Evidencia 13: Feasibility exportation report

Luego de analizar toda la informacin analizada y procesada en esta Actividad de

aprendizaje, elabore un informe en ingls de mnimo una pgina utilizando las
normas establecidas para realizar informes donde se muestre:

El producto.
El tratado.
El tipo de usuario.
Hacia qu pas es ms viable la exportacin desde Colombia.

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plataforma Virtual de Aprendizaje, as:
1.
2.
3.
4.

Clic en el ttulo de esta evidencia.

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Dejar un comentario al tutor (opcional).
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DEVELOPMENT OF THE ACTIVITY

FEASIBILITY REPORT EXPORT OF ECOTURISM SERVICES

Company Name : ECOTURISTIC HOTEL SAGU
Products :
1. Accommodation in rustic cabins.
2. Guided tours to nature reserve reas.
3. Trekking.
4. Camping Sites.
5. Immersive experiences with local farmers.
6. Extreme sports.

Presentation of the product: Ecoturisitic Packages.

Company Location: San Juanito ( Meta) - Colombia

1. INTRODUCTION

The ECOTURISTIC HOTEL SAGU is located in the municipality of San Juanito

(Meta), rea of influence of CHINGAZA NATIONAL PARK.
especially for tourists

It is designed

interested in Ecotourism Conservation and adventure,

providing extensive reas of nature, forests, nature trails and recreational activities
while helping to preserve the diversity and beauty of the flora and fauna of the
regin. Theres also a space dedicated to organic cultivation of medicinal herbs
and ornamental flowers, the tourists can enjoy and buy. The tourists also can buy
our products in our web store.
The ECOTURISTIC HOTEL SAGU has the promise of value the unique experience
of being a farmer and help care for nature
Thus it offers guests the chance to live this experience through everyday activities
like milking cows, make bread sagu, plowing and cultivating herbs, ornamental
flowers, fruits and vegetables, always bearing in mind the typical customs of the
Colombian farmer with the sole purpose that all people staying at SAGU have a
different and unforgettable experience.

2. PRESENTATION OF OUR PRODUCTS

1. Accommodation in rustic cabins.

The hotel offers accommodation services Fully equipped with the necessary
luxuries and rustic cabins to provide tourists an experience of relaxation and
rest in contact with nature in an atmosphere of tranquility and serenity.
2. Guided tours to nature reserve reas.
In partnership with local guides Hotel Sagu has enabled and demarcated 7
ecological trails within the National Natural Park CHINGAZA and its zone of
influence where tourists can visit and enjoy the flora and fauna of the region,
bird watching, conduct research or just enjoy contact with nature.
3. Trekking.
Besides the 7 trails, the hotel has hiking areas in small paths, with native
forests, water sources, organic crops and small farms where tourists can
make small tours with less effort level
4. Camping Sites.
Sagu has a camping area equipped with toilets, grills, kitchen and food kiosk
with seating for 200 people.
5. Immersive experiences with local farmers.
The tourist visiting Hotel Sagu can participate in the activities of local
farmers, for example, plowing and cultivating, milking cows, practice organic
agicultura, sago bread, farmer's cheese and produce handicrafts as part of
the SAGU EXPERIENCE
6. Extreme sports.
We have areas under the supervision of trained and certified tourist can
practice sports like rock climbing, rappelling, rappel, paragliding and
mountain biking.
3. TARGET MARKET
The structuring of an export plan to conquer international markets, achieve the
expansion and consolidation of the brand in SAGU The US market, creating a
brand strong enough source of income.

A study of the US market, more precisely American tourists who stayed in hotels
Bogota possible to determine the viability of the export plan.
The development of a strategy for market entry. Find the distribution chain and
adequate logistics for sales of tour packages and the total satisfaction of our
customers.
Achieving brand recognition and increase sales internationally.

4. PROMOTION STRATEGY
Communication campaign through digital marketing. Customer loyalty promotions
to your stay with the company. Develop a communication campaign through
Facebook and Twitter , booking tripadvisor, y Native Hotels. We must contact an
expert in social networks; since this will help us achieve a efective communicative
campaign.

5. TREATY

Tourism is an economic sector with the Free Trade Agreement with the United
States, approved by the US Congress last October 12, because since as this has
greatly increased the flow of American tourists visiting Colombia.
Increasing US travelers considering that happens in the relationship phase there is
an increase in the number of entrepreneurs and investors who come in search of
businesses will encourage the TLC.
Nature tourism is emerging globally as one of the best alternatives for generating
wealth to countries and communities, while providing the care and preservation of
the environment.
Colombia has great untapped potential in terms of Ecotourism, mainly within the
areas of influence of protected areas, particularly in San Juanito (Meta) where
despite proximity to the capital and its integration with the Chingaza National Park
there is no fully identified tourism, which becomes an opportunity to generate about
innovative ventures.
An ecotourism complex, with sustainable approach, differentiating components
such as organic agriculture, eco sustainable farms and international e-commerce
platforms, would impact positively the economy of San Juanito (Meta) generating a
significant proportion of jobs, encouraging conservation biodiversity and pose new
production alternatives that reduce the expansion of the agricultural frontier and its
devastating impact on ecosystems and Andean Paramo tropical forest.

6. COUNTRY FROM COLOMBIA EXPORT FEASIBILITY.

U.S.A.
MARKET ACCESS WORLD'S LARGEST: US ( 280 million inhabitants with high
purchasing power ) .
According the American tourist visiting Colombia profile which is a person aged
between 18 and 38 mostly, mostly single men with a college or technical degree,
are people with adventurous spirit and strongly linked to technology, internet, radio
and television as a source of information and tool for decision making. Therefore a

fresh and modern communication, an offer activities that include adventure, nature
and extreme sports and advertising strategy focused on digital marketing and
social networking and interaction through them is recommended.
The main related to our business and which foreign tourists visit Colombia reasons
are 18% for nature tourism by 30% for vacation, This show us a scenario of 48%
of the population that can be converted into customer Ecoturstico Sagu hotel.
Therefore they can be implemented campaigns and marketing strategies to
generate demand in this population while it is suggested to start exploring other
markets like Canada and Europe to grow sustainably.
Activities such as walking and hiking (10%) stay in countryside centers (29%) and
fairs and folk shows (3%) mark a trend in the tastes of American tourist, this shows
the great potential of the Hotel Ecoturstico Sagu it is suggested to strengthen the
supply and give added value including local communities and their cultural
samples, creating value partnerships that improve customer experience and
contribute to the local economy.
An American tourist spends on average 4 to 6 days to their vacation trips and spent
on average 400 dollars a day for it, which makes it a potential and very attractive
customer for our Hotel taking into account interest nature and purchasing power. It
is therefore recommended that the offer is not limited to a hosting service, but to
provide luxury, relaxation and a differentiating customer experience become the
largest seller of our services.

More than 88% of American tourists, have any interest in our services, taking into
account their profile, high purchasing power and taste, the American tourist is an
excellent prospect customer and our business idea is very viable. Therefore it is
suggested that a detailed study objective to design a luxury ecotourism offer this
group.