which expression shall mean and include his/her/its successors in title,
administrators and assigns) of the First Part And _________________, a partnership
firm
having
its
office
at
__________________________________________________________________

through its partner _______________ duly authorized by partners of the firm to enter
in to present agreement (hereinafter referred to as the Firm) of Second Part The
parties above referred are individually known as the party/ the Vendor / the Firm
as the case may be and collectively referred to as the parties;
WHEREAS the Vendor is engaged in the business of catering _______________
and similar items;
AND WHEREAS the Firm is providing PG accommodations at selected places.
AND WHEREAS the parties here to have after mutual discussions have come to an
agreement that the products of the Vendor will be marketed by www._________.com
on their website and application.
AND WHEREAS parties have agreed to reduce their terms in writing
NOW THIS AGREEMENT WITNESSES AS UNDER
1. Commencement, Term, Renewal
1.1 The date of execution of this agreement shall be the commencement date and
the agreement shall remain valid and binding for a period of _________ year initially
and can be renewed on mutually agreed terms at the time of renewal for such terms
as the parties agree. All renewals of the agreement shall be express and in writing.
No oral agreement shall be binding on either of the party.
2. Marketing Tools/Support, Products, Availability of products etc.
2.1 The Vendor will keep informed at all times the Firm about the availability of the
products in its inventory along with detailed specifications like quality, quantity and
many more as may be required. The food will be delivered to the tenant as per the
order received from the firm.
3. Fee/Commissions etc.
3.1 The firm as such shall not charge any fee for providing web space/display on
website/Application and for all such sales that are made/generated using the website
www.___________.com.
3.2 It is expressly agreed by the parties hereto that the Firm shall debit the amount of
money they are rightfully owner of from the remittance to Vendor at the time of
forwarding the order received from the end customer.
3.3 The parties will endeavour to perform reconciliation of accounts/orders every 30
days.
4. Order, Handling, Delivery etc.
4.1 The Vendor shall upon receipt of the order from the Firm immediately arrange to
deliver the products to the designated address as per the scheduled dates.
4.2 The firm will provide the vendor of the specifications and the vendor has to abide
by it.

4.3 The Vendor agrees to get his place audited without prior permission. The Firm is
allowed to do random quality checks and audits at the vendors place.
5. Covenants of Vendor
The Vendor hereby covenants with the Firm as under:
5.1 To deliver the food of the ordered specifications/description only including
quantity and quality prescribed in the Order and there should be no instance of
adulterated food being delivered and/or quality issue and/or issue of Non delivery.
Further, the Vendor shall maintain adequate stock/inventory of the items at all times.
In case the Vendor is running out of supplies or is likely not to fulfil the Order
received by the Firm, it shall intimate to the Firm at least 1 day in advance so that the
firm can arrange for another vendor.
5.2 Not to send any kind of promotion material or any such material, which is,
derogatory to and/or adverse to the interests financial or otherwise of the Firm, to the
customer either along with the food supplied or in any manner whatsoever.
5.3 Not to do any act/deal in a thing / products/goods/services which are either
banned/prohibited by law or violates any of the intellectual property right of any party
in respect of such product.
5.4 The Vendor agrees to indemnify and keep indemnified the Firm from all
claims/losses (including advocate fee for defending/prosecuting any case) that may
arise against the Firm due to acts/omission on the part of the Vendor
5.5 To provide full, correct, accurate and true description of the ingredients used so
as to enable the firm to have an idea about the quality of the product. The Vendor
agrees not to provide any such description/information regarding the product which
amounts to misrepresentation to the customer.
5.6 To be solely responsible for the quality, quantity, merchantability, guarantee,
warranties in respect of the food offered through portal of the Firm.
5.7 To be solely responsible for any dispute that may be raised by the customer food
provided by the Vendor. No claim of whatsoever nature will be raised on the Firm.
5.8 The Vendor shall at all time during the pendency of this agreement endeavor to
protect and promote the interests of the Firm and ensure that third parties rights
including intellectual property rights are not infringed.
5.9 The Vendor shall have the required license for catering.
5.10 To provide to the Firm copies of any document required by the Firm for the
purposes of performance of its obligations under this agreement within 48 hours of
getting a written notice from the Firm.

5.11 To seek advance written approval from the Firm, prior to release of any
promotion/advertisement material, in so far as the same relates to services offered
pursuant to the terms of this Agreement.
6. Warranties, Representations and Undertakings of the Vendor
The Vendor warrants and represents that6.1 The signatory to the present agreement is having the right and full authority to
enter into this Agreement with the Firm and the agreement so executed is binding in
nature.
6.2 All obligations narrated under this Agreement are legal, valid, binding and
enforceable in law against Vendor.
6.3 There are no proceedings pending against the Vendor, which may have a
material adverse effect on its ability to perform and meet the obligations under this
Agreement.
6.4 That it is an authorized business establishment and hold all the requisite
permissions, authorities, approvals and sanctions to conduct its business and to
enter into present agreement with the Firm.
6.5 It shall maintain details of all transaction and mark as complete / incomplete as
the case may be and shall provide the same to the Firm upon demand.
7. Rights of Firm:
7.1 Vendor agrees and acknowledges that the Firm, at all times during the
continuance of this Agreement, shall have no right to promote itself under the name
of the firm. In such an event, the Firm reserves the right to forthwith to cancel the
agreement with the Vendor without any prior intimation or liability to the Vendor.
8. Indemnity
8.1 The Vendor shall not disclose about the firm to anyone. Doing this will lead to
termination of the agreement.
9 Limitation of Liability
9.1 The vendor should provide the order as per schedule and should provide no
adulterated food.
10 Termination and effects of Termination
10.1 This Agreement may be terminated by the Firm forthwith in the event
10.1.1 Vendor fails to make payment of the sum demanded after it has been served
a 48 hours written notice;
10.1.2 Vendor commits a material breach of any representation, obligations,
covenant, warranty or term of this agreement and the same is not cured within 30
days after written notice given by the Firm.

10.1.3 If a Petition for insolvency is filed against the Vendor.

10.2 Effect of Termination:
10.2.1 In the event of termination/expiry of this Agreement, the Firm shall remove the
Links and shall discontinue any further contact with the firm.
10.2.2 Firm shall not be liable for any loss or damages (direct, indirect or
inconsequential) incurred by the Vendor by virtue of termination of this agreement.
10.2.3 During the period under notice both the parties shall be bound to perform its
obligations incurred under this agreement and this sub-clause shall survive the
termination of this agreement.
11. Notices
11.1 All notices and other communication under this Agreement shall be in writing, in
English language and shall be caused to be delivered by hand or sent by email or
courier in each case to the addresses as set out at the beginning of this Agreement.
12. Entire Agreement
12.1 This Agreement embodies the entire agreement and understanding of the
Parties and supersedes any and all other prior and contemporaneous agreements,
correspondence, arrangements and understandings (whether written or oral)
between the Parties with respect to its subject matter.
13. Assignment
13.1 Neither this Agreement nor any part of it is assignable, transferable, sublicensable, sub-contractible or conveyable by Vendor, either by operation of law or
otherwise, without the express, prior, written consent of the Firm signed by an
authorized representative of such Party. The Firm is at liberty to refuse such consent.
14. Relationship of Parties
15.1 Nothing in this Agreement will be construed as creating a relationship of
partnership, joint venture, agency or employment between the Parties. The Firm
shall not be responsible for the acts or omissions of the Vendor and Vendor shall not
represent the Firm, neither has any power or authority to speak for, represent, bind
or assume any obligation on behalf of the Firm.
15. Waiver and Amendment
16.1 No waiver of any breach of any provision of this Agreement constitutes a waiver
of any prior, concurrent or subsequent breach of the same or any other provisions,
and will not be effective unless made in writing and signed by an authorised
representative of the waiving Party.
16.2 Except as expressly set out in this Agreement, no amendment is binding on the
Parties unless it is in writing and signed by a duly authorized representative of each
of the Parties.
16. Force Majeure

17.1 Neither Party shall be responsible or liable for any delay or failure to perform its
obligations (other than an obligation to make payment) under this Agreement due to
unforeseen circumstances or any event which is beyond that Party's reasonable
control and without its fault or negligence, but not limited to, acts of God, war, riots,
embargoes, strikes, lockouts, acts of any Government authority, delays in obtaining
licenses or rejection of applications under the Statutes, failure of telephone
connections or power failure, fire or floods.
17. Two Originals
18.1 This Agreement may be executed in two (2) counterparts, one to remain with
each party and each of which shall be deemed an original and which shall together
constitute one Agreement.
In witness whereof the parties have hereto caused their respective hand and seal to
be affixed the day and year first hereinabove mentioned.
Firm

(Signature)
(Date of Signature)

Vendor

(Signature)
(Date of Signature)

7. Social Initiatives
1) We are providing food services in our business. So when food will be delivered to
the specific locations, at that time we will hand over a sticker book to every tenant
who is taking food from us and we will convey them that if they wish to leave
anything out of the dishes provided, they can keep it aside and then they can put
a red colour sticker on the tiffin, so that we can donate the left-over food to poor
people.
2) We will do a campaign on women empowerment.
3) On Rs 1,00,000 revenue, we will be donating Rs 500 to an NGO in Delhi. For
example, lets consider revenue for 4 months, if we earn Rs. 2,00,000 per month
then in 4 months we would be earning Rs. 8,00,000. This would mean that we
would donate Rs. 4,000 to the NGO.

Referencing

Cho, M. "How To Find A Name For Your Company". http://blog.crew.co/howto-find-a-name-for-your-company/. N.p., 2014. Web. 11 Mar. 2016.
Deorah, K. "Why Integrity Matters In The Startup Ecosystem".
http://yourstory.com/2016/03/integrity-startup-ecosystem/. N.p., 2016. Web. 3
Feb. 2016.
Gaines,
K.
"15
Super
Creative
Web
Sites".
http://www.webdesignerdepot.com/2013/09/15-super-creative-web-sites/.
N.p., 2016. Web. 2 Feb. 2016.
Green, K. "5 Ways To Market Your Startup On A Dime".
https://www.entrepreneur.com/article/230984. N.p., 2014. Web. 5 Mar. 2016.
Gum, R. "Value Propositions: Stop Using 'Made Simple' To Describe Your
Startup". https://ryangum.com/value-propositions-describe-your-startup/. N.p.,
2014. Web. 11 Mar. 2016.
Kashyap, S. "OYO Founders Admit, Without Reservations, ThereS Room For
Improvement".
http://yourstory.com/2016/04/oyo-customer-service/.
N.p.,
2016. Web. 3 Feb. 2016.
Menon, R. "Meet OYO Rooms' Ritesh Agarwal: The Dropout Who Dined With
Peter Thiel - The Economic Times". The Economic Times. N.p., 2016. Web. 2
May 2016.

Nair, A. "Most Of India's Top Startups Are Already Making A Killing In 2016".
http://yourstory.com/2016/01/startup-milestones-2016/. N.p., 2016. Web. 3
Feb. 2016.
Nair, A. "The Bubble, The Customer And The Indian Startup".
http://yourstory.com/2016/01/bubble-customer-indian-startup/. N.p., 2016.
Web. 22 Feb. 2016.
Sareen, P. "Top 28 Coworking Spaces In India - Inc42 Magazine".
http://inc42.com/resources/top-28-coworking-spaces-india/. N.p., 2014. Web.
28 Apr. 2016.

Annexures
1. List of PGs

Area
Naraina Vihar

Naraina Vihar

Name
Rajeev Pgs

Usha Pgs

Naraina Vihar

Nagpal Pg
house

Naraina Vihar

Sweet home
pg

Naraina Vihar

Patel Nagar

Batra
Accomodations

Chetnas
accomodations

Patel nagar

ashiana

Patel nagar

St Teresa

Address

Cost

E 139/245, Ground
Rs 7,000
Floor, Naraina Vihar,
Delhi - 110028, Near
Gyan Bharti School
And Near Fortis
Hospital, Sukhdev
Vihar
Phone no- +(91)-1133498846
F 118, Naraina
Rs 8,000
Vihar, Delhi 110028, Opposite
Naraina Industrial
Area
Phone no- +(91)-1133087384
E-251, Naraina
Rs 10,000
Vihar, Delhi 110028, Near
Kapoor Hospita
Phone no- +(91)-1133634829
I 116, Naraina Vihar, Rs. 11,500
Delhi - 110028,
Opposite Naraina
Industrial Area
Phone no- +(91)-1133481394
A-34, Naraina Vihar, Rs. 5,000
Delhi - 110028,
Opposite Naraina
Industrial Area
Phone no- +(91)-1133576265
15a/3, East Patel
Nagar, Delhi 110008, Near
Snatan Dharam Lal
Mandir
Phone no- +(91)-1133638895

Rs. 5500

12/1, Second Floor,

Rs. 11,5000
East Patel Nagar,
Delhi - 110008,
Above Slice of Italy
Phone no- +(91)-1133068266
E 7/17, East Patel
Rs. 8,500

2.
Vendor
List
2.1
Jai
Maa
Tiffin
service
Address:
Building
number
013 West
Patel
Nagar,
Delhi
110008
Meals
Provides:
Breakfast
and Dinner
Cuisines:
South
Indian,
North
Indian,
Chinese
and Italian.
Meal
includes:
Salad,
4
Rotis, Dal,
1
Sabzi,
Rice
Meal-Rs.
40

Our price-Rs. 80

2.2 Khurrana Tiffin Supply (Backup)

Address- Shop no-2633, main patel road, West Patel nagar, Delhi- 110008
Cuisines: South Indian, North Indian, Chinese and Italian.
Meal includes: Salad, 4 Rotis, Dal, 1 Sabzi, Rice
Meal price- Rs. 50
Our price- Rs. 80

Questionnaire
The following survey was conducted online via Google Forms.
URLhttps://docs.google.com/forms/d/1p7VTS2FBwC7YZwNQgv9Jqce8LD7wsgpulX9B6J
Gsmxs/viewform?c=0&w=1

Data Analysis
1. Out of the total respondents, 23% (appx.) were male while the rest 77% (appx.)
were female

2. Out of the total respondents, more than 80% (appx.) respondents fall in the age
bracket of 18 to 21 years.

3. Out of the total respondents, 69% (appx.) said that their PG should be located
near their college or working place while the rest said that it should be near the
market.

4. Out of the total respondents, more than 60% (appx.) respondents said that upto
Rs 12,000 would be a good price for a PG in Delhi.

5. Out of the total respondents, more than 80% (appx.) respondents were just
satisfied with the quality of food being provided by their PG.