SEMESTER 1 (2016/2017)

GROUP ASSIGNMENT

GIG1003
BASIC ENTREPRENUERSHIP CULTURE

Prepared by;
MOHAMAD HAKIMI BIN MOHD HANAFI

JIA160073

NURSAFFA HAZWANI BINTI ABDUL HALIM

EEE150206

SITI NAJEEAH BINTI RUSLEE

BEB140018

JHASVINIE A/P SELVAN

AIF160014

RACHAEL LOH SHU CHING

RIA160033

NIKITA KHAIRINA BINTI MAX MULWAN

SIG160040

NOORARFAH HUSNA NOOR AZMAN

AEK160050

BASIC ENTREPRENEURSHIP
CULTURE
ASSIGNMENT
ASMA BINTI MUHAMAD
PREPARED BY:
1
2
3

MOHAMAD HAKIMI BIN MOHD HANAFI

JIA160073

NURSAFFA HAZWANI BINTI ABDUL HALIM

EEE150206

SITI NAJEEAH BINTI RUSLEE

BEB140018

JHASVINIE A/P SELVAN

AIF160014

RACHAEL LOH SHU CHING

RIA160033

NIKITA KHAIRINA BINTI MAX MULWAN

SIG160040

NOORARFAH HUSNA NOOR AZMAN

AEK160050

BUSINESS PLAN
2

COMPANY ADDRESS: Umbrella Corporation, no. 23, Jalan Plumbum P7/P, Seksyen 7, 40000
Shah Alam, Selangor

PREPARED BY:

MOHAMAD HAKIMI BIN MOHD HANAFI

NURSAFFA HAZWANI BINTI ABDUL HALIM
SITI NAJEEAH BINTI RUSLEE
JHASVINIE A/P SELVAN
RACHAEL LOH SHU CHING
NIKITA KHAIRINA BINTI MAX MULWAN
NOORARFAH HUSNA BT NOOR AZMAN

JIA160073
EEE150206
BEB140018
AIF160014
RIA160033
SIG160040
AEK160050

DATE :

TABLE OF CONTENTS
CONTENTS
EXECUTIVE SUMMARY
1.0 INTRODUCTION

PAGES

2.0 OBJECTIVES
3.0 BACKGROUND OF COMPANY
4.0 OWNER BACKGROUND
5.0 BACKGROUND OF PROJECT
5.1 PROJECT LOCATION
5.2 MACHINERY TECHNICAL INFORMATION AND
EQUIPMENT
6.0 ORGANIZATION PLAN
6.1 VISION, MISSION AND ORGANIZATION LOGO
6.2 ORGANIZATIONAL STRUCTURE
6.3 LABOUR PLAN
6.4 TABLE OF DUTIES AND RESPONSIBILITIES
6.5 REMUNERATION
6.6 LIST OF OFFICE REQUISITES
6.7 LIST OF ADMINISTRATIVE EXPENSES
7.0 MARKETING PLAN
7.1 DESCRIPTION OF PRODUCT / SERVICE
7.2 CUSTOMER PROFILE
7.3 MARKET SIZE
7.4 ANALYSIS OF MAIN COMPETITORS
7.5 MONTHLY SALES FORECAST
7.6 MARKETING STRATEGY
7.7 DETAILS OF MARKETING EXPENSES
8.0 OPERATION PLAN
8.1 FLOW CHART
8.2 UNIT OF PRODUCTION
8.3 MONTHLY RAW MATERIAL REQUIREMENTS
8.4 SPACE LAYOUT & LOCATION PLAN OF OPERATIONS
8.5 OVERHEAD COSTS OF OPERATION
8.6 LIST OF OPERATING EXPENSES
9.0 FINANCIAL PLAN
9.1 PROJECT EXECUTION COSTS
9.2 CASH FLOWS
9.3 PROFIT AND LOSS STATEMENT
9.4 BALANCE SHEET
9.5 LOAN REPAYMENT SCHEDULE
10.0 CONCLUSION
APPENDIX AND SUPPORTING DOCUMENTS

COVER LETTER
Magic UMBrella
Umbrella Corporation, no. 23,
Jalan Plumbum P7/P, Seksyen 7,
40000 Shah Alam, Selangor

Miss Asma,
Jalan Universiti,
50603 Kuala Lumpur,
Wilayah Persekutuan Kuala Lumpur, Malaysia
4 OCTOBER 2016

Miss,
SUBMISSION OF BUSINESS PLAN REPORT
We are student from Entrepreneurship, would like to submit this report that
was assign for us to complete according to the procedures that are related to
the suggestion project.
1

This Business Plan had fulfilled the entrepreneurship requirement to

be a good entrepreneur. It also can be a guideline to those who
want to set up a new business. We are really hopes that it will give
the benefits and useful information to those who are interested to
this business.

Lastly, we hope with the opportunity, our business will become a

successful and also become a popular Bumiputera business in this
scope of business.

Yours faithfully,
.
(SITI NAJEEAH BINTI RUSLEE)
EXECUTIVE SUMMARY
Magic UMBrella is the name given. It is designed to protect a person
against rain or sunlight. The word "umbrella" typically refers to a device used for
protection from rain. An item designed to protect from the sun. Often the difference is
5

the material used for the canopy; some parasols are not waterproof. Umbrella
canopies may be made of fabric or flexible plastic.

1.0 INTRODUCTION
An umbrella or parasol is a folding canopy supported by wooden or metal ribs,
which is usually mounted on a wooden, metal, or plastic pole. It is designed to protect
a person against rain or sunlight. Now, with our new design of an umbrella, rather
than creating pools of rainwater when it is put away, like normal umbrellas, the
UMBrella folds the opposite way, that makes it collecting drips inside. It will keep the
wet part of the umbrella inside once you've closed it, meaning things don't get
dripped on when you put it away after coming indoors. Instead, the water runs off
while enclosed by the folds of the canopy. It helps to prevent us from getting wet
during raining day when we are getting in or out from the car because the umbrella
folds upward. It also solves the problem of poking passers-by in the head with an
umbrella's spokes because it opens from the top rather than the bottom. The benefits
of this umbrella is that users can stay dry for longer by putting their umbrellas down
once inside, avoiding damage by strong gusts of wind. It can stand up on its own, it is
an ideal for us when we have nowhere to prop our umbrella up against.

2.0 OBJECTIVES
This business plan is prepared by Umbrella Corporation for the purpose of obtaining
working capital loan from Maybank for the amount of RM200 000.

3.0 COMPANY BACKGROUND

Business name

Umbrella Corporation

Business address

Umbrella Corporation, no. 23, Jalan Plumbum P7/P, Seksyen

7, 40000 Shah Alam, Selangor
6

Mailing address (if

different)

Jalan Universiti, 50603 Kuala Lumpur, Wilayah Persekutuan

Kuala Lumpur, Malaysia

Phone :

012-2125656

Fax Number

03-60213354

Email

umbrellacorporation@gmail.com

Type of business

Partnership

Main activities

Umbrella product

Execution date

5 November 2016

Business registration
number

123456-7

Initial capital

RM200,000

Name and address of

the shareholder

MOHAMAD HAKIMI BIN MOHD HANAFI

No 467 Jalan Nilam, Dungun,Terengganu

NURSAFFA HAZWANI BINTI ABDUL HALIM

No 10, Jalan Teluki 3a/2, Bukit Sentosa, Rawang, Selangor
SITI NAJEEAH BINTI RUSLEE
JHASVINIE A/P SELVAN
10,Jln Ss19/4G Subang Jaya 47600 Selangor, Darul
Ehsan
RACHAEL LOH SHU CHING
2R Jalan Zu Bandar Baharu Ayer Itam 11100 Pulau Pinang
NIKITA KHAIRINA BINTI MAX MULWAN
No 24,Jalan Bina 2,Bina Park, Bandar Seri Alam,81750
Masai,Johor
NOORARFAH HUSNA BT NOOR AZMAN
No. 23, Jalan Nuri 8/34, Seksyen 8 Kota Damansara,47680
7

Petaling, Selangor.

Name of bank

Maybank

Bank account number

162011234545

4.0 BACKGROUND OF COMPANY OWNER

Owner's name

Nikita Khairina Binti Max Mulwan

Number of
identification card

881204-01-5680

Date of birth

04 December 1988

Mailing address

No. 5, Jalan Damansara Utama 2, Villa

Damansara,50300 Kuala Lumpur.

Phone number

0177032909

Fax Number

03-60223443

Email

nikitamax149@yahoo.com

Marital status

Single

Name of spouse

None

Academic level

Bachelor Degree in Business Administration

Courses and training

provided

Yes

Experience

-Intern at Colourpop Cosmetics in 1997

-Works as a promoter in 2000

Current work

Entrepreneur

Number of shares

6 persons

Position in the
company

CEO

5.0 PROJECT BACKGROUND

Name of project

Magic UMBrella

Address of project site

Lot 87-1,Level 3,Pavilion Kuala Lumpur

Number of lot / area of the project site

Around Pavilion Mall

Details of the project site owners

Located at Level 3 of Pavilion Mall

5.1 PROJECT LOCATION

9

Project location plan

: Refer to Attachment

Basic facilities

: Lift, Information Counter, sitting zone, friendly

service

Design of the building

: Modern

Acreage of the
building

: 40 X 60

Rental costs

: RM5000

5.2 MACHINERY TECHNICAL INFORMATION AND EQUIPMENT

1.
No.

Machines and existing equipment

Type of machine and equipment

Cost (RM)

1.
2..

Umbrella Cutting Machine

3.

Umbrella Sewing Machine

2.
No.

Machinery and equipment required

Type of machine and equipment

Cost (RM)

1.
2..
3.

6.0 ORGANIZATION PLAN

10

6.1 VISION, MISSION AND ORGANIZATION LOGO

BUSINESS VISION
To be a market leader in creative design, manufacture and supply of quality outdoor
leisure & corporate advertising products.

BUSINESS MISSION

To continually meet and exceed our customer's ever changing needs by

providing innovative, top quality service and products.

To develop our business partnerships and staff through good values,

communication and mutual trust.

ORGANIZATION LOGO

6.2 ORGANISATIONAL STRUCTURE

11

MANAGER
(NIKITA KHAIRINA
BINTI MAX MULWAN)

OPERATING OFFICER
(MOHAMAD HAKIMI
BIN MOHD HANAFI)

FINANCIAL MANAGER
(NURSAFFA HAZWANI
BINTI ABDUL HALIM)

ADMINISTRATIVE
OFFICER
(SITI NAJEEAH BINTI
RUSLEE)

SALES OFFICER
(RACHAEL LOH SHU
CHING)

SALES OFFICER
(JHASVINIE A/P
SELVAN)

ADMINISTRATIVE
OFFICER
(NOORARFAH HUSNA
NOOR AZMAN)

6.3 LABOUR PLAN

Number

Position

Number of employees

1.

General Manager

2.

Finance Manager

3.

Sales officer

4.

Administrative Officer

5.

Operation officer

6.4 TABLE OF DUTIES AND RESPONSIBILITIES

12

No
.

Position

1.

General
Manager

Responsibilities

2.

Finance
Manager

3.

Sales Officer

Builds company image by collaborating with

customers, government, community organizations,
and employees; enforcing ethical business practices.
Maintains quality service by establishing and
enforcing organization standards.
Maintains professional and technical knowledge by
attending educational workshops; reviewing
professional publications; establishing personal
networks; benchmarking state-of-the-art practices;
participating in professional societies.
Contributes to team effort by accomplishing related
results as needed
Provide financial reports and interpret financial
information to managerial staff while recommending
further courses of action. Advise on investment
activities and provide strategies that the company
should take
Maintain the financial health of the organization.
Analyze costs, pricing, variable contributions, sales
results and the companys actual performance
compared to the business plans.
Develop trends and projections for the firms
finances.
Conduct reviews and evaluations for cost-reduction
opportunities
Accomplishes marketing and sales objectives by
planning, developing, implementing, and evaluating
advertising, merchandising, and trade promotion
programs; developing field sales action plans.
Identifies marketing opportunities by identifying
consumer requirements; defining market,
competitor's share, and competitor's strengths and
weaknesses; forecasting projected business;
establishing targeted market share.
Improves product marketability and profitability by
researching, identifying, and capitalizing on market
opportunities; improving product packaging;
coordinating new product development.
Sustains rapport with key accounts by making
periodic visits; exploring specific needs; anticipating
new opportunities.
Provides information by collecting, analyzing, and
summarizing data and trends.
13

4.

Administrative
Officer

5.

Operation
Officer

Oversees and administers the day-to-day activities of

the office; develops policies, procedures, and
systems which ensure productive and efficient office
operation.
Provides assistance and support to the office
principal in problem solving, project planning and
management, and development and execution of
stated goals and objectives.
Supervises the work of employees in supporting
roles, including assigning workload and monitoring
employee performance.
Performs research and analysis on specific issues, as
required, and independently prepares non-routine
letters and/or reports, which may be highly sensitive
and confidential in nature.
Serves as the primary point of administrative contact
and liaison with other offices, individuals, and
institutions on operational and programmatic matters
concerning the Office.
Organizes and facilitates meetings, conferences, and
other special events; coordinates and attends
committee meetings, and participates in committee
discussions, as appropriate.
Coordinates the disposition and/or resolution of
individual problems and disputes involving faculty,
staff, students, and/or members of the general
public, as they arise.
Oversees the operation of office accounts, and plans
and monitors expenditures; as appropriate, develops
and/or coordinates budgets for the office and
associated accounts.
Balances and reconciles various bank accounts.
Completes and files various bank reports on a
quarterly basis.
Participates in monthly branch manager meetings.
Processes daily incoming and outgoing ATM
adjustments
Performs daily, weekly, monthly and quarterly
reporting required of the ATM program.
Participates in training seminars in all operations
areas.

14

6.5 REMUNERATION

Position

No
.

Monthly
Salary

EPF contribution
(13%)

SOCSO
(2%)

TOTAL

General Manager

5000

650

100

5750

Finance Manager

2500

325

50

2875

Sales Officer

6000

780

120

6900

Operation Officer

2800

364

56

3220

Administrative
Officer

5800

754

116

6670

Total

22100

2873

442

25415

6.6 LIST OF OFFICE REQUISITES

Type

No.

Price per cost

Total (RM)

Computer

3000

9000

Printer

800

2400

Photostat Machine

1500

3000

TOTAL

14400

14400

15

6.7 LIST OF ADMINISTRATIVE EXPENSES

Item

Property
Expenses

Salaries and
Remuneration
Office requisites

Monthly
Expenses

Other
Expenses

25415

14400

Rent

5000

7.0 MARKETING PLAN

7.1 DESCRIPTION OF PRODUCT / SERVICE

16

7.2 CUSTOMER PROFILE

Segmentatio
n

Variables/Bases

1. Geographic

Shah Alam The Population in Shah Alam is around

105,000 people.
Bukit Jelutong The Population in Bukit Jelutong Is
around 52,900 people.
Subang Jaya The Population in Subang Jaya is
120,990 people.

2. Demographic

3.
Psychographic

3% of the housewives

10% of the college students

7% of the working people

Price
The price of a Magic UMBrella product is cheap and
long lasting. So, people will buy our product. It is a rare
item and it is convenient for working people and college
students.

Our product is bought among the middle class

people because they can afford it and it is consider
cheap.

7.3 MARKET SIZE / POPULATION

The Magic UMBrella manages to do some assumption concerning market size after
collecting relevant information from competitors, residents around Shah Alam, Bukit
Jelutong and Subang Jaya.
Total population = 105,000 + 52,900 + 120,990
= 278,890
Target consumer
Housewives = 3%
3

x 278,890 = 8367

100
17

College students = 10%

10

x 278,890 = 27,889

100

Working people = 7%
7

x 278,890 = 19,522

100

8,367 + 27,889 + 19522 = 55,778

55,778 x RM100 (the amount of person will spend when come to our shop)
= RM 5,577,800.

7.4 ANALYSIS OF MAIN COMPETITORS

LIST OF COMPETITORS

STRENGTH

WEAKNESS

18

7.5 MONTHLY SALES FORECAST

I.

NAME OF PRODUCT: Magic UMbrella

MONTH

TOTAL SALES (RM)

JANUARY

5430

FEBRUARY

6500

MARCH

15430

APRIL

12000

MAY

23400

JUNE

12000

JULY

7500

AUGUST

23000

SEPTEMBER

12300.50

OCTOBER

10500

NOVEMBER

8900.50

DECEMBER

17890

TOTAL

II.

154,851

NAME OF PRODUCT : Magic UMBrella

MONTH

TOTAL SALES (RM)

JANUARY

12300

FEBRUARY

34500

MARCH

24000

APRIL

23500

MAY

8750

JUNE

15760

JULY

18900

AUGUST

21000
19

SEPTEMBER

5700

OCTOBER

13577

NOVEMBER

32980

DECEMBER

12467

TOTAL

223,434

Total monthly sales forecast for next year increase by % with total amount
RM223,434.
7.6 MARKETING STRATEGY
PRODUCT

PRODUCT DEVELOPMENT

Design
Brands
Packaging
Durability
7.7 DETAILS OF MARKETING EXPENSES

Item

Property expenses
(RM)

Monthly expenses
(RM)

TOTAL
(RM)

Transportatio
n

500

500

Promotion

800

800

Insurance

1200

Total

1200

1200
1300

2500

20

8.0 OPERATION PLAN

8.1 PROCESS FLOW CHART

8.2 PRODUCTION UNIT

I.

NAME OF PRODUCT :Magic UMBrella

MONTH

TOTAL PRODUCTION (UNITS)

JANUARY

6000

FEBRUARY

8000

MARCH

10200

APRIL

10700

MAY

11000

JUNE

12367

JULY

25000

AUGUST

21000

SEPTEMBER

21300
21

OCTOBER

16000

NOVEMBER

16432

DECEMBER

12478

TOTAL

II.

170,477 units

PRODUCT NAME : Magic UMBrellla

MONTH

TOTAL PRODUCTION (UNITS)

JANUARY

10000

FEBRUARY

11350

MARCH

12970

APRIL

23960

MAY

25700

JUNE

43000

JULY

12940

AUGUST

25631

SEPTEMBER

8600

OCTOBER

21550

NOVEMBER

25890

DECEMBER

14521

TOTAL

236,112 units

22

8.3 MONTHLY RAW MATERIAL REQUIREMENTS

Type of raw
materials

Quantity

Stockpiles

Price per Unit

(RM)

Total
Purchases

canvas

310

Mr.Wong

RM2

620

Stick steel

310

En. Badri

RM4

1240

clip

310

Miss Ke Xin

RM0.5

155

Small stick
steel

1800

Pn. Aima

RM1

1800

RM7.5

3815

Total

8.4 SPACE LAYOUT & LOCATION PLAN OF OPERATIONS

Figure 1 : Space Layout of Magic UMBrella shop

23

Figure 2: Location of the shop

Figure 3: The map of Seksyen 7

24

Figure 4: How to go to our shop

8.5 OVERHEAD COSTS OF OPERATIONS
Cost

Total

Electricity Expenses

1500

Phone Bill

300

Clerk Salary

25415

Total

27215

8.6 LIST OF OPERATING EXPENSES

Cost

Property
expenses

Machinery

3x5000=15000

Workers'
wages
Total (RM)

15000

Monthly expenses

Other
expenses

Total
(RM)
15000

5personsx900=450
0

4500

4500

19500

9.0 FINANCIAL PLAN

25

9.1 PROJECT EXECUTION COSTS / PREOPERATIVE

PRE-OPERATION COST

TOTAL (RM)

Raw material

3815

Utility bills

1500+300=1800

Site rental

5000

Renovations

Total (RM)

10615

9.2 CASH FLOW

Item

January

February

March

April

Mei

June

December

- Sales
revenue

108000

108000

108000

108000

108000

108000

108000

100

100

50

80

30

10

107900

107900

107950

107920

107970

107990

108000

5000

5000

5000

5000

5000

5000

5000

Utility bills 1800

1800

1800

1800

1800

1800

1800

(+) In cash
flow

Donation

TOTAL
(-) Cash
outflows
- Rental
cost
-

- Raw
materials

3815

3815

3815

3815

3815

3815

3815

- Workers'
wages

4500

4500

4500

4500

4500

4500

4500

TOTAL

15115

15115

15115

15115

15115

15115

15115

BALANCE
OF CASH
FLOWS

92785

92785

92835

92805

92855

92875

92885

26

9.3 PROFIT AND LOSS STATEMENTS

Umbrella Corporation
Profit and loss statement
For the year ended June 30, 2015
RM

RM

Sales

108000

(-) Return on sales

(5000)

Net sales

uj

RM

103000

Cost of goods sold

00000

Initial stock
(+) cost of production

27000
h

(-) finishing stock

GROSS PROFIT
Cost of sales
Advertising / promotion

(800)

Transportation

(500)

Management cost

(380)

Manager salary

(5750)

Phone

(300)

Vehicle maintenance

(150)

Stationery and office equipment

(14400)

Hire purchase interest

(350)

Loan interest

(400)

Total expenditure
NET PROFIT

27

9.4 BALANCE SHEET

Umbrella Corporation
Balance Sheet at 30 June 2015
RM

RM

RM

Non-current assets
Premises

60000

Computer

9000

Office equipment
Furnishings

14400
7500

90900

Current assets
Finishing stock
Debtors
Bank
Cash
(-) Current liabilities
Creditors
Working capital

Funded by: Owner Equity

Early Capital
(+) Net profit
(-) Takeout
Final capital
Non-current liabilities
Long-term loans
28

9.5 REPAYMENT SCHEDULE

Total loans
:
Interest Rate
Duration
Repayment begins
:
Methods
Total principal per month
Total interest per month
Year
1

Principal

Interest

:
:
:
:
:
Total repayment

Principal balance

2
3
4
5
6
7
8
9
10
10.0 CONCLUSION

APPENDIX
1. Certificates of academic qualifications
2. Course certificates
3. The partnership agreement
4. Business licenses
5. Location map of the project
6. The rental agreement
7. The layout of the office / factory
8. Quotation of equipment required
29

9. Other documents

APPENDIX AND SUPPORTING DOCUMENTS

Business Card

30

Flayers
BACK - BLANK

31

FRONT

INSTAGRAM
BLOG
FACEBOOK
32

PHOTO OF SHOP

33

Figure 6: Outside of our prospect Magic UMBrella store

Figure 7: Inside of our prospect Magic UMBrella store

PHOTO OF UMBRELLA

34

35

36

37