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Declaration
I hereby declare that the Social Concerned Project report entitled Research & Generation of
Partners for Job opportunities in varied sectors for the financially disabled through QUEST
Alliance has been undertaken by me for the award of Master of Business Administration. I have
completed this study under the guidance of Prof. Suresh A.S.
I also declare that this Summer Intern Project report has not been submitted for the award of any
Degree, Diploma, Associate ship, Fellowship or any other title, in Christ University or in any other
university.
Place: Bengaluru
Date: 20-09-2016
___________________
Anindya Biswas
(1527605)
Certificate
This is to certify that the Summer Intern Project report submitted by Anindya Biswas
on the title Research & Generation of Partners for Job opportunities in varied sectors for the
financially disabled through QUEST Alliance is a record of summer intern project work done by
him/ her during the academic year 2016-17 under my guidance and supervision in partial fulfillment
of Master of Business Administration.
Place: Bengaluru
___________________
Date:
Acknowledgement
I am indebted to many people who helped me accomplish this Project successfully.
First, I thank the Vice Chancellor Dr Fr Thomas C Mathew, Christ University for giving me
the opportunity to do my project.
I thank Dr. Suniti Phadke, Dean, Fr. Thomas T V, Director, Prof. Sudhindra S, Associate
Dean, Prof. Shrikanth Rao, Head of the Department and Prof. Kshetragna C.N, Head-Marketing,
Institute of Management, Christ University for their kind support.
I thank Prof. Suresh A.S. for his support and guidance during the course of my internship. I
remember him with much gratitude for his patience and motivation, but for which I could not have
submitted this work.
I wish to express my sincere thanks to my corporate mentor, Mr. Ashutosh Tosaria, Senior
Program Manager, QUEST Alliance, Bengaluru, for giving me an opportunity to work under his
guidance and successfully complete my internship.
I thank my parents for their blessings and constant support, without which this internship
project would not have seen the light of day.
_____________________
Anindya Biswas
1527605
Abstract
In todays world we are not known for who we are, but rather for what we do for the society. What
we do for the society and how we give back to it is what defines our identity in the world. The fact
holds true for everybody today be it an individual or an organization. And it is for the very same
reason that we have the seen the emergence of two powerful ways of giving back to the society
the Corporate Social Responsibility (CSR) and the Non-Governmental Organizations (NGO, from
henceforth).
NGOs are primarily not-for-profit organizations whose workings are independent from the states as
well as the International Government rules. They are primarily funded by donations but exceptions
are there which are run by volunteers. Their basic functionality is to cater to the societys charitable
needs. There are others as well who have more of either of service orientation, participatory
orientation or the empowering orientation.
And that brings us to the summary of what we are about to embark upon. The report titled,
Research & Generation of Partners for Job opportunities in varied sectors for the financially
disabled through QUEST Alliance is an attempt to understand the working of an NGO as well as to
help the organization in finding out suitable partners for its employment program for the financially
disabled class who do not have the resources to source for the job opportunities themselves.
We hope to have done justice to the organization in putting our utmost efforts achieving the same.
Table of Contents
1. Chapter 1: Introduction
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8~9
5
10 ~ 14
10
11 ~ 12
13 ~ 14
14
15 ~ 18
16
16 ~ 17
17
18
20 ~ 21
21 ~ 22
22 ~ 24
25 ~ 32
26 ~ 27
28
5.3 Recommendations
5.4 Learnings
31
5.5 Conclusion
32
6. References
33 ~ 34
7. Appendix
35 ~ 36
29 ~ 30
List of Tables
1. Table 5.1.1: Nature of the Organization
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20
6
22
23
List of Figures
1. Figure 2.4.1: Where our Money Comes from
2. Figure 2.4.2: Where our Money Goes
13
13
CHAPTER 1
INTRODUCTION
Chapter 1: Introduction
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India, as of 1st of August, 2015 has around 31 lakh NGOs which is more than the number of
schools in the country itself. And the fact is that these numbers are increasing and do not have a
proper line of distinction between them. Reports state that today we have 1 NGO for every 600
people, with Uttar Pradesh topping the list in the number of NGOs have a staggering 5,48,194
NGOs catering to the needs of the people followed closely by Kerala at 3,69,137 and Madhya
Pradesh at 1,40,000.
The functions of these NGOs range from looking after the environment to feeding the poor to
teaching in socially backwards areas in a geography to even providing job opportunities to these
socially backward classes. It is thus in the empowering orientation that we have chosen to work as
part of our social concerned project.
In relevance with our topic we would be visiting partners in various industry sectors to try and
convince them why partnering with an organization such as QUEST Alliance can prove to be
beneficial for them in terms of cost effectiveness as well as resource acquisition strategies. The
sectors that would be targeted are Retail, Quick Service Restaurants, BPO and Hospitality.
CHAPTER 2
COMPANY PROFILE
10
11
QUEST is also working with ITIs to train youth in employability skills since 2012. This is done
through an in-school program where 120 hours are provided in the 1st or 2nd year timetable to
QUEST for implementing its curriculum.
12
As of the financial report of 2014 ~ 2015 QUEST Alliance has reached out to 5,282 children in
grade 5 of 113 schools, trained 337 teachers and mobilized 226 community champions. They helped
engage 8,272 parents through Open House and Voice Messages. They had 250 facilitators who
supported 10,627 students of 18 ~ 30 years of age across 203 vocational training centers and
68% trainees could find employment through placements. They helped develop 4 new toolkits
using digital learning materials and conducted 34 training workshops for 240 unique partners.
For this they received 12.18 crores in Grants and spent 72% on programs, 20% on
management and 8% on further fundraising. We shall now show the fund breakups and the
expenditures as well as reported in the Annual Report for Quest
Given in the following page are the balance sheet and assets break up for QUEST Alliance for
the year of 2014 ~ 2015.
13
CHAPTER 3
PROJECT OBJECTIVES
AND
METHODOLOGY
Most of the students being taught by QUEST come from broken educational systems and
distressed socio-economic backgrounds. The intent of the organization is to offer them
placement and industry connect opportunities.
Hence as per the requirements of the project, we are to identify and generate almost 5 leads
in all the above sectors mentioned working as a team of 2-3 per team.
CHAPTER 4
DATA ANALYSIS/
PROCESS STUDY
For the purpose of the research we were able to conduct the following research on our data
which we shall be covering in the following few pages.
Valid
Frequency
Percent
1
1
1
1
6
7
17
5.9
5.9
5.9
5.9
35.3
41.2
100
Automobiles
Beauty/cosmetics
BPO/IT
Entertainment
Restaurant
Retail
Total
Valid Percent
Cumulative Percent
5.9
5.9
5.9
5.9
35.3
41.2
100
5.9
11.8
17.6
23.5
58.8
100
41.2
35.3
5.9
5.9
5.9
5.9
There were 6 sectors included in our study out of which the major sector included Retail and
Restaurant which were 41.2% and 35.3% respectively. The detailed data is shown in the table
provided below.
Source: Primary Data
Also with newer job opportunities and the Make in India campaign providing
empowerment to the youth we could see that there are a lot of new job opportunities that are
coming up. The same has been shown in the frequency table in the next page, wherein we see
that percentages of employers who are in need of trained staff are 88.2%, whereas who are
not are 11.8%.
Valid
No
Yes
Total
As the objective of our study was to generate partners for job opportunities in various sectors,
from the data analysis we found that Retail and Restaurants are the sectors which are
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interested in partnership with Quest. Other sectors which are interested in partnerships are
Automobiles, Beauty and Entertainment.
Another observation that we could find out was that, restaurants are the sectors which are
though in need of the employees but at the same time prefer local people in the restaurant and
also few employers like Dominos require delivery boys who need to have their own vehicles
for delivery. However, these requests are only limited to small sized restaurants and quick
service restaurants only and do not define the work requirements of the larger restaurants.
Furthermore, in retail outlets like Bata, they want to understand the salary structure QUEST
is expecting from its employers, whereas the Salons in the Beauty sector are in urgent need of
the employers.
Table 5.2.1 Nature of the organization * Heard about QUEST
Cross-Tabulation
Heard about
QUEST
Yes
Nature of the
organization
Automobiles
Beauty/cosmetics
BPO/IT
Entertainment
Restaurant
Retail
Total
0
0
1
0
0
0
Total
No
1
1
0
1
6
7
1
1
1
1
6
7
17
17
One of the major drawbacks I could identify from this analysis Quest if facing is lack of
awareness amongst the people about Quest. When we approached the employers we could
find that almost all the employers of the sectors considered for this study have not heard
about quest alliance and hence are drifting away from being partners with quest. This gives
an opportunity for Quest to promote itself through social media marketing as other
promotional activities to ensure that awareness about the NGO is spread across.
One of the other methods we used to come to a decisive conclusion was to use the method of
regression which would actually tell us as to what are the factors that significantly contribute
to a partnership scenario with an NGO.
We would start off by examining the ANOVA Table which would tell us whether the data that
we have collected is a good fit or not which we can see for an value of .050 (i.e. Confidence
of 95%).
df
4
12
SS
1.889943074
0.580645161
Total
16
2.470588235
MS
0.472485769
0.048387097
F
9.764705882
Significance F
0.000942028
As we can see that at an value of .050 we have a p-value of .000942028 which is much
lesser than .050 which makes the decision to go through with a decision model viable.
Next we would have a look at the Coefficient of Determination R 2 which would tell us how
much of the variance in the Dependent Variable which in this case are the chances of
Partnership with an NGO can be explained by the independent variables which are
Need for more Trained Staff, Job Type, Awareness about the NGO, Terms & Conditions
specific to the Job.
Table 5.3.2 Regression Statistics
Multiple R
0.946296122
R Square
0.956497696
Adjusted R Square
0.936635945
Standard Error
0.219970673
Observations
17
Source: Primary Data
Now as we can see that the Adjusted R 2 value is around .9366 or 93.67% which is a pretty
decent value stating that around 93.67% of the variances in the existence of a partnership can
be explained by the above factors also showing that the presence of these factors are very
important. Now we shall move on to see what actually constitutes the formation of
partnership with the help of the regression model.
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Now the prime logic that we would be following while considering the factors are that we
would only take those factors whose p-value would be lesser than the value of .050 that we
are considering as a benchmark for our project.
The same shall be shown in the following pages:
Intercept
NeedMoreStaff
JobDescription
QuestAwareness
T&C
P-value
0.004179067
0.03002349
0.022997716
0.046803229
0.465751895
Source: Primary Data
Now if we see the variables we can see that the variable T&C denoting Terms & Conditions
has a negative effect on the existence of a partnership which is also denoted by the presence
of a P-value of .4657which is greater than our value of .050. However, if we see the other
factors we could see that all the others have proved themselves to be significant factors
necessary for the existence of a partnership between an organization and an NGO. Thus, if we
are to construct the regression equation based on the above information we would get the
following equation:
CHAPTER 5
FINDINGS &
RECOMMENDATIONS
2. Number of Employees:
The employee capacity of an organization would also determine whether the
organization is able to undertake any more employees. If the employee capacity is
over the limit, then the NGO would not be able to convince the company to undertake
more employees.
3. Past Experiences:
If the company has had previous experiences in partnerships with an NGO then that
affects the way, the NGO would be perceived by the organization. A positive
experience would also mean that the NGO would be perceived by the organization
which would mean a prospect can be successfully converted into a lead. However, a
negative experience can also hamper the way the pitching of the benefits of the NGO
can be perceived.
5.3: Recommendations
While QUEST Alliance has certainly seen an upward growth in its revenues as seen in the
annual finances it is yet to achieve the same level of popularity as its peers in the same sector.
Therefore, we would like to recommend certain suggestions to QUEST Alliance hoping that
if these recommendations are implemented it would help QUEST Alliance achieve a greater
visibility in the market and a better brand image.
While BPO Sector is a sector that is very hard to enter into for an NGO that provides
manpower owing to the criticality of the data that the employees deal with, it also has
an immense potential for partnership as in the fact that a lot of these BPOs work on a
24/7 basis and therefore, the security of its employees are a big concern for them. And
most of these BPOs would like to have security staff on their payroll at a minimal
deserving salary, who would be alert and make sure that incidents of data theft do not
happen. Therefore, QUEST Alliance has two ways to increase partner base:
1. Partner with renowned security providers G4S to provide trained security to
BPOs
2. Have trainers from G4S train the manpower at QUEST who can then be
recruited as security staff at other BPOs.
Another recommendation we would like to provide QUEST Alliance is that they
should also float around campaigns on social media platforms such as Facebook,
Twitter and LinkedIn about the need for employability partners. With the help of
active social media handlers, achieving this task can be made possible.
A third recommendation is the fact that QUEST Alliance should also highlight on a
sole women empowerment program and focus this on their website as well as on their
social media handles. This will in a way help them to achieve greater market visibility
vis-a-vis their peers in the same sector of employment programs. As most of these
NGOs have a similar service offering, this might help them in a way to stand out in
the market and grab the eyeballs of potential donors and employers as well.
QUEST Alliance could also take advantage of its location of the headquarters. Being
in Koramangala, gives it a chance to spread the awareness about their organization to
a wider youth base. As the area has many colleges and other educational institutes,
QUEST Alliance could also pair up with them so that the trainers from these reputed
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institutes could come and give the basic vocational trainings to the youth undertaken
by QUEST and partnerships of this type are beneficial to both the parties involved.
Furthermore, QUEST Alliance should also think of having a field level team that
would source out partners. This could be similar to the task that we had undertaken
during the duration of the project. The logic behind this is that, being youths we
would have a more social connect to the outside world and also we would be in a
better position to understand which areas need more manpower.
5.4 Learnings
In line with the objectives of the Social Concerned Project we were able to go through the
following touch points which we consider as our personal learning with respect to the project.
5.5 CONCLUSION
Thus in conclusion we can say that the learning outtakes as well as understanding of the NGO
sector during the time of performance of this project helped us in a way to understand how
important it is to give back to the society. As marketers, the project has helped us to
understand and interpret what people say and what they want to say, which in todays market
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is essential considering that most of the times customers dont actually understand what they
need and what they want and it is up to the marketers to understand and then make them
aware of this pre-existent need.
Apart from this with the help of this project we understood how to convince a partner and
how to deal with differences with regards to the expectations of parties involved in a
partnership. And these are the qualities that not only help a marketer but also a good citizen
who knows how to deal with real life daily conflicts all the while maintaining composure and
dignity.
Thus in conclusion, we would again like to thank all the people associated with the project
who has helped us throughout the duration of the project and without whom our learning
would have been incomplete.
REFERENCES
References
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Government of India. (2015). State-wise list of VOs/NGOs signed. Retrieved from Darpan:
http://ngo.india.gov.in/ngo_stateschemes_ngo.php
Handy, F., Kassam, M., Feeney, S., & Ranade, B. (2006). Grassroots NGOs by Women for
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Tosaria, M. A. (2016, July 25). Interview with Ashutosh Tosaria, Senior Program Manager,
QUEST Alliance on Employability Process & Opportunites for QUEST. (M. A.
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APPENDIX